| Local SEO Guide|
| Local SEO Guide |
- Google’s About To Close Your Local Doorway Pages
Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains [...]
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- Stop Ignoring Bing Webmaster Tools
At the beginning of every new engagement we ask clients for access to their Google Analytics, Google Webmaster Tools, Adwords data, Bing Webmaster Tools and any other analytics they have. 95% of the time, the client does not have Bing Webmaster Tools set up and 50% of the time they don’t want to go through [...]
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- Dude, Where’s My Primary Category?!
Google recently rolled out their “primary category” requirement to Google My Business Locations bulk accounts. Instead of associating the first category per location in a bulk account as the “primary category”, the roll out is instead selecting nothing as a primary category for all locations in a bulk account. This means that if you [...]
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- Google Now Outsourcing Local Packs to India
We have been seeing a lot of mismatched locations in the local packs lately but this one takes the cake, er curry…: (Click to enlarge) You know you can’t beat Nayana Eye Care in Pradesh. They’re “recognized by the Food Corporation of India” and have “world-class sterility.”
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- 90′s Redux – Google’s Fanny Pack Continues to Expand
One of the benefits of working with local clients, both large and small, is that we see a lot stuff. Recently we have been conducting a rank tracking project for a large national brand with 1,300+ locations. This has has given us some interesting insights into the move from the local carousel to the local [...]
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