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The ROI Revolution Blog
A blog featuring valuable insight and practical tips on how to use online advertising, Google Website Optimizer and Google Analytics to get the most out of your online marketing efforts.

  • 7 Major Paid Search Lessons Retailers Learned in 2013
    2013 was a pivotal year in paid search for retailers. Some experts estimate over 1,000 changes in AdWords alone! From a complete platform upgrade on AdWords to tons of new features on Bing, ecommerce retailers can easily lose track of...

  • June AdWords Round Up
    "Success always comes when preparation meets opportunity" -Henry Hartman Google has had no shortage of announcements and new features as they prepare to roll out Enhanced Campaigns. In our June AdWords Round Up we will highlight some of the changes,...

  • R.I.P - The Loss of 2 AdWords Ad Extensions
    As enhanced campaigns continue to roll out over the next couple of months, Google is quietly making some changes to the availability of certain ad extensions - Product extensions & Social extensions. One extension has been consumed by the...

  • Layering on Location Targeting in Enhanced Campaigns
    Arguably one of the most powerful upgrades with Google's new AdWords platform, Enhanced Campaigns, is the ability to target locations more granularly within a single campaign. Under the old structure, retailers looking to target a specific geo-region would have...

  • The Full Value of Mobile - Mobile Justified?
    Enhanced Campaigns have magnified the impact of mobile on paid search. Advertisers are seriously evaluating how profitable mobile searches are to their industry. Those who once opted out of targeting mobile devices must now decide what percent (if any) of...

  • PayPal Express Checkout is Making Mobile Payments Easier for Retailers
    There is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. Sales from smartphones, tablets, and other mobile devices grew 81% in 2012, accounting for 11% of total e-commerce sales....

  • Top 10 Most Popular Topics of 2012
    "The Year of Big Changes" is one way to describe e-commerce in 2012. Social media networks, like Pinterest and Google+, gave retailers more ways to become visible to consumers while edifying consumer relevance in search. The shift to Google...

  • Google Trusted Stores in Product Listing Ads
    Since the announcement of Google Shopping, online retailers have been scrambling to make sense of the changes and adapt for a successful Q4. On October 17th, Adwords' Product Listing Ads officially power all of Google Shopping. As the rollout has...

  • Retail Promotions on Google Properties
    Online retailers know that shoppers are always looking for a stellar deal. The 2012 holiday season is no different. With the lines of offline and online blurring, the undiscerning consumer is using all methods to compare prices and find a...

  • Making Mobile Paid Search Work for You
    Did you know that 66% of smartphone users access the Internet daily? Mobile has quickly become one of the most versatile marketing channels. As mobile usage continues to rise, so do mobile product searches. Consumers are researching products, performing in-store...

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