|Stop Using Pinterest for SEO and Start Optimizing for Pinterest Search|
|Written by Mike Wilton|
|Wednesday, 18 April 2012 13:10|
It used to be that I would utilize Bing for any searches that didn’t require a lot of heavy lifting from an engine standpoint.Things like recipes, gardening tips, DIY stuff, would be at the forefront of my Bing queries because I knew I didn’t care that much about the result and it earned me some Bing Rewards in the process.
But with the introduction of Pinterest I have found myself using Bing less and Pinterest search more, which got me thinking a bit about how other users are using Pinterest and how it may be changing the way people search on the internet.
As Jordan Kasteler recently pointed out in his Search Engine Land article, Pinterest is not the SEO silver bullet, so let’s just stop it already. As it is it’s not even a social network that can be compared to the likes of Facebook or Twitter because the user behavior is completely different.
People aren’t joining Pinterest to socialize or catch up with old friends. They’re joining to discover new things and bookmark things that inspire and interest them. More and more people are turning to Pinterest to do things they once used a search engine like Google or Bing for, myself included.
As I mentioned previously, I’ve begun utilizing Pinterest more like a search engine for some of the lighter searching I do on the internet. These searches have resulted in a number of delicious meals and some really cool ideas. But on the other side of the screen there are a number of websites and brands that have gained some Facebook Likes, newsletter subscriptions, website traffic and a handful of potential future purchases in the process.
In fact during a recent workshop Firm Media CEO Christopher Suchanek explained this exact phenomenon when he told the story of how as a new user exploring Pinterest he did a search for men’s dress shoes that ultimately helped him find a pair he liked and later purchased via Pinterest because he was unable to fulfill the purchase in a local shoe store.
For the first time I think we have finally come upon a social network that is the perfect hybrid of search and social and actually has some buying power behind it. While, Twitter and Facebook can increase brand awareness and eventually generate revenue in the long run, I think that Pinterest is the first social network with true buying potential.
A person could search on Pinterest or view a friend’s pin on Pinterest and turn around and buy instantly. This is a behaviour that is fairly unique to Pinterest as we don’t see this sort of instant purchasing power as frequent on sites like Facebook or Twitter. But how do you leverage Pinterest to benefit from some of this buying power?
6 Ways to Optimize for Pinterest Search
The potential for Pinterest to grow as a place people turn to as a means of finding things is growing. Though it may seem dominated by certain niches, people are searching pinterest for everything from recipes and crafts to apparel and gadgets.
While search engines are still playing a dominant role in the search space, a website like Pinterest definitely shares a role in fulfilling queries for users on the internet and the sooner you or your brand get involved the sooner you can reap the benefits.
|Last Updated on Wednesday, 18 April 2012 16:12|
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