- International SEO: 5 Basic SEO Issues You Should be Considering
The number of businesses that now ship or trade in multiple countries is growing by the day. No longer is it just the large corporations that have the ability to ship their products at competitive rates and increase their returns. Although many have increased their international revenue streams, the majority of brands large and small neglect […]
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- Understanding & Optimising Your Organic CTR With Markup
Sometimes having that top 10 ranking isn’t enough – you need to look at your competitors, edit and evolve in order to enjoy the effects of a good organic CTR; gaining greater traffic volumes, exposing your brand to a greater volume of people and taking traffic away from your competitors. In this blog post I’m […]
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- Win tickets to BrightonSEO!
BrightonSEO, arguably the UK’s most popular conference for digital marketers, rolls back round again on the 18th of September. One of our favourite events in the calendar, BrightonSEO is a fantastic chance to educate yourself in the latest SEO tactics, be inspired to try something new and rub shoulders with some of the UK’s elite digital marketers. […]
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- Blogging 101 – Should it be a blog post?
After conducting a fair number of content audits in my time, I feel that the time has come to speak out about company blogs at their very best and worst. Over the next few months I’ll be taking you through some blogging basics, starting today with the question: “should it be a blog post?” Introduction […]
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- How to run a blog schedule
I go on the internet quite a lot. I go on the internet everyday in fact. Whilst on the internet I use my skills of observation to look at what is out there. In an un-scientific study, I’ve concluded that 98% of the internet can be broken down into two broad categories: naughty websites and […]
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- Instagram ads: How this new commercial opportunity can inspire marketing efforts
After 5 years of its launch, Instagram, the photo and video sharing app owned by Facebook, has opened up its advertising opportunities to local and global businesses. By switching on its API, marketers and brands will for the first time be able to purchase ads without the need for contacting Instagram’s sales representatives. While previously Instagram’s advertising […]
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- Content marketing: how to create better content
Over the past few months I’ve had some hands on experience with content marketing and have spent time delving into articles and blogs around the topic. I have also had the benefit of attending a content marketing workshop with General Assembly London. The workshop was very beneficial and I have taken away new tips and […]
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- The Science Behind PPC – A Chemist’s Introduction to Digital Marketing
Three weeks ago, I joined the PPC team at White. Let me be the first to put my hand up and say I never expected to end up in digital marketing. I recently graduated from Oxford University with a Masters in Chemistry. But, having hung up my lab coat and specs, I began my foray […]
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- Organic Traffic Does Not Simply Disappear
The Curious Case of the Missing Organic Traffic In SEO, there are few things worse than waking up to find that your organic traffic has disappeared. First there’s denial, shortly before anger sets in. A few curses later and you begin bargaining before sinking into the depths of a foggy grump. Finally acceptance; it’s gone. So, […]
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- 10 visual ways to double traffic and engagement from your social media updates
Producing regular content on social media is crucial for any brand aiming to remain memorable and engaging. But with so much content published across various social channels every second of every day, the pressure is high to remain visible in a visual and different way. If you want to make your social media posts a […]
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