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Online Marketing Blog
  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people [...]

  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve [...]

  • Are Marketing or Public Relations Industry Associations Worth It?
    As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from [...]

  • 3 Content Curation Best Practices to Optimize Your Content Marketing
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. [...]

  • Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers
    The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. [...]

  • New @Marketo Guide to Engaging Content Marketing – @TopRank Style
    Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of practical and highly usable information on Planning, Creating, Designing, Publishing, Promoting and Measuring content marketing. [...]

  • Customer Insights Are Key for More Persuasive Marketing Content
    For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard. Most marketers continue to focus on how digital channels like email, social networks and search work vs. how customers understand those platforms or even why [...]

  • Forbes’ 50 Most Influential CMOs of 2014
    Forbes recently published a list of the 50 most influential CMOs of 2014 in conjunction with the folks at Appinions. According the to AdAge article where I discovered the list, “the CMOs were ranked by how they have established themselves by sharing opinions that and generate significant reactions.” More specifically, Appinions analyzed over 100 million articles from [...]

  • 3 SEO Predictions I made in 2005 – Was I Right? What About Search in 2025?
    I gave my first public presentation about online marketing just under 10 years ago for MIMA (Minnesota Interactive Marketing Association) called “Search Engine Smarts – Organic, PPC, SEO, Blog – What Does it All Mean?”. It was at the J.J. Hill Library in Saint Paul early one morning and about 60 people showed up. To say [...]

  • Online Marketing News: Tumblr Auto-Plays, Twitter For The Holidays, Google Discontinues
    In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] - With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal Survey: Consumers Don’t Trust Product Information in Marketing - When it comes to customer service online, it’s not [...]

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