|Google Search Plus Your World update|
|Written by David Harry|
|Tuesday, 10 January 2012 15:25|
Today the fine folks at Google announced 'Search Plus Your World' – a new more socially personalized experience. From what I can tell so far it's more steps towards the socialization of search and deeper personalization. Something SEOs seemed to miss last year and something worth looking at in a more personalized future.
As most of us expected, Google is going to be putting a lot more emphasis on social and in particular, Google Plus. Most of the changes are aimed at bringing Plus more prominence and further integrating the social graph into search personalization.
From the post;
Yes, mostly targeted at Google Plus, but we expected that...
Here's a few goodies from the screens they posted;
And there's even a video to boot....
Control your world
One of the notable bits we found was,
This is interesting to see and the bits about turning the personalizations off temporarily or by default. I had recently mused that Bing, to catch up, should offer better controls on personalization and beat Google to the punch with the privacy crowd. Oh well... too late.
Think (not provided)
We can also take this announcement and consider the changes to secure searching and the (not provided) data we now see in Google referrers. Remember, that little data point is gold. It tells you exactly how much of your Google traffic is actually logged in. If we consider the ongoing personalizations in the SERPs, we can better plan marketing activities around it.
Let's say your site is in the upper levels, around 20% (not provided). It makes a whole lot of sense to be focussed on the personalization trinity (behavioural, social graph and geo-localized) within your ongoing marketing programs.
Good day to be talking entities
It can’t be understated how personalization (behavioural, social and geo-local) will continue to change the search landscape in 2012. And we haven't even gotten into the implications of these annotations as far as click-through goes. I'm sure there will be some eye-tracking reports out in short order though...
The evolution of the SERP continues my friends... welcome to 2012!
|Last Updated on Tuesday, 10 January 2012 16:19|
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