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RKGBlog
RKG is a digital marketing agency providing data-driven solutions to online marketing challenges.

RKG Blog: Search, Marketing, & Musings
  • Google Introduces PLA Product Ratings
    Here's our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on a 5-star ranking system based on aggregated data from a variety of sources across the web.

  • Video: Panda 4.0 – Anatomy of the Latest Bear
    Dive into the technical inner workings of Google's updated Panda algorithm in this video from RKG Senior Search Analyst Ben Goodsell.

  • Video: A Close Look at How Brands Leverage Facebook
    In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.

  • RKG Digital Marketing Report: Q2 2014 Released
    We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter's report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

  • RKG on SEL — George Michie’s Posts
    We all get behind in our reading periodically. I still write pretty regularly for Search Engine Land and we don't republish these on RKG Blog anymore. I thought I'd give a quick synopsis of the posts I've written for them recently with links to the full post.

  • Video: Get to Know the Knowledge Graph
    RKG Director of SEO Knowledge Kristan Dauble introduces you to the Knowledge Graph, and shares insights as to how it will ultimately bring users closer to your brand.

  • What Google Shopping Campaign Priority Settings Really Mean
    Many marketers have misunderstood the Shopping Campaign priority feature as allowing advertisers to specify that Google serve a particular product or set of products over other relevant products in lower priority campaigns. This is not the case.

  • RKG Joins Leading CRM Agency Merkle
    We’re excited to announce that RKG is now a part of Merkle, a leading customer relationship management (CRM) firm. By coming together with Merkle, we can bring greater value to our clients through expanded services and expertise.

  • Video: How to Review Your Backlink Profile
    Here are some easy steps for how to gather the data you need to review your backlink profile, and how to identify potential areas of risk that contribute to decreased SERP rankings.

  • Google Shopping Campaigns Overview: What You Should Know Before Transitioning
    With PLAs making up an increasingly significant chunk of advertisers’ paid search programs, the Google Shopping Campaigns transition is understandably a hot topic right now across the industry. Here is a quick overview of some of the enhancements you can expect to see after transitioning to the new Shopping Campaigns, along with our take on how to structure your campaigns for success.

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