| The KISSmetrics Marketing Blog|
| A Blog About Analytics, Marketing and Testing |
- How to Not Blow $10,000 on Google AdWords – Part 1
Today we’re going to show you how to blow $10,000 on Google AdWords…the right way. At one time or another, every internet marketer has been completely baffled by Google AdWords. We’ve all heard stories of companies that have lost tens of thousands of dollars on Google’s pay to play advertising system. In this video we […]
- What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery
Marketers create a lot of content. Yes, content is king, but a king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new post? Sharing on social media, of course. The huge audiences of Facebook and Twitter make them the […]
- 25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors
Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and […]
- 8 Fresh Customer Service Ideas Worth Stealing
Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still is considered to be “revolutionary” and “proactive” if you just respond to customers […]
- What Can You Learn From Looking at The Data of Over 2.2 Million Email Campaigns?
Today’s post is from Campaign Monitor. It’s based on data they’ve collected from over 2.2 million campaigns delivered by Campaign Monitor. From their data set they have come up with some noticeable rules of thumb that may help you increase the effectiveness of your email marketing. Use these findings for navigation on what to test […]
- Stop Doing That! THIS is How You Do Social Media.
Social media has been the whipping boy of digital marketing for quite some time. It has been used, abused, and disregarded for far too long. But marketers mistreat social media at their own peril. Be kind to social media. Use it as it was intended to be used. Only then can you look to shape […]
- 6 Tips for Wooing Customers with an Enchanting Business Blog
Let’s admit it. Blogging is hard work. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers desperately want to work with you and buy from you? Getting […]
- 4 Critical Reports You Should be Looking at to Maximize Your Facebook Marketing
Today we are going to take a dive into analytics reports that help you with your Facebook marketing. For instance, did you know that Facebook allows you to track your competitor’s pages? Well they do – we will show you how to do just that and a few other critical things. Additional Resources What You […]
- Your Company Blog is Floundering: Now What?
So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully. But no one’s listening. Before you give up and chalk blogging up to a fad whose time has […]
- No Content, No Problem: Utilizing Others’ Content to Boost Your Own Strategy
Many companies have social/content strategies that rely on fan-generated content to create a community and encourage engagement. This post will include examples of companies that use such content and how-to instructions for creative strategies (such as embedding Quora quotes in posts or making use of fan-generated content). Before we look at who is crowdsourcing, and […]