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Online Marketing Blog
Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing.

Online Marketing Blog
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format [...]

  • The Hidden Value of Influencers in B2B Content Marketing
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats [...]

  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights [...]

  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. [...]

  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on [...]

  • Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes
    The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more [...]

  • 5 Steps to Content Marketing Awesome – You Can Do This!
    Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that inform and inspire creates one of the most powerful customer states: anticipation. Few things are [...]

  • The Hashtag Test: Best and Worst Practices for Social Media Marketers
    Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. Twitter (and, to a lesser extent, Facebook, Instagram and Google+) thrives on hashtags for everything from primetime TV [...]

  • 10 Mobile Apps, No Make That 49, That Make Our Day
    Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use? I know mobile phones and apps are an inseperable part of everyone’s life and people [...]

  • Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging Social Network
    YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY] - Shareaholic looked a six months of data from more than 200,000 websites between September 2013 and February 2014 and discovered that the most engaged referral traffic comes from YouTube, which delivered 3 minutes 47 seconds and 2.99 page views per visitor. AllTwitter Google Tests Product [...]

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