|The Death of SEO|
|Written by Barry Adams|
|Monday, 23 August 2010 16:00|
Yes, I'm going there. Bear with me, this is not another one of those typical clueless 'SEO is dead' articles. I've riled against articles proclaiming the death of SEO often enough that if I really were to embark on that journey I'd have to tattoo the word 'hypocrite' on my forehead. I just wanted to get your attention. Ok?
Start thinking Applification!
In 2008 Jonathan Zittrain, in his powerful book The Future of the Internet and How to Stop It, envisioned the 'applification' of the Internet. Instead of using our web browsers to visit different websites to perform various tasks, we are switching to apps to do these things.
"The move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display." "The move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display."
As Anderson states.....
"Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display."
Where Zittrain sees this trend away from open web standards to closed apps as a bad thing - stifling innovation and handing control of the Internet to the corporate giants that control the app platforms - Anderson isn't so negative about it. I suspect this is primarily because he represents a print-model business, and the closed app model is much easier to monetise than the open web model.
The Search Connection
So how does SEO factor in to this? Well, without the web we won't have search engine optimisation. Closed apps aren't just closed for its users, they're also closed for search engines. Google can't crawl apps.
Is this the future of the internet?
Personally, I hope it won't come to that. I like the open web. Yes it has its flaws, but these all stem from its foundation as an open system. I for one am not willing to give up the freedom provided by an open web, just for the sake of the comfort of an applified Internet. But it's not up to me. The eagerness with which the public devours applified devices from corporate giants such as Apple leads me to suspect this closed, app-based Internet is what most people want. Many of Apple's biggest fans are fully aware of the downsides of selling their consumerist souls to Steve Jobs in return for a smooth user experience. They know, but they don't seem to care.
|Last Updated on Tuesday, 28 September 2010 22:59|
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