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  • Most of Your A/B Test Results Are Illusory and That’s Okay
    Not All Winners Are Winners A really phenomenal white paper titled “Most Winning A/B Test Results Are Illusory,” published by Qubit, was making the rounds a few weeks ago. If A/B testing is part of your daily life, then you really must take a few minutes to read through it. The gist of the paper […]

  • Are You an Inbound Marketing Expert? Take the Quiz!
    Take today’s quiz to find out if you need to brush up on your inbound marketing knowledge. Answers are provided in case you get any of them wrong. Good luck! Today’s quiz was created by Chris Kilbourn. Chris is the VP of Strategy at Fit Marketing, an inbound marketing company that helps companies hack their […]

  • A Beginner’s Guide to the New Facebook Power Editor
    Using Facebook Ads Manager is fine if you’re just starting to advertise on Facebook, but soon you’ll want to graduate to a more effective, advanced way to manage your ads – the Facebook Power Editor. The Facebook Power Editor is a free plugin that lets you bulk-edit your ads and a lot of other cool […]

  • How to Dramatically Improve Your Google Authorship
    Google Authorship is one of the most important features of the new era of content marketing. It’s an authority or trust badge that signals to search engines and readers alike that your content is trustworthy, reputable, and high-quality. But how do you gain those trust signals that Google Authorship provides? How do you improve your […]

  • Using Neuroscience to Design a Better Blog
    The science behind good design has made leaps and bounds over the last 10 years. Over the years, combinations of brain scans, eye tracking studies and surveys have been used to study how humans browse the Web. So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable […]

  • 25 Customer Chat Tips to Reassure and Nurture Your Online Customers
    Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers who have used live chat said they would be more likely to […]

  • Convert Abandoned Visitors With 3 Surprisingly Underused Proven Technologies
    You’ve given it all you’ve got to bring prospects to your site. But, then, the next thing you know, poof, they’re gone. You are not alone. According to a study conducted by web research group, Baymard Institute, an average of 67.89% of shopping carts are abandoned by online shoppers. And, sometimes visitors don’t even make […]

  • 17 Advanced Methods for Promoting Your New Piece of Content
    Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your […]

  • 5 Clever Ways to Increase Mobile App Reviews
    The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how likely they will be featured on the app store. In today’s crowded app […]

  • 7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper
    As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers. Here’s the problem: Most websites have “leaks”, or areas where […]

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