- The Pleasanton Drought
Source: Why California’s Drought Isn’t Going Anywhere I am posting this page as a resource for Pleasanton residents seeking both information on the how the drought is affecting the area and resources for how we can all help the situation. On April 18th, the San Jose Mercury News quoted Daniel Smith, Pleasanton’s Operation Services Director, saying [...]
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- You Just Can’t Trust Google Maps, At This Point, To Produce Either Relevant Or Accurate Results When Much Of It Is Just Pure Spam.
Fantastic interview by Nyagaslov Zhekov with Dan Austin on Google’s ineffectual response to map SPAM, including Bryan Seely’s spoofing of Secret Service listings earlier this year. Money quote: “The “newest” ploy, which has been in development for several years now, is to use real estate listings on sites like Trulia, and have the PIN card [...]
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- Yext Launches Store Locator Pages
Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages. And automatically keeping your onsite location pages in sync [...]
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- Who Owns Customer Reviews of Your Business?
Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here. The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]
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- SMBs Have Got Google Maps’ Number…
Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when [...]
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- DO NOT BELIEVE HUBSPOT’S BULLSHIT WHEN THEY TELL YOU THAT YOU WILL LOSE ALL YOUR SEO BY SWITCHING TO WORDPRESS
<eom> p.s. if anyone from Hubspot would like to respond that they did not just tell one of my clients that, I’d be happy to discuss. p.p.s. honestly I was surprised that you guys used the word “SEO”. Aren’t we all like “inbound” now? p.p.p.s rebranding tomorrow as “Local Inbound Guide” @rogermedia @HubSpot in fairness [...]
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- Redfin Needs To Get Real About Zillow & Real Estate SEO
Today online real estate brokerage Redfin sent real estate portal Zillow an open letter basically calling Zillow out for not playing nice SEO-wise and demanding that Zillow change its ways to benefit Redfin’s and other brokerages’ websites’ SEO. Redfin’s SEO complaints boil down to: Zillow takes Redfin’s real estate listings and puts the links back [...]
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- 2014 Local Directory SEO Content Strategy
This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot [...]
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- How To Do a Local Infographic Right Airbnb Style
Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this [...]
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- The Moz Local Tool 1.0 Review
A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings management is one of the trickiest aspects of local SEO and David has long been focused on trying to simplify the process for SMBs. So let’s see what Moz Local can [...]
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