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- Cyber Monday Online Sales Up 19%, Black Friday Up 38%, But Will It Be Enough?
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
- Midnight Madness: Cyber Monday Shoppers Buy Late into the Night
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
- Video: Attribution, Smartphones and Gmail
How are trends around mobile and email affecting attribution modeling? To find out, watch today's video addressing this topic in detail.
- Video: Product Listing Ads – Auto Targets
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
- Digital Marketing RFP Questions You Should Ask
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
- Text Ads and PLAs: A Winning Combo for Nine West
RKG is proud to have delivered great results for Nine West, the popular brand catering to a diverse audience of career- and fashion-minded women, since taking over management of their Paid Search and PLA program last year.
- Video: Inside the CSE Marketplaces
Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.
- Optimizing Your Digital Marketing RFP Process
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
- Video: Product Listing Ads – Titles and Descriptions
Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.
- Video: Get Your PLAs In Shape For The Holidays
Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.