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Newsfeeds from around the industry
The Kissmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing

  • How Developing Your Business’s Point of View Can Explode Your Fan Base
    In today’s world of consumer content, it can be difficult to stand out. Many companies spend a great deal of time and money developing content but few truly understand how to connect with readers by developing a point of view (POV). A point of view is a valuable content strategy that allows companies to tap […]

  • Using Google Analytics for Advanced Visitor Insights
    Knowing the sources of your website traffic – direct, organic, paid, social, referral – is very important. Generally speaking, reviewing traffic sources segmented by channel can help businesses determine if channel-specific marketing initiatives are paying off. For example, is there a spike in website traffic after posting on social media? Is organic traffic steadily increasing […]

  • The Marketer’s Guide to Periscope
    Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26. That’s just incredible! Want to know the best part? Periscope still “fresh”, and you (as a marketer) have […]

  • Avoid These Five Online Advertising No-No’s
    In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share. You don’t need to be a director to make a movie. You don’t need to be a newscaster to deliver news. And you don’t need to be […]

  • How to Utilize The Psychology of Persuasion to Increase Conversion Rates
    Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, […]

  • How Marketing Funnels Work
    If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, […]

  • How to Create Content That Drives Organic Traffic
    When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable read, etc. Memorable content. Content that achieves a goal promised early on. This […]

  • Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right
    Want to put your company on the map? There are many ways you can approach your marketing in order to get eyeballs and grow your business. From press releases that result in media mentions to a great paid campaign for your social media page, and from an ad that gets you seen in search engines […]

  • How Marketers Can Survive in the War on Mobile Ad Blocking
    It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous. If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, […]

  • 5 Hacks to Make the Most of Social Advertising on Mobile
    Social and mobile are exploding. That much is a given. With the powerful insights and data that social brings to the table, and the far stretching reach mobile offers, when we put the two together we’re left with digital’s power couple. Perhaps these numbers will paint a better picture: on Pinterest 92% of users are […]

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