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  • How to Avoid Analysis Paralysis as a SaaS Product Marketer
    Optimizing for conversions at a SaaS company can often lead to analysis paralysis. What do you track? Do you track new signs up? What about after the sign up? What about revenue? What about churn? What about whether or not your users are actually using your product or not? In this video, we give you […]

  • The Science Behind What People Love to Share on Social Media
    The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? Here, at BuzzSumo, we’ve crawled and analyzed over 120 million articles. In this post, we’ll show you the types of content that […]

  • What is the Difference Between Google Analytics and KISSmetrics?
    One of the most common questions we get from people is how KISSmetrics is different from Google Analytics. We understand the curiosity. Both services are in the analytics space, so it’s easy to think they’re the same tools. However, there are a number of differences between the two services; for example, how they handle tracking, […]

  • The One Metric Dashboard Helping SumoMe Reach 1 Billion Users
    A few weeks ago I was hanging with Sean Work of KISSmetrics, drinking hippie gunpowder tea in Venice, CA. I mentioned our company dashboard for our free tool that is used to grow email lists at, and Sean was blown away. Sometimes simple is better. Here’s what our dashboard looks like: So what’s going […]

  • 6 Advanced Steps for Doubling Your Activation Rate
    Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company gets more valuable by the day. However, all this means nothing if you ignore one key metric – […]

  • Behind the Scenes of Behavioral Advertising
    Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a technique used by online advertisers to present targeted ads to consumers by collecting information […]

  • 10 Things Every Marketer Should Know About A/B Testing
    As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric that actually correlates with ROI. Even if a customer “conversion” on your website […]

  • 4 Simple eCommerce Product Page Tests That Take Less Than an Hour
    To buy or not to buy is the question. And a product page is where this crucial decision is made. At (Visual Website Optimizer), we see an array of product pages being tested every day. While some people love to start testing with their “add to cart” button, others change copy, layout, and what not. […]

  • The Secret Ingredient for Winning the Customer Service Battle in E-commerce
    It’s hard to deny the monumental impact that the “Age of the Customer” has had on e-commerce. Today’s customers are smart, connected, web savvy, and fiercely disloyal. They enjoy a growing array of product and brand choices. This may sound like a recipe for disaster to anyone in the e-commerce sector. But, for smart web […]

  • Customer Testimonials: How to Put Your Customers to Work for You
    “The crowd sometimes plays a tremendous role to give you wings and carry you to victory.” – Bela Karolyi With those words, famed Romanian and U.S. gymnastics coach Bela Karolyi showed that he understood the power his “customers” had to take his gymnasts to even greater heights than just his coaching alone. And that sentiment […]

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