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  • How Customer Expectations Can Affect Your Conversion Rate
    Richard Lee McNair was a convicted murderer. He’d just broken out of federal prison and was on the run. Police were everywhere, and he needed to get out of sight fast. He ran for a few hours, until he was stopped by Officer Carl Bordelon. For most prisoners, this is where the story would end, […]

  • 29 Common Google Analytics Data Errors And How To Fix Them
    With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is not focusing efforts online then it’s falling way behind the current trend. Doing business online these days IS doing business, and the trusted means by which to measure our results is Google Analytics. “If you […]

  • Operation Camouflage: How to Hide Your PPC Ads from Competitors
    The benefit of hiding your PPC (Pay-Per-Click) ads from competitors is pretty obvious. PPC advertising is extremely competitive. You compete not only with your direct competitors but also with big-budget advertisers like Amazon and who seem to bid on every term under the sun. Which is why hiding your ads from competitors is a […]

  • Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?
    I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back: WTF is HyerpWTF&$*R.. Love it. So, these are the reasons I chose the subject of hyperbolic discounting: […]

  • Tom Conrad On The Seven Lessons He Learned Creating Products
    Tom Conrad has an impressive resume. He worked at Apple in the early 90s, where he was on the Macintosh team. He’s also been the technical director at Berkley Systems for the You Don’t Know Jack video game series. From there he moved to the Senior Director of Engineering at His next high profile […]

  • Do You Really Need More Facebook Likes? The Data Driven Answer
    More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going […]

  • Are Display Networks Full of Conversions, or Just Full of It?
    There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key […]

  • 5 Tips to Make Sure You Are Validating Early and Often
    Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, […]

  • How to Get Your First $1 Million in Sales
    Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps […]

  • Popup Showdown: 7 of the Best Popup Scripts and Plugins for Every Project
    Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, was […]

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