- Content Marketing World Keynote Interview: Stephanie Losee, Visa
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]
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- Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues
The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that "the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them." PR Daily
Dispelling Common Influencer Marketing Misconceptions (Report)
Influencer marketing is a broad topic with many facets and interpretations. As with any complicated concept, there will be misconceptions. When it comes to influencer marketing, TapInfluence found the most common misconceptions are it's too manual, it can't be measured, and it's for big brands only. SocialTimes
SEMrush Study: 11 Most Common On-Site SEO Issues
A new study from SEMrush audited 450 million web pages to determine the most common technical SEO issues online. They found that 50% of websites face duplicate content issues, 45% have missing alt attributes, and 35% suffer from broken internal links. SEMrush
CMO Survey: Which Emerging Technology Will Transform the Customer Experience?
A recent survey from CMO council and SAP Hybris found that 61% of CMOs think that of all emerging technologies, big data-driven engagements, like smart recommendations, will have the biggest impact on their organization and the customer experience. That was followed by 37% who said the internet of things, and 15% who said augmented reality. MarketingProfs
MTV Debuts 'Gaze-Activated' VR Experience for 'Teen Wolf' at Comic-Con
As you may have predicted from the rise in augmented reality and virtual reality in popularity with marketers over the last year, the shift to making that popularity tangible has begun. At Comic-Con, MTV debuted a gaze-activated virtual reality experience designed to promote the show "Teen Wolf" and engage existing fans at the large convention. AdAge
Branded Content Scores Better Than Pre-Roll
According to MediaPost, "Nielsen analysis says branded content generated an average of 86% brand recall among viewers, compared with 65% from the pre-roll ad." Branded content also garnered a lift in perceptions vs. pre-roll video, according to the report. MediaPost
New Google ranking study shows links are incredibly important to the ranking algorithm
A new study from Stone Temple Consulting found that "there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page. This study aggregated the count of links by ranking position for the top 50 results across 6,000 search results pages, and it showed a near-perfect correlation between links and ranking." Search Engine Land
Hootsuite Announces High Profile Content Integrations
On Tuesday, Hootsuite announced new integrations with leading content sources, including Dropbox, Google Drive, Microsoft One Drive and WebDAM.Digital assets stored in any of those sources can now be accessed through the Hootsuite dashboard. Direct Marketing News
Facebook Announces New Options for Live – Both for Viewers and Broadcasters
Facebook has announced three new features to help boost their live video streaming: The option to go live in full screen mode, the ability to stream for up to four hours per session, and the ability for viewers and broadcasters to hide comments and reactions on videos. Social Media Today
What were your top online marketing news stories this week?
I'll be back next week with more online marketing news! If you have something to share, send your thoughts in the comments or Tweet me @Tiffani_Allen or @toprank!
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- Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand
Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data [...]
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- Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain
How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh. Now, I don’t [...]
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- Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy
These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media. However, when it comes to promoting that [...]
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- Learn How to Master Your Content Marketing Supply & Demand
Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued. [...]
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- Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All
72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that "by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics." SocialTimes
Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?
According to AdWeek, "by Monday, Pokémon Go already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Pokémon Go also ranked ahead of Facebook, Instagram and Snapchat in Google Play." There's no doubt that the Pokémon Go app is successful, but it's also helping to boost revenue for local businesses. Does this mean that augmented reality will become an area of focus for other like-minded marketers? AdWeek
Twitter will tell brands more about people who see their tweets, visit their sites
Marketing Land reports: "On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts." This is great news for social media marketers and advertisers who are trying to customize their messaging to be the most relevant for their audience on the platform, as this information was previously not easy to access. It's worth noting, however, that this data won't be given for singular accounts but more as a holistic, big picture. Marketing Land
Polaroid hopes its brand name attracts people to its new app, Swing
Polaroid, the iconic camera brand, has launched a new app called Swing, "which," according to Digiday, "lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger." The app allows filters as well, and is only available at present for iOS. Will this be a growing trend among physical camera providers? How will consumers use this new platform? Time will tell, but it's worth a look for brands which rely heavily on visual storytelling. Digiday
Simply Measured offers “first social measurement API” for marketers
Rather than pulling reports from social analytics platform Simply Measured, the service is not offering an API which will allow users to sync their data within their own reporting platform. For social marketers, this is a big break -- it's now much easier to compare relevant social data side-by-side in the dashboard of your choice with other relevant data to help marketers glean deeper insights into their social efforts. The platform will offer data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The first four are currently connecting through the new API currently, and the others will reportedly be added later. Marketing Land
Google Launches Smarter, More Visual Ads Timed for Holiday Shopping
The 'Showcase Shopping' ads, as Google calls them, will help shoppers find what they're looking for, regardless of how vague the search terms they're using may be. Google reports that 40% of shopping queries on the search engine are for broad terms, and many shoppers use images as a way to find ideas for their online shopping. These Showcase Shopping ads will help leverage those preferences and guide buyers to the right products, according to how the brands using the ads categorize their merchandise. AdWeek
As publishers see rising returns on video, Facebook is getting more of their ad campaigns
Referencing a survey conducted by Mixpo of sales and marketing professionals in the U.S., Marketing Land reports: "Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad format." Facebook has become a preferred platform for publishers to extend their ad campaigns, with half reporting running their campaigns on Facebook, vs. 31% on Twitter and 17% on YouTube. Marketing Land
What were your top news stories this week?
I'll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank, or share in the comments.
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- 21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI
Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter [...]
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- Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips
From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg. While [...]
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- New Short Story: How GREAT Marketers Win at Digital Advertising
How can you help your brand knock out the competition and win customers’ attention? Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first. It’s nice [...]
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