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- SMX London 2013 – Top Takeaways from the Paid Search and SMX Advanced Tracks
We’ve had a great couple of days at SMX London – here’s what we learnt from the Paid Search track from day 1 and the SMX Advanced track from day ...© SEOptimise SMX London 2013 – Top Takeaways from the Paid Search and SMX Advanced Tracks
- 217 Takeaways from the SEO, Search and Social Track – SMX London 2013
SEOptimise attended this year’s SMX London, and came away with a number of amazing tips and takeaways. I have provided a list of all the takeaways that I took from ...© SEOptimise 217 Takeaways from the SEO, Search and Social Track – SMX London 2013
- The ultimate content audit checklist
I think it would be fair to say that Google’s major algorithm updates in the last couple of years have seen us all asking ourselves some tough questions about the ...© SEOptimise The ultimate content audit checklist
- Using Excel to Help Move to Enhanced Campaigns
A few months ago Google announced Enhanced Campaigns. One of the major changes this brings is that segmenting Search Network campaigns by device is impossible. Tablet is now lumped together ...© SEOptimise Using Excel to Help Move to Enhanced Campaigns
- IonSearch 2013 recap – our favourite tips & thoughts
Two days, three tracks, over 50 speakers. IonSearch 2013 certainly didn’t lack in ambition, nor in potential for some insightful search marketing conversation and thought. And it did not disappoint; ...© SEOptimise IonSearch 2013 recap – our favourite tips & thoughts
- How to approach journalists for your SEO
A link from a high-authority news website can do wonders for SEO. But do you know how to appeal to journos? The boundaries between SEO and PR are becoming increasingly ...© SEOptimise How to approach journalists for your SEO
- Plugging the link leaks, part 1 – reclaim links you are throwing away
In London hundreds of SEOs have gathered for LinkLove, and as it is a day of sharing tips on getting more links, we thought we would join in. As the ...© SEOptimise Plugging the link leaks, part 1 – reclaim links you are throwing away
- Tips for in-house marketers on engaging with an agency: senior marketers share their advice
There comes a time in the life of an in-house marketer when they need agency support in order to implement and manage offline and online campaigns. However, building a solid ...© SEOptimise Tips for in-house marketers on engaging with an agency: senior marketers share their advice
- 8 Reasons Why Google Authorship Might be The Most Important Thing You Adopt This Year
Each year, webmasters and marketing managers are faced with new developments and technologies, and it can be hard to know which to adopt and which to ignore. But Google Authorship ...© SEOptimise 8 Reasons Why Google Authorship Might be The Most Important Thing You Adopt This Year
- AdWords Enhanced Campaigns: What You Need to Know
Google has announced a major update to its AdWords advertising platform, with the introduction of ‘enhanced campaigns’. According to the AdWords blog, it is meant to help advertisers manage ad ...© SEOptimise AdWords Enhanced Campaigns: What You Need to Know
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