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- 5 AdWords Tips from PPC Masters
The following is a guest post from the Elisa Gabbert at Wordstream. If you’d like to guest post on PPCblog, shoot me an email anytime. Over at the WordStream blog, we’ve been running a series of interviews with search marketers who received unusually high scores using our AdWords Performance Grader, a free tool that scores [...]
- Hey Google: Here’s a Better Strategy Than Coupon Spam
Hey Google: Instead of spamming the known universe with Adwords coupons for “new accounts only”, why don’t you let new advertisers actually run some ads for once? There’s something completely broken with the logic of doing everything in your power to bring new businesses to Adwords, then arbitrarily making them pay a “newbie tax” combination [...]
- SEOmoz Pro SEO Tools Review
As most search marketers now realize, whether you’re marketing through Adwords or SEO, your site needs to be Googlebot-friendly as well as linked up in an authoritative and trustworthy manner. The lines between “SEO” and Adwords quality are blurring more and more. Organic search penalties from Google can now affect your ability to run ads [...]
- Review: The Genesis WordPress Theme Framework
Geordie's take on the Genesis Wordpress theme framework by Copyblogger Media's Studiopress division. Full features and review.
- Here’s How to Do Adwords-to-Adsense Arbitrage
Eight months ago I wrote a post highlighting how Google was effectively telling Adwords advertisers they were now approving of the use of Adsense ads on Adwords landing pages. Some readers pointed out that the example they highlighted in that Inside Adwords blog post was only using Adsense blocks below the fold, and in some cases [...]
- Time to Play ‘PPC Ad Copy Survivor’ : BoostCTR Review
About a year ago I chatted with David from Boost CTR about his new business, designed to get writers to compete in contests for their advertiser customers to see who could write the highest CTR ads. If the writers’ ads performed better than the customer’s control ads, Boost CTR gets a small commission. Pretty simple [...]
- PPCblog Review: Mixrank Competitive Ad Research Tool
I’m always on the hunt for new ways to data mine the competition. After seeing a beta Adsense competitive research tool called MixRank reviewed by VanillaCoke on the Seobook blog I thought I’d take a bit of time and check it out for myself. I was also curious to see how it compared with another [...]
- REVEALED: Google’s Top 20 Most Expensive Keywords
I’ve been wanting to try out sensational headlines for a while now heh:) Based on data from their massive in-house keyword research database and Google’s Keyword Tool, the team at Wordstream compiled the top 10,000 most expensive English-language keywords over a three month period, and then sorted them by niche. Here’s how it breaks down, [...]
- You Can’t Buy More Conversions
Perhaps you’ll find this scenario familiar: Your Adwords search campaign for “Vocal Lessons” features a fairly broad, say two-word keyword phrase like “can’t sing”. You notice that the conversion rate is OK on this keyword, but the cost-per-conversion is a bit high. You’ve tried tweaking the bids on it to get it more profitable, but it’s [...]
- Leadgen Advertisers: All Your Customers Are Belong to Google™
When asked about future search ad growth on their Q1 2011 analyst conference call, Susan Wojcicki, VP of Product, Adwords & AdSense at Google, went to great pains to point out how “excited” Google is about “embedding movie trailers” into the search ads for the entertainment industry. Movie trailer ads? This is the key monetization area you’re pointing out [...]
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