- Learn How to Turn Your B2B Content Marketing Into A Profit Center
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in [...]
The post Learn How to Turn Your B2B Content Marketing Into A Profit Center appeared first on Online Marketing Blog - TopRank®.
- 9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B
Influencer marketing is an incredibly hot topic in the marketing world—and it’s not hard to see why. Influencers add insight, credibility and authority to the content they help create, and they also have the potential to bring that content to a new audience. But what makes someone influential? Is it popularity? Is it celebrity? Is [...]
The post 9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B appeared first on Online Marketing Blog - TopRank®.
- Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics
How Google Search Has Changed in 2016 [Infographic]
As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users." MarketingProfs
[New Research] B2C Marketers Need to Give Content Marketing Time
Following their successful release of their B2B content marketing benchmarks report, Content Marketing Institute has shifted their research focus to B2C. What did they find? 60% of B2C marketers consider their organization's approach to content marketing to be much more or somewhat more successful than it was just a year ago. Content Marketing Institute
What Marketers Need to Know About How Today's Top Social Platforms Measure Video
Recently Facebook revealed that the reported amount of time users spent watching a video could be inflated by up to 80%. This has cracked open a conversation about standards of industry measurement among video advertising platforms. Since these metrics vary by platform, it's important that advertisers understand just how they'll be charged. Read on for a full breakdown. AdWeek
Google Panda demotes or adjusts your rankings down — it does not devalue
Gary Illyes from Google explained that unlike Penguin 4.0, Google Panda actually adjusts the rankings down of 'spammy' sites. He told Search Engine Land: "… it is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore." Search Engine Land
Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Google is finding yet another way to differentiate quality content for users. MediaPost reports: " Google said it will add a Fact Check tag to articles it indexes that points readers toward articles validating or discrediting claims. The engine already flags content with tags such as In-Depth, Highly Cited, Local Source, and Opinion." MediaPost
Pinterest Is Working on a New 'Explore' Section for Publishers, Brands
Pinterest is rumored to be testing what's essentially a sponsored page for brands that allows for multi-media content, even video, to be published and promoted. Pinterest has been criticised in the past for a lack of innovation in their advertising platform, so this may be a first step toward becoming competitive with other ad platforms, like those of Snapchat and Instagram. Advertising Age
Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
Marketing Land reports: "A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015." Marketing Land
SEO & SEM Ranks 9th on LinkedIn's Top Skills List
LinkedIn (client) has released new data that reveals the top skills of 2016, with SEO and SEM ranking at number nine. While that's a bit of a drop from their 2015 positions, those skills are still among the top ten. And while LinkedIn data shows that demand for marketing skills is decreasing due to more applicants with marketing skills being available, the data shows that marketing-related skills are very much in demand, but perhaps the face of marketing is changing. Search Engine Journal
What were your top online marketing news stories this week?
I'll be back next week with more online marketing news! Have something to share? Tweet it to @toprank or leave me a note in the comments.
The post Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics appeared first on Online Marketing Blog - TopRank®.
- The Importance of Storytelling in Content Marketing #MPB2B
Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful. As [...]
The post The Importance of Storytelling in Content Marketing #MPB2B appeared first on Online Marketing Blog - TopRank®.
- Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B
When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking. Unfortunately, that’s not exactly possible. While we’d all like to believe we have amazing mind-reading capabilities, most of us really only have the informed [...]
The post Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B appeared first on Online Marketing Blog - TopRank®.
- Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B
“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of [...]
The post Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B appeared first on Online Marketing Blog - TopRank®.
- A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B
This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the [...]
The post A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B appeared first on Online Marketing Blog - TopRank®.
- 50 B2B Marketing Influencers Speaking at #MPB2B 2016
First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small [...]
The post 50 B2B Marketing Influencers Speaking at #MPB2B 2016 appeared first on Online Marketing Blog - TopRank®.
- Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator
Last Saturday, Ashley Zeckman presented to a packed room of bloggers and shared a presentation titled: Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator at the annual MN Blogger Conference. The MN Blogger Conference offers a great opportunity for bloggers and content marketers to gather and learn [...]
The post Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator appeared first on Online Marketing Blog - TopRank®.
- Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX
Why Infographics Should Be Part of Your SEO Strategy [Infographic]
It isn't just readers who appreciate the value of a good infographic -- search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they're looking for. But how do you create a great infographic? Read on for 6 simple steps to make your own. HubSpot
Google Pixel marketing push is worth $3.2M in ads and much more
Google released Google Pixel, their new smartphone offering, to the market and has made quite a splash. Google has reportedly spent $3.2 million in their initial advertising push for TV ads, and experts in the field believe that's just the metaphorical tip of the iceberg in terms of spending. Their Pixel product is rumored to be poised to connect with the iPhone, which begs the question, how will this affect marketing and design for mobile devices? TECHMalak
The Business Value of User Experience Design [Infographic]
A good user experience on mobile is key to ecommerce success - users are more likely to stay on site and convert when a site is optimized for mobile. MarketingProfs reports on a recent PointSource study: "67% of customers are more likely to purchase on mobile-friendly sites. Mobile users are 5X more likely to abandon a task if the site is not optimized for mobile." MarketingProfs
Best Times to Post on Social Media [+ 75 Industry Breakdowns]
TrackMaven evaluated the best times to post on social media based interactions per post per 1,000 followers during each hour of the day and day of the week. They found that Thursday evenings on Facebook and Twitter are good times to post, Wednesday mornings are best for LinkedIn, Friday evenings are best for Instagram, and Pinterest posts tend to do best in the wee hours of Friday morning. TrackMaven
It Pays to Provide Customer Service via Twitter (Report)
"Customers who receive responses when they tweet businesses are willing to spend 3 percent to 20 percent more on average-priced items from those businesses in the future," reports SocialTimes. Not only are those customers more likely to spend more, they're more likely to advocate for a brand socially that provides customer service via Twitter. SocialTimes
Report: on average day, nearly 40 percent of searchers use only smartphones
Google recently released new “cross device” research that tells us a substantial amount of web users are searching via mobile. According to MarketingLand: "Users spend 170 minutes on their smartphones daily vs. 120 minutes on PCs and roughly 75 minutes on tablets (for those who own tablets)." MarketingLand
New IAB Standards Promise Major Ad Shakeup
"The Interactive Advertising Bureau’s new formats and standards for ad units will have a major, positive impact on user experience -- helping to stem the tide of ad blocking" reports MediaPost. These standards were released on September 26th and will be available for public comment until the end of November. MediaPost
Snapchat courts Hollywood producers for new programming
Snapchat is actively recruiting hollywood producers to create shows for its Discover platform. This, following last week's break from the title of 'social media' shows a change in the way media platforms are thinking about the content they create. Digiday
What were your top online marketing news stories this week?
I'll be back next week with more digital marketing news. If you just can't wait for more, follow @toprank on Twitter for your daily dose of industry happenings.
The post Online Marketing News: Infographics in SEO Strategy, Google Pixel & The Value of UX appeared first on Online Marketing Blog - TopRank®.