| RKG is a digital marketing agency providing data-driven solutions to online marketing challenges. |
- What Google’s Search Partner PLA Announcement Means for Advertisers
Google announced last week that PLAs are now be eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume.
- Is Google Driving Up AdWords CPCs in the Best Performing Geos?
As we move into adjusting bids based on more and more attributes, both geographic and not, it will only become more important to understand how Google’s auction is already impacting the cost per click paid for different audiences.
- Video: When to NoFollow Links
In this video from Kyla Becker, find out how to implement a rel="nofollow" tag in a link element and which links are top priority for receiving a "nofollow."
- The Hidden Dangers of AdWords International Broad Matching
One often overlooked feature of Google AdWords campaigns that affects broad matching is that Google determines ad relevancy by the user’s Google Language preferences and not the language of the query entered by the user.
- Video: How to Best Structure Your Google Shopping Campaigns
Part two of our three-part video series on Google Shopping Campaigns covers best practices for structuring your new Google Shopping Campaigns, along with pros and cons for three potential campaign structures.
- 6 Ways to be Pin-Tastic on Pinterest, and Why You Should Want to Be
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
- The Profit Playbook: Avoiding a Marketing Death Spiral
What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
- RKG Releases Paid Search Retail Case For Universities
As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!).
- Video: Google Shopping Campaigns – What’s New
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
- Google AdWords to Ditch Traditional Exact and Phrase Match
Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate.