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RKGBlog
RKG is a digital marketing agency providing data-driven solutions to online marketing challenges.

RKG Blog: Search, Marketing, & Musings
  • Video: Will Yahoo Rock PPC Campaigns in 2015?
    We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.

  • Merkle | RKG Digital Marketing Report: Q4 2014 Released
    We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

  • Video: Convert Better with Holistic SEO
    Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.

  • Video: Take on the World with these International Domain Strategies
    Technical Director Jody O'Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.

  • Video: Happy Holidays from RKG
    However you plan to celebrate, all of us at RKG wish you Season's Greetings and a Happy New Year!

  • The Fundamentals of Paid Search for Nonprofit Organizations
    While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.

  • How Can Marketers Work to Measure Total Paid Search Value?
    In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.

  • PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence
    Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.

  • Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday
    We've run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.

  • Using Google’s Automatic Item Update Tool to Keep Shopping Campaigns Accurate
    Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.

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