| RKG is a digital marketing agency providing data-driven solutions to online marketing challenges. |
- VIDEO: SYSTEMIZE YOUR CONTENT FOR THE SERPs
When it comes to optimizing content that matters most to search engine spiders that crawl your website, you can't afford to overlook the importance of these tips. The results truly speak for themselves.
- 3 Good Reasons to Buy Google Stock Today
Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
- Google Household Income Targets Nice, Not Quite What Advertisers Need
Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we've fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
- RKG Digital Marketing Report: Q1 2014 Released
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
- Google Brings “Not Provided” to AdWords
Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in "Not Provided" for paid search. What will it mean for advertisers?
- Branding with Paid Search
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
- Video: Avoid these Pagination ‘Gotchas’
In this video, I speak to three of the most commonly reported causes of unintentional duplication that occur during the setup of pagination, and what you can do to fix these troublesome 'gotchas.'
- Getting Started With International Paid Search
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
- Facebook’s New and Notable Ad Features
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
- What Are Your Leads Leading To?
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.