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RKGBlog
RKG is a digital marketing agency providing data-driven solutions to online marketing challenges.

RKG Blog: Search, Marketing, & Musings
  • The Profit Playbook: Avoiding a Marketing Death Spiral
    What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

  • RKG Releases Paid Search Retail Case For Universities
    As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!).

  • Video: Google Shopping Campaigns – What’s New
    Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.

  • Google AdWords to Ditch Traditional Exact and Phrase Match
    Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate.

  • Video: 2014 Q2 Findings to Prepare You for the Holidays
    Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.

  • Video: How to Optimize Your Social Media Program for Twitter
    Are you optimizing your social media program to take advantage of Twitter's active and growing user base? This latest video in RKG's #socialseries discusses best practices for marketing on Twitter.

  • Google Introduces PLA Product Ratings
    Here's our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on a 5-star ranking system based on aggregated data from a variety of sources across the web.

  • Video: Panda 4.0 – Anatomy of the Latest Bear
    Dive into the technical inner workings of Google's updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.

  • Video: A Close Look at How Brands Leverage Facebook
    In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.

  • RKG Digital Marketing Report: Q2 2014 Released
    We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter's report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

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