- Community tips: How to turn customers into brand advocates
Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand […]
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- How Ecommerce Sites can Leverage the 5 Stages of the Customer Buying Cycle
The customer buying cycle is a process that everyone within digital marketing should be familiar with. Whether you’re redesigning a website or improving the site structure the stages within the customer buying cycle should be considered at all times. Identifying what your potential clients are searching for and the content required for each stage is […]
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- Google Search Console: A Beginner’s Guide
This blog post supersedes the original version which was published by Daniel Bianchini in July 2011 under the title ‘Google Webmaster Tools: A Beginner’s guide to Installation’. Since Google Webmaster Tools first launched around 10 years ago, its been the first port of call for webmasters diagnosing issues with their website. In 2015 that hasn’t changed. We may […]
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- Matt Bentley on SEO tools, keywords & the future
SEO can be a hard craft. It can feel a slippery, fickle topic; the downside to the industry’s fantastic agility, adaptive streak and drive for constant improvement is a need to continually adopt new techniques, knowledge and tools. That does however give us the perfect excuse to always be trying out new software and tools, […]
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- SEO Myths Busted – One week on
Myths. They’re everywhere, and they range from those that crop up in everyday life (cracking your knuckles gives you arthritis) to the downright odd (Tom Jones insured his chest hair for $7 million). Try as we may we can’t escape these falsehoods, and unfortunately it’s no different in the world of digital marketing. myth 1. […]
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- 7 Ways You Might Have Botched Your Rel=Canonical Implementation
I confess: when I’m carrying out a technical audit on a website I basically act like I’m running a police investigation. I know that there will be mysteries to solve, and it’s my job to find the clues that will lead me in the right direction. And with the right tools in hand, I’ll usually sniff something out when I […]
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- Surveys – add authority to your content marketing
How can you add more authority to your content marketing campaign? Hard data! Recently, I have spent some time planning and conducting a survey for one of my clients in an effort to boost their content marketing strategy. In a 2-part post, I want to summarise what I have learnt during this process to give […]
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- #SMX London 2015 – SEM Key Takeaways
SMX London 2015 – Search Marketing Expo: Our takeaways from the 2-day event. Jason Denny & Holly Martin will be live blogging and tweeting from the #SMX conference in London. To make things easier we have organised the sessions by speaker so that you can click on the internal anchor below. Notes are added live throughout the 2 […]
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- How to get your tweets ready for Google’s Twitter integration
Are you using Twitter to promote your business? The value of a tweet is about to increase as Google and Twitter are combining forces, making search and social tight like never before. Coming to light in May, Twitter’s content will show in Google’s search results which will help businesses using this social network expand their […]
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- Net-a-Porter have launched their own social shopping app, The NET SET, and we’ve reviewed it!
Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included the expansion of its online magazine and the creation of a dedicated print magazine, I […]
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