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RDFa: The Inside Story from Best BuyRDFa: The Inside Story from Best Buy
An Interview with Jay Myers Late last year, I approached Jay Myers, Lead Development Engineer for Best Buy, and asked him...
Google Rankings and LDAGoogle Rankings and LDA
The new LSI for 3rd Generation SEOs? Or is it the new LSI for engineers? Well, possibly both, we're not...
How does Google handle reviews and sentiment?How does Google handle reviews and sentiment?
Do you remember the whole 'Borker Affair'? You know, that fella that went on the NYT bragging about...

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What Content Writers can learn from SkyMallWhat Content Writers can learn from SkyMallThere are few things more fun and more entertaining on a plane, than reading SkyMall. Sure, it’s interesting to see what...
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Content Development

If you don't have content, you don't have much to work with.
This section is all about content strategy and development.

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Content Strategy – That Which BindsDoc Sheldon
Earlier this year, I wrote an article on the differences between the functions of a copywriter and a content strategist. The salient point of...Read More >>
 
3 Ways To Defeat the Strategic Dead...
What is the Strategic Dead Zone? When clients have been with you for a few years, strategies have a tendency to get stale. Routines become...Read More >>

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Making sense of Google (not provided)

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The Google page layout algorithm; GooPLA

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Named entities and SEO; associations and more

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Stories - The Ultimate ContentStories - The Ultimate ContentWith the coming Googlelopalypse, as chronicled by NineByBlue, content's going to become even more important. Yawn. How many more times can we all say 'content is important?' I dunno....Read More >>
 
What Content Writers can learn from SkyMallWhat Content Writers can learn from SkyMallThere are few things more fun and more entertaining on a plane, than reading SkyMall. Sure, it’s interesting to see what types of products people are coming up with to...Read More >>
8 Tips for Blogging Old School; Building a Community of Links8 Tips for Blogging Old School; Building a Community...So, the premise is, you’re new to the blogging scene and you want to be one of the popular people. You want to say, “Yeah, I write...Read More >>
 
A Content Audit? Why the @#$% Would I Want to Do That?A Content Audit? Why the @#$% Would I Want to...Otherwise known as a content assessment, a content audit is exactly what it sounds like. In short, you go over the content you have here-to-for created with a...Read More >>
Three Rules of Engagement – Your Content and Your AudienceThree Rules of Engagement – Your Content and Your...Click-through: it’s that wonderful moment when a searcher, a potential visitor, becomes a visitor in fact. They click through to the landing page, site page,...Read More >>
 
Dear Bloggers Everywhere, Please Lose the Over the Top Opt-in Popups Dear Bloggers Everywhere, Please Lose the "Over the Top"...  In August, Kristi Hines wrote a post titled The Case For and Against Popup Opt-In Forms. For the post, she asked my opinionregarding the recent...Read More >>
We’ll Stop Screaming “Relevance” When You Start ListeningWe’ll Stop Screaming “Relevance” When You Start ListeningWe already know search engine optimization includes, in part, a keyword-finding treasure hunt. We know they should be in your title; call us old-fashioned, but tradition says...Read More >>
 
Content Programs and SEOContent Programs and SEOPart of the modern approach Are you still chasing crap links around? Doing PageRank sculpting or being fanatical over meta data? Then methinks you should stick around...Read More >>

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