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  • Can I Ask A Favor?
    I know LinkSpiel has been quiet for some time and I appreciate the fact you’ve hung in there and didn’t delete me from your RSS reader. THANK YOU! I took the second half of 2014 off to attend to a couple of personal matters and take a hard look where I was going professionally.  After […]

  • Ducky Small Business Promotion
    To commemorate National Small Business Week I wanted to share this small but snazzy marketing promotion I recently found.  It’s fun, inexpensive and has the potential (with a little tweaking) to generate links, likes and positive business reviews. I did a bit of traveling recently and when I checked into my hotel, found this in […]

  • Worth Reading
    It’s been a great week for content, lots of good stuff being written and recorded.  Here are my top ten article picks, enjoy!:   1.  A podcast interview with Aaron Wall of SEOBook fame. The podcast is about an hour long so get a cup of coffee and get comfortable:   2.  My second […]

  • 9 Tools To Schedule Tweets
    Need a tool to schedule tweets?  Here are nine to pick from:   1.  BufferApp    Overall, the free version is hard to beat, one of my favorites given what it can do. Bookmarklet can be a little buggy now and then, when it is, I delete from my toolbar and re-install. Recommend upgrading if multiple […]

  • What Google Thinks About Certain Links
    Google engineer Matt Cutts uploaded a couple new videos recently focused on specific link building tactics and what Google thinks of them. I transcribed a couple of the vids and wanted to share one here along with a handful of thoughts and observations.  I numbered (in red) behind the sentences I wanted to comment on. […]

  • Follow The Media For Links
    The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. […]

  • Debra’s Link Round-Up
      A  roundup of  some of the more interesting articles I’ve read this week.   I’ve added TIPS after some hoping they’ll help spark a link idea or three or a WTH? because they made me raise a badly shaped eyebrow. 1. Article:    How Businesses Can Use Video To Educate   Highlight:  …”Marketing videos are now being […]

  • Case Study: Using Contests To Build Links
    It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on […]

  • Creating Provocative Link Content
    Looking for creative and news worthy topics to write about?  Join the crowd.  With everyone focused on creating and promoting content for links, competition for space and eyeballs gets harder every day. If you are using content to build links, your content needs to be fresh, trendy and show a little skin.  No I’m not […]

  • How A Twitter Pout May Lead To A Link
    I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said: Dear @debramastaler, I followed you a while ago but notice you aren’t following me back.  I share some great information on (insert keywords) so I wanted to reach out and […]

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