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  • The Complete AdWords Audit Part 12: Google Shopping Campaigns
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.   If you’re retailer, Google Shopping is one of […]

  • Last Chance to Register for the Bologna Italy AdWords Workshop
    The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience. You want to attend, please register soon. Here’s where we’ll be next: April 16th: Bologna, Italy May 19th, London, UK June 4th, Seattle Entire 2015 Schedule We sold out all […]

  • Last Chance to Register for the Munich Germany AdWords Workshop
    The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon. Our next two events are in Europe. Here’s where we’ll be next: March 16th: Munich, Germany April 16th: Bologna, Italy May 19th, London, UK June […]

  • How to Work with Legal & Brand Management For Better Ad Testing
    This post originally appeared on the adAlysis ad testing blog.   Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or […]

  • Last Chance to Register for the San Jose AdWords Workshop
    The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon. We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next: March 2nd: San Jose, California March […]

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