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  • Everything You Need to Know to Get Started with RLSAs
    RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network. While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]

  • Join Wordstream, SpyFu, and Brad Geddes for a Free Keyword Roundtable Webinar
    Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords. It’s a free workshop that anyone can attend. Some of the topics that are sure to come up are: Hacks to work around the recent death of exact and phrase match Is phrase match […]

  • Learn How to Build and Manage a Community With Matt Umbro Part 2
    Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download. You can read more about the two shows here. The first show goes into starting […]

  • Early Bird Pricing for the Advanced AdWords Workshop in NYC Ends Next Week
    SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th. The event will be held at SMX East in New York on September 29, 2014. You can use discount […]

  • AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea
    Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September. I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today). What is Variation Match? If you are […]

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