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  • How to Acquire Customers on a $0 Marketing Budget (Infographic)
    The old adage “you have to spend money to make money” doesn’t always apply to marketing. If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny. Today’s infographic shows you how to do just that. It applies […]

  • The Retargeting Myth – How Remarketing Could be Sabotaging Your Sales and Conversion Rates
    Retargeting. To hear some marketers tell it, it’s the ultimate boomerang promotional effect: You leave my site without buying. I display ads on the sites you do visit, to encourage you to come back. These ads could be anything from special coupons to the item you left in your cart (or the last product you […]

  • Getting Valuable Marketing Data Out of Google Analytics (Infographic)
    Google Analytics can be a powerful tool for marketers, but far too many use it simply for vanity metrics like sessions, bounce rate, etc. If you set up reports and connect Google Analytics to Webmaster Tools, you’ll be able to get useful data that can help your search engine rankings and, ultimately, your marketing results. […]

  • Hit a Growth Plateau? Use These 9 Ecommerce Strategies
    Every ecommerce company hits it now and then. It’s the dreaded plateau, or worse, the sales slump. Such plateaus make investors anxious, they cause CEOs to have mid-life crises, and they often result in major turnover. You obviously don’t want this tragedy to befall your company. Thankfully, in the ecommerce industry, there are things you […]

  • 17 Killer Strategies For Establishing Audience Loyalty
    When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves – for their lack of loyalty. While all those other things might contribute to the problem, they are not the core of the issue. In order to truly establish audience loyalty, you need to take […]

  • 5 Psychological Tips That Will Improve Your Product Pricing
    Pricing involves more than assigning a dollar amount to a product. It’s about understanding the psychology of consumers, and creating a price point that satisfies cognitive needs and creates a sense of value. When you are making the important decision of product pricing, it’s important to understand a few of these psychological features that can […]

  • Using Video Metrics to Collect Better Data for Lead Generation
    In the past, marketers were limited to only a few points of reference, such as number of views and plays, when analyzing how well a video performed online. Today we have access to advanced metrics that can help marketers pinpoint areas within a video that are most – and least – engaging. There are a […]

  • How to Avoid a Google Penalty (Infographic)
    If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some […]

  • How We Built a Partner Network That Increased Revenue by 1,983%
    Today’s article is a guest contribution by Katrina Razavi. Some of the ideas in this article require legal help in order to execute. KISSmetrics in no way suggests or endorses these strategies. They are provided merely as a business development case study. What if I told you our B2B startup increased our annual revenue by […]

  • An Overlooked Method for Increasing Conversions
    Run a Google search for conversion rate optimization, and you’ll get millions of pages offering advice on how you can get more customers with the same amount of traffic. Much of the advice will be the same: change your CTA buttons to green, make your copy benefits-focused, reduce clutter, etc. It’s all good advice (except […]

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