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  • How to Succeed at The Most Critical Point in SaaS Sales
    If you’re like any other SaaS marketing maven, you want to drive more sales in the best way possible. And if you’ve given it any thought, you realize the epochal importance of the free trial. Everything about the free trial is important. I would argue that the free trial is the most critical phase in […]

  • The Five Elements of a Perfect SaaS Support System
    If you’re a SaaS business, chances are support is one area of your business that you want to be flawless. Providing great support is the key to your growth and success. According to an Oracle study, 9 out of 10 customers have abandoned a business because of a poor customer support experience. You don’t want […]

  • The Top 3 Ways to Get Your SaaS Customers to Open Your Emails
    Quick poll question: How many of you have signed up for a free software trial and then cancelled it after getting the welcome email? Most people have at least once. Mainly because the welcome email was just so awful that there’s no way the software could have been good, right? For SaaS companies, this can […]

  • Are You Ready for the Future of Adaptive Content?
    A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience. Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content. This […]

  • 5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes
    As a business owner, you’re constantly striving to stay on the same page with prospects and clients. But does your message actually have a compelling substance, or are you just telling beautiful stories that keep your readers entertained for a short while? Small Business Trends indicates that 70% of most B2B websites lack a call […]

  • Google’s Next Big Algorithm Change is Coming… Will Your Site Survive?
    A lot of website owners were caught with their heads in the sand when it came to Penguin and Panda. Even more recently, Google’s push to embrace mobile responsive sites has businesses scrambling to ensure their sites load quickly and flawlessly on mobile devices. So what’s next? And how can you prepare yourself rather than […]

  • Tackle Marketing Automation to Drive Conversions
    According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking advantage of its benefits to deploy successful campaigns. Marketing automation helps companies increase workplace productivity by […]

  • 5 Ways to Become a Better Headline Writer
    Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the single most important component of an article, bar none. You’ve heard the statistics repeated […]

  • Is Your Winning Variation Actually Leading to More Cancellations? How to Use Data to Find Out
    Imagine this: you just found a huge win on an A/B test. Your variation doubled signups over the original. So you launch your variant to 100% of visitors. Pop the cork! Here come the signups. Fast forward six months, and you have a surge in cancellations. Your customer support team can’t figure it out, and […]

  • 4 Simple Reasons Your Blog Still Isn’t Getting Traffic
    Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They start a blog. The traffic does not materialize. The blog fizzles and dies. The why-am-I-not-getting […]

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