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  • How to Retain Your Customer’s Attention Throughout the Onboarding Process
    Onboarding never ends. Some SaaS teams may approach onboarding as an activity-a one-time event for each consumer. However, it’s time to change your perspective. Consider onboarding as an ongoing process that continues beyond initial setup. Whether it’s teaching loyal consumers about new integrations or training newbies about your dashboard, it’s vital that you have their […]

  • How to Make Analytics Work for Your Videos
    When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without proper analytics, businesses have no way of knowing whether their videos are just […]

  • How To Use Net Promoter Score to Improve Retention and Drive Reviews for Your SaaS Product
    You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company. Though there are many ways to reduce churn, there is one way that we’ve found to be […]

  • 4 Ways to Launch Just Another Mediocre E-Commerce Store (And How to Avoid Them)
    Launching an online store is cheap and simple. Just think about it. You choose a clever domain name, pick a beautiful theme, get a membership on your favorite e-commerce platform, and voila!…You can launch. But here’s the thing: anyone with half-a-brain can start an e-commerce…but only a few can do it successfully. A 2013 study […]

  • How Much of a Role Does Trust Play on Conversion Rates?
    You wouldn’t do business with a company you didn’t trust – plain and simple. But what may be surprising is that the degree of trust we have in a company, and where that trust comes from, have a significant impact on our purchasing decisions. How much of an impact? Let’s take a closer look, the […]

  • 5 Winning Strategies for Using Human-Driven Lead Nurturing
    Lead nurturing requires a human touch. According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.” In a world of automation, marketers tend to forget the power of human connection. It only takes a small change, like personalizing a white paper […]

  • Using Dimensions & Segments in Google Analytics to Propel Your Content Marketing
    As online marketers, we all have great web metrics at our fingertips….or do we? Using hard facts to support business decisions requires two things: reliable data and knowing the key performance indicators of the business in an online context. I have been using Google Analytics for 10 years (since just months after the Urchin acquisition), […]

  • We Just Made Five Big Improvements To The Kissmetrics People Search
    The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that make it even better. Here’s a quick rundown of the improvements: You can find people who took actions in a specific order You can set a date range for each condition You can tie properties to […]

  • B2B and Content Personalization: Where We Are, Where We’re Heading
    For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them.  But what about businesses that market to other businesses? Do they get the same value out of personalized content?  A recent study from Seismic and Demand Metric took a closer look at just how effective […]

  • How Email Segmentation Sustains Customer Loyalty
    Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]

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