|Which SEO Vendor is Right for You? (Part 1)|
|Tuesday, 14 February 2012 14:29|
Choosing vendors for your in-house SEO program is trickier than just doing a Google search and selecting the first vendor that ranks for “link building” or “SEO copywriting” in Google. Before you go blindly searching on the Internet for a few good vendors, take the time to understand what kind of SEO agency it is that you need.
Then, narrow your selections based on:
How much does SEO cost? It can vary based on the SEO services needed and the quality of the agency that you’re considering. Here’s an easy way to figure out what type of vendor to approach based on what you’re willing to spend:
Be realistic about your budget. If you want premium service then you will be paying premium rates. Like any industry, it’s almost impossible to get something for nothing.
Reputation can be a funny thing. A high profile company that speaks at SEO events, publishes articles on notable SEO news sources, or carries “trust” logos might on the surface seem like a good idea. A recommendation from a trusted friend can even earn more notice. However, there are a couple of ideas to keep in mind, when you’re basing your decisions on reputation:
At the end of the day, your company isn’t going to care how popular your SEO agency is with the SEO community. They’re going to want to see results. On the first pass of reviewing SEO agencies, make sure that they fit within your budget and have a solid reputation.
Are we done yet? Not by a long shot, but rather than try to stuff this topic all into one article, I’m going to break it down into a vendor management series. If you have any value-add ideas on budget or reputation, please add them to the comments.
|Last Updated on Tuesday, 14 February 2012 14:31|
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