- 6 Steps to Finding all Your Website URLs
Removing pages from your website? Going through a site redesign or migration but not sure you have all the URLs on your website? It’s an issue that we will all go through at some point in our SEO life. I have been involved in a lot of projects recently where I’ve needed to find all […]
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- Content Marketing in 2014 – What Should You Be Doing?
Content Marketing was one of the big buzz words of 2013, but as the year draws to close what should we be looking out for in 2014 and how can we make sure our content strategies stay fresh and relevant? Here are my predictions on what’s going to be important during the coming year and […]
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- The First WHITE. Exchange
This week we hosted our first WHITE. Exchange, a new event in Oxford focussed on digital marketing. We held three talks: The Evolution of Search – Daniel Bianchini. What Content Does Your Site Need? – Bobby McGill. The Fundamentals of a Healthy Website – Sam Gooch. Whenever you start something new, it’s always a bit […]
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- The People Behind The Search
After joining White.net in the middle of October, and completing the Ad Words certification, the underlying message I have taken away from my training and research is that understanding the psychological behaviour of search users is pivotal to creating a successful PPC campaign. I would like to present the fundamentals of PPC from a beginner’s […]
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- Our Favourite Thoughts from the Content Marketing Show
On Friday, we travelled over from Oxford to London for the Content Marketing Show at Logan Hall. As always, Kelvin and the team did a great job putting on the event, which was host to an array of top content marketers and strategists. Below is a summary of the talks along with our own favourite […]
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- Essential YouTube Best Practices
YouTube, like all social media, can be an excellent channel for stirring up interest in your brand and keeping your followers up to date with company news, but only if it’s managed correctly. That’s why this ‘Best Practices’ guide was written, to instruct you on the basics of using YouTube as an effective business tool. […]
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- Moz Analytics: A Quick Review
At the end of May, Moz Analytics beta was rolled out to a gradually increasing number of Moz accounts. Its freshly designed package aimed to “give every marketer affordable software to measure and improve their efforts.” Moz Analytics may not be a full-service, top of the range analytics package, but it doesn’t pretend to be […]
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- Why Rebrand? Why Now?
You may have noticed that we have recently rebranded from SEOptimise to White.net. If you haven’t, then you may be a little confused as to why the SEOptimise website is now branded White! Well now you know! Since the rebrand on the 1st October 2013, there have been a lot of people asking why we’ve […]
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- When and how to refresh your web content
We’re going through the process of rebuilding our website just now, with the launch scheduled soon. My part in this process has been to completely rewrite our copy, which is an exercise I’ve been through with several clients recently as well. I wrote the current SEOptimise website copy back in 2011. Two years ago doesn’t […]
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- Top 5 low hanging fruits
Creating and implementing a full SEO strategy can be a lengthy process. It often starts out with a detailed website health check and background research, which (when done properly) can take up a lot of time. This can seem counter-productive, as it delays carrying out changes and fixes that can actually start making a difference […]
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