| RKG is a digital marketing agency providing data-driven solutions to online marketing challenges. |
- Save Time on Your PLA Feeds with Google Online Product Inventory Updates
Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.
- Video: My Last Day Off
Happy Mother's Day from all of us at Merkle|RKG!
- Five Themes from the AdWords Livestream
While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.
- Video: A Close Look at How Brands Leverage Instagram
In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users' attention at the level of imagination.
- It Still Pays to Have Multiple Match Types for the Same AdWords Keyword
While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.
- CSE Bid Management & The Decline of the Rate Card
In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.
- Video: How to Approach Webmasters for the ‘Link Talk’
What's the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do's and don'ts, in this video from Merkle|RKG.
- Merkle|RKG Digital Marketing Report: Q1 2015 Released
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
- Google’s Mobile Algorithm Update is Coming April 21. Are you Prepared?
Google's mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.