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  • How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now
    The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […]

  • Which Tech Entrepreneur Are You? Take the Quiz to Find Out!
    Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank

  • 6 Common Checkout Mistakes No One Should Make
    Let’s begin with a scary statistic: 68% of your potential customers will leave your store even as they are preparing to pay you. That’s a painful number. What can you do about it? First, we have to accept that there will always be some percentage of people who naturally drop out of the checkout process. […]

  • KISSmetrics A/B Test Report: Know How Your Tests Impact Your Customer Acquisition Funnel
    A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine […]

  • 5 Ecommerce Techniques for Connecting with Millennial Shoppers
    Millennial shoppers, those between the ages of 14 and 35, are the most valuable demographic right now. Even though they don’t comprise a majority of the population (27% as of August 2014) , they have buying power. In fact, they possess a whopping $600 billion in annual buying power. By 2020, they will comprise nearly […]

  • The 4 Killer Marketing Mistakes Your SaaS Business Is Making
    Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

  • KISSmetrics Celebrates Movember
    The typical American November is a month full of anticipation leading up to a holiday full of feasting with family and friends. However, thousands of men globally look forward to the end of the month so they can shave off their new mustaches! The newly sprouted mustaches are due to a charity drive, The Movember […]

  • 7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business
    How many times have you seen customer support “tips” that are vague and totally useless for your business? “Be human.” “Have a voice.” “Be thorough.” All perfectly reasonable advice, but what are you supposed to do with it? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips that you can use to […]

  • 7 Ecommerce Secrets That No One Does at This Time of Year
    It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue rises. Ecommerce retailers have a myopic focus on holiday sales, holiday sales, […]

  • Google Adwords Killed “Exact Match” – But Does it Matter?
    Google actively updated and changed its search parameters throughout August and September. First, Authorship met its end and then “exact match” was retired and replaced with “close variant” for AdWords. The option to bypass exact match and close variant was available in PPC accounts. However, now, users can no longer opt out of close variant. […]

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