|How Google might find you annoying|
|Written by David Harry|
|Thursday, 22 September 2011 11:57|
Recently I put a panel together of folks that had some experiences and perspective with the Google Panda update in hopes of learning more. It was a private gig, not public, and we learned a lot along the way including the fact that Google certainly doesn't seem to like obtrusive ads very much. In some cases people had seen some recovery by removing or downsizing the ads placed at the top of the contextual area of the page.
It seems that ads in side panel or footer locations weren't nearly as problematic as the big-ass ones at the top of the actual content area of the page. Interestingly, this is one aspect of Panda I haven't heard a lot about in the public sphere.
And so one has to think; what's the problem here? Well, according to a patent that was awarded this week, you could be quite annoying.
Detecting and rejecting annoying documents
Ok, a few things right away;
The abstract reads;
Breaking down the parameters
One of the interesting elements is that they most certainly talk about using a seed set of documents and then running new documents they discover through the algorithm. This was something we talked about when trying to figure out the Asian menace. While not unique, it did catch my eye upon first reading.
While they maintain that advertising is a positive thing on the web (as one might imagine) they also state that;
Some of the ad elements they discuss include;
And the analysis options includes;
While much of this seems to be about accepting ads in their network, they do mention various other uses including web search.
They also discuss various metrics that they might look at including;
Elements in identifying document types include;
Does trust play into it?
Along the way they even discuss the nature of the site and the one being linked to. In a sense we can consider this a form of TrustRank for advertising. Which I also found interesting. Also notable is the use of OCR (largely developed for Google Book Search) to actually try to establish what the text in an image ad may be.
As you might imagine, flashing/strobing ads and auto-play audio/videos are certainly in the basket of being annoying. Go figure.
Part of the Panda puzzle?
At the end of the day one has to ask this. For starters this patent is most certainly not directly targeting elements which we have seen to be issues with Panda. It seems to be more about ads people may be using as part of the Google advertising network. But the reason it was interesting is the fact of actually seeking to establish the value of ads to the end user. It gives us some more insight.
We are fairly confident that ads have played a part in Panda. The fact that Google has an interest (and system) for establishing the usability of ads speaks volumes. As always with patents, we're looking for insights not a smoking gun.
So take it for what you will.
|Last Updated on Thursday, 22 September 2011 13:00|
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