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- How to Easily Track video.js in Google Analytics
What is video.js? video.js is a free, fast, open source (licensed under Apache) HTML5 video player available at http://www.videojs.com/ which was developed by video experts from Brightcove & Zencoder. It’s really easy to set up, but like most of these … Continue reading →
- Reverse Goal Path: An Underappreciated Google Analytics Report
You probably already know about the Funnel Visualization and Goal Flow reports in Google Analytics. They’re a great way to understand how users complete (or don’t) some kind of process on your website, such as filling out a series of … Continue reading →
- 5 Social Media Metrics Every Social Media Manager Needs to Know
Social media management has come a long way in the past few years. Whereas once it was relegated to the emphemeral domain of ‘social media’ guru-hood, we now have concrete strategies and metrics we can draw on in order to … Continue reading →
- Google Analytics Premium & BigQuery: Access Raw Data in Seconds
One of the advantages of Google Analytics Premium is that you can get unsampled data, but it’s still processed data. Have you dreamed of getting access to your raw GA data? Those dreams are about to come true. Announced today … Continue reading →
- 3 Things You Must Do Before Starting Paid Search Advertising
We know you’re eager to start paid search; it can be a crucial way of bringing potential customers to your site. But there are a few things you should make sure you have in place to be successful. 1. Work … Continue reading →
- 3 Easy Steps to Reach Facebook Users with Video Ads Right Now
It’s safe to say that Facebook.com and YouTube.com are the #2 and #3 most visited websites on the world wide web (behind only Google.com). No big secret there. It’s also pretty safe to assume that you or someone you know … Continue reading →
- How Excel Can Boost Your Media Outreach
The roles and responsibilities of all marketers are expanding. Publicists are conducting keyword research. SEOs are guiding media outreach. These are crazy times. This article is designed for professionals who wish to streamline their media outreach by creating many semi-personalized … Continue reading →
- How to Easily Track jPlayer Audio & Video in Google Analytics
Problem: You have media like an audio file, or a small video, that you want to put on your website, and you want to track whether people are listening or watching to it inside Google Analytics, or even make it … Continue reading →
- 5 Display Campaign Checks You Can’t Forget
Yesterday, I was really taking a deep look at a client’s account – I was trying to find out why branded searches and conversions have decreased this year compared to last year. And while there were a number of conclusions … Continue reading →
- Content Experiments JavaScript API
Google Analytics Content Experiments are a great way to quickly and easily set up simple A/B tests for your website. And for most people, setting up these experiments can be done using the interface in Google Analytics. However, there are … Continue reading →
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