- 3 Key AdWords Metrics You CAN’T* Track in Google Analytics
Trackable actions. Those two words might just be the driving force behind every marketer’s career in 2016. Tracking actions allows for data collection, data collection turns into insights which in turn drive budget allocations, sales, and, ultimately, a company’s performance. Google Analytics is a fantastic data collection platform. It’s free for non-enterprise users! It’s flexible! […]
The post 3 Key AdWords Metrics You CAN’T* Track in Google Analytics appeared first on LunaMetrics.
- User ID in Google Analytics and Ethics
With the release of the latest version of Google Analytics, Universal Analytics, a new feature was rolled out that allows websites to track the same user as they move across different devices and browsers. This feature has great implications for data accuracy – being able to more accurately track users provides companies with better data […]
The post User ID in Google Analytics and Ethics appeared first on LunaMetrics.
- Subset Your Google Analytics Data with R
R is a relatively easy language to use when performing statistical and graphical analyses on data. However, after choosing your dataset, you may still need to subset it. Luckily, R’s built-in functionality can be especially helpful in getting the sections of data you need. Since Becky gave us a great introduction to querying Google Analytics […]
The post Subset Your Google Analytics Data with R appeared first on LunaMetrics.
- Guide to AdWords Conversion Tracking Options
As a digital marketer, I get a little giddy when I hear the word “conversions.” Everybody wants ‘em. Not only that, but they want more of them. Unfortunately, this post isn’t going to tell you how to get more conversions. We’ve written extensively about conversion rate optimization before, and will continue to do so. Instead, […]
The post Guide to AdWords Conversion Tracking Options appeared first on LunaMetrics.
- Two Steps To Correctly Tracking Subdomains in Google Analytics
Subdomains are a common fact of life on the web, and that means they’re a common fact of life in web analytics. Unfortunately, Google Analytics has a few hoops to jump through in order to track sessions across subdomains on the same domain. More unfortunately, the Google Analytics documentation is unclear on what hoops you […]
The post Two Steps To Correctly Tracking Subdomains in Google Analytics appeared first on LunaMetrics.
- Search Console Reports in Google Analytics
Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]
The post Search Console Reports in Google Analytics appeared first on LunaMetrics.
- How Does Google Analytics Collect Information?
It uses the tracking code, of course! But there’s more to it than that. The latest version of Google Analytics (GA) – Universal Analytics – utilizes what is known as the Measurement Protocol to request, compile, and send the information to GA. The Tracking Code The first step is adding tracking code to your page. This post […]
The post How Does Google Analytics Collect Information? appeared first on LunaMetrics.
- 2016 AdWords Updates: What You Need to Know
Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]
The post 2016 AdWords Updates: What You Need to Know appeared first on LunaMetrics.
- Achievement Unlocked: Super Blog Reading Packs
Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best? If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked! (Re)Launch a Brand New […]
The post Achievement Unlocked: Super Blog Reading Packs appeared first on LunaMetrics.
- Noteworthy Features of Firebase Analytics
The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]
The post Noteworthy Features of Firebase Analytics appeared first on LunaMetrics.