| The KISSmetrics Marketing Blog |
A Blog About Analytics, Marketing and Testing
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- Can You Buy Loyalty? The Downside of Discounts
1964 might seem like ancient history by now, but The Beatles were bang on the money when they sang ‘Can’t Buy Me Love’. Okay, so it might be a bit of a tall order to make people actually fall in love with your products and services (now that’s what I call marketing!) but what about [...]
- 6 Simple Elements That You Can Optimize for More Home Page Sign Ups
Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time. Below are six things we did that increased our sign-up rate by more than 75%. But first, [...]
- Entrepreneurial Advice from SaaS Pioneer and Salesforce CEO Marc Benioff
Marc Benioff is a classic entrepreneur success story. He didn’t like the way something worked and wanted something better. So, he took the initiative and created Salesforce in a rented apartment at the age of 34, after working at Oracle and Apple. Today, Salesforce is worth about $25 billion with annual revenue in excess of [...]
- 3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates
As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective facts with religious importance for all people. In that vein, allow me to explain why Batman is better than Superman, and how putting this knowledge to work could increase your leads and sales. The way [...]
- SaaS Pricing: Features that Make People Upgrade
Pricing a product is one of the most daunting challenges in business. The stakes are high. Undercharge and you leave money on the table. Overcharge and you scare off prospects. For freemium products, knowing which features to hold back (in order to drive upgrades to premium accounts) can be like blindly navigating a minefield. Until [...]
- Why Most Online Shoppers Don’t Make it Past the First Step of Checkout
The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put your best foot forward. Yet this is where we see the largest drop-off of customers in the checkout funnel. No matter the size of the store. No matter the price of the product. Funnel based [...]
- The 2013 YouTube Marketing Guide
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 [...]
- How Being an Authority can Boost Your Online Sales
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every product you recommend and/or sell. Unfortunately, there is no proven method to make this a [...]
- Introducing the KISSmetrics Blog Reader iPhone App
We at KISSmetrics are happy to announce our first iPhone app ever – the KISSmetrics Blog Reader! The beauty of this app is that it provides a faster, smoother, and more enjoyable mobile experience for our blog readers. Not to mention the fact that it’s completely free! It’s fast If you’re like me, accessing the [...]
- 5 Things You Must Do Before Jumping Into Paid Internet Advertising
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? Just the other day, I was speaking with a business owner in my local [...]
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