- Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms
Content Marketing Measurement: 29 Essential Metrics [Infographic]
Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they're more than just top level. Curata
New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
Fellow marketers, it's finally happening! Twitter is leaving brevity in the rear view. OK -- maybe not completely, you still only have 140 characters, but that count will officially no longer include images or links. The changes will be taking place over the next few months, according to the Twittersphere. There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments. Buffer
Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood
Is this marketing news? I certainly think so. Snickers is taking sentiment analysis, real-time marketing, and personalization to a new level. The candy bar company is integrating all of these fun new technologies, in Australia only for now, and tieing it in with their existing 'you're not you when you're hungry' messaging. The hangrier the interwebs get, the lower the price of a Snickers bar. This is an awesome example of what's yet to come for integrated marketing campaigns, get ready! Adweek
Major Google Analytics and AdWords changes [@SmartInsights Alert]
On May 24th, Google hosted their annual Performance Summit. There, they announced a litany of changes to both AdWords and Analytics. Notably, the aforementioned redesign of AdWords, making it a more visually engaging platform that conforms with other Google branded experiences. Other changes include expanding text ads, including expanding headlines to two, 30 character rows vs. one, 25 character row and increasing the description line to 80 characters. Smart Insights
Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
In a continued effort to push online advertisers to their mobile-first advertising platforms, Facebook announced that it's shutting down it's desktop-based ad retargeting exchange. Mobile now accounts for a whopping 82% of the company's overall revenue, so the move seems only natural for the social media giant. Will other platforms follow suit? Adweek
More must be done to educate brands on online ad rules, says ASA
According to Marketing Week, "The ASA believes that despite a fall in the number of complaints about ads by the public “more needs to be done” to educate brands about their obligations when it comes to online advertising.Figures published today (26 May) by the Advertising Standards Authority (ASA) show that the number of online ads investigated by the body is more than double the total for TV – the second most complained about medium. Some 8,633 online ads were subject to investigations, while the number for TV ads was 3,920." The ASA has admitted that the regulatory body needs to do more to ensure that brands understand their obligations under the CAP Code, regardless of medium. Marketing Week
Twitter Disbands Commerce Team, Ceases Product Development On “Buy” Button
The team that's responsible for Twitter's 'buy' button is reportedly disbanded. BuzzFeed reported A number of members of Twitter’s roughly 25-person commerce team have left the company, and those who remain now largely work on two separate product teams: customer service and dynamic product ads. Customer service may one day include a commerce element (think: a buy button inserted by a company into a direct message), but Twitter has not announced any such plans to date." BuzzFeed
What were your top online marketing news stories this week?
Have something to add? A funny joke for me to butcher in next week's YouTube video? Sent it my way on Twitter @Tiffani_Allen or @toprank! Curious about my co-anchor Josh? Visit him @NiteWrites. I'll be back next week with more online marketing news!
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- 7 Infographics Every Digital Marketer Needs to See
I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics [...]
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- [eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a [...]
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- What Twitter’s Change in Character Count Could Mean for Social Media Marketers
Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would [...]
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- 8 Essential Concepts Every Digital Marketer Should Understand
There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply. The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man [...]
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- Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video
CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic]
In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail, financial services, media and entertainment, travel and hospitality, and high tech. Not surprisingly, retail takes the cake with the biggest spend, followed by financial services. CMO.com
Twitter to Stop Counting Photos and Links in 140-Character Limit
Social media marketers have been abuzz this week with a reported change to the way Twitter will be handling character counts -- links and images are rumored to soon be excluded from character counts. This change could mean even more engaging content on Twitter, without the stress of being confined to 92 characters. Everybody wins! Bloomberg Technology
85 percent of Facebook video is watched without sound
Media publishers are reporting that 85% of their video content is being consumed on Facebook without the sound turned on. What does this mean for marketers and publishers? Content that's engaging visually without the need to hear what is going on will be your best bet on the platform. Many publishers use captions or other forms of text to tell a story within the video, while others simply create video that doesn't need descriptive cues. For video creaters who don't design with a Facebook-first mind set, this could pose challenges in need of a more creative solution. Digiday
Google Ads Now Being Shown in Image Search
Google is reportedly testing adding ads to their image search platform, starting with Google Shopping ads. Image searchers reportedly are curious about the price of some of the items they see in their search results and want to know where they can buy the item pictured. This could potentially open a up a whole new world of advertising opportunities for retailers. Search Engine Journal reports: "The new Product Listing Ads for image search are now officially rolling out. With Image Search being part of the Google Display Network, your PLAs will be automatically eligible to be displayed in image search results, provided your shopping campaign is opted in to Search partners." Search Engine Journal
Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps
According to SocialTimes, Twitter's "senior product manager Mollie Vandor announced [...] that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps." This could be a huge win for Twitter's advertising platform and those who use it for their marketing campaigns. SocialTimes
Instagram’s new analytics give detailed insights
For marketers who have been dying to measure the effectiveness of their Instagram posts, there's a glimmer of hope ahead -- Instagram is now testing detailed analytics! Marketing Land reports the new insights will include: Follower data, including "age distribution, geographic distribution, gender distribution and follower activity by hour, among other data," and all images posted within seven or 30 days displaying in order of impressions in Top Posts. Marketing Land
Google launches their new mobile-friendly testing tool
According to Search Engine Land, "Google announced they’ve launched their new mobile-friendly testing tool at search.google.com/search-console/mobile-friendly." The tool, which was last updated at the end of 2014, has been updated with a more sleek look, matching what you'd typically expect to see from a Google property. This will reportedly also leave more room for Google to improve the tool's functionality over time. Search Engine Land
What were your top online marketing news stories this week?
Stop by next week for more weekly news, super videos, and possibly some funny jokes. Have something to share? Tweet me at @Tiffani_Allen or @toprank!
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- Authoritative, Credible & Trustworthy: 3 Attributes of a Successful Digital Marketing Strategy
There was a time in the not so distant past when marketing and reality did not always align. Companies could create a genius marketing campaign to promote a crap product without much backlash. Customers would receive the product which was clearly not as advertised, and had little recourse to spread the word. The interconnectivity of [...]
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- 6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy
Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number [...]
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- LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example
Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming. And it’s not going to slow down. In fact, [...]
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- 8 Ways to Build Credibility & Trust with Content Marketing
Imagine if the Nigerian prince—you know, the one spamming your email—really did have millions of dollars he needed to smuggle out of the country. Imagine he was legitimately offering you a generous portion of the cash to help you out. Think how sad and baffled he would be as yet another email went unanswered, even [...]
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