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  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab [...]

  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is [...]

  • Visual Content Marketing Strategy eBook
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to [...]

  • Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter
    More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social [...]

  • A Practical Approach to Content Marketing Success – Interview with Mark Schaefer
    Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular [...]

  • Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger
    How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5? And what percentage of those budgets were spent on audience development? Making great content is important, but analyzing target audiences for insights and growing communities to [...]

  • Is Business Blogging Still Worthwhile?
    State of Blogging When I started blogging a little over 10 years ago, there were about 1.5 million blogs (Technorati).  That’s about 1 million other people with no idea what they were doing – just like me. Today, it’s hard to say how many blogs there are globally, but WordPress.com alone hosts 75.3 million blogs in [...]

  • Audience Development for Content Marketing eBook
    “Publication is not distribution and a content marketing strategy without audience development is no strategy at all.” Jeff Rohrs @jkrohrs Wise words from the guy who literally “wrote the book” on Audience. With all the investment in content creation, curation and repurposing being made, it’s amazing how little is actually invested in growing the audience and community for [...]

  • Online Marketing News: Google Boosts Encryption, Facebook On Schedule, Presence Isn’t Enough
    What Happens In A Google Minute? [Infographic] - What takes place on the worlds largest search engine in just 60 seconds?  The above infographic shows what goes down in a single minute on the busiest site on the net.  Click the image to checkout the full-sized version. SocialTimes Twitter’s Latest Experiment: Self-Explaining Hashtags - Twitter [...]

  • Content Marketing Interview with Brian Kardon CMO of Lattice Engines – Strategy to ROI
    What if you could tap the mind of a CMO who’s led marketing organizations at companies like Eloqua and Forrester Research to capture insights about content marketing strategy and ROI? That’s a big “what if”. Well my marketing friends, today is your content marketing birthday because today we have with us Brian Kardon, CMO at Lattice Engines. [...]

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