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aimClear® Blog
Online marketing blog for advertising agency, in-house & PR professionals

  • Merry Morud Speaks At #MNSearch! Home Sweet (Minnesota!) Home
    minneapolisWith the long Labor Day weekend on the horizon, aimClear is excited to amp up this week by speaking at the latest MnSearch Marquee event TODAY, August 27th. Merry Morud, aimClear’s Social Advertising Director, has made the trek from Duluth to Minneapolis to share her expertise on social PPC and content distribution. The Minnesota Search Engine Marketing… Read More

  • aimClear Plays “The Great Game of Business!” CEO Laura Weintraub Interviewed
    laura-weintraubaimClear’s Chief Executive Officer Laura Weintraub made partner at one of Northern Minnesota’s leading law firms, twice along the way being named to the prestigious Rising Star list by Minnesota Law & Politics. She taught masters-level business law at the University of St. Francis and spent nearly a decade as a featured lecturer on employment… Read More

  • Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius
    sondheimBleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

  • The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure
    mozconWelcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two… Read More

  • The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create
    mozcon-2014Last month, aimClear had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to… Read More

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