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aimClear® Blog
Digital marketing blog for advertising agency, in-house & PR professionals

  • Social Marketing Cluster Facts: Facebook Welcomes a Digital Assistant & Twitter Shuts Down Politwoops
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? YouTube launched its gaming site, Twitter pulled the plug on a group of sites that archive deleted tweets from politicians and Facebook introduced a new virtual assistant M to a […]

  • Truth In Advertising, Winning Unmentionable Markets With Honesty
    Who would have thought we’d rediscover timeless marketing values, authentic and true, from an eccentric Las Vegas scrounger who packages an honest side of his panhandling existence to transcend an otherwise sad marketplace. Later in this post we’ll parallel this to marketing lessons learned. Do you market a product that, on its face, is sad, […]

  • Study Released! Facebook Relevance Score: The REAL MVP Metric
    In an attempt to better understand Facebook relevance score (FBRS), aimClear conducted an in-depth research study, based on data collected over a 5-month period, to determine how FBRS affected ad performance. The results are undeniable. In this post we’ll cover the top 5 takeaways to increase your score. Relevance Score was rolled out in February […]

  • Social Marketing Cluster Facts: Promoting Facebook Ads To Instagram & Hanging Out Without Google+
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? One of our very own discovers advertisers can promote Facebook ads to Instagram using certain objectives, Facebook upgrades its “Notes” feature to a blog platform, and Google+ Hangouts are now […]

  • Social Marketing Cluster Facts: Google Creates Alphabet & Twitter Loosens DM Character Count
    Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Google announces it’s restructuring under a new parent company, Facebook indicates it will soon open up live streaming services to journalists and other verified accounts, and Twitter breaks free from […]

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