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Newsfeeds from around the industry
The Kissmetrics Marketing Blog
A Blog About Analytics, Marketing and Testing

  • 9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code
    As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without writing a single line of code. 1. Do A/B Split Tests and Personalization

  • The Hidden Side Effects of Using Big Data to Better Understand Your Customers
    When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey.  For marketers, big data is a boon – it’s a gold mine of information that, to be sure, requires a bit of digging through the dirt to get to the real treasure. Big […]

  • Are You Handicapping Your Conversion Rate?
    As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities? I mean, I’ve never met Tom Brady, but he’s one of my favorite athletes…so he must be a good guy, right? Unfortunately, this sort of thinking doesn’t end with pro athletes or TV stars. As online marketers, […]

  • What the 1960s Can Teach You About Growth Hacking
    Growth hacking is an evolution. Not a revolution. It takes a different skill set. A new way of thinking. However, at the end of the day, a lot of what you’re doing still looks and sounds like real marketing. Not today’s misappropriated use of the word, but the good stuff originally developed back in 1960s. […]

  • Two Birds, One Stone: How To Increase Conversions While Building Your Brand with UX
    Every digital business wants to build a brand that attracts more customers, converts them, and turns people into brand advocates. Unfortunately, not all websites and apps persuade people to become customers, let alone brand advocates. That’s where the hot trends Conversion Rate Optimization (CRO) and User Experience (UX) Optimization come in. CRO is closely tied […]

  • How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”
    Are you struggling to get more people to sign up for your product demos? If you are, you may want to take a cue from the grocery industry. Here’s why… Giving away a free sample can increase sales up to 2,000%, as it did for Marsh Supermarkets. In fact, 68% of their customers said it […]

  • 5 Actionable Google Analytics Reports to Improve Your Marketing Today
    This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve got Goals or Events set-up (properly). But you want action. You want to figure out how to move the needle in as short amount of time as possible. Counterintuitively, you shouldn’t waste time with A/B […]

  • Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend
    You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising. According to Lenskold Group, 63% of companies that are outgrowing their competitors have adopted marketing automation. In the B2B world, DemandGen Report found that 67% of marketers see at least a 10% increase […]

  • 4 Tools to Turn Your WordPress-Powered Website into a Growth Engine
    Today, over one-third of all websites use WordPress for infrastructure and content management, making it the world’s most popular site building platform. Perhaps the biggest reason for this level of market penetration is WordPress’s versatility. It can become almost anything you want it to be, a type of blank canvas for the digital work of […]

  • Announcing Our New MailChimp Integration
    As a people-based analytics platform, Kissmetrics ties all behavior back each person’s email address. And today we’re announcing a big benefit that marketers will have when they choose Kissmetrics. In our People Search, you’ll now be able to send a list of email addresses to MailChimp. And better yet, you won’t have to download or […]

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