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PPC Hero
Digital ad strategies, tactics and news from Hanapin Marketing.

PPC Hero
  • CRO for PPC: Back to the Basics
    Whether you’re completely new to the PPC industry or you’re an expert, there are always questions around what CRO is and why it’s important. I’ll walk you through what CRO is, what kind of testing you can do to optimize and why this is so important to your PPC account.     What is CRO? […]

    Read more at PPCHero.com

  • How To Optimize PPC Campaigns That Are Limited By Budget
    In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are these coins coming from and can we talk about 2016 inflation?”   When you think […]

    Read more at PPCHero.com

  • Social Media Demographic Strategy Tips for 2017
    Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!

    Read more at PPCHero.com

  • Using Data to Create a Killer Business Story For Your C-Suite
    In this new live webinar, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success in your company.

    Read more at PPCHero.com

  • How To Think Straight When Your PPC Account Is Going Sideways
    Learn the good starting points when troubleshooting a PPC account that suddenly went off the rails.

    Read more at PPCHero.com

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