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Best Practices for Ecommerce Category PagesOften for ecommerce sites a lot of attention is paid to building the perfect product page. It all needs to come together perfectly - the product...Read More >>

Down and Dirty Audits for Quick WinsIt’s that time of the year again: tax season. And, what comes along with tax season? That’s right. AUDITS. This year, fear the audit no more, and...Read More >>

The Importance and Power of Launching an SEM Labs Program Many companies work hard to develop and optimize their paid search campaigns. And when those campaigns in both AdWords and adCenter are performing well, it’s sometimes easy for...Read More >>

Does Google Tools Data Really Add up?Most of us have by now realised that the data Google gives us in its various webmaster and AdWords tools is, at most horrendously inaccurate. But...Read More >>

Measure or die; breaking the black art perceptionIt never ceases to amaze me how many of my clients get that deer-in-the-headlights stare when I ask them for data. Whether it’s the demographics on their...Read More >>

Using Your Site Statistics: Getting a Bird’s Eye ViewHow well do you understand your website design? Ask yourself....Are the design, usability, and informational factors top notch? Is your...Read More >>

Lynch Pin Reporting: Search Marketing Strategy ReviewsThere comes a time in every search marketing strategy cycle when it’s time to adjust fire. A while back on my blog, I wrote a post about...Read More >>

Can we trust Google's data?Google loves data. Google loves sharing data. But can we trust the data that Google shares with us? Over the past few days I've found myself confronted with inconsistencies, suspicions,...Read More >>

Getting a grip on Google AnalyticsA crash course in using filters Today we're going to look at setting up an Analytics account using some common best practices, which will protect your data integrity...Read More >>

Traffic Segments for Google AnalyticsA Crash Course getting creative Any SEM or SEO professional has to be using analytics to measure progress, specific initiatives, and ROI. Google is kind enough to provided you...Read More >>