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  • Lost in Translation: How to Drive Traffic to Your Website When You Go International
    A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your website more convenient for visitors. I would like to go further and explain how to drive traffic […]

  • How to Persuade Customers to Convert on a High-Priced SaaS Product
    At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […]

  • How to Create Custom Audiences in Facebook
    Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom Audiences. At Driftrock, Gabi helps build tools to help brands reach the right people […]

  • The Marketer’s Guide to Real-Time Reports in Google Analytics
    The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that have a temporal nature, like a promotional campaign in Twitter. You can also […]

  • 8 Ways to Stop Boring Your Email Subscribers
    We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend […]

  • Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)
    If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more on building a relationship with customers by engaging them in conversation. With the proliferation of social media […]

  • The Marketer’s Guide to Instagram
    In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most engaged users.[2] A study was done using the rock band Paramore’s social media accounts. […]

  • How 9 SaaS Companies Hacked Their Growth
    I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would argue that unless you have insane amounts of funding, traditional growth marketing is […]

  • Announcing the New CEO of KISSmetrics: Brian Kelly
    We’ve got some big news. Brian Kelly has joined KISSmetrics as our new CEO. We’re thrilled to have him. Why We’re Excited to Work with Him Brian Kelly has been on both sides of data – building it and using it. He began his career at Teradata, analyzing customer data for retail and financial institutions. […]

  • 11 Words that Enhance Trust in a Blog Post
    Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy from you. If the reader doesn’t trust you, they won’t believe what you’re saying. If the reader doesn’t trust you, they won’t convert. Whenever you write, you should pay attention to this all-important subject of […]

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