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The Kissmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing

  • Why Your Unique Value Proposition Isn’t as Important as You Think It Is (and What Matters More)
    A hot prospect has demoed your software or product, and now you’ve got Sales talking with the decision-makers about an enterprise solution that will be your biggest yet. You find out they’ve narrowed down their decision to you and two of your competitors. This should be a slam dunk—you just spent the last three months […]

  • The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance
    There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their campaigns with dubious conclusions that may later mislead them. But because these conclusions were based on “facts” that the marketer “empirically” observed with their […]

  • 2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important as the Wins
    You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks about their failed experiments. I don’t blame them–it’s hard to expose to the world that you weren’t right about something. Which leads us to believe…is anyone running failed, insignificant tests? […]

  • How to Run an A/B Test in Google Analytics
    Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t […]

  • When Good Customers Leave: Troubleshooting Your Customer Retention Approach
    Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition. They build out sales teams with aggressive […]

  • How to Isolate and View Specific Marketing Campaigns with Kissmetrics
    News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend, with […]

  • Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack
    Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if you can’t connect your PS4, Chromecast, or Apple TV, you’re stuck with basic cable. Now, imagine if Salesforce couldn’t connect with your email, accounting, or customer service apps? You’d have a […]

  • What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns
    Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million (which translates to about $12 million today). By 2007, the average marketing budget for studio films had reached $36 million, which doesn’t even account for Hollywood’s biggest blockbusters spending over $100 […]

  • 3 Lazy SEO Tips to Jumpstart Customer Acquisition
    SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular subjects and popularity among peers to increase the odds of being properly classified. It can get incredibly complex and time consuming on a large scale. However, it doesn’t […]

  • How Airbnb Uses Data Science to Improve Their Product and Marketing
    As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and […]

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