- Increase Your Google Analytics Page Speed Hit Limit
It’s not much of a secret that slow-loading pages on your site decrease the chances of a visit converting. Walmart, Google, and others have released data that point to real-world impacts from sluggish page load times. Enter the Page Timings report in Google Analytics – chock-a-bloc full of actionable metrics. You can see exactly which […]
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- Screaming Frog Explained: Overview Tab Definitions
Screaming Frog is an endlessly useful tool which can allow you to quickly identify issues your website might be have. While this tool provides you with an immense amount of data, it doesn’t do the best job of explaining what the implications of each item it counts. I found myself repeatedly Googling explanations for some […]
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- Visualize Any Data With Free Google Data Studio
As Google Analytics has evolved over the years, new features have been introduced to help visualize the immense amount of data collected about websites’ users, their behavior on a website, and how they found the website. Custom reports and dashboards have made it easy to add simple chart elements with tables of data to help […]
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- How Google Picks from Your 2,939,781 AdWords Keywords
Have you ever wondered how Google AdWords chooses from all of the similar keywords in your account? When multiple keywords in your Google AdWords account are eligible to serve in an auction, the AdWords system must decide which keyword/ad/landing page combination will be served. If you don’t take control of your account that usually means the […]
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- 4 Ways to Get Unsampled Google Analytics Data in Tableau
The Problem Tableau makes it simple to connect directly to Google Analytics through both their native Google Analytics connector and Google Sheets Web Connector. In fact, if you are dealing with a non-Premium web property that typically does not experience sampling, I recommend testing and using these two methods: How to Connect Tableau and Google […]
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- Tackle Ecommerce Strategy with Google Shopping Campaigns
Shopping campaigns, like those you might see in a Google search, are among the most prominent B2C ecommerce uses of the Google AdWords platform. You can build a detailed and affordable ecommerce marketing solution if you take the time to invest in the right technologies and product integrations ahead of campaign launch. Let's take a look at our approach to building and launching these sort of AdWords campaigns.
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- Google Analytics Shortcuts and Tips to Save Time
When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put - spend less time pulling the reports and more time using the reports!
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- Quick Tips on Improving User Experience
User experience has become more and more important in our digitally focused world. And an optimal user experience means a customer-oriented experience. Here are some things to know right now if you’re trying to enhance your website visitors’ experiences.
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- Absolute Beginner Google Analytics Tips for Small Businesses
Analytics is a field where it’s really easy (and sometimes fun!) to get 'lost in the weeds' over code, best practices, implementation and analysis. For those independent entrepreneurs and small businesses, the goals are different.
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- How To Sell CRO To Your Boss
What is one element of business that every boss cares about? Money. Specifically, Return on Investment (ROI). If you plan to convince your boss that Conversion Rate Optimization (CRO) is the way to go, then you need to prove that optimizing your website, app, ads or whatever else is going to make the company money. […]
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