- MeasureFest 2015: what did we learn?
Yesterday was MeasureFest’s inaugural edition from Brighton. Hosted in the city’s Corn Exchange, MeasureFest this time provided three distinct sessions; Attribution, Testing, and Measurement (which could also have been called ‘How to wrangle Google Analytics data into a better, prettier, and more comparative format’). All in all, there was something there for everyone, but not everyone […]
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- Is your e-commerce site ready for Black Friday?
Black Friday is nearing, but is your website ready for the influx in traffic? Before I get started on how to ensure your site is ready for Black Friday, I wanted to set the scene and tell you what happened last year and what is predicted to happen this year. What happened last year? What’s […]
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- Don’t Invite Bloggers To An Event Without These Tips
The relationship between brand and blogger is a fragile one, and I can say that with some confidence as I wear both pairs of these shoes. By day I work in digital PR, and by night I am a travel and lifestyle blogger. As a blogger I love to get invites to relevant events in […]
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- SEO Guide: Fashion E-commerce Websites
Now that fashion month is over it seems like a great time to talk about SEO in the fashion e-commerce industry. Perhaps you are an online clothing retailer or a fashion boutique looking to increase your traffic and gain further exposure? You may or may not know how SEO can impact your website and how […]
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- Santa Claus Is Coming To Town: Is Your PPC Account Ready?
Whether you’re a Grinch and can’t stand the so-called ‘Christmas Creep’ getting earlier each year (did you see Tesco started selling mince pies on 2nd September?!) or whether you just can’t wait to deck the halls (56 sleeps by the way; not that I’m counting…) if you’re in e-commerce, it cannot be overstated how important […]
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- What is a DSP?
I’ve been in the PPC game for over 11 years now and boy has it changed. We’ve seen new ad platforms, new match types, geo-targeting, scripting, an abundance of new keyword research tools, numerous optimisation platforms promising to better our accounts, consolidation of tracking with Google Tag Manager, bid strategies and most recently media buying […]
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- How to Build Relationships as a Brand
Reliable, trustworthy, helpful; are these words that you might use to describe your ideal partner or your ideal brand? The fact that these probably appear on both lists means that our relationships with brands are much more complex than someone might first think. As a brand it is important to recognise this, and as no […]
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- The Changing World of SEO & 7 Tips to Stay Ahead
Last night I had the pleasure of speaking at the first Optimise Oxford alongside Ned Poulter and Jono Alderson. Below are the slides that I presented along with a brief summary of it. SEO isn’t dead, it’s evolving! For several years we have been hearing that SEO is dead, and I do get a little […]
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- Search Love – The Importance of SEO for People, Not Robots
SearchLove is a two-day conference organised by the people behind Distilled which covers some of the newest and most exciting things going on in the world of digital marketing. Attracting industry leaders from around the world, and some of the most well-known speakers in the field, the conference has grown to cult status and now hosts events in […]
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- Keyword Cannibalistion: What is it and how can it be solved?
What is keyword cannibalisation? Keyword cannibalisation isn’t often talked about in website reviews or discussed in SEO forums but the effects of cannibalising your website can be detrimental. Keyword cannibalisation occurs when multiple pages on a website target similar or the same keyword(s), making it difficult for search engines to decide which is the most appropriate […]
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