- Creative Digital Marketing Is Ok, But Test Everything
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”-Bill Bernbach You can’t A/B test everything. I’ll just throw that fact out there to start. Some things you’ve got one shot. A cover letter with your resume for that job you really want. You can’t send two cover letters and ask […]
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- Target AdWords Competitor Keywords the Right Way
Targeting your closest competitors names and brands with your keyword strategy is a commonly employed tactic across Google AdWords accounts. Unfortunately, using competitor names as keywords is typically among the worst performing tactics at our disposal if we are looking to drive traffic and conversions as our goals. Why? Google is very good at identifying […]
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- YouTube Tracking In Google Analytics & Google Tag Manager
My colleague Sayf Sharif has long been an advocate of tracking YouTube videos with Google Analytics. Our LunaMetrics YouTube tracking script has been copied, cloned, forked, and borrowed more than a few times. It’s time to bring our script up to date with the latest changes in Google Analytics and Google Tag Manager. Also, Google […]
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- Free Resource Websites: Images, Vectors, Data Visualizations, Colors, Fonts, HTML, & CSS
No surprises here – just a list of great free resources! You don’t spend endless hours online without coming across some great websites that the average person wouldn’t find. I have folders and folders of these sites and thought offloading some of them into a blog post would be useful for some. The following resources […]
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- Search Marketing Strategies from Game of Thrones
Lannister, Baratheon, Stark, Tyrell, they’re all just spokes on a wheel. This one’s on top and that one’s on top and on and on it spins, crushing those on the ground. We’re not going to stop the wheel. I’m going to break the wheel. Daenerys Targaryen SPOILER ALERT: If you haven’t watched the first four […]
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- Testing the Mighty Mobilegeddon
SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question. Quick Mobile SEO Refresher There are two components to Google’s update. First, mobile-friendly websites, or at least sites Google considers to be mobile-friendly, will […]
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- Identifying and Filtering Internal Traffic from Google Analytics
Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one solution to capture everyone, but we can hopefully catch as much as we can. There have been many blog posts and articles written about the best ways to identify employees, this blog post will […]
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- Putting the “Universal” in Analytics: Best Practices
Google Analytics’ newest generation, Universal Analytics, is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments. The overall drive is toward a more holistic and complete view of our audience, whether it’s by rolling up data across sites, seeing behavior across devices […]
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- Eliminating Dumb Ghost Referral Traffic in Google Analytics
Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics. What is Ghost Referral Traffic? This is traffic that never actually […]
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- 3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!)
We now know that Google includes use of Ad Extensions when calculating your Quality Score at auction. Ad Extensions make your ad more likely to be clicked on, and expected clickthrough rate is one of the factors of Ad Rank (which informs Quality Score). Still with me? In short: Ad Extensions help your ads perform […]
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