- Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster
Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with the 2010 Oil Spill Disaster, but it appears they are not. Let’s Discuss:
One (1) Simple Tactic that Carnival can Learn from the BP Oil Spill. As you can see, even (2) two years later BP is still in Reputation Management mode.
Carnival’s Reputation Management (or their lack of)
When searching for “Carnival Cruise Lines” in Google, Carnival makes no mention of the latest disaster or even apologies about the event. Instead, they are trying to get the incident off everyone’s radar and continue with business as usual. However, when searching for long ...
- The NRA Reloads on PPC Marketing To Protect 2nd Amendment
In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions and Reputation Management during this delicate time in our society. Below, you will see some examples brought to you by the great people at SpyFu.com of this latest effort
Screenshot of NRA’s PPC Text Messaging:
Quick Notes: This text ad does a great job in utilizing Sitelinks, Multiple Calls to action and also Reputation Management.
Keyword Expansion Trends over the past years:
Quick Notes: Even though the NRA is a huge organization, the keyword expansion looks significant in the graph, however they are very small in terms of overall visibility. It’s very obvious the ...
- The NHL Needs a PPC PowerPlay For Reputation Management
Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win back the fans, but as a guy who lives and breathes in PPC Geekdom, there is an opportunity to leverage PPC Marketing, not so much from a Merchandising and Ticket Selling perspective, but more from a Reputation Standpoint. Let’s Discuss….
According to many Blogs and News organization, the NHL is in Bad Shape and they need to plan to get the Fans and Sponsors back. In a recent article by The Globe and Mail, entitled Marketing master must figure out how to regain NHL’s mojo, author David Shoats talks about the ...
- Can PPC Marketing Determine the Winner of the 2012 Presidential Election?
Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu – PPC Competitive Software that may not necessarily determine our next President, but perhaps less importantly decide which campaign has the best PPC Strategy. Let’s talk.
Comparison Breakdown:
Estimated Daily PPC Budgets:
According to Spyfu data, both the campaigns are showing the same gradual increase in PPC Budgets as we get closer to the election. However, it is safe to say that President Obama has a solid lead on Romney across the board from SEO to PPC.
Keyword Visibility Comparison
Now that we know that the Obama campaign is spending more and getting more visits ...
- Essential eBook for all PPC Marketers with Text Ad Writing Fatigue
After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search Marketing at Portent Interactive is absolutely refreshing and essential for PPC Gurus who need either a refresher course or new creative ways to write text ads. In this post, I will highlight my favorite areas of the book and discuss why.
My take on this Ebook:
The reason why this eBook is so valuable, is because it not only caters to newbies, it also gives those veterans out there a quick guide on best practices and a fresh new perspective in creative writing. It’s obvious that the text ad examples are both creative and edgy, but Elizabeth ...
- Romney Campaign Shows Lack of Consistency in PPC Marketing
Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are supposed to be used as a vehicle to persuade, convince, influence and entice searchers to click on their ad. However, in this case, the campaigns’ text ads across Google, Bing and Yahoo are vastly different and are missing important persuasive language from the “offline” campaign rhetoric and that is confusing to voters.
It’s also important to note that running mate, Paul Ryan is getting very little exposure in PPC and does not have his own messaging/platform being exposed. Anyways, judge for yourself. Here are some screenshots recently taken:
Google Search for Mitt ...
- Hey Bing Ads, C’mon Get “Coupon Happy”
After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new advertisers. Google in all it’s dominance, still wants more and are willing to pay for it. So, why isn’t Bing following in the leaders footsteps. They pretty much copied everything from Google anyway? In this post, I will discuss the benefits of expanding the volume and amount of Bing coupons, because recently Microsoft deserves to give themselves a “pat on the back” for gaining confidence in their user interface and most importantly their muchly improved integration with Google Adwords.
Why Bing needs the help of PPC Gurus
When an advertiser approaches either a PPC Marketing Firm or a consultant for either taking over an account or the creation of a new one, suggesting Google Adwords as their ...
- Controlling the Adwords Recommendations Madness (NSFW)
Warning, this post is NSFW (Not Suitable for Whiners). Advertisers who are new to PPC or feel that they have been burned in the past by listening to Google’s Recommendations, need to stop whining and understand that effective pay-per-click marketing does not start and end with Google. Furthermore, what Google recommends is ONLY in the best interest of Google. Google wants you to spend money, and grow their Cafeteria Menus. In my experience, I have witnessed so many horror stories from advertisers taking the recommendations of Google and forcing them to shut down which leaves PPC marketing with a bad taste in their mouth. So, what makes the recommendations so bad? Let’s discuss
Well, here’s a few examples that come to mindIrrelevant Broad Match-based Head Tail Terms
Campaigns with both Search and Display Networks activated
Recommendations to increase traffic without focus on CTR%, Quality Score and Conversions
Text and Banner Ads showing up on ...
- adCenter Finally “Comes of Age” with New Agency Enablement Feature
I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as Acquisio, Marin and others, however for those smaller agencies and even “in-house” ppc marketers handling different divisions/accounts, it’s definitely helpful.
Learning or “stealing” from the Google model:
It’s a “no-brainer” for Microsoft to copy Google’s MCC interface as most PPC Marketers are used to the functionality and expect nothing less. However, unless Google can somehow sue Microsoft for stealing their processes, it’s a smart move by Microsoft to take advantage of the existing behaviors of PPC Marketers ...
- The Top 2012 Presidential Campaign Gaffes in PPC Marketing
In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can find “Gaffes” of their own which could be either be strategical or just “under-optimized”. In this post, I will provide screenshots and opinion as to why they are worth mentioning.Romney Campaign needs to Protect Brand Reputation:
The Romney campaign should be careful to utilize negative keywords to prevent embarrasments like this below. In fact, the Ad below the Romney Ad is a sign that this term “mitt romney gaffes” is worth a closer look.Misspellings: Missed Opportunities or Strategic Thinking:
I am left scratching my head when I see a Text Ad being ...
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