| The ROI Revolution Blog |
A blog featuring valuable insight and practical tips on how to use online advertising, Google Website Optimizer and Google Analytics to get the most out of your online marketing efforts.
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- Layering on Location Targeting in Enhanced Campaigns
Arguably one of the most powerful upgrades with Google's new AdWords platform, Enhanced Campaigns, is the ability to target locations more granularly within a single campaign. Under the old structure, retailers looking to target a specific geo-region would have...
- The Full Value of Mobile - Mobile Justified?
Enhanced Campaigns have magnified the impact of mobile on paid search. Advertisers are seriously evaluating how profitable mobile searches are to their industry. Those who once opted out of targeting mobile devices must now decide what percent (if any) of...
- PayPal Express Checkout is Making Mobile Payments Easier for Retailers
There is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. Sales from smartphones, tablets, and other mobile devices grew 81% in 2012, accounting for 11% of total e-commerce sales....
- Top 10 Most Popular Topics of 2012
"The Year of Big Changes" is one way to describe e-commerce in 2012. Social media networks, like Pinterest and Google+, gave retailers more ways to become visible to consumers while edifying consumer relevance in search. The shift to Google...
- Google Trusted Stores in Product Listing Ads
Since the announcement of Google Shopping, online retailers have been scrambling to make sense of the changes and adapt for a successful Q4. On October 17th, Adwords' Product Listing Ads officially power all of Google Shopping. As the rollout has...
- Retail Promotions on Google Properties
Online retailers know that shoppers are always looking for a stellar deal. The 2012 holiday season is no different. With the lines of offline and online blurring, the undiscerning consumer is using all methods to compare prices and find a...
- Making Mobile Paid Search Work for You
Did you know that 66% of smartphone users access the Internet daily? Mobile has quickly become one of the most versatile marketing channels. As mobile usage continues to rise, so do mobile product searches. Consumers are researching products, performing in-store...
- Consider the Benefits of Google's Trusted Stores
Google is making an extra push to expand their Trusted Stores program with the roll out of Google Shopping. In the new Google Shopping, this badge will be shown in ads for retailers who are participating in the program.
- The Human Element of Managing Google Shopping
Google Shopping changes the game for online retailers. Your ads - including Product Listing Ads - should receive daily analysis and hands-on attention.
- New Google "Search As You Type" for Retail Advertisers
In July, Google launched a pilot program for their new Search As You Type search bar for retail advertisers.
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