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The Kissmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing

  • The Elements of a Great Blog Design
    Designing a blog can be like putting together a puzzle. You have all these CTAs and different pages you want visitors to see, now you just have to put all the pieces together into one cohesive unit. Challenges like figuring out the important elements to focus on, how many CTAs should be on a page, […]

  • 6 Surprising Ways to Make Your First Ecommerce Sale (Infographic)
    Launched a new online store but struggling to make sales? You’re not alone, as many other eCommerce owners have the same problem. In this infographic, you’ll learn 6 ways you can make your first eCommerce sale. The best thing is you don’t even need traffic to your site, as most of these tactics use direct […]

  • How to Optimize Your Onboarding Flow with Kissmetrics
    Ever played the game Frogger? It’s a fun, time-wasting game where you try to get a frog across busy traffic. If you fail to get him across the street, the frog gets hit by a car, and you lose. The game was featured in an episode of Seinfeld, in which the bumbling character George Costanza […]

  • How Much Do Keywords Still Matter?
    Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler: Identify a neglected niche using keyword research (and Amazon’s autofill function) Create a microsite for that niche with HIGH keyword density Use that site […]

  • A/B Testing Plot Twists We Didn’t See Coming
    The last turn of events you want in your A/B testing program is a M. Night Shyamalan-eque plot twist where a key measure plummets after an initial success. This is a common risk for most testing programs if you judge your test’s success by what you immediately want a visitor to do next. Do more […]

  • Automated Marketing: 6 Simple Steps and 18 Amazing Resources
    The promises of automated marketing are big: more leads, more conversions, more sales … less work. As early as 2013, the Lenskold Group found that “63% of companies that are outgrowing their competitors use marketing automation.” Likewise, the Aberdeen Group discovered that companies that use marketing automation see 53% higher conversion rates and 3.1% higher […]

  • 5 New (And Effective) Ways To Measure Event ROI
    Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer will tell you, qualifying those collected leads is anything but certain. Why? Because not […]

  • What Marketers Need to Know About Cohorts
    The word “cohort” can be scary to those unfamiliar with the term. It may sound like something out of a medical journal or statistics class. But, I promise you, there’s nothing to be afraid of. And, if you’re a marketer, it’s pretty important to understand cohorts if you want to get into and benefit from […]

  • Forget Generic – Target Individual Users by Tailoring Your Website
    We all know that no user is the same. Aside from the very basics such as age, gender, socio-economic background and so on–every person differs in their life experiences, interests, and preferences. Since this is the case, why do marketers continue to use the same tired methodology to reach a diverse customer base? There are […]

  • We Want to Hear About Your Experience With Marketing Analytics Tools
    As fellow analytics fans, we’d like to ask for your feedback in a short 15-question survey. Not surprisingly, it’s about analytics tools and what you as marketers need the most from your systems. We promise this is not entirely self-serving. Not only will the results inform the topics we consider for upcoming blog posts, we’ll […]

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