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  • Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate
    The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that. […]

  • Stop Neglecting Analytics in Your Customer Engagement Strategy
    Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that “as many as 65% believe customer engagement will be the primary […]

  • Why Your Sales and Marketing Stack Needs a Solid Foundation
    Imagine the best pancakes you’ve ever had. What made them work? They likely started with a solid recipe of core ingredients, then added just the right blend of proprietary variations to make an unforgettable short stack. But it all started from a solid foundation – flour, eggs, whole milk, baking powder, salt, cooking fat, and […]

  • 10 Must-Know Facebook Ads Tips & Features
    It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]

  • Integrating SEO and PPC for Multi-Channel Success
    Whether you work at a small business or a Fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data at a keyword level. The struggle gets deeper though. Because whether you’re in-house or […]

  • How to Create a Buyer Persona Map (Even if You Have No Idea Who Your Customers Really Are)
    Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects. If this sounds like you, don’t worry. And even if you’ve never created a buyer persona in your life, today’s article will help make sense […]

  • Secrets For Choosing the Right Mobile Messaging Channel
    Have you ever deleted an app from your device because it sent you too many push notifications? Or wondered why your latest flight info is popping up as a text message, rather than in your digital wallet? Bad messaging channel choices, that’s why. Mobile devices offer you a huge number of different ways to connect […]

  • 5 Ways Data Improves Your SaaS Conversion Funnel
    Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess. Matt Ackerson, founder of Petovera, says, “The rise of the smart sales funnel is happening now. You […]

  • You Know Nothing, SEOs: Search Engine Optimization is (only) as Dead as Jon Snow
    Editor’s Note: The following contains spoilers for Game of Thrones. This Sunday, the world will return to its proper axis as you and me and everyone we know sits back with a flask of grog and a huge roasted turkey leg to “enjoy” the newest season of blood-soaked HBO juggernaut Game of Thrones. Of course, […]

  • How to Improve Your Conversion Rate By 50% in One Day
    Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc. Essentially, you market in the hopes that people will […]

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