- Why Should I Run A/B Tests on My Website?
If you already have reliable Google Analytics data, do you really need to run tests? The answer is yes - if you want reliable data for optimization.
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- Google Analytics Shortcuts and Tips to Save Time
When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put - spend less time pulling the reports and more time using the reports!
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- Scroll Tracking in Google Analytics: Why & How to Implement
Let’s start with a simple question - Are people reading the content on your site? You might think, “Well, that’s silly! Obviously people are reading my content! It’s amazing content!” Of course it is … but how do you really know people are reading it? Are they reading the entire article or only the first paragraph or two?
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- Compare Actual vs Predicted Data with Google Analytics and CausalImpact
Google Analytics (GA) is a great tool for collecting and analyzing web site data, but it's not without its limitations. If you need to run more advanced analyses, you probably find yourself pulling the data out of GA and putting it into other complementary tools, such as R, Tableau, Shufflepoint (and more!). Today's focus will be on CausalImpact, an open-source package in R developed by the data gurus themselves (Google).
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- Avoid the Data Doldrums: 3 Ways to Stay On-Course in Analytics
You have a client that started a betting pool. They need to determine how many transatlantic ship voyages ended in calamity. They really want to win and are willing to devote all resources at their disposal to win the $500 prize and a pizza. They are willing to split the pizza with you. Their resources include your wits and the internet. Very excited at the prospect of a free lunch, you dive into the task at hand.
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- Meet The New Google Analytics 360 Suite
Today, we awoke on the Ides of March to news of a coordinated media blitz from Google Analytics as they executed a dramatic product launch – rebranding several of its enterprise-class products and announcing new products that are on their way, if not quite here yet. These new products address specific limitations that Google Analytics-critics […]
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- How Many AdWords Accounts Should I Use?
This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If […]
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- Google Analytics Power Reporting for SEO and PPC
Your neighbor tells you he is thinking about buying an electric car. Avoiding fossil fuels is important to him, but he is getting older—his 80th birthday is next week—and his kids don’t want him riding a bicycle any longer. Forget Uber, he doesn’t have a mobile phone. Plus, his barber moved across town and he […]
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- What Is Google Tag Manager? (And How Does It Work With Google Analytics?)
For quite some time, Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights. Then in 2012, Google announced the release of its new groundbreaking product, known as Google Tag Manager (Tag Manager or GTM). In short, we love it. And […]
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- What’s Premium About Google Analytics Custom Funnels
As web analysts and marketers know, analyzing and understanding user behavior is so much more than reporting on overall users and pageviews. There are tools in the Google Analytics interface to help understand behavior like the Navigation Summary and Entrance Paths, but both are limited in terms of the scope of steps and stages. Even […]
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