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Aimclear® Blog
Digital marketing blog for advertising agency, in-house & PR professionals

  • The #SMX East 2016 Dream Agenda! What to Know & Who to See
    16-9-23-1920x1080-blog_headerSMX East in New York City is NEXT WEEK! If you’ve been poring over the agenda wondering how you could possibly pick between the amazing lineup of sessions and speakers, grab a bevvy of choice and read on. Having been around the block once or twice — Aimclearians have been attending, speaking at and blogging […]

  • App-Less Beacons! A Marketer’s Guide To Current Tactics
    16-8-30-1920x1080-blog_header1Without question, Bluetooth low energy (BLE) beacon technology will continue to gain momentum in the foreseeable future. Massive growth is a reality not only for brands deploying beacon-based marketing campaigns, but for technology companies manufacturing hardware, developing software and offering managed services to meet the demand and varying needs across industries. According to ABI Research, […]

  • Psychographic Targeting & Neuromarketing Workshop! Luck be a #Pubcon Attendee
    roulette-wheelReaching the right audience and converting them into customers is a matter of mining the human psyche, not luck. And it doesn’t take a psych degree to crank your conversion rate. If you’re heading to Las Vegas for Pubcon, leave the rabbit’s foot at home, and saddle up for some psychographic science at the Pubcon […]

  • Creative on CRACK & Beacon Marketing BEAST Mode! Catch Aimclear at #SMX East
    post-imageHeading to the Big Apple for SMX East, Sept. 27-29? So are we! We’ll be on the ground providing daily coverage and sharing some serious search + social truths from the podium of the largest search engine marketing conference and expo on the planet. On the speaker side of the lectern, Aimclear founder, Marty Weintraub, […]

  • Twitter Ads Objective Head-to-Head for Branding Campaign Wins | Psychographic Targeting Hot House
    bulls1Twitter ad campaign objectives are pretty straightforward: You can drive traffic to your site, grow your following, increase engagement or promote an app. But what if you’re running a branding campaign? Which campaign type should you use to maximize impressions? Twitter says its Tweet engagement objective should be used to build business awareness, but we […]

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