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  • How to Make “Free Shipping” Profitable
    Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do […]

  • Eulogy For a Blog (Infographic)
    In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative and the team at ClearVoice for providing today’s infographic. Enjoy!

  • 5 Ways to Turn Your Unhappy Customer into a Valuable Resource
    There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers. Customer service has always been an important part of developing brand loyalty, in fact it was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. And now that the […]

  • The 7 Habits of Highly Effective Overlays
    Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits” apply directly to what makes an effective pop-up. But first, I fully […]

  • How to Get at Least 500 More Google+ Followers by Next Week
    Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how you can grow your Google+ following. Unlike Twitter, LinkedIn, or Facebook, there are no […]

  • How to Make Your Content Relatable and Actionable
    Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

  • Pain: The Missing Ingredient in Ecommerce
    Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve conversion rates. Pain is obviously a significant factor in online […]

  • Lost in Translation: How to Drive Traffic to Your Website When You Go International
    A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your website more convenient for visitors. I would like to go further and explain how to drive traffic […]

  • How to Persuade Customers to Convert on a High-Priced SaaS Product
    At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […]

  • How to Create Custom Audiences in Facebook
    Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom Audiences. At Driftrock, Gabi helps build tools to help brands reach the right people […]

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