|How to Build a Directional Long Tail Keyword List|
|Wednesday, 16 February 2011 00:00|
Chasing down individual, unique long tail keyphrases will end up being a big waste of your time.
If your reaction to that sentence was, "OMG, how could he say that long tail keyphrases are a waste of time?! Grrr. What a f'in idiot! I can't wait to comment about how he is so totally wrong!" Then go back and re-read it carefully this time.
Long tail keyphrases are a critical growth area in any SEO strategy but spending your time on a finite list of long tail keyphrases that you have found is not the most efficient use of your time. I am going to show you how to build an actionable list of long tail keywords that once repeated across your core keyphrases will help identify long tail opportunities and holes in your current content strategy.
Build the List
What we are going to build out here is a list of long tail keywords not keyphrases. We want to pull out as many of the individual words that make up the many permutations of your core keyphrases.
The core keyphrase that I am going to use as an example is "bunk beds".
Step 1. Pull Top Keyphrase Ideas from Google Keyword Tool
Step 2. Clean-up and Split Keyphrases into Individual Words
Step 3. Sort & Group Individual Keywords
Step 4. Final Clean-up of Researched Keywords
Step 5. Add Analytics Data (for Advanced Direction)
The directional value, Global Monthly Searches, doesn't always paint the clearest picture for where you should be spending your time. I like to add analytics data to this sheet as well so I can clearly see which individual words that a site already has penetration for and which words the site may completely lack.
The process of adding your analytics data is very similar to how we created the researched keywords list.
What You Get Out of This Process
The final list that you have now created shows the true colors of the direction that you should be heading with your long tail content strategy. Not only have you found the individual words that are important to search engine users but you have outlined places where you are already have traction and others that you do not.
The Final Recommendations (based on the example)
If I was running this for a client, I would take these results back to them with the final recommendations that they should build out content for 'adult', 'black'(and other color related words), 'cool' and 'custom' bunk beds (granted they have the product to support these keyphrases).
|Last Updated on Wednesday, 16 February 2011 14:01|
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