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  • The Complete Guide to Website Push Notifications for Ecommerce
    Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, […]

  • 4 Things I’ve Learned from 2,000+ AdWords Audits
    In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends. Unfortunately, one of my most consistent observations has been that AdWords is a great way to lose a lot of money. Now, I’ve used AdWords to grow a client’s company […]

  • 5 Strategies to Personalize Your Upsells and Cross-Sells
    Would you like fries with that? Research shows that upsells and cross-sells count for more than 30% of eCommerce revenue. As shoppers, we are accustomed to the standard sales tactics. Companies have more products. And they want us to buy more. The problem arises when brands force us to buy services we don’t want, and […]

  • Using Kissmetrics to See Which Backlinks Are Driving Signups
    Chances are your product or service is mentioned in various places throughout the web. Maybe a couple TechCrunch mentions, some press releases, guest posts, and all over social media. With all these links pointing back to your site, certainly some of the people visiting are signing up or buying your product, right? But if you’re […]

  • Survey Results Are In: The Marketer’s View on Metrics & Priorities
    First of all, a tremendous thanks to everyone who shared their feedback on our recent survey. We hope it’s the first of many discoveries we can share. We want our blog to cover the topics that you care about, so please share any suggestions in comments, in future surveys, or by email to Here’s […]

  • The Agile Marketing Framework RealtimeBoard Used to Acquire 675k Signups
    The growing popularity of “growth hacking” has resulted in a lot of young startups that know a lot about hacks that give you quick wins, but cannot build long term success based on these experiments. But if you have a process, you can win in the long term and ‘hack’ continuously. Like a lot of […]

  • How Brands Can Take Advantage of Snapchat (Infographic)
    Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages. An app where users send the message “Yo” to one another. And now we have Snapchat, an app that launched with a simple value proposition. Allow users to send pictures to each other that disappear after […]

  • 7 Copywriting Hacks Based in Psychology
    Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and turn into gold. But wouldn’t it be nice if you had a few of […]

  • How to Unlock The True Power of Salesforce Using Trailhead
    When Code Academy first came out in 2011, aspiring entrepreneurs everywhere couldn’t sign up quickly enough. “Learn to code interactively, for free” is the latest slogan on the homepage, and it couldn’t be more apt. I’m happy to be one of the 24 million+ users behind the brand who recognize its fantastic value proposition. That’s […]

  • 6 Tips to Master the Facebook Power Editor
    As a marketer, you probably already know that Facebook advertising has taken storm in the online world. And unless you jump on board you give your competition a huge leg up. So in order for you to really conquer Facebook advertising, you need to fully understand the Power Editor. The Power Editor is a tool […]

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