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PPC Hero
Digital ad strategies, tactics and news from Hanapin Marketing.

PPC Hero
  • Crush Your Geo Bid Adjustments in Just 3 Clicks.
    Your geo bid metrics look pretty good. They could be better, but you don’t have time to navigate a 20 step process to calculate the most efficient bids for all 50+ locations with everything else on your to-do list.   …

    Read more at PPCHero.com

  • Is ROAS or CPA Better for Your Account?
    Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. …

    Read more at PPCHero.com

  • 2014 Search Marketing Madness Winner Announced!
    It’s been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero’s 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round …

    Read more at PPCHero.com

  • Now Hiring: Entire Companies, Part Two
    We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a …

    Read more at PPCHero.com

  • Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
    Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the …

    Read more at PPCHero.com

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