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Which will make the most impact on search in 2012?
 
RDFa: The Inside Story from Best BuyRDFa: The Inside Story from Best Buy
An Interview with Jay Myers Late last year, I approached Jay Myers, Lead Development Engineer for Best Buy, and asked him...
Google Rankings and LDAGoogle Rankings and LDA
The new LSI for 3rd Generation SEOs? Or is it the new LSI for engineers? Well, possibly both, we're not...
How does Google handle reviews and sentiment?How does Google handle reviews and sentiment?
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Googles Algorithm Leaked! - A What If StoryGoogle's Algorithm Leaked! - A...
As a kid, I read a lot of comics. And, to clarify “a lot”, we’re...
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SEO Excuse #143; The other guy is doing it, so it must workSEO Excuse #143; The other...
So my friends... here we sit. After many a Google update it seems people...
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Digital Barter Could Fill Knowledge GapsDigital Barter Could Fill Knowledge...
One of the recent changes I've noticed both internally within agencies but also with...
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Extend your marketing; the NEW social media strategy

As a marketing channel, social media is still extremely new. There’s a lot we’re learning and everyday...Read more >>
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Important, Little-Known Factors Impacting Organic Click-Through Rates

You go out to a restaurant with your family, and the waiter suggests you try the barbecue grilled chicken...Read more >>
Steve Gerencser

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Useless Noise: SEO and the Dirty Web

I love SEO. I really do. I enjoy every nook, cranny, get-your-hands-dirty aspect of it. What I don’t...Read more >>
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Traffic Segments for Google Analytics

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If you're starting from scratch on a link building campaign, there are a number of crucial considerations,...Read more >>
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SEO is all about the situationSEO is all about the situationI was reading some guy's promotional material today and noted he had 'Done SEO for some BIG corporations'. Like...
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The hidden value of Google (not provided)...
A few times yesterday, on Search Engine Watch and MediaPost, the discussion of Google Encrypted and the subsequent...Read More >>
 
Death to SEO checklists
If you want to shorten my life by a year, ask me to explain SEO, and then ask:“Can’t you just give...Read More >>
 
The Ultimate List of Local Citation Sites
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Making sense of Google (not provided)

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The Google page layout algorithm; GooPLA

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Named entities and SEO; associations and more

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Digital Barter Could Fill Knowledge GapsDigital Barter Could Fill Knowledge GapsOne of the recent changes I've noticed both internally within agencies but also with clients is that there is a growing willingness to learn about how the hell...Read More >>
 
Five Benefits of the Site Discovery and Review ProcessFive Benefits of the Site Discovery and Review ProcessI'm not sure what other optimization firms do, not having questioned them, but we're somewhat pushy with our potential clients. On our service pages, we specify that...Read More >>
Stop Using Pinterest for SEO and Start Optimizing for Pinterest SearchStop Using Pinterest for SEO and Start Optimizing for Pinterest...I’ve already talked about how to resurrect old content with Pinterest, but this month I want to talk about how Pinterest is...Read More >>
 
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5 Analogies to Help Explain (and sell) SEO Concepts5 Analogies to Help Explain (and sell) SEO ConceptsWhether working in-house or in an agency setting, I’m pretty sure we’ve all been in a situation where it’s easier to explain some of the basic elements of SEO...Read More >>
 
Will New gTLDs Give Ranking a Boost?Will New gTLDs Give Ranking a Boost?Now before you get back up on that soap box quoting Matt Cutt's recent Google+ response to Adrian Kinderis, let me explain why I think they will....Read More >>
A New Trend In Strategic Alliances?A New Trend In Strategic Alliances?I’ve noticed a trend lately in strategic alliances that seems to be a relatively recent twist to a previous trend in the SEO community. It got me thinking about why...Read More >>
 
The Hidden Truths of Online SearchThe Hidden Truths of Online SearchOnline search is not a stand-alone activity. It doesn't occur in a vacuum. It is not self-contained. When people perform an online search, they bring with them an enormous...Read More >>
Keeping your head while all around you.... Keeping your head while all around you....As more often than not, having written about this industry longer than is probably healthy, what to write about here today was elusive at best. One climbs the...Read More >>
 
The Search Conference Survival GuideThe Search Conference Survival GuideIt's that time of year again. When the top minds in the search industry gather to share their wisdom with future pros. It's conference time! The time...Read More >>
The Blurred Lines of Google’s Place Search and the Return of Local PacksThe Blurred Lines of Google’s Place Search and the Return... In October 2010 Google unveiled a new blended search result that relied on data from both Google Maps as well as traditional SEO called “...Read More >>
 
Are You Seriously Focusing on G+ for SEO??Are You Seriously Focusing on G+ for SEO??A lot of people are focusing on Google Plus. They're talking about the SEO benefits. They're talking about the marketing benefits. They're throwing a lot...Read More >>
Mining gold from Google (not provided) trafficMining gold from Google (not provided) trafficBack in October 2011, Google made the switch for SSL search for users signed into Google accounts which meant the loss of keyword data from organic search....Read More >>
 
Which SEO Vendor is Right for You? (Part 1)Which SEO Vendor is Right for You? (Part 1)Choosing vendors for your in-house SEO program is trickier than just doing a Google search and selecting the first vendor that ranks for “link building” or “SEO...Read More >>
After the Leap: Navigating Your New PositionAfter the Leap: Navigating Your New Position “It’s been awhile since I rapped at ya’ mi amigos,” as can only be said in the style of Jim Anchower. Last year I wrote about...Read More >>
 
How Does an SEO Screw in a Light Bulb? Very CarefullyHow Does an SEO Screw in a Light Bulb? Very...How does an SEO screw in a light bulb? Well, first they have to figure out what to look for… light, bulb, florescent fixtures, luminescence, screw, screwing… Of...Read More >>
Don’t Let New Year’s Resolutions Ruin Your In-House SEODon’t Let New Year’s Resolutions Ruin Your In-House SEOIt’s getting towards the end of January. You’ve had enough time to read all the articles in “The Big List: 226 Marketing Trends, Predictions, & Resolutions for...Read More >>
 
Where SEO meets Quantum PhysicsWhere SEO meets Quantum PhysicsThe Heisenberg Ranking Uncertainty Principle - or - Schrödinger's Rank. Call me a geek (because I am one) but I think there are a lot of similarities...Read More >>
Are Your SEO and Marketing Companies Ready for 2012?Are Your SEO and Marketing Companies Ready for 2012?Is it as hard for you to believe it’s 2012 as it is for me? Where did last year go? I’m pretty sure someone stole a few months...Read More >>
 
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Why In-House SEOs Should Still NetworkWhy In-House SEOs Should Still NetworkNot too long ago, I was chatting with another in-house SEO who claimed his method of staying on top of the search engine trends was by reading...Read More >>
 
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If Pagerank is Dead, I’d LOVE to be Invited to the Wake!If Pagerank is Dead, I’d LOVE to be Invited to...Doc SheldonOver the last four years, the death-song of Pagerank has been sung many times by countless pros (such as Robert Scoble, Andy Beal and...Read More >>
 
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