- Bing Ads – Universal Device Targeting – The Lowdown
Bing announced the roll-out of Universal Device Targeting (UDT) on Tuesday, along with details of the latest updates to the Bing Ads platform. I had the pleasure the pleasure of attending the Bing Ads latest ad formats and device targeting capabilities webinar chaired by Katrina Morris (Bing Ads Program Manager) and Joseph Bergin (Bing Ads Technical Support). […]
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- RIMC 2015 Key Takeaways
Today Daniel Bianchini will be live blogging and tweeting from the RIMC conference over in Iceland. To make things easier we have organised the sessions by topic so that you can click on the internal anchor below. Content & Social Search Google & Mobile Search & Dispaly We will be updating throughout the day, although […]
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- BrightonSEO key conference takeaways – April 2015 edition
The team from White.net are here in force at the popular UK digital marketing conference BrightonSEO! We’re covering the most exciting parts of the conference so you can spend more time listening to the speakers, rather than having to take those pesky notes on your pad, tablet or laptop. If you haven’t been able to […]
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- A to Z of social media: A guide to the success
For most businesses, using social media as a core marketing channel is no longer a choice; either you are there, or you are losing out. The problem is, people think that being on Facebook means they “get” social media for business. This is not the case. We hope to demystify the world of social media […]
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- So What Makes A Good PPC Account Structure?
I’m often asked, ‘what makes a good PPC account structure?’… well in truth, it varies from account to account. There is no real champion account structure as such. Instead, what I want to share with you is the back-bone of an account structure which should typically bode well for any account. Following the simple steps below cuts out […]
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- #SEONOW2015: What does SEO reporting look like in 2015?
At the start of the year I was asked to participate in Linkdex’s annual SEO Now ebook, alongside a number of industry experts from around the world. The theme for the eBook was around Reporting in 2015, and my section is below. WHAT DOES SEO REPORTING LOOK LIKE IN 2015? In 2015, brands will move […]
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- Consider Ad Copy As A Group of Swappable Elements
So, we’re well on our way into 2015 and it’s time to look back on what we’ve achieved so far this year. New digital strategy, check… New programmatic targeting methods, check… Account expansion, check… Reviewed ad copy and variant tested…..no? More often than not we find ourselves jumping into and testing new features released by the leading platforms but end up […]
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- The 2015 Google Analytics Individual Qualification (IQ) exam: tips & resources to help you pass
At White, all members of the delivery team are expected to gain qualifications in Google Analytics, Google AdWords (Advertising Essentials, Advanced Search, and Advanced Display) and Bing Ads. Hannah and Bobby became accredited in Google Analytics in January 2015, and have since been carrying out workshops to share their insights with colleagues. They’ve come together to […]
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- Google announce ‘significant’ impact of mobile ranking signals
Yesterday, Google announced via the Webmaster Central blog that, from 21st April 2015, mobile ranking signals will have a ‘significant’ impact on search results. These ranking signals will only affect mobile searches and will be used across all languages. For most of us in the search marketing industry, this announcement shouldn’t come as much of […]
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- UK Digital Events 2015
The digital industry is thriving and the rate of change can seem overwhelming, that is why a good event or conference is a great way to stay in touch with the industry and the diverse mix of people who make it. White has a proud history of event attendance, with a number of decorated speakers […]
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