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RKGBlog
RKG is a digital marketing agency providing data-driven solutions to online marketing challenges.

RKG Blog: Search, Marketing, & Musings
  • Social Media for Social Good
    So how did #strikeoutALS and other successful charitable campaigns, most notably #NoMakeUpSelfie and #Movember, leverage social media so successfully?

  • Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes
    Google recently released a new tool in the Merchant Center that has made uploading Merchant Promotions for PLAs a bit more straightforward, allowing sites to add Merchant Promos with the click of a button.

  • Holistic SEO: The Foundation of Your Conversion Funnel
    Holistic SEO does more than just improve a site’s performance in organic search. It lays the foundation for all online touches with your brand by aligning your site’s content with what your unique users are looking for.

  • Impact of Google Close Variant Matching Starting to Surface
    It's been nearly two months since Google rolled out the release of mandatory close variant matching for all exact and phrase match keywords, much to the concern of RKG and others in paid search. Taking a look at the overall impact of this change, we are starting to see slight shifts in the makeup of Google traffic.

  • RKG Digital Marketing Report: Q3 2014 Released
    Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

  • Video: A Close Look at How Brands Leverage Twitter
    Dive further into the Twitterverse in this video from George Kamide and see real-world examples of brands engaging and building audiences on Twitter.

  • How to Use Multi-Channel Data for SEO Analysis and Strategy
    As a multi-service agency, RKG has many clients that work with us on multiple channels and our client service teams regularly share data and findings to help inform marketing decisions. Paid search, comparison shopping engines, and display advertising are all excellent data sources to help guide your SEO efforts.

  • Google Launches Estimated Cross-Device Conversions for Display Ads
    Advertisers have had this tool for search on Google.com for just over a year and have been able to incorporate cross-device data into their bidding and budget decisions. The extension of estimated cross-device conversions to Google’s Display Network is a logical next step in providing advertisers with the means to gain greater insight into overall AdWords performance.

  • New-er Kid on the Block: Facebook Revamps Atlas
    As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.

  • What Google’s Search Partner PLA Announcement Means for Advertisers
    Google announced last week that PLAs are now be eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume.

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