Banner

Follow Along

RSS Feed Join Us on Twitter On Facebook

Get Engaged

Banner

Featured Article

Google Updates Social SearchGoogle Updates Social SearchThere was a post earlier today from Google stating that they're ramping up the social elements in the SERPs....
Read More >>

Latest Comments

Related Reading

Latest Articles

Did Google ease off Panda and the tighten thin content manual penalty?Did Google ease off Panda...
Earlier this week there was a confirmation from Google about a recent Panda update....
Read More >>
Is Technorati feeling the Google heat?Is Technorati feeling the Google...
Ok, so yesterday I was reporting about some potential red flags in the world...
Read More >>
Digital Marketing Weekly - Issue 4Digital Marketing Weekly - Issue...
Linked to last week's Google I/O event in San Francisco there is a lot of...
Read More >>

Our Sponsors

Banner
Banner
Banner

Latest Search Videos

Join Us

Banner
SEO in a post Transition Rank world
Written by David Harry
Tuesday, 04 September 2012 15:49

Last week the search world again did it's impression of chicken little over a recent Google patent award. You know the one? The rank modifying spam detection method? Of course you do. And if ya don't? Consider yerself lucky

Essentially it's a method of spam detection that uses what they called a 'transition rank'. This could potentially rank a document in a different placement, than it would normally land on, for a period of time between the old ranking and where it would naturally end up ranking. The goal, to see if the owner of the page tries to further manipulate the ranking, due to the unexpected result.

Tom on Transition Rank

Just messing about

Along the way, and the genesis for my own post on the matter, ( <-- taking the piss with 1st link priority ) there was the article(s) from Tom over at Zdnet where he mused that in ragards to Google Panda;

“If they did anything to try and regain their lost ranks, (and lost business) that immediately flags Google as the work of spammers! ”

And that;

“(...) even if you change what you were doing to follow the line of Google's acceptable SEO practices, it is still viewed as an attempt to modify Google's index and thus it is the work of a spammer. ”

Wow. Ok. So what's a geek to do? The obvious; put it into practice.

  • First day that my post went live, I made changes in the form of 1 text change and 2 additional notes at the end.
  • I waited until the post was indexed then added the nofollow tags to the links pointing at Zdnet
  • Day two I went back and changed the TITLE to; [ Google's got a brand new bag; rank modifying spam patent ] from [Google's got a brand new bag].
  • Day three I asked some friends to throw a few links at it in quick succession

Anyway, not scientific at all, just messing about. Ultimately though it highlights the simple point that making some changes to you page isn't going to get you classified as a spammer. In fact, the changes being made (other than the links) were all legitimate and an attempt to improve the post/page.

My point being that I have NO FEAR what-so-ever that this kind of activity is what would cause a site/page to trip said algorithm, if indeed it is in use. This page still ranks for a variety of terms. I highly doubt that making changes to it alone, will cause any grief. This site has not previously tripped a spam algorithm. It still has trust.

Ever heard of Wikipedia? 'Nuff said.

Googel trusts Wikipedia

All about intent

And there's the rub folks. Don't do things 'just' try and improve your rankings. Do things that will make the site, the page, better for your end users. Do things that will help position you (or clients) as greater authorities, as greater resources on the web. What are (most) directories? A way to get links and boost a ranking. Surely a limited use of your resources (time and money). But crafting a page that it actually useful and then putting it over you channels (social, outreach etc)? That does so much more.

There is intent. The directory surely is all about PageRank. The other, not so much. I dare say a lot of folks I know spend as much, if not more, resources on manufacturing links, than whey would on actually useful content and associated promotion techniques. The latter of course generally producing far higher quality links.

Intent of the approach, is what one wants to consider. If you know it's a blantant attempt at boosting, then it is likely Google may as well.


A matter of trust

Remember when the industry started to get bent out of shape about negative SEO? That the world of Penguin and unnatural link penalties brought a greater prospect of this happening more often?

While this does hold some water, we also realized quickly that more established authority sites would likely be at far less a risk of it happening. Why is that? Usually because the newer site, in an effort to compete, are using more aggressive link building approaches. Their link profiles are simply more susceptible.

I really don't see this as being any different. It will depend on the level of trust a domain has. If Google has already detected potential spam (hiding or boosting), they could indeed send an algorithm such as the rank modifying transition rank one to start running on a domain (that has lost trust)

Matt (Cutts) recently posted about link buying and in it he says,

“In particular, earlier this year on [website] we saw links labeled as sponsored that passed PageRank, such as a link like [example link]. That’s a clear violation of Google’s quality guidelines, and it’s the reason that [website]‘s PageRank as well as our trust in the website has declined. ” - Matt Cutts

It's that last part that has an interesting ring to it. Sure, the post itself is essentially an ad for the webspam reporting page, but what caught me is “our trust in the website”. This is something that has become extremely important. It's what SEOs call being “on the radar”.

That is likely to hurt

Stop trying so hard

And so, to go back to the original premise; what does one do now?

Something such as this algorithm would likely (just my thinking here) be something that is part of the larger webspam efforts that we now call Penguin. It is not going to be a standalone element running over each and every page on the web. So first thing to do? Chill out.

But, if you've a house of cards for a link profile. If you've been actively doing things that you know are likely borderline. It could be time for a change.

Get beyond the link. Start to consider the other graphs Google uses. Begin to build linkable content that further promotes your client as a resource and authority in their space. Ensure the on-site SEO elements are nailed down tight. Develop deeper content strategies (think images, videos, resources etc..). Work on networking and outreach. Put more into promoting your content programs. Let the links build themselves.

At the end of the day? It's more fun than sitting around submitting to directories until you go blind.

David Harry -

Hi my name is Dave and I, am an algo-holic

I am an avid search geek that spends most of his time reading about and playing with search engines. My main passion has always been about the technical side of things from a strong perspective rooted in IR and related technologies.You can find me providing SEO consulting services for Verve Developments.

You can also hook up with me via

Read More >>


More articles by this author

Google Hacks & Dorks for fun and  profitGoogle Hacks & Dorks for fun and profit
Recently someone was asking me about Google's advanced operators and...
Read More >>
Last Updated on Tuesday, 04 September 2012 17:12
 

Comments  

 
0 #1 Studiumcirclus 2012-09-04 16:12
I agree with all of this.

Would Google be able to provide their searchers with quality results if they punished everyone trying to hone the quality of their website(s)? No. It would be total disarray.

Websites which made a genuine effort would exit the rankings whilst boilerplate sites that didn't give two chicken littles would soar.
Quote
 
 
0 #2 David Harry 2012-09-04 16:18
Huzzah huzzah! I do agree my friend. Sure, there is some serious flux out there, given things like the QDF, localizations and personalization s, but it'd be complete madness if they were running this index wide IMO.
Quote
 

Add comment


Security code
Refresh

Getting Around the Site

Home - all the latest on SNC
SEO - our collection of SEO articles
Technical SEO - for the geeks
Latest News - latest news in search
Analytics - measure up and convert
RSS Rack - feeds from around the industry
Search - looking for something specific?
Authors - Author Login
SEO Training - Our sister site
Contact Us - get in touch with SNC

What's New?

All content and images copyright Search News Central 2014
SNC is a Verve Developments production, the Forensic SEO Specialists- where Gypsies roam.