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Digital ad strategies, tactics and news from Hanapin Marketing.

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  • Paid Search With Other Marketing Channels: When To Take Credit?
    My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good …

    Read more at PPCHero.com

  • The 4 Big CRO Lessons I Learned at OptiCon
    Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little …

    Read more at PPCHero.com

  • Google’s Keyword Planner Just Got Awesome Today
    I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would …

    Read more at PPCHero.com

  • Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
    School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can …

    Read more at PPCHero.com

  • 7 New Bing Ads Features – Including Product Ads!
    Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are …

    Read more at PPCHero.com

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