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  • How Great Startups Build Brands With The Right Words
    Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first impression. It only takes 50 milliseconds for users to make a judgment about you and your product. It’s your chance to define who you are and what you do. For […]

  • 7 Tips to Help SaaS Companies Get More Customers and Greater Market Share
    The tips in this video could save your SaaS company from financial destruction. Watch the video below to get enlightened! Want To Learn More? Steli Efti of Close.io wrote an in-depth article on this subject a while back. Click here to read the article. What’d You Think? Did those tips resonate with you? Do you […]

  • Should You Delete Your Business Facebook Page?
    A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place. But recently […]

  • The Beginner’s Guide to Customer Feedback
    Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event? If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles […]

  • How Desktop Applications Like Backblaze Can Use KISSmetrics
    Backblaze provides unlimited data backup for $5 per month. Competing against some of the larger incumbents like Carbonite, they’ve carved out a nice wedge of the market for themselves by keeping their value proposition and product simple and effective. How can a company like Backblaze use KISSmetrics? We have a variety of reports they can […]

  • 3 Marketing Hacks for the Struggling Startup
    Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When you pull off a successful marketing move, you get an incredible rush. If […]

  • 7 Mistakes That Will Make People Unfollow You on Twitter
    The Twitter crowd is fickle. They’re going to unfollow you if you violate any of their preconceived notions of what you should (or shouldn’t) be doing on Twitter. If someone unfollows you, then heck. Their loss, right? Well, in a sense, yes. It’s not the end of the world if you lose a few followers. […]

  • The Must-Have Elements of a Great Support Portal
    Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However, it’s not just marketing content that generates revenue. Great product documentation can go […]

  • 8 A/B Split Tests That Made Shocking Discoveries
    If your goal is to squeeze the maximum amount of profit from your business, then you want to boost your conversions. A great way to boost conversions is to split test and find out what works best. However, split testing isn’t always black and white. Every business is unique, and sometimes common marketing wisdom can […]

  • 5 Ways to Make Your Shipping More Brandable
    We devote a lot of attention around here to service-based companies, but figured it was well past time to give product suppliers some love too. After all, getting products to your shoppers’ doors is all about the destination, and if you can squeeze a bit of extra branding and customer loyalty in the process, why […]

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