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  • Please Join Us for a Free Webinar on Scientific Ad Testing
    There are several ways to test ads: A/B Testing Pattern Testing Label testing And more And then you need to: Determine winner and loser metrics Segment your ad tests Determine minimum data Determine maximum data Ensure you are confident in the results All of these decisions are assuming that you’re testing and have ad ideas […]

  • The Complete AdWords Audit Part 14: Landing Pages
    This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management   “If you look […]

  • This is the Last Chance to Register for the Seattle Advanced AdWords Workshop
    The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts. This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback. We’ll be hosting a full day […]

  • How Is Voice Search Going To Change The World Of Advertisers?
    Speculation about the impact of voice on digital marketing is running rampant these days, especially as it relates to search by voice input specifically. Google and Bing have laid the groundwork for voice input: Google has the microphone button on desktop and on its mobile apps. Bing has the microphone input through Cortana on the […]

  • Join us for an In-Depth Webinar on Quality Score
    We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd. There’s a few topics we’ll cover in the webinar. Quality Score Importance Quality Score is one of the most important and least important numbers in your AdWords account at the same time. When its bad, it […]

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