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Online Marketing Blog - TopRank®


Online Marketing Blog
  • Global Content Marketing – Book Review
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

  • Social Media Content: Pros, Cons, Examples and Best Practices
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]

  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]

  • 25 Women Who Rock Social Media – 2014
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also [...]

  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The [...]

  • Influencer Outreach – 5 Ways to Fail
    Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of both? The intersection of influencer marketing and co-creation for content marketing is an area we’ve been testing and implementing thoroughly over the [...]

  • Content is not just a platform: Why I left journalism and joined TopRank Marketing
    [Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months.  Among those new faces is content marketing smartie, James Anderson, our new agency Director of Content Marketing. [...]

  • Our Top 10 Social Media Marketing Posts of 2014
    It’s that time of year again – time for a round up of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility drops on Facebook to the sputtering of Google+. While often cited as difficult to measure, marketers are increasingly optimistic [...]

  • 5 Essential Skills for Digital Marketing Consultants
    Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital marketing agencies and consultants. The consulting business can be a tricky one because not all business marketing problems are clearly defined and even fewer [...]

  • Online Marketing News: Mobile Ranking Signals, CEOs Wasting Money, Social Customer Service
    54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%) - More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter. AllTwitter Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices [...]

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