|Death to SEO checklists|
|Written by Ian Lurie|
|Wednesday, 04 January 2012 13:47|
If you want to shorten my life by a year, ask me to explain SEO, and then ask:
Every time I hear that, my heart clenches, and I have to expend massive amounts of energy resisting the urge stab myself in the ear. I’m pretty sure it weakens my aorta by 25%.
I hate checklists.
I hate them more than I hate yogurt. More than I detest pennies. More than I despise fruit in my chocolate (seriously, wtf people?!).
That’s a simmering, Dark-Side-Of-The-Force-sized serving of hate.
SEO checklists: A refuge for the weak-minded? Or a terrorist plot?
SEO checklists are a refuge for the weak-minded. Harsh? Maybe. But SEO isn’t an assembly line activity—it’s a very complex process that requires:
Maybe you can create a checklist for the server, development and design stuff. Maybe. But you sure as hell can’t write a checklist for common sense.
Instead, when you write a checklist, it becomes a replacement for common sense. Then, the next time someone does something mind-numbingly stupid, they shrug and say “Oh, sorry, it wasn’t on the checklist.”
OK. Next time, I’ll add “Don’t launch the site the entire navigation broken” to the checklist.
I’ve tried it.
Understand, I’ve tried to use checklists. I’ve written lots of them.
Here’s an sample from a site launch SEO checklist that I did:
By the time I was done, I wanted to cry. Why the hell do I have to tell anyone any of this? These are basic, forehead-slapping best practices for any web site. They’re not “special SEO stuff.”
Make sure pages… render… in under… 10 seconds…
Sob. We’re all doomed.
Should I add “Don’t slam your tongue in your desk drawer, it hurts” as the final tip?
Wipe out the scourge of SEO checklists everywhere
I know we’ll always have checklists in SEO. It’s a common-sense discipline, and we live in a world lacking that trait.
But you can do your part to at least minimize the spread of checklists by:
And yeah, now and then, write a checklist. I know you have to.
|Last Updated on Wednesday, 04 January 2012 15:33|
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