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- Video: Google Shopping Campaigns – What’s New
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
- Google AdWords to Ditch Traditional Exact and Phrase Match
Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate.
- Video: 2014 Q2 Findings to Prepare You for the Holidays
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
- Video: How to Optimize Your Social Media Program for Twitter
Are you optimizing your social media program to take advantage of Twitter's active and growing user base? This latest video in RKG's #socialseries discusses best practices for marketing on Twitter.
- Google Introduces PLA Product Ratings
Here's our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on a 5-star ranking system based on aggregated data from a variety of sources across the web.
- Video: Panda 4.0 – Anatomy of the Latest Bear
Dive into the technical inner workings of Google's updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.
- Video: A Close Look at How Brands Leverage Facebook
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
- RKG Digital Marketing Report: Q2 2014 Released
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter's report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
- RKG on SEL — George Michie’s Posts
We all get behind in our reading periodically. I still write pretty regularly for Search Engine Land and we don't republish these on RKG Blog anymore. I thought I'd give a quick synopsis of the posts I've written for them recently with links to the full post.
- Video: Get to Know the Knowledge Graph
RKG Director of SEO Knowledge Kristan Dauble introduces you to the Knowledge Graph, and shares insights as to how it will ultimately bring users closer to your brand.