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aimClear® Blog
Online marketing blog for advertising agency, in-house & PR professionals

  • The Brand in Your Hands: Top Insights From the Front Lines of Community Management
    complaintCommunity managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get… Read More

  • Attending #SMX Social? Register NOW for Social Content Distribution Workshop & Dominate!
    workshopComing up in November, our aimClear team will head to Sin City for SMX Social. SMX Social is an annual highlight conference and we’re excited to once again conduct our vaunted workshop.  Held November 18, aimClear’s Social Content Distribution for SEO will take place at the ARIA Resort & Casino. Join our internationally accomplished team… Read More

  • Stop Developing Brain Dead Content. Give the People What They Want.
    zombiesThe demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending… Read More

  • Usability Expert, Shari Thurow, SHOCKING Retort to Responsive Design
    shari-thurowShari Thurow lives at the intersection of search and usability, so when she says listening is the key to creating a great user experience, we should listen. Shari spent time with Marty Weintraub on the expo floor at SMX East zooming out to hit the key bullet points marketers need to remember when thinking about… Read More

  • B2B Marketing SPLASH at #SMX East With Casie Gillette
    SMX-Interview-Casie-G-2As Director of Online Marketing and B2B expert at KoMarketing, Casie Gillette has heard it a thousand times: Why should I care about social? The short answer: Customers! Casie walked the floor with Marty at SMX East to share insight on where social sits in the marketing mix and the one thing that will blow… Read More

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