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- Branding in China's Digital Golden Age: What Marketers Need to Know About Brand-Building on Baidu
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets. Chinese consumers are also more likely to use search to research and validate brands, while US searchers are more likely to search non-brand products and look for price comparisons. As such, brand value is extremely important in China. Sounds like a brand marketer’s dream. But why should this matter to digital marketers? It matters because China is the world’s largest mobile market. Its rising middle class is extremely comfortable purchasing across digital devices, not to mention nearly 90% of Chinese consumers use Baidu for search. Simply put, the stakes are high for brands in China’s hyper-competitive digital ecosystem.
- Google Dominance Grows with Mobile Search
It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself with the growth of mobile device usage. If anything, it seems, we should have all been worried about the fate of Bing and Yahoo in the age of mobile.
- Merkle Digital Marketing Report: Q1 2016 Released
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
- What the Google Desktop SERP Update Means for Organic Search
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.
- Recent Google Shopping Test Replaces Product Titles with Brand Names
Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.
- Tablet Brand Organic Traffic Down Significantly Since November SERP Changes
Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.
- Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In
For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.
- Using Customer Match Lists in AdWords Campaigns Targeting YouTube
Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.
- Google Reducing Right Hand Rail Ads for Desktop Searches
Early data indicates Google is showing fewer ads on the right rail for desktop searches.
- Bing Ads Match Types Drive Unexpected Traffic
The queries matching to phrase and exact match Bing Ads keywords may surprise many advertisers.