- Twitter search alternatives & tools (now we don’t have Topsy)
(Editors note: With the sad demise to Topsy on the 15th of December, we thought it a pretty good time to update our list of alternative tools for searching Twitter. The original was written back in April 2010 by Tad Chef, and sadly, it’s not just Topsy from our original list of 30 alternatives that […]
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- When should a blog be used as a form of content marketing?
You’ve probably heard it all 100,000,000 times before: “If your business doesn’t have a blog you won’t succeed” “Blogging helps your SEO – why aren’t you doing it?” “Why haven’t you been blogging for the last 5 years?” “What’s your 2016 blogging strategy?” According to a number of industry influencers, if you aren’t blogging, you’re […]
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- MeasureFest 2015: what did we learn?
Yesterday was MeasureFest’s inaugural edition from Brighton. Hosted in the city’s Corn Exchange, MeasureFest this time provided three distinct sessions; Attribution, Testing, and Measurement (which could also have been called ‘How to wrangle Google Analytics data into a better, prettier, and more comparative format’). All in all, there was something there for everyone, but not everyone […]
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- Is your e-commerce site ready for Black Friday?
Black Friday is nearing, but is your website ready for the influx in traffic? Before I get started on how to ensure your site is ready for Black Friday, I wanted to set the scene and tell you what happened last year and what is predicted to happen this year. What happened last year? What’s […]
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- Don’t Invite Bloggers To An Event Without These Tips
The relationship between brand and blogger is a fragile one, and I can say that with some confidence as I wear both pairs of these shoes. By day I work in digital PR, and by night I am a travel and lifestyle blogger. As a blogger I love to get invites to relevant events in […]
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- SEO Guide: Fashion E-commerce Websites
Now that fashion month is over it seems like a great time to talk about SEO in the fashion e-commerce industry. Perhaps you are an online clothing retailer or a fashion boutique looking to increase your traffic and gain further exposure? You may or may not know how SEO can impact your website and how […]
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- Santa Claus Is Coming To Town: Is Your PPC Account Ready?
Whether you’re a Grinch and can’t stand the so-called ‘Christmas Creep’ getting earlier each year (did you see Tesco started selling mince pies on 2nd September?!) or whether you just can’t wait to deck the halls (56 sleeps by the way; not that I’m counting…) if you’re in e-commerce, it cannot be overstated how important […]
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- What is a DSP?
I’ve been in the PPC game for over 11 years now and boy has it changed. We’ve seen new ad platforms, new match types, geo-targeting, scripting, an abundance of new keyword research tools, numerous optimisation platforms promising to better our accounts, consolidation of tracking with Google Tag Manager, bid strategies and most recently media buying […]
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- How to Build Relationships as a Brand
Reliable, trustworthy, helpful; are these words that you might use to describe your ideal partner or your ideal brand? The fact that these probably appear on both lists means that our relationships with brands are much more complex than someone might first think. As a brand it is important to recognise this, and as no […]
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- The Changing World of SEO & 7 Tips to Stay Ahead
Last night I had the pleasure of speaking at the first Optimise Oxford alongside Ned Poulter and Jono Alderson. Below are the slides that I presented along with a brief summary of it. SEO isn’t dead, it’s evolving! For several years we have been hearing that SEO is dead, and I do get a little […]
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