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Follow up; is Google de-indexing FREE directories?
Written by David Harry
Thursday, 14 June 2012 05:03

About a month ago we reported that stories of mass de-indexing of directories on Google were likely a bit erroneous and there was little evidence to support that theory. Considering we had no historic data, it was hard to truly say what was going on.

Since then we've ran the same list of some 1000 directories again to see what was going on. Here's the findings over the three times (over 4 weeks) we researched it;

High End Directories (based on homepage TBPR);

  • round 1; 1.3% not indexed
  • round 2; 1.6% not indexed

Mid Range directories;

  • round 1; 5.2% not indexed
  • round 2; 6.1% not indexed
  • round 3; 9.1% not indexed

Low end directories;

  • round 1; 15.76% not indexed
  • round 2; 16.23% not indexed
  • round 3; 19.43% not indexed

It bears keeping in mind there is a natural attrition to be found as directories do tend to come and go from what we've learned talking to those that provide services in this area.

ZOMG! The sky is falling


What do we know?

Indeed the data does seem to intimate that 'something' may be happening. But mass de-indexing? It doesn't appear to be the case. Again we have to consider we have no historic data on the level of de-indexing or directories closing up shop before this was reported.

At the end of the day anyone with some sense can see that this approach to link building is likely short sighted. I would look at it as one would anything else; what is the quality of the site the link is on?

In talking with Googlers, in looking at various reconsideration request replies people have sent me, one pattern is surely emerging; the quality of the site matters. If it's blogger outreach or directory submissions, there is some risk of being tagged for inorganic links from low end locales.

More on that next week... until then, play safe.

Note; A huge thanks to Wissam for runing the data for us over the last month. U da man!

David Harry -

Hi my name is Dave and I, am an algo-holic

I am an avid search geek that spends most of his time reading about and playing with search engines. My main passion has always been about the technical side of things from a strong perspective rooted in IR and related technologies.You can find me providing SEO consulting services for Verve Developments.

You can also hook up with me via


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+2 #1 John S. Btitsios 2012-06-14 07:30
One of several reasons we see many directories being de-indexed is because Google is aggressively going after self-placed links which obviously are not considered to be natural. And the worse thing I noticed is, not only the directories get de-indexed, but webmasters using those get penalized.

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