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  • How To Outsource More Marketing To Your Customers
    As a marketer in 2016 there’s no doubt you’ve read your share of articles about creating product evangelists. We all want to make our customers as excited to share our product with their networks as we are. But what does evangelizing a product actually mean? Getting your customers to like your Facebook page or mention […]

  • 4 Simple Lessons to Improve Your Customer Acquisition Strategy
    Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.” Some SaaS businesses waste time and money by focusing on quick fixes. But your company can acquire more customers with limited resources by concentrating on the right strategies. “For e-commerce startups, the most difficult thing is focus. It’s […]

  • Using TV in Your Digital Marketing Strategy for the Ultimate Win
    Any marketer knows that impressions are like gold. The more you have, the more you want, and they’re some of the most valuable metrics in the game. A key player in the impressions arena is TV. With consumers trusting TV ads an average of 15 percent more than online video ads, this medium still resonates […]

  • How Live Chat on Your Website Can Maximize Conversions
    Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing. This won’t come as a surprise to many of you who have already tried live chat to increase leads (and save […]

  • Churn Rate Optimization: How to Reduce Customer Loss
    CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I want to dive deep into a lesser-known but profoundly more crucial CRO. This […]

  • Why Your Conversions Suck (And How to Fix It)
    Average site conversion rates hover around 1-2%. That means at any given time, you have another 98-99% of people just hanging out. So… WTF are they doing? They’re looking, searching, procrastinating, hunting, browsing, considering, analyzing, evaluating, thinking, questioning, investigating, and comparing. Basically they’re doing a bunch of stuff — besides purchasing — that might, one […]

  • Which Types of Content do B2B Tech Buyers Respond To Most?
    It’s no secret: B2B decision makers have to slog through a lot of information. They need to be on the cutting edge of their industry yet still be adaptable enough to shift as the market’s demands and interests change. Just getting to the key decision makers is an uphill climb, to be sure, but what […]

  • How to Use Google Analytics to Help Shape Your Marketing Strategy
    If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best […]

  • The Five-Step Process for Writing Powerful Call-to-Actions By Reverse-Engineering Customer Mindsets
    For me, growth hacking is more than just a mindset. It’s about the desire to take tradition and flip it on its head. It’s about leveraging the way we’ve always done things and manipulating those processes to achieve a much better result. It’s about the various interpretations of data and the creative inspiration we draw […]

  • Why Your Team Can’t Afford to Ignore the Data
    A Teradata survey unveiled that 87% of marketers see data as the most underused asset in their cohorts, and 50% desire to extend the use of big data to support their digital marketing efforts. However, ecommerce marketers are still experiencing difficulty with gaining insights from analytics. They struggle with integrating data into their everyday operations, […]

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