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The ROI Revolution Blog
A blog featuring valuable insight and practical tips on how to use online advertising, Google Website Optimizer and Google Analytics to get the most out of your online marketing efforts.

  • A Tale of Two Landing Pages
    Last week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the "customer service" rating of your AdWords campaigns....

  • Is the Display Network's Extended Keyword Match Draining Your Ad Spend?
    For years advertisers on Google's Display Network were limited to Keyword Contextual Targeting, which serves your ads on website content relevant to your keywords. In recent years, Google has greatly expanded their targeting options, providing an unrivaled ability to find...

  • Three Lessons from Intel's SEM Success
    In June of this year, Google released a case study detailing Intel's success with brand building via AdWords. I found this a little odd, since most businesses involved in search engine marketing tend to view branding as a "side effect"...

  • Google Quality Score: Putting the Customer First
    "The customer is always right" is a classic business mantra that has never been more important than it is today. With the Internet giving your customers anywhere from a dozen to hundreds of options for just about any purchase, you...

  • Google Trusted Stores vs. Amazon
    Free two-day shipping. Some of the best customer service on the Web. An Internet-wide reputation as a trusted seller of... well, everything. If you're in the business of online retailing, this is the competitive reality you deal with every day....

  • Five Reasons You Shouldn't Miss Bing Product Ads
    Earlier this year, Bing announced their entry into the world of product ads, roughly six months after Google unveiled their beta upgrade from Product Listing Ads to Shopping Campaigns. Product listing ads are growing in popularity with both consumers and...

  • Channel, Competition & Customer: Takeaways from #IRCE2014
    IRCE (Internet Retailer Conference & Exhibition), as you probably know, is the world's largest ecommerce event. It is one we've been attending for the past five years. This year, as I sorted through the deluge of information, thoughts, and notes...

  • Paid Search Strategies for Multi-Channel Retailers
    According to a study commissioned by Shop.org, the online retailers surveyed said that 46% of their marketing budget is dedicated to paid search (40% for traditional paid search, plus 6% from product listing ads). This is almost half! So, why...

  • Top 5 Tips for Winning Big on Comparison Shopping Engines
    Google and Amazon are powerhouses when it comes to comparison shopping engines. Forrester estimates that combined these two domains dominate over 33% of the 'top of the funnel' destination for online shoppers. The fact that online shoppers are more likely...

  • The 4 C's of the Viral Video Paradox
    Austin Craig, pitchman for Orabrush, shared his experience with creating viral videos at the Retail Traffic Summit 2014. In his session he discussed the ways that retailers can plan for a viral video....

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