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  • How to Work with Legal & Brand Management For Better Ad Testing
    This post originally appeared on the adAlysis ad testing blog.   Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or […]

  • Last Chance to Register for the San Jose AdWords Workshop
    The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon. We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next: March 2nd: San Jose, California March […]

  • How Ad Rotation Affects Your AdWords Ad Testing
    This post originally appeared on the adAlysis ad testing blog.    If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects […]

  • Navigate the 2014 PPC Changes with Joe Kerschbaum
    In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist. To […]

  • The Best Ads Testing Metrics for Lead Generation Campaigns
    This post originally appeared on the adAlysis ad testing blog. There are many metrics you can test by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within […]

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