- Major Differences Between Bing Ads and Google AdWords
As a digital marketer, it’s so important that we test different advertising platforms for our company and our clients. We need to know which work best for which industries, demographics and, of course, budgets. When I first created a Bing Ads account, I noticed some major differences between Bing Ads and Google AdWords. Hopefully, documenting those […]
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- Getting Started with Google Optimize
A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]
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- Understanding Scope in Google Analytics Reporting
Google Analytics makes it easy to collect and report on data, often without understanding the underlying organization of that data. Often, complicated questions or seemingly odd behavior can be explained by understanding the model that Google Analytics to collect and store data. Let’s start at the beginning: Data collected in Google Analytics can fall into […]
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- Where Should The Google Tag Manager Snippet Be Placed?
Perhaps this sounds familiar: Your team has just decided to start transitioning to Google Tag Manager. However, you’re stuck on where you need to place the container code. Google once recommended placing the container code immediately before the opening body tag, but the placement of Google Tag Manager is now a little different. Instead of […]
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- Using Charles Proxy to Inspect and Debug Google Analytics
While it may be inglorious, debugging is an important part of web analytics. In order to use data, you need to be able to trust it. The ultimate source of truth for a Google Analytics implementation is being able to see the hits coming out of the web page, and seeing what values are being […]
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- The Best Chrome Extensions for SEOs and AdWords Professionals
Working in Search Engine Optimization or Digital Advertising forces you to accomplish tasks quickly. Either everything is an emergency or you just need to find a way to be more efficient because there’s so much to accomplish. In my experience, Chrome extensions have been one of the easiest ways to take care of those problems […]
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- Google Analytics Announces a Free Version of Optimize
Back in March Google announced the Google Analytics 360 Suite. Part of that announcement was the release of Google’s new A/B testing platform Optimize 360. For the past six months Optimize 360 has only been available as a private beta to Google Analytics 360 customers, but now they have opened that beta to the public, […]
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- AdWords Editor: The Best Time-Saver for a PPC Marketer
If you know me, you know that I don’t like to waste time. I’m from Brooklyn, so I talk fast and I walk fast. I like efficiency and speed. This is very true in all facets of my life, including my work as a PPC marketer. That is why I love the Google AdWords Editor […]
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- You Might Be Your Own Biggest PPC Competition
Paid search competition comes in many forms. The competition is usually what we would expect – those other advertisers that are acting in the same commercial arena vying for the attention of consumer. Paid search competition has an interesting twist because your competitors can also include advertisers in completely different markets bidding on keywords similar to your own. In […]
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- Tealium or Google Tag Manager? Weighing Your Options
Choosing the right tag management system for your organization can make or break the analytics at your company. Before making that decision, make sure you understand what is important to your company and how each tool will handle your needs. Is Google Analytics your main priority, or do you have a wide variety of tools […]
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