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The KISSmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing

  • Supercharge Your Testing With The New KISSmetrics A/B Test Report
    We have a very cool feature coming out today in KISSmetrics: our new A/B Test Report! In the past if you wanted to run an A/B test using your KISSmetrics data you would need to first run a funnel report and then manually enter your data into whatever external tools you use for your analysis. […]

  • How to Do Content Marketing on a Shoestring Budget
    “Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?” “How can I afford this?” “Why is it so expensive?” “Is content marketing […]

  • 67 Tools That Will Help You Grow Your Email List
    Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be the first to sign up. And, when you offer a new product, the people […]

  • Most of Your A/B Test Results Are Illusory and That’s Okay
    Not All Winners Are Winners A really phenomenal white paper titled “Most Winning A/B Test Results Are Illusory,” published by Qubit, was making the rounds a few weeks ago. If A/B testing is part of your daily life, then you really must take a few minutes to read through it. The gist of the paper […]

  • Are You an Inbound Marketing Expert? Take the Quiz!
    Take today’s quiz to find out if you need to brush up on your inbound marketing knowledge. Answers are provided in case you get any of them wrong. Good luck! Today’s quiz was created by Chris Kilbourn. Chris is the VP of Strategy at Fit Marketing, an inbound marketing company that helps companies hack their […]

  • A Beginner’s Guide to the New Facebook Power Editor
    Using Facebook Ads Manager is fine if you’re just starting to advertise on Facebook, but soon you’ll want to graduate to a more effective, advanced way to manage your ads – the Facebook Power Editor. The Facebook Power Editor is a free plugin that lets you bulk-edit your ads and a lot of other cool […]

  • How to Dramatically Improve Your Google Authorship
    Google Authorship is one of the most important features of the new era of content marketing. It’s an authority or trust badge that signals to search engines and readers alike that your content is trustworthy, reputable, and high-quality. But how do you gain those trust signals that Google Authorship provides? How do you improve your […]

  • Using Neuroscience to Design a Better Blog
    The science behind good design has made leaps and bounds over the last 10 years. Over the years, combinations of brain scans, eye tracking studies and surveys have been used to study how humans browse the Web. So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable […]

  • 25 Customer Chat Tips to Reassure and Nurture Your Online Customers
    Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers who have used live chat said they would be more likely to […]

  • Convert Abandoned Visitors With 3 Surprisingly Underused Proven Technologies
    You’ve given it all you’ve got to bring prospects to your site. But, then, the next thing you know, poof, they’re gone. You are not alone. According to a study conducted by web research group, Baymard Institute, an average of 67.89% of shopping carts are abandoned by online shoppers. And, sometimes visitors don’t even make […]

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