It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. [...]

Eight Silly Data Myths Marketing People Believe That Get Them Fired. is a post from: Occam's Razor by Avinash Kaushik

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because [...]

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act is a post from: Occam's Razor by Avinash Kaushik

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem [...]

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! is a post from: Occam's Razor by Avinash Kaushik

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on [...]

Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam's Razor by Avinash Kaushik

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me. When [...]

7 Incredible Web Design, Branding, Digital Marketing Experiences is a post from: Occam's Razor by Avinash Kaushik

In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely [...]

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! is a post from: Occam's Razor by Avinash Kaushik