- Leveraging Cookies with Google Tag Manager
Google Tag Manager makes it easier than ever to create solutions for session or user-level tracking issues. Storing and retrieving a cookie can be done site-wide in just minutes with the right combination of tags and variables. Before we dig into some use cases, let’s first talk about the history of the cookie. The Magic […]
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- Methods to Strip Queries from URLS in Google Analytics
Google Analytics has a user-friendly interface that makes editing your set-up relatively simple. However, when it comes to large accounts, performing view-level settings to be duplicated across tens or even hundreds of views within the same account isn’t as easy. One example is when you want to exclude one or more URL parameters from your reports […]
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- Brand Campaign Groups in AdWords Beta
Have you seen the brand campaign groups featured in your AdWords account? It’s still early but this seems like a great high-level analysis tool for any advertisers interested in building their brand. You can roll together your display targeting and video campaigns into a single campaign group for easy spend analysis. This reporting feature places […]
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- Google Tag Manager Version 2 Triggers: What You Need To Know
Monday, March 30th, Google officially released a timeline for migrating Google Tag Manager Accounts from version 1 of the interface to version 2 (Or v1 and v2 for short). Version 1 users will have until June 1st to manually opt in to upgrading to the v2 interface. Starting June 1st, Accounts not yet in the […]
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- Is Your PPC Agency Doing Their Job?!
Marketers frequently attend AdWords training simply to better manage the company that manages their PPC campaigns. That should not be surprising. Not only is the company paying a lot of money for the ads, they are also paying for an agency to make the most of it. When that doesn’t happen, and ad spend is […]
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- Putting the “Universal” in Analytics: Best Practices
Google Analytics’ newest generation, Universal Analytics, is so-named because it goes beyond just the web, opening up new possibilities to bring together measurements across customer interactions in many environments. The overall drive is toward a more holistic and complete view of our audience, whether it’s by rolling up data across sites, seeing behavior across devices […]
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- Eliminating Dumb Ghost Referral Traffic in Google Analytics
Since I wrote last August about Bot and Spider filtering there have been additional posts written about this topic such as: http://viget.com/advance/removing-referral-spam-from-google-analytics http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/ Today, I’ll be talking about the newest kid on the block, “Ghost Referral” Traffic, and how to block it from your Google Analytics. What is Ghost Referral Traffic? This is traffic that never actually […]
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- 3 AdWords Ad Extensions Every Account Needs (And 4 Business-Specific Extensions Too!)
We now know that Google includes use of Ad Extensions when calculating your Quality Score at auction. Ad Extensions make your ad more likely to be clicked on, and expected clickthrough rate is one of the factors of Ad Rank (which informs Quality Score). Still with me? In short: Ad Extensions help your ads perform […]
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- Site Search in Google Analytics – With or Without Query Parameters
Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report. If you haven’t used this feature yet and you have a search box on your site, keep reading! The site search reports provide data on what type of content people […]
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- Stay On Schedule with AdWords Management Calendar
Optimizing and managing an AdWords account takes a lot of time. There are a lot of moving pieces in the AdWords puzzle and getting them to work together as a well-oiled machine takes regular maintenance. In fact, one of the most common questions we get in a LunaMetrics AdWords training is, “how often should I […]
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