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10 things you didnt know about Panda
Written by Ian Lurie
Wednesday, 11 May 2011 13:12

Panda

Panda, panda, panda. I am sooo sick of all the bloggers writing about Panda. Stupid bloggers.

Oh. Wait a minute&

Truth is, Panda is a huge, huge sea change in the way Google ranks content. And no one seems to be really thinking about it, except maybe Michael Martinez, who wrote a great analytical piece on the subject.

My job, as always, is to fill in the gaps with utter insanity. So, here are 10 things you didnt know about Panda:

  1. Its not about pages. Googles always been about pages, not sites. But the Panda algorithm isnt just ranking pages. It looks to me like Panda is about entire sites. Otherwise, why would a bunch of low-quality pages on a site hurt rankings for the high-quality pages, too?
  2. The Panda algorithm was created just to screw you out of your hard-earned rankings. When I come out and say it, it sounds stupid, right? Thats because it is. Panda isnt part of some horrific conspiracy. Its part of a profit-seeking corporations efforts to turn out a better product, and make more profit. Period.
  3. Nor more free lunch. Or paid lunch, for that matter. You want to buy 999 links for $20 each? Want to hire 200 people to write godawful content for $2/article? Go for it. But its not going to help. It may even hurt. This update is all about quality, not quantity.
  4. Panda is not perfect. So yeah, youre going to see a few places where someones site is being outranked by a syndicated or scraped version of their content. But not many. Chances are, if your organic traffic went into the toilet recently, youve got a lot of low-quality stuff on your site.
  5. Its looking at social. Twitter presence, Facebook likes and possibly other factors are now direct influencers. Social medias always been a great way to build 2nd and 3rd-hand links. With Panda, though, your social media profile can impact your site. For better or worse. I recommend turning off that Twitter AutoFollow Blender Magic script you bought from some guy for $99.
  6. Most SEOs have very little clue about Panda. Theyre still in the Denial phase. Some have moved on to Anger, and are squawking about their rankings. Some of my favorites: The domain name is now given more priority as a keyword, .com sites are getting better rankings in America, and of course Substitute a few keywords and youll be fine.
  7. Fast sites will flourish. Fast means average page loads in 5 seconds or less.
  8. Panda likes Caffeine. The Caffeine update, in late 2009, helped Google build towards the Panda update. Pure trivia, I know. This is what happens when you ask a History major to write a blog post.
  9. Panda is an editorial update. Google is using Panda to refine their opinion of whats good versus bad content.
  10. Google has told the public more about how to do well under Panda than it has with any other algorithm update. Read this Wired article, and this piece on Search Engine Land. Do your research.

The short version? Googles recent update basically tells the world We know what good and bad sites are, and were going to show you.

Whether you agree with their opinion or not, I strongly suggest you try to get into the good column.

Ian Lurie -

Ian Lurie is Chief Marketing Curmudgeon and President at Portent, an internet marketing company he started in 1995. Portent is a full-service internet marketing company whose services include SEO, SEM and strategic consulting. He started practicing SEO in 1997 and has been addicted ever since. Ian rants and raves, with a little teaching mixed in, on his internet marketing blog, Conversation Marketing. He recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics.

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Last Updated on Wednesday, 11 May 2011 14:03
 

Comments  

 
0 #1 Doc Sheldon 2011-05-11 14:30
Good stuff, Professor! I hadn't really thought about the 'site vs page' aspect. While it seems improbably at first glance, for the scale of it, that certainly seems to be the net effect, doesn't it?
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0 #2 Doc Sheldon 2011-05-11 14:32
or improbable, if spelling counts toward my grade. ;-)
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0 #3 Sid 2011-05-12 11:16
I am not the SEO guy who knows-it-all. However, I am in the "denial" phase that Panda is about quality. If it was, then scraper sites wouldn't be ranking higher in the first place.

I wonder if there is something wrong with my site, or if Google has brought back Supplemental Index on its Search Engine. Whatever it is, I hate this update.
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0 #4 paisley 2011-05-12 14:36
:D
It's been about the domain for years.. "pages" are just a field in the database.

What is happening now at Google is this.. they are taking SPAM VERY seriously.. they are taking the RULES, very seriously... they haven't for a while..

#imjustsayin
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0 #5 iDCx 2011-05-13 08:29
:D hehe a great read that one... well its just another tweek in the grand scheme of tweeking...

personally in the UK i cannot say i have seen much impact from this so called massive update... but then i never advocated spam respinning articles in the first place... i did start to notice a competitors site tanking in the ranks and i know he uses one article once and then puts it through some wacky machine to make 5 copies 60% original... but for the sake of a new bit of content... i never saw sense in the penalisatino risk.

either way thanks for the read! perhaps just another "update" to throw the scum off a bit.


IDCx
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0 #6 dee oneal 2011-05-21 13:09
I don't know much if this one has a great impact but I guess I'm just on the right path and doing the right method of SEO that's why I'm not getting any negatives so far.
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