| SEO Chicks |
The SEO Blog with attitude
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- “Who Wears a Tiara on a Jungle Gym?”: Why I’m Excited About Leaning In
“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg, Lean In: Women and the Will to Lead When I saw the first promotional article about an upcoming book on women and work from the COO of Facebook, Sheryl Sandberg, I was very excited. I pre-ordered a Kindle edition. And as I waited for the launch date of Lean In: Women and the Will to Lead, I saw lots more articles, many of them vehemently stating that, one way or another, Sheryl Sandberg had got it wrong. Eventually my own copy arrived, and as I read it I was pleasantly surprised. I found [...]
- Welcome to the SEO Chicks; Bridget Randolph
I would like to welcome Bridget Randolph to the SEO Chicks blogging team. Bridget is originally from a small town in Virginia (US) but went to the UK to study (at Oxford none the less, clever cookie). Once she graduated she didn’t want to leave so she pursued a job in the UK, she is now working as a SEO analyst at Distilled UK and loves it. I first met Bridget a few months ago and realised what a smart chick she is, so when she asked if she could do a guest post on SEO Chicks about the much debated book “Lean in”, I said “heck yeah”. Once I read the blogpost I realised she is right up the SEO [...]
- 5 Top Analytics Trick & Tips From Around The Web
I’ve been looking up a host of analytics questions this month – from APIs and integration to dashboards and segments. One minute I’ve just got a quick practical question to double check and the next I’m 2 hours immersed in a world of analytics tidbits that I hadn’t realised. Then SEO Chick Anna posted some great new tricks and tips on using Google Analytics quickly and effectively - some great keyboard shortcuts in there! It occurred to me that we haven’t really had a roundup of useful analytics posts in some time. And boy are there are a lot out there. So here, to make your lives easier and save you the time I spent getting caught up in a [...]
- Why Messing Up Might Make you a Better Manager
I’ve been managing people for about 2 years at Distilled, and prior to that, I managed people in the various professions I dabbled in prior to finding myself in SEO. All in all I think I have something approaching 10 years management experience. As you might expect my approach to management has changed quite a bit over the years. Similarly my thinking on what makes a ‘good’ manager has also changed. With this mind, I wanted to share something with you… It was Steve and Tim‘s very first day at Distilled. They’d be reporting in to me. They’d been through the usual initial induction stuff and were busily trying to install and set up the various tools and apps we [...]
- Using Google Analytics Quickly and Effectively
We all lead busy lives and have a lot to do every day, we don’t have time to be keeping an eye on our website activity on a very regular basis. So I’m going to take you through my recommendations for keeping on top of your Google Analytics data when you have limited time available. The post includes tips for setting up and using shortcuts, custom reports, dashboards, alerts and keyboard shortcuts – and nifty ways to combine and speed these up further. As today’s post is all about speed I’ll dive straight in! Shortcuts I absolutely love the shortcuts feature! It enables you to save a shortcut to the report of your choice – with all the customisations applied, [...]
- Avoiding Footprints
My husband refers to me, lovingly I AM SURE, as Dr. No. That’s because I am a bit like Tard, the Grumpy Cat, not Joseph Wiseman. I’m not Canadian, for God’s sake. For the record, if there’s one thing that does not make me go all negative? It’s Tard. I love Tard. Tard makes me happy. “No.” “That won’t work, here’s a list of all the bad things that will happen, there’s no way you won’t get screwed doing that.” If I wore tshirts with slogans and not just bands with dead members on them, I’d get some made with these emblazoned but of course the company would only muck it up. So link footprints are always in my head [...]
- Interflora – When Spammy SEO Goes Bad
***The views in this blog post are those of the author and do not represent those of any of the other SEO Chicks*** The story of the Interflora penalty is not one of link building gone wrong, nor is it one of a sudden and unexpected penalty. The story of Interflora is something experienced SEOs are going to reference for years as one sterling reason why aggressive link building strategies should be designed and executed by experienced search professionals, and how short-lived high profile brand penalties are. My father is a lawyer and he once told me a great many years ago “pigs get fatter – hogs get slaughtered”. I think it was in relation to something else I’m sure [...]
- 5 Ways to make a Marketing Video on a Budget
I thought long and hard about what I could write for my very first SEO Chicks Post, but this week I have a challenge that needs a solution so thought I would share. The Scenario My client wants to ‘have a go’ at video as they’ve heard all about how ‘video sells more’. However, the management don’t want to commit to a budget unless they know it’s going to work (sounds an awful lot like SEO to me!). My mission should I choose to accept it, is to create a marketing video and put together a video marketing strategy with little or no budget. I have little or no film-making skills, but I have created videos in the past and [...]
- A Review of The Link Building Book by Paddy Moogan
Unless you’ve been under a rock for the past week or so, you’ve doubtlessly heard that Paddy Moogan has written a book about Link Building :) I read Paddy’s book this week and figured I write a review here. I ought to say by way of a disclaimer that I do work with Paddy at Distilled, however this review is impartial – he’s not asked me to write this; nor have I received any kind of financial inducement to do so. So, what do you get for your $37? Over 65,000 words (or 287 pages) of Link Building goodness. The book includes sections on the following: Link building basics The history of link building What you need to [...]
- Earning Links in “Boring” Sectors
I recently spoke at the UK search conference on a panel about linkbuilding in 2013. Most of the panel (myself included) were much of the opinion that any business can earn its links through the stories it has to tell however an audience member brought up a very valid objection related to industries that might be considered boring, particularly in sectors where an almost exclusive paid linking strategy still prevails. Whilst I can’t suggest that anyone managing a client in such a sector should take a stand and buck the trend (that would have to be a decision taken under one’s own counsel), I know from personal experience that even when your competitors seem to have no other link strategy [...]
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