Banner

Follow Along

RSS Feed Join Us on Twitter On Facebook

Get Engaged

Banner

Featured Article

Google Reconsideration Requests & Replies; understanding the evolutionGoogle Reconsideration Requests & Replies; understanding the evolutionHas anyone else noticed that there seems to be some changes to the replies one receives when filing a...
Read More >>

Latest Comments

Latest Articles

Ranting can be Therapeutic Ranting can be Therapeutic
We all have our hot buttons - things that just drive us up the...
Read More >>
Avoiding Search Strategy PitfallsAvoiding Search Strategy Pitfalls
Building a digital and search strategy isn’t the easiest thing in the world to...
Read More >>
What Google Knows & The War Against SEOsWhat Google Knows & The...
I don’t know how many marketers know about Google Think. Essentially, Google Think is the...
Read More >>

Our Sponsors

Banner
Banner
Banner

Latest Search Videos

Join Us

Banner
Banner
The Delicate Art of Content Sharing
Written by Brian Harnish
Monday, 06 August 2012 12:32

We’ve all been there.

You write a blog post, and wonder why nobody is liking or sharing your post. Well, there are several common reasons as to why your content is not being shared. 

First, is your content good enough? If not, then you may want to go back to the drawing board. If you find your content is good enough (and have had other people review it too), then there can be several reasons and issues as to why your content is not being shared:

share everywhere

You Don’t Have Social Share Buttons On Your Blog

How many people are going to copy/paste the URL of the blog post into twitter or Facebook? Not too many – unless your post is so great that people will just go and copy and paste your URL.

So, be sure you have social share buttons on your blog! There are plenty of great Wordpress plugins ready for this function, like ShareThis.

ShareThis has access to 120 social channels like Facebook, Twitter, Google+, and many many others.

With tools like ShareThis, there’s no excuse for not having at least the two main social networks (Facebook and Twitter) on your blog to share quickly and easily.

You Don’t Have an Easy Way for People to Share Things On Your Blog

There are blogs with plugins out there that require you to go through several steps in order to share your content. If you have to go to a page, click to close a window that displays an obtrusive ad, click to register to login, and then login just to share, no one is going to share your content.

There are too many steps. Instead, it will be better to have a one step process on the social share buttons, assuming someone is already logged into their social network. They can click on the button, click tweet, and bam, they can share it just fine.

Your Content is Not Appealing or is Very Difficult to Read

Let’s face facts: if your content is riddled with grammatical errors, spelling errors, and is very difficult to read, not many people will want to share it with their friends.

The content should also be exciting. Not many people will want to share boring content with their friends.

I don’t want to hear that you’re in a boring industry, because in any industry, it is possible to make content exciting. Even content about boxes can be made into interesting content with the right writers. Yes, I said boxes.

Errors are Showing Up in the Sharing Process

Did you install the plugin correctly? Did you follow all instructions to the letter?

If not, then the slightest mis-step can cause your plugin to not allow users to share your content. Before you launch your blog, make sure that your social sharing options are working just fine, that they are cross platform compatible, etc.

If your content still isn’t being shared, perhaps you have a content problem? If so, then you may need to go back to the drawing board and re-write your content for quality, rather than just for spamming the search engines.

And did you use a content spinner? Then go back to the drawing board and re-write your content the right way.

Remember, quality content counts when it comes to a website, so if you aren’t getting shared despite those issues, make sure that your content has been written in a high enough quality for your audience.

Brian Harnish -

Building websites his Brian Harnish's passion. He's been building websites since he taught himself HTML and took a college Photoshop class to create the graphics in the summer of 1998 when he built his first real website. He thoroughly enjoys reading almost anything and everything he can get his hands on regarding SEO, search marketing, as well as web design & development.

Also hook up via

Read More >>


More articles by this author

SMX West Recap: Key Takeaways and Experiences SMX West Recap: Key Takeaways and Experiences
As a follow up to my conference survival guide...
Read More >>
An SEOs Guide to a Painless Website MigrationAn SEO's Guide to a Painless Website Migration
It can be a daunting and scary experience to migrate...
Read More >>
Last Updated on Monday, 06 August 2012 12:56
 

Comments  

 
0 #1 Barry Adams 2012-08-06 13:09
Small warning with regards to using plugins for social sharing buttons: some of them sneakily place advertising tracking cookies in your browser.

We recently discovered during a cookie audit on a client site that the addThis plugin, used for social sharing & bookmarking functionality, places a number of third party advertising cookies used by ad targeting networks.

Now those cookies can be disabled in addThis, but as it's part of the plugin's revenue model the disable functionality is not widely advertised...

So beware those plugins and audit them thoroughly on a test environment before you put them on a live site.
Quote
 
 
0 #2 Mark Hughes 2012-08-08 15:43
Great tip, Barry. I wasn't aware that addThis did that, so appreciate the heads up.
Quote
 

Add comment


Security code
Refresh

Getting Around the Site

Home - all the latest on SNC
SEO - our collection of SEO articles
Technical SEO - for the geeks
Latest News - latest news in search
Analytics - measure up and convert
RSS Rack - feeds from around the industry
Search - looking for something specific?
Authors - Author Login
SEO Training - Our sister site
Contact Us - get in touch with SNC

What's New?