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The ROI Revolution Blog
A blog featuring valuable insight and practical tips on how to use online advertising, Google Website Optimizer and Google Analytics to get the most out of your online marketing efforts.

  • A Remarketing Resolution Midyear Check-Up
    Remarketing has been sort of a hot topic for us here at ROI Revolution lately, with last week's blog sporting some great insider tips on AdRoll remarketing from one of our seasoned analysts, and a can't-miss post on dynamic remarketing....

  • Google's Dynamic Remarketing - 5 Tips to Turn Lost Opportunities into Retail Gold
    Nearly 70% of shoppers who add products to their cart end up leaving without completing the purchase. So, what can ecommerce retailers do about these lost opportunities to convert a website visitor? Ultimately, remarketing is the best strategy for bringing...

  • AdRoll Remarketing - Reach Your Customers. Everywhere.
    Roughly 1-2% of shoppers convert on their first visit to an online store. But what about that other 98% that come to your site but leave before making a purchase? That is where a successful remarketing strategy can take your...

  • A Tale of Two Landing Pages
    Last week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the "customer service" rating of your AdWords campaigns....

  • Is the Display Network's Extended Keyword Match Draining Your Ad Spend?
    For years advertisers on Google's Display Network were limited to Keyword Contextual Targeting, which serves your ads on website content relevant to your keywords. In recent years, Google has greatly expanded their targeting options, providing an unrivaled ability to find...

  • Three Lessons from Intel's SEM Success
    In June of this year, Google released a case study detailing Intel's success with brand building via AdWords. I found this a little odd, since most businesses involved in search engine marketing tend to view branding as a "side effect"...

  • Google Quality Score: Putting the Customer First
    "The customer is always right" is a classic business mantra that has never been more important than it is today. With the Internet giving your customers anywhere from a dozen to hundreds of options for just about any purchase, you...

  • Google Trusted Stores vs. Amazon
    Free two-day shipping. Some of the best customer service on the Web. An Internet-wide reputation as a trusted seller of... well, everything. If you're in the business of online retailing, this is the competitive reality you deal with every day....

  • Five Reasons You Shouldn't Miss Bing Product Ads
    Earlier this year, Bing announced their entry into the world of product ads, roughly six months after Google unveiled their beta upgrade from Product Listing Ads to Shopping Campaigns. Product listing ads are growing in popularity with both consumers and...

  • Channel, Competition & Customer: Takeaways from #IRCE2014
    IRCE (Internet Retailer Conference & Exhibition), as you probably know, is the world's largest ecommerce event. It is one we've been attending for the past five years. This year, as I sorted through the deluge of information, thoughts, and notes...

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