- Net-a-Porter launch their own social platform, The NET SET, and we’ve reviewed it!
Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included the expansion of its online magazine and the creation of a dedicated print magazine, I […]
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- Why isn’t my mobile website converting?
There’s been a lot of hype over the last couple of months about the latest mobile-friendly algorithms for mobile search. Whilst it’s great to see that traffic from mobile devices has been on the increase over the last year, on the whole conversions haven’t enjoyed this positive increase. I’ve read a lot of blog posts […]
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- Your Competitors Are Optimised For Mobile Devices – Are You?
We’ve all heard of #Mobilegeddon in the digital news of late… if you haven’t where have you been!? It was deemed that the Google organic sky was blackening for those businesses whose site was not optimised for mobile devices, or deemed mobile friendly, with the fear of being dropped from Google SERP altogether. This begs the question, Your […]
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- My first week as a digital executive
Hello everyone, my name is Farah. Firstly I would like to say a huge thank you to White for welcoming myself to the team as a Digital Executive. After I received that ‘all important’ email with a job offer, I was very excited and could not wait to begin the next step in my career. What […]
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- Your keyword research needs these 4 tools
Keyword research. The big KWR. For the majority of those wanting to succeed online, this is a core element of both PPC and SEO, and if you’re not targeting the best keywords for your business, then you may be selling yourself short. But where do I start? Fear not, brave soul. While keyword research can […]
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- Appealing to spontaneous personality types in an e-commerce landscape
Marketers generally consider there to be four dominant temperament types; Competitive, Spontaneous, Humanistic and Methodical. My blog post today will focus on the spontaneous types and how we can tailor design and content to suit their needs. Most of us are spontaneous at one time or another, but some of us fit into that category more […]
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- Expanding social media services as an answer to industry challenges [Infographic]
As an answer to the growing popularity of social media and a constant request from our clients to help them understand this new form of marketing, we are delighted to announce the expansion of our social media service. We have conducted research that shows that within the industry of digital marketing, social media is one of the least […]
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- How to Optimise Twitter Ads for Business
Twitter can be a force for good, if handled in the correct way; failing to leash the beast can be disastrous for a campaign. I wanted to share my take on how to optimise Twitter ads for business by ensuring your targeting is taking the right path. In this example we are using a website […]
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- Bing Ads – Universal Device Targeting – The Lowdown
Bing announced the roll-out of Universal Device Targeting (UDT) on Tuesday, along with details of the latest updates to the Bing Ads platform. I had the pleasure of attending the Bing Ads latest ad formats and device targeting capabilities webinar chaired by Katrina Morris (Bing Ads Program Manager) and Joseph Bergin (Bing Ads Technical Support). Katrina works […]
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- RIMC 2015 Key Takeaways
Today Daniel Bianchini will be live blogging and tweeting from the RIMC conference over in Iceland. To make things easier we have organised the sessions by topic so that you can click on the internal anchor below. Content & Social Search Google & Mobile Search & Dispaly We will be updating throughout the day, although […]
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