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Digital marketing blog for advertising agency, in-house & PR professionals

  • Google’s Gary Illyes #AMA Highlights Machine Learning @ #SMXAdvanced Day 1
    SMX Advanced day one boasts a few hallmark (and highly anticipated) sessions: Mad scientists of paid search, SEO ranking factors, and of course the less-scripted and always entertaining AMA (or You & A) discussion. Danny Sullivan sat down with Google’s Webmaster Trends Analyst Gary Illyes to cover this year’s burning questions and concerns advanced SEOs […]

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  • #SocialPro 2016: Marketing Gems Straight From The Emerald City, Day Two
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  • #SocialPro 2016: Marketing Gems Straight From The Emerald City, Day One
    Ah, Seattle. It’s good to be back! SocialPro always provides a myriad of talented speakers and content, and day one did not disappoint. From Twitter, Facebook, and Pinterest employees taking the podium to discuss updates and best practices, to channel specialists sharing actionable tactics to boost a brand’s social prowess, below includes our favorite knowledge […]

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    Negative keywords are BUTTER to search marketers’ bread. Excluding irrelevant and information-only queries from search campaigns helps performance marketers focus the audience and preserve precious PPC budgets, making keyword exclusions a highly valued targeting feature. Smart social marketers are using the same negative keyword logic from search and mapping to social campaign, however this tactic […]

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