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Link Spiel
Link Marketing tips and talk from Debra Mastaler

  • What Google Thinks About Certain Links

    A new post from www.LinkSpiel.com

    Google engineer Matt Cutts uploaded a couple new videos recently focused on specific link building tactics and what Google thinks of them. I transcribed a couple of the vids and wanted to share one here along with a handful of thoughts and observations.  I numbered (in red) behind the sentences I wanted to comment on. [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Follow The Media For Links

    A new post from www.LinkSpiel.com

    The Online News Association conference (#ONA12)  took place in San Francisco last week and all kinds of nuggets came out of it.  As a link builder I’m always interested to know what the media is interested in and the criteria they use to cover a story so I was eager to hear about this show. [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Debra’s Link Round-Up

    A new post from www.LinkSpiel.com

      A  roundup of  some of the more interesting articles I’ve read this week.   I’ve added TIPS after some hoping they’ll help spark a link idea or three or a WTH? because they made me raise a badly shaped eyebrow.   1. Article:    How Businesses Can Use Video To Educate   Highlight:  …”Marketing videos are now [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Case Study: Using Contests To Build Links

    A new post from www.LinkSpiel.com

    It’s common knowledge certain markets are harder to build links for than others. For the most, part highly competitive industries are tough because they are highly competitive (and they’ve been worked to death), but less competitive markets can also be difficult because of the demographic behind them. Such was the case for a client we took on [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Creating Provocative Link Content

    A new post from www.LinkSpiel.com

    Looking for creative and news worthy topics to write about?  Join the crowd.  With everyone focused on creating and promoting content for links, competition for space and eyeballs gets harder every day. If you are using content to build links, your content needs to be fresh, trendy and show a little skin.  No I’m not [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • How A Twitter Pout May Lead To A Link

    A new post from www.LinkSpiel.com

    I had an interesting email awhile back from a person who unfollowed me on Twitter and decided I needed to know why.  This is what it said: Dear @debramastaler, I followed you a while ago but notice you aren’t following me back.  I share some great information on (insert keywords) so I wanted to reach out and [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • What Matt Cutts Said About Directories And A Discount

    A new post from www.LinkSpiel.com

      A while back I asked Best Of The Web (BOTW) President Greg Hartnett about a change the directory had implemented, seems they added nofollow attributes to their Sponsored Link section.  Regular directory listings were still attribute free but sponsored links went pink.  I was curious to know why they made this change so I asked, here [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Where’s The G+ Beef?

    A new post from www.LinkSpiel.com

    Recently, on Search Engine Land, Danny Sullivan wrote the following about G+: Google’s held nothing back in trying to make Google+ successful. The company, which used to never advertise on television, now routinely seems to have commercials pushing its social network. That surprised me, I was commenting just the other day I hardly see anything on prime time [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • Link Building In The Health Niche

    A new post from www.LinkSpiel.com

    How to build links in the health fields using content and related pages.

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



  • And You’re A Dumb Ass. Link Building 20 Minutes Later

    A new post from www.LinkSpiel.com

    Have you ever been in a situation where you have a conversation with someone, walked away and then 20 minutes later thought  ”damn, I should have said”… <insert witty, super-snarky, something Tina Fey would say> comment?   I do, something like that happened to me this weekend.  I was irked at myself (again) for not having a better come back and while I was stewing thinking [...]

    from: Link Spiel

    For more link building information, ideas and the occasional rant, visit LinkSpiel .



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What's New?

Digital Marketing Weekly - Issue 4

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Linked to last week's Google I/O event in San Francisco there is a lot of new features and updates [ ... ]


Playing with Google Conversational Search

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Earlier today Danny Sullivan, via SEL, was writing about Google Conversational search, which was an [ ... ]