- How E-commerce Sites Make Their Content Work
Over the last year content marketing has really taken off for e-commerce sites. More businesses are wanting to relish the benefits of producing creative content. I’m not just referring to the product descriptions, but other more exciting forms of content like product tutorials and user-generated content. It’s this type of content that helps you to differentiate […]
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- How to combine 2 tools to recover lost link equity!
“Take care of your backlinks, and your backlinks will take care of you” Me, last night As we’re all aware, backlinks make up a vital part of any website’s online visibility. Under the constant pressure of acquiring new links to a website, the links you already have can easily be forgotten. Your current backlinks are […]
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- BrightonSEO Key Conference Takeaways – September 2015 Edition
The team from White.net have touched down in Brighton! We have joined together to attend the UK’s popular digital marketing conference BrightonSEO. We are covering the most exciting sessions/talks, taking notes so you don’t have to. For those unable to attend the conference, our live blogging will keep you updated around the world of SEO […]
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- Market Report: Cooking and Baking
This September we are launching our latest Market Report, this time focusing on Cookware and Bakeware, with a few food processor insights to added to the mix. We looked at the biggest brands, retailers and manufacturers in the market in order to see who’s coming out on top. Here are some of the highlights: Our […]
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- How can bloggers help my brand?
In today’s digital world, brands are increasingly turning to bloggers to benefit from their influence and help promote their products and services. Working with bloggers, when done right, can be a great way to generate publicity and increase visibility. Being a blogger myself, you may expect me to be biased, but I want to prove […]
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- Your Essential Ad Copy Checklist – 10 Things To Pack Into Every Ad!
If you are anything like me, you can’t last very long in this world without writing a list. I knew the habit was bad when one Christmas I received about half a dozen notepads as gifts! To-do lists, shopping lists, wish lists, you name it. But rather than kicking the habit, I’ve learned to embrace […]
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- Stop guessing! Develop a winning social media strategy with this step-by-step guide
With the growing popularity of social media, businesses have a unique opportunity to engage with their fans and expand their brand’s visibility. Sadly, the common misconception is that you can just jump into social media without any preparations or a strategic thinking. Sadly this approach doesn’t work as months down the line businesses and their […]
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- 5 hreflang mistakes you are probably making
As a business grows and demand increases, the need and want of that business is to widen their market reach. Often businesses grow their market internationally and as a consequence, they require an international SEO strategy (you can read about international SEO here). What is hreflang? The hreflang tag serves as part of an international […]
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- The relationship between SEO and UX
What’s More Important: User Experience or SEO? The answer is simple: neither. When people think of SEO, there are a number of common bad practices that come to mind like keyword stuffing, link building and spamming the search engines with lots of low quality content. Back in the old black hat days of SEO there […]
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- Does My Site Have A Penalty? 27 Risks to Check
“It’s a Google Penalty.” Followed closely by “we’re out of coffee“, these are four words that every digital marketer hates hearing. Receiving any Google penalty can be damaging to a website, from algorithmic updates that will decrease your rankings a little, to more serious manual actions that will banish you from the search results. They […]
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