- Organic Traffic Does Not Simply Disappear
The Curious Case of the Missing Organic Traffic In SEO, there are few things worse than waking up to find that your organic traffic has disappeared. First there’s denial, shortly before anger sets in. A few curses later and you begin bargaining before sinking into the depths of a foggy grump. Finally acceptance; it’s gone. So, […]
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- 10 visual ways to double traffic and engagement from your social media updates
Producing regular content on social media is crucial for any brand aiming to remain memorable and engaging. But with so much content published across various social channels every second of every day, the pressure is high to remain visible in a visual and different way. If you want to make your social media posts a […]
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- How to Create the Perfect 404 Page
There is nothing more frustrating than landing on a broken webpage and seeing the below message, in fact it’s one of my biggest bugbears. This is what users see when they land on a page that doesn’t exist and has been deleted or the URL has been misspelt. As you can see from the image […]
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- 5 Link building strategies that simply work
I’ve had a chance to attend a lot of conferences; on some of them I was delivering a speech and on some simply attending, but at each event I saw at least 2 or more sessions about link building. So, its makes me think that generating links and finding ways to get them are still one […]
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- Why Blogging Has Made Me A Better Marketer
This post is perhaps a bit overdue, but after speaking at the Content Marketing Show about working with bloggers, I figured that some of you might be interested in becoming one of them. I’m here to gently persuade you to give it a go, purely to see if it can help you within your own […]
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- Reaching new heights: How outdoor clothing & camping retailers are achieving success online
We have seen a growing number of enthusiasts spending more time climbing the hills of the UK in pursuit of keeping fit and escaping the pressures of everyday life. While it’s easy to get lost in the beauty of British landscape, the unpredictable weather conditions ranging from heatwaves to hail create a demand for people […]
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- 8 SEO basics to optimise your site
As someone who is relatively new to the world of SEO, I have been reading a lot around the fundamentals of the subject, and the processes involved in successful SEO campaigns. Beginning in SEO can be quite daunting when considering all of the factors that are involved. This is why I would like to share […]
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- Community tips: How to turn customers into brand advocates
Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand […]
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- How Ecommerce Sites can Leverage the 5 Stages of the Customer Buying Cycle
The customer buying cycle is a process that everyone within digital marketing should be familiar with. Whether you’re redesigning a website or improving the site structure the stages within the customer buying cycle should be considered at all times. Identifying what your potential clients are searching for and the content required for each stage is […]
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- Google Search Console: A Beginner’s Guide
This blog post supersedes the original version which was published by Daniel Bianchini in July 2011 under the title ‘Google Webmaster Tools: A Beginner’s guide to Installation’. Since Google Webmaster Tools first launched around 10 years ago, its been the first port of call for webmasters diagnosing issues with their website. In 2015 that hasn’t changed. We may […]
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