| The Kissmetrics Marketing Blog|
| A Blog About Analytics, Marketing and Testing |
- 23 Must-Have Tools for Your Marketing Stack
It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer service, and boost retention rates. However, some businesses shy away from experimenting with new tools. “New technology can be scary, and you don’t want to struggle with a tool that has […]
- How Conversion Barriers Can Actually Improve Customer Retention
Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA pushing her to sign up for a free trial that promises to address her every need. “This could be the answer to all my problems,” she thinks. She signs up. Fantastic, right? […]
- Which Matters More: Traffic or Testing?
In recent years, there has been a shift in attention from traffic to testing. It makes sense, it’s becoming increasingly hard to win at online marketing. In many ways, it seems like the easiest way to get more out of your traffic is by improving site performance. As exciting as the idea of conversion rate optimization is, […]
- 3 Landing Page Mistakes Sabotaging Your ROI
Headlines are critically important. They’re one of the easiest things to change, and yet they have one of the biggest impacts on whether your landing pages gets read (or converts). But here’s the problem. They can’t do it all on their own. And there’s a few things that need to happen properly BEFORE people even […]
- Which Marketing Channels Deliver the Biggest Impact on ROI?
A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and companies. If your efforts to squeeze relevance out of marketing initiatives leaves you feeling […]
- Use These Four Pillars to Earn Your Customers’ Loyalty
Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business owners forget that behind the computer screen is a human being who thinks he or she deserves all the attention in the world and, if you don’t provide it, they’ll bury your brand in the “forgotten businesses […]
- How to Structure Content Marketing Campaigns That Actually Increase Demand
We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content is King!” posts that seem to spam our marketing resource sites. Create more landing pages, post more blogs, share more on social, write an eBook (or two), host a webinar, do some […]
- Analytics Anxiety? Never Again with this Simple Framework
Pouring over big data isn’t the goal. Instead, analytics are supposed to give us a way to find out where the bottlenecks or gaps are occurring, and how to best prioritize our next move (allocating resources appropriately to get the job done). Data, by itself, is meaningless. It gets worse with added complexity, in a […]
- Getting the Pulse of Your Marketing Efforts by Rethinking Your Metrics
In the fast-paced world of modern marketing, it’s often difficult to decide which kind of projects deserve the most amount of your team’s time and your company’s money. Some questions you might be wrestling with at this very moment: Is it better to hire an SEO expert, or should you push harder on social media? […]
- Are Loyalty Programs Worth it for E-Commerce Websites?
Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have continually be used to not only entice customers but to re-market to them in a way that strengthens their affinity to the brand. But the advent of the Internet and mobile shopping has […]