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Aimclear® Blog
Digital marketing blog for advertising agency, in-house & PR professionals

  • Moz Crisis PR: Announcing Layoffs with Class & Compassion
    Character of a person or organization has little to do with financial or professional success when times are good. Instead, true character is often defined by how that person or organization shines in the face of difficulty. Such was the case last week when our wonderful friends at Moz announced a refined business focus — […]

  • LinkedIn Battles Bots & Facebook Tries To Win Over Minors | Social Marketing Cluster Facts
    Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Facebook rolls out a mobile app for minors, LinkedIn files a lawsuit over profile-scraping bots and Twitter provides users with new notification filters. Watch SMCF! Transcript: Instagram did it again […]

  • [NEW] Facebook Custom Audiences Now Match 14 Data Points | Psychographic Targeting Hot House
    Facebook has enhanced custom audience match rates for customer files. This is exciting news for performance marketers looking to retarget leads from lead-gen campaigns, trade show booths, etc. (If you’re new to Facebook custom audiences, hop down to the bottom for a wee tutorial!) Previously, retargeting by customer files looked at email addresses, phone numbers […]

  • Snapchat Goes 360 & Facebook Offers Ad Blocking | Social Marketing Cluster Facts
    Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Snapchat rolls out 360 videos, Facebook offers ad blocking feature and Pinterest introduces frequency cap. Watch SMCF!     Transcript: Snapchat hopes to make users’ heads spin with […]

  • Facebook Goes Shopping And Twitter Moments Highlight ‘The Game That Shan’t Be Named’ | Social Marketing Cluster Facts
    Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Shopping comes to Facebook, Pinterest introduces video and Twitter provides on-the-minute Olympic coverage. Watch SMCF!  Transcript: Soon you’ll be able to shop ON Facebook. In an effort to […]

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