- White.net attends World Travel Market 2014
World Travel Market (WTM) is one of the leading international events for the travel industry, which this year saw more than 50,000 professionals walk through the doors of ExCel London. As an agency that hosts a wealth of travel companies in its client portfolio, it goes without saying that we were amongst those that descended […]
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- How to guarantee a 0% response rate from blogger outreach
Last week I had the chance to speak at the Content Marketing Show in Brighton (make sure you read Sam’s post about the key takeaways) – it was my first ever major public speaking opportunity and I’m now really pleased that I put my name forward a few months ago. If you missed the conference, […]
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- Top takeaways from the Content Marketing Show November 2014
This year Brighton saw its first content marketing show, after a change in venue from the usual London location. I’ve put together some of the top takeaways from the event, which includes the first eight talks. Mark Johnstone – What content marketers can learn from advertising Twitter: @epicgraphic Checkout the slides here Mark Johnstone from […]
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- WHITE EXCHANGE IS BACK!
It’s been 1 year since our rebrand to White and, to celebrate, we are hosting our annual White Exchange Event at the prestigious Ashmolean Museum in Oxford. This November, digital practitioners from both client and agency side will come together at the renowned museum in Oxford to discuss the concept of “Turning Data into Strategy”. […]
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- White Wins Leading Skincare Account, Rodial Explains Why
Award winning digital marketing agency White has just announced its collaboration with high-end skincare brand Rodial, further establishing itself as an innovative and exciting agency to watch. Oxford based White has been selected to work alongside Rodial to develop their paid media strategy across its market leading Rodial, Nip+Fab, and Nip+Man ranges, as well as its new […]
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- Secret Histories: What’s Missing From Your Change History
One of the not-so-fun parts of PPC is troubleshooting: there’s been a drop in performance and you need to know why so you can fix it. You’ll usually consult the Change History to see if it’s the result of a change in the account. But there’s a lot of changes that aren’t in the History. […]
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- Brand Communications – Finding Your Company’s Voice
One of the central focuses of many companies is getting your brand name out there and boosting brand awareness. This comes in many and varied forms, from blog posts, to expert guides, to social media statuses. However, in the flurry to create and publish more and more brand content, it has felt at times that […]
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- Aspirational brands: Is magazine content the future for online retailers?
We’ve known for some time now that the hard-sell doesn’t really work online. So what strategies are brands in 2014 using to urge browsers to buy online? They’re using magazine content. What is magazine content? Well you can call it visual content marketing, editorial content, lookbook content or whatever you like. Essentially, it’s content that has […]
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- BrightonSEO 2014 Roundup
BrightonSEO seemed to come back around particularly quickly this month, once again giving the SEOs at White.net a good excuse to get together and go down to Brighton in force. I was lucky enough to attend the speakers’/sponsors’ meal at Smokeys with a group of well known faces, from the likes of Moz’s Matthew Brown, […]
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- The Graze Box vs The Snack Delivery Industry – Who Wins?
I have to admit, I am a bit of a sucker for a free trial or a free gift so when hunger strikes, many of us are now reaching for good-for-you care packages. In this blog post, I want to find out what Graze is doing in terms their digital marketing compared to their competitors […]
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