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- Can You Trust The Google My Business Guidelines?
It’s a question I constantly think about, especially in terms of how to counsel our current and prospective clients. Now, upfront, I will admit to being a bit of a skeptic. Google’s guidelines are what make the most sense for them in running their business, not what makes the most sense for our clients’ businesses. I’m a […]
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- Why Local Rank Trackers Suck
I am publishing part of this post that just went live on SearchEngineLand because: The original title was “Why Local Rank Trackers Suck”. I get why SEL rewrote it as “Why Local Rank Trackers Fail” – it’s a family site after all – but I think you’ll agree “Suck” is much more accurate. The editors […]
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- First They Came For Set My Location…
Google’s “Set My Location” option in the Search Tools section appears to have pulled a Google Plus Local… First spotted by the ever-diligent @LennyPham. From @DarrenShaw: “Fortunately, &near=city_name is still working for getting localized results outside of your city.”
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- The Great Google Plus Local – Google My Business Decoupling of 2015
I was at Shea Stadium during the NYC blackout of 1977. It’s was pretty cool. The lights went out at Shea first so we got to watch all of Manhattan go dark one block at a time – we were high up in the cheap seats. When big events happen, what we were doing, where we […]
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- The Cure for Corporate SEO Inertia…
If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It […]
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