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The KISSmetrics Marketing Blog
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  • Six Things You Should Learn from the PostJoint Penalty
    Every now and then a little bomb explodes in the search community. Blogs erupt with geysers of information. Authoritative sites spawn dozens of articles, examining the issue from every angle. Webinars offer “answers” to the new issue. And you and I are left to figure out what the heck just happened, and what we need […]

  • Five Shocking Facts That Will Change Your Entire Approach to Social Media
    Social media is fraught with legend, hysteria, and mass confusion. Because of its intensely personal nature, we tend to approach social media with a lot of strong feelings about its effectiveness, lack thereof, best practices, and how things should be done. Since most of us use Facebook, we think we know how effective it will […]

  • Using Affiliate Marketing to Grow Your Business
    As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the webinar, KISSmetrics Founder Neil Patel and Dan McGaw discuss how to increase your […]

  • 39 Resources for Understanding the Science & Psychology Behind Great Marketing
    We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field, with many sub areas to drill down into and countless case studies, books, online […]

  • The Future of Conversion Optimization – What’s New and What’s Next
    Trend forecasting posts are usually reserved for the New Year, but so many changes have happened already through 2014, that we’d be remiss if we didn’t tackle a few of them now. With conversion optimization, the user still remains the key pivotal player, but the way they interact with the web and how they buy […]

  • 5 Tips You Need to Know to Improve Your Twitter Strategy
    If you haven’t already heard, Twitter is becoming the new 1-800 number. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a make or break opportunity for brands. Responding to tweets, whether good or bad, will almost never do any harm (assuming the company tweets […]

  • Four Data Driven Alarm Signals for SEO and How to Respond
    There are some things about your website you simply can’t ignore — manual penalties, negative SEO, stuff like that. There are other problems that can come up, too. They aren’t quite as obvious, but they are just as damaging. In this article, I share with you four of these data-driven alarm signals. I want to […]

  • What’s New in the KISSmetrics iOS Blog Reader
    Our KISSmetrics Blog Reader iOS app has received a complete redesign in today’s update. In the app, you’ll see a lot of new features including a slick iOS7 UI, interaction design, a new icon, and a favoriting feature. One of the biggest changes on this design is the new icon. Our previous app icon showed […]

  • Twelve Things You Should Do on Your Personal Google+ Account Right Now
    Like it or not, Google+ is becoming more important in the digital marketing landscape. Google+ is not just a Facebook redux. Instead, it comprises a huge part of the social milieu of your online existence. Google+ has subtly creeped into your emailing, browsing, article writing, creating Google+ business pages, and a variety of other activities […]

  • 8 Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits
    Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads. There are a number of reasons for such discrepancies, and this post offers some tips for dealing with them. Spoiler alert: Not all discrepancies can (or […]

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