- 2016 Free SEO Training for Pittsburgh Students & Nonprofits
It’s back! We’re happy to announce that on the weekend of March 19-20, 2016, LunaMetrics will be hosting its third free search engine optimization (SEO) workshop for local college students and recent graduates of all backgrounds, partnering with Pittsburgh nonprofits. What Is It? If you’re a current student or recent graduate, or a representative of a local […]
The post 2016 Free SEO Training for Pittsburgh Students & Nonprofits appeared first on LunaMetrics.
- Differences Between AdWords Conversion Tags & Google Analytics Goals Import
What is the difference between using Google AdWords Conversion Tags and importing Google Analytics goals? If you have found yourself asking this question, congratulations, you have moved into expert-level data analysis territory! This is a not-so-commonly asked question that can have a considerable impact on your interpretation of paid search data and your resulting campaign […]
The post Differences Between AdWords Conversion Tags & Google Analytics Goals Import appeared first on LunaMetrics.
- Integrating Google Analytics and Salesforce – A 30,000 ft View
Salesforce is one of the most popular CRMs available today. Many teams use Salesforce heavily for reporting and analysis. The ability to model the data in Salesforce to fit any organization’s needs is particularly powerful. Many of our clients and Google Analytics training attendees use Salesforce and want to merge data it contains with their […]
The post Integrating Google Analytics and Salesforce – A 30,000 ft View appeared first on LunaMetrics.
- Notes on Filtering Spam and Bots from Google Analytics
A couple of months ago we wrote an April Fool’s Day post about eliminating bots and spam from Google Analytics. Given the particular climate of the Google Analytics industry, the collective anger over bots and spam, and the craziness of some of the solutions offered, we expected it to get a few chuckles and the […]
The post Notes on Filtering Spam and Bots from Google Analytics appeared first on LunaMetrics.
- Tips for Getting A Job in the Digital Analytics Industry
It’s hard to hire people for the Analytics Department at LunaMetrics. Our “dream candidate” simply doesn’t exist. We’re looking for so many hard and soft skills, invariably everyone lacks something. I sometimes say that the Venn Diagram for a great digital analytics candidate is so dense it looks more like a Spirograph. So, we’re realistic […]
The post Tips for Getting A Job in the Digital Analytics Industry appeared first on LunaMetrics.
- 4 Ways to Export Your Google Analytics Data with R
Are you tired of spending half your day copying data out of the Google Analytics interface to update that same old report? Luckily, there are a lot of tools out there to help with this: Google Spreadsheets, Shufflepoint, and Tableau, just to name a few. One of my favorite free tools is R. Wait, why […]
The post 4 Ways to Export Your Google Analytics Data with R appeared first on LunaMetrics.
- Tracking Offline Purchases with Enhanced Ecommerce and Google Forms
If you’re an online retailer, you know the importance of measuring online marketing and advertising efforts and how valuable this data can be for decision making. With Google Analytics’ Enhanced Ecommerce tracking, you can get insight into your online sales and how products and promotions are performing. But what if your customers are making their […]
The post Tracking Offline Purchases with Enhanced Ecommerce and Google Forms appeared first on LunaMetrics.
- Google Analytics 10M Hit Limit: What Are My Options?
If you’re reading this blog post, chances are you’ve received a message from Google Analytics that felt a bit like a detonating bomb: Your data volume (xM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, you may lose access to […]
The post Google Analytics 10M Hit Limit: What Are My Options? appeared first on LunaMetrics.
- Announcing New Resources for Google Tag Manager
At LunaMetrics, we’ve embraced Google Tag Manager as an excellent tool to help companies and agencies correctly implement Google Analytics and other third-party tracking. We use Google Tag Manager (GTM) daily with our clients, helping to manage their implementations from afar, responding to urgent updates, or helping to train key staff on how best to […]
The post Announcing New Resources for Google Tag Manager appeared first on LunaMetrics.
- How to Connect Tableau and Google Analytics
Ah, the lure of shiny objects. Tableau’s beautiful, interactive data visualizations long tempted me, but it wasn’t until they introduced the direct connection to Google Analytics that I finally took the bait. And was immediately disappointed. It’s not that the visualizations are disappointing – my Tableau dashboards are great for interacting with GA data, and […]
The post How to Connect Tableau and Google Analytics appeared first on LunaMetrics.