| Holistic Search Marketing |
A holistic overview of Search Marketing | SEO | PPC
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- High Court awards Interflora damages in Google AdWords trademark row
In a case that seems to have gone on forever – it seems that the high court have taken the dramatic step of awarding Interflora damages in the long running case against Marks and Spencers – something that may have wider repurcussions for Google and the wider paid landscape as a whole. Justice Arnold ruled [...]
- Google extends footprint into RTB display – launches Open Bidder RTB platform
Its interesting to see history almost repeating itself, within the display market as the Search Engine behemoths Google, Yahoo and Microsoft continue their war in other areas. Despite the fact that display advertising certainly pre-dates search, the continued growth of the search engines in this marketplace continues unabated with real-time bidding being one of the [...]
- Case Study: Fergie Time from Talksport.
Obviously being a big Liverpool fan, I can’t say I was hugely disappointed to see Alex Ferguson leave Manchester United. After all they have been the bane of my life football wise for as far back as I can remember. On the counter side, I received an interesting infographic from the folk over at Talksport [...]
- X-default HREFLANG – making localisation so much simpler
Very interested to read this morning that Google have announced that the HREFLANG framework has been expanded to include a fallback default in situations which is supported by both Google and Yandex. If we take the following example - sitex.com – Default Country Selector page - sitex.com/gb/en – For users in the UK speaking English [...]
- Reykjavik Internet Marketing Conference – #RIMC13 Day 2
Dennis Mortensen - CEO of Predictive Analytics company Photo Credit Web Analysts Dennis opened with a story about going into New York to purchase a mobile phone and how he was approached by someone looking to buy some cocaine. He was talking about how an algorithm would have been unable to predict a series of events that [...]
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