| RKG is a digital marketing agency providing data-driven solutions to online marketing challenges. |
- Video: A Close Look at How Brands Leverage Pinterest
In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.
- Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up
Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.
- Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop
Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.
- Video: How has Mobile Impacted Paid Search?
Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.
- Merkle|RKG Digital Marketing Report: Q2 2015 Released
Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
- Troubleshooting Data Fluctuations in SEO Reporting
Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.
- Video: Introducing TechnicalSEO.info for Technical SEO Best Practices
TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts. Technical SEO is defined by configurations that can be […]
- Google Dynamic Search Ad Headlines So Long They Look Like Organic Links
Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’
- Video: How To Optimize Your Social Media Program for Pinterest
Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.
- Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs
Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.