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Online Marketing Blog - TopRank®


Online Marketing Blog
  • How to Create and Repurpose Content That Customers Really Want
    According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that answers audience questions in an authoritative way doesn’t grow on trees. Good content takes precious [...]

  • How Big Brands Measure and Communicate Social Media Success
    We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes. Steps [...]

  • How Content Marketers Can Tell Better, More Strategic Stories
    As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he [...]

  • Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15
    How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new [...]

  • How To Encourage Employee Advocacy on Social Media: Citrix, Adobe, Cox
    It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, [...]

  • Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken
    The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social [...]

  • Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels
    What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate [...]

  • How to Get Results You Can Measure with Influencer Marketing
    Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you [...]

  • Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15
    by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in [...]

  • 5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15
    Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms. In fact, repurposing is so popular, there are over 1 million search results in Google for “repurpose content”. And for good reason: [...]

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