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SEO Chicks
The SEO Blog with attitude

  • How Should You Vet A Referral?
    I was recently approached by someone who immediately had that demanding vibe that so heavily annoys me and makes me get more frown lines, and that encounter has caused me to rethink how I vet a client, both for my own business and to send out as a referral. You see, I feel like I am wasting someone’s time if I know I have no room to take them on, so I immediately tell them that and try to help them find someone who can help them. Usually it goes well and people are thankful that they don’t have to go trawling for someone with half a brain but sometimes it blows up in my face. There was the guy [...]

  • Guardians of the Galaxy Preview – Is Gamora An Homage to SEO Chicks?
    Green for Gamora – green for SEO Chicks. I see a direct correlation to the ass-kicking female lead from Guardians of the Galaxy and all the SEO Chicks rolled into one. There’s the brains, the sass, the dexterity, the resourcefulness, the do and the green. It wasn’t clear from the clip if she would be able to increase the visibility of a site online however I get the sense she’d be able to do it by sheer force of will. Much like Lisa Gamora was still green after she was sprayed with orange goop on being taken to jail withoug the garish yellowing you might expect. Stylin’ the SEO Chicks look to the end. She’s part of a band which [...]

  • SES London 2014 – Day 1 Takeaway: 52 Stats, tips and quotes from #seslon
      I’mma keep this to the point… Keynote - Bruce Daisley of Twitter: Running In Real Time: Bringing Campaigns to Life by Marketing in the Moment Superbowl 2013 – 25 million tweets yet Oreo managed to be timely, current and humorous and stand out with “you can still dunk in the dark”. 80% of Twitter usage is on mobile – 70% of which at home 25% audience purchased via twitter, 50% use twitter to give them latest news, personalised news 15.2 million tweets on the #grammys hashtag •#pharrellsHat was a talking point Mobile click stream analysis – 94% of twitter users shop on mobiles, 56% of twitter users are influenced in what they purchase by what they see on twitter [...]

  • Enter Your Awesomeness for the European Search Awards
    Oh yeah – The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 is OPEN for entries! You know you want to get your shizzle on and show off how absolutely amazeballs AWESOME you are, don’tcha? DONTCHA??? Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. Trust me – HUNDREDS and we have to read ALL OF THEM so get creative and make sure you cover off the IMPORTANT points people! The awards, which are organised by Greater Manchester based events agency Don’t [...]

  • Technical SEO Best-Practise: Slides from The Digital Marketing Show
    Last week myself and my UK-based fellow SEO Chicks spoke at the Digital Marketing Show at Londons’ Excel. Our panel discussion was on Technical SEO, with each of us leading a few slides on one main topic; detailing the best-practise concerns and of course, the most common mistakes. Here are the slides from the day and our twitter handles precede each section so feel free to tweet us if you have any technical questions.

  • Click-to-call Syntax and a Weird 404 Issue
    For many of us working in technical SEO for an agency, the first stage of any new client win is to perform a site audit. Whilst many agencies will have their own procedures most experienced professionals will start with crawl-related checks and research. If a site (and pages therein) can’t be crawled, then they won’t appear in any search engine index and if there’s nothing indexed, then there’s nothing to optimise. (So let’s all go home and play CoD.) As part of the checks and diagnostic procedures we make sure to cover at theMediaFlow, we have a look at any reported crawl errors in Google or Bing Webmaster Tools. I want to share with you a recent example of some [...]

  • What Online Marketers Can Learn from the Arts Sector (and vice versa)
    I recently had the opportunity to attend a conference on digital engagement in the arts sector. The conference took place in Brighton and was hosted by Culture24. Culture24 is a non-profit organisation with a mission “to support the cultural sector in reaching online audiences”. The conference was in some sense a launch event for their newest research, in the form of a report titled Let’s Get Real 2. [Quick sidenote: The first Let's Get Real report was released in 2011, and became the starting point for an 11-month research project which brought together 22 cultural organisations to learn about "the practical use of technologies to gather data and how to draw meaningful insights from this". The result of this research is the Let's Get Real 2 report. [...]

  • Gimme My Money
    Recently we’ve seen several SEOs fussing about not getting paid, resorting to outing the offenders. Everyone’s favorite Dutchman-in-Ireland Barry Adams wrote “How I’ve Been Shafted By Darryl Collins from Banjax and Gingerparts” (which sounds so much like a revenge porn title) and the comment section is completely full of people coming forward to say that they’ve either also been shafted by Mr. Collins (that is so hard to type without giggling) or that it’s been a problem for them with someone else. Suffice it to say, it IS a problem. In my Link Club, we’ve recently discussed how to avoid this and let me tell you, it’s definitely a huge problem and I’m still trying to collect on an account for [...]

  • What Is ‘Mobile’?
    Mobile traffic, mobile websites, mobile apps. These and similar phrases are increasingly being discussed in SEO circles, but sometimes (and I am as guilty of this as anyone) we forget to define what we actually mean by the term ‘mobile’. The Official Definition The Mobile Marketing Association recently defined ‘mobile marketing’ as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network.” [emphasis mine] But to the average person (at least here in the UK), ‘mobile’ is a synonym for ‘cell phone’. No one says, ‘let me look it up on my mobile’ and then takes out an iPad. Tablets, smartphones and [...]

  • Could A Chimp Still Do SEO? A Followup
    In 2007 I was much more obnoxious (and had more free time) and I wrote a post about whether chimps could take over our jobs. I’m still sure that they could definitely perform certain functions in this industry, besides being DAMNED cute even if they are fairly deadly, but what about some of the new roles that have come about or gotten more important in the past 5 1/2 years? Could a chimp do those too? Damn right she could.                     Content Marketing Create sites that are great and useful, totally relevant, and constantly updated with new and brilliant content that people love, socialize, and editorially link to? Um, no, but [...]

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