|Pressing tips: Use Press Releases Without Getting PenalizedLink building with press releases is so easy. Just crank out a press release every time you land a new client, hire someone, write a blog post or make it through the day without dropping an f-bomb and poof: Instant links.
One problem: Those easy links may be getting you Penguin-ized. It seems like Penguin looks for, among other things:Over-optimized anchor text
Link profiles with disproportionate numbers of links from a specific type of site
Links from networks...Read More >>|
|Ranting and Raving: A Couple Words On GoogleI suspect this will make some eyes roll and draw some nasty comments, but I stopped worrying years ago about how popular my opinions are. I call 'em like I see 'em.
And once in a while, the bitching and moaning gets so loud that I just have to speak up.So this is part rant, part agreement. I've seen two trends gathering more momentum recently, one of which prompts a rant,...Read More >>|
|10 things we need to stop talking about in 2013I'm starting to get a sick feeling every time I walk past a Target or Walmart. And I flinch at TV commercials pushing new toys, gadgets and jewelry. Yep, we must be reaching the end of 2012.It probably comes as no surprise: I'm a humbug kinda guy, at least when it comes to the retail feeding frenzy that starts in, oh, October and ends somewhere around January.
I do like the whole resolution thing, though. So, here are...Read More >>|
|SEO Myths: Don’t Believe Everything You Read – Even This!Ok, I’m kidding. It’s safe to believe what’s in this post! Because many of the things I will be discussing have not been involved in real SEO for awhile now (or never have been involved). I still see some of the same myths cropping up from time to time, spread by company salespeople who want to sell SEO but have no clue what they are talking about.
Or, they have some idea of what...Read More >>|
|The Art of Google Link BuildingThe aftermath of the Over Optimization Penalty which is Googleze for link
building with exact match anchor text and Panda's machine learning algo
assigning Quality Scores to sites and most link builders are scratching their heads
wondering what techniques are still effective.The conundrum for link builders
is links are definitely under scrutiny and adding further to it is the overall
de-emphasizing of the linkgraph by adding other signals like the socialgraph,
Universal SERPs and freshness. Add to that...Read More >>|
|Keyword Categories and the Links that Love ThemSomeone we all know and love here at SNC recently said “SEO is all about the situation”. And about the same time, Conrad Saam, over at Search Engine land was having a Ranking Report Rant. It got me thinking about the situational nature of keyword targeting. How different kinds phrases have different value, and need to be evaluated in different ways in a ranking report, or even a link...Read More >>|
|Link Building 2011; what works and what doesn't4 Link Building Phenomena Dissected by 3 Phenomenal Link Builders
There are two sides to every story. And there are pros and cons to every link building tactic. But there are some methods that raise questions and dissention even among industry authorities. They beg the question, does it work or not? Is it safe or risky?
In the 4 areas we’re exploring today there is inevitably a worst case scenario, but there’s...Read More >>|
|How To: Performing a Competitive Link AnalysisWe all know that link building is a cornerstone of SEO. We know that even building a solid core for your website (i.e. site architecture, content building/crafting) is not enough, sometimes, to make a dent in the SERPs and get the needed visibility. That's where link building enters the picture; the necessary evil we all must take part in.Get Your Professional Analysis On
Everyone does a link analysis differently, using different tools and methods....Read More >>|
|22 Questions to Jumpstart Your Link Building CampaignIf you're starting from scratch on a link building campaign, there are a number of crucial considerations, from competition to available resources to your website's linkability.
Basic planning goes a long way though, and can really help accelerate your link acquisition. Jumpstart your link building campaign design with these 22 questions from 7 professional inhouse link builders...I sourced these campaign jumpstarts by asking this question:"If a fellow SEO asked for help...Read More >>|
|12 Ways to Vary Your Anchor TextI’ve been reading a lot lately about varying anchor text. While it’s a practice that has been pretty customary, it seems I’ve come into contact with a lot of websites that have over optimization of anchor text in their backlinks.
With recent changes to Google’s Algorithm(s), these backlinks (may) have caused penalties and very upset business owners are asking why. It’s all about the anchor text and Benjamin’s baby….When link...Read More >>|
|How Link Decay Can Cause Cavities In Your Link...In a way link decay is like tooth decay. Seriously, bear with me.
Every day plaque builds up on our teeth which is why we have to keep brushing them. Otherwise the bacteria would accumulate, rotting them away until they all fall out of our heads and we end up gumming our food. Links are the teeth a website uses to chew its way up the SERPs. And time and change...Read More >>|