- Deep Cuts: Five Ecommerce Reports You Should Be Using – Right NOW
Open up your cabinet of LP’s, your drawer of 8-Tracks or [I GUESS] your favorite digital music subscription service account, you will see two types of songs, ones that ‘grow’ and ones that ‘show’. ‘Show’ songs are the ones that draw you into an artist or album, but really they are catchy, but have little […]
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- Free Data Studio Template: Ecommerce Edition
Our first free Data Studio template for Google Analytics focused on high-level metrics for a monthly overview of site performance. But if customers spend money on your site, you’ll want a report that highlights ecommerce metrics, too. We’re happy to help! If you haven’t used Data Studio yet, allow me to introduce you to this […]
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- Eventbrite & Google Analytics: Setting Up Cross Domain Tracking
Eventbrite recent rolled out the ability to do true cross domain tracking with Google Analytics. What is cross domain tracking? Read more about it here. All caught up? Okay, let’s get started. In order to do cross domain tracking with your Eventbrite events, you’ll need to decorate any links that point at Eventbrite with a […]
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- Getting Started with Firebase Analytics for Apps
Firebase Analytics is an analytics tool specifically designed for apps. It is part of the larger Firebase SDK, a mobile development platform that helps you use Google services when building iOS and Android apps. There are a variety of other tools built into the Firebase SDK, but for our purposes we are only focused on […]
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- AdWords Is Removing Converted Clicks. Now What?
While the paid search world was busy playing with the new toys AdWords recently rolled out, such as Expanded Text Ads, Google quietly announced it was retiring the “Converted Clicks” metric. And while the September 2016 deadline has passed with the metric intact, don’t expect that to be the case for much longer. So take […]
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- Search Console Reports in Google Analytics
Google Search Console is one of the unsung heroes of the Google technology stack. It doesn’t inhale marketing spend like AdWords does. It’s not as universally used as Google Analytics. It isn’t as revered by agencies as DoubleClick. Yet, Google Search Console (or GSC) provides foundational insights about website structure that no digital marketer can […]
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- How Does Google Analytics Collect Information?
It uses the tracking code, of course! But there’s more to it than that. The latest version of Google Analytics (GA) – Universal Analytics – utilizes what is known as the Measurement Protocol to request, compile, and send the information to GA. The Tracking Code The first step is adding tracking code to your page. This post […]
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- 2016 AdWords Updates: What You Need to Know
Two weeks ago at the Google Summit, Google announced some big feature changes in AdWords. Stephen and I had such a productive discussion analyzing the ad layout change in February, that we sat down again to share a discourse on what these changes mean for search marketers as the dust settles. What follows is a […]
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- Achievement Unlocked: Super Blog Reading Packs
Have you had enough of being mediocre? Are you tired of asking your tech gurus a question? Ready to try your hand at being the best? If so, check out these blog packs, ready for your digital consumption. After reading these, you’ll be ready to do life… in BEAST mode. Achievement unlocked! (Re)Launch a Brand New […]
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- Noteworthy Features of Firebase Analytics
The Google I/O conference is always full of fun announcements, and this year is no different! One announcement that really caught our eye was about Firebase, which is now becoming a “unified app platform”. Leveraging and building on the real-time database, user authentication, and cross-device tools that Firebase already has, this announcement adds analytics, error […]
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