- What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit
We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a text search compared to when we search with our voices. With the growing interest of [...]
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- Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality
Creating the Perfect Headline [Infographic]
80% of readers never get past the headline, it's important to make it count. So, how do you create the perfect headline? There are a handful of rules, keep it short, be interesting, and use numbers to name a few. This infographic has the formula to make a great headline, and some helpful explanations along the way. Social Media Today
59% Of Content Shared On Twitter Will Never Be Clicked
According to a recent study by Columbia University and the French National Institute, 59% of Tweets are never clicked. That's not great news for marketers, especially those who rely on Twitter as an integral part of their marketing strategy. The good news? There are types of content that encourage engagement on Twitter, like using a helpful and interesting headline. To do well, make the most important point of your story be your headline. Search Engine Journal
Advertisers Look to Harness Virtual Reality for Marketing Boost
With the decreasing cost of virtual reality headsets, virtual reality marketing has been on the rise. Companies that sell based on experience, like travel and automobile brands, are taking advantage of this relatively new technology to help immerse their customers in their brand story. And since the sales of virtual reality headsets are projected at $1 billion this year, it's not surprising that more consumer brands are jumping in. This technology isn't only useful for B2C customers, however. B2B organizations, especially those with a long sales cycle and a complex product, can benefit from the 'show, don't tell' nature of virtual reality. Bloomberg Technology
Snapchat opens its ad floodgates to marketers
According to PR Daily, "On Monday, the company launched “Snapchat Partners”—an application programming interface (API) that will connect marketers to ad tech developers who can build custom buying and management tools. Marketers can also partner with a vetted creative agency that can produce enticing ads." With the network growing quickly, and advertisers' rising interest, it's worth checking out the potential uses for Snapchat as part of an integrated social marketing strategy. PR Daily
Facebook to Debut Canvas Organic Page Posts June 22
On Wednesday, Facebook debuted organic Canvas page posts. Meaning, when an advertiser creates a Canvas ad, they can opt to share it as an organic post on their brand's page. These full screen ads have some pretty impressive initial statistics, like a combined viewing time of 100 years in 3 months, and an average visit of 31 seconds. SocialTimes
Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity
Despite discussion in the digital community about Twitter backing off on Periscope, the brand has shown a renewed investment after Periscope's recent media attention. According to AdWeek, "the company on Wednesday unveiled 140-second videos to its platform, conceptually mirroring the social platform's 140-character limit for text-based messaging." For marketers, this shows that live streaming is alive and well, so to speak, and certainly worth consideration in terms of digital marketing strategy. AdWeek
Instagram Adding Translation Button
Instagram announced the addition of a translation button which will roll out in about a month. According to the photo sharing platform, "the Instagram community has grown faster and become more global than we ever imagined." This addition will allow users, and potentially brands, to interact on a global level without the barrier of speaking different languages. SocialTimes
What were your top online marketing news this week?
I'll be back next week with more online marketing news! Have something to add? Tweet me @Tiffani_Allen or @toprank.
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- Search Marketing at its Finest: A Preview to #MNSummit 2016
“There is no black magic to successfully attracting customers via the web.” – Rand Fishkin, Wizard of Moz For digital marketers, this quote rings all too true. For this reason, successful digital marketing requires constant self and team education and a willingness to experiment with groundbreaking tactics. In our quest to grow online ranking, traffic [...]
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- 8 Smart Social Media Platform Marketers Creating Awesome Content
There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms. Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To [...]
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- 12 Powerful Tips for Hosting a Successful Twitter Chat
Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer. Over the past couple years, Twitter chats have emerged as a marketing tactic that allows brands to do just that and more. Twitter chats are public Twitter conversations that take place surrounding [...]
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- 5 Dangerous Myths About Influencer Marketing – Busted!
The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous [...]
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- Online Marketing News: Marketing Excellence Journey, YouTube Director and Emoji Targeting
How to Make Progress on Your Marketing Excellence Journey [Infographic]
Successful marketing comes down to a simple concept: Being able to measure what people want, and being able to deliver it. This inforgraphic shows how to make progress toward successful marketing. According to MarketingProfs, "the hard lesson here is that marketing organizations that want to earn or keep their seat at the corporate leadership table must focus on both sides of the analytics coin: data and metrics." MarketingProfs
YouTube Releases New ‘YouTube Director’ App to Help Businesses Create Better Video Content
YouTube has released a new app that aims to help advertisers create better video. It reportedly guides users through the video creation process with templates and step by step instructions. For those advertisers who spend over $150 and are located in one of four major metropolitan areas, they're offering on-site assistance from a professional videographer. Since Facebook has reportedly posited that all content will be video content in the near future, this could mark a turning point for digital content creators. Social Media Today
Twitter Now Lets Advertisers Target Users Who Tweet Emojis
Today is World Emoji Day! To honor this very important holiday, Twitter is now allowing advertisers to target users based on which emojis they've tweeted, or which emojis are in the Tweets with which they interact. Brands who sell a certain product with a correlated emoji, like Chipotle and Burritos, for example, can target users that are using the emoji (anyone hungry for a burrito?). This has big implications for brands, as our modern lingo is so emoji laden -- this could do wonders for sentiment analysis, real-time marketing, and even helping brands find new audiences that are interested in their offerings. AdWeek
Facebook Creates Online Creative Hub in Bid to Simplify Creation of Ads
Facebook announced the creation of their online creative hub to help make the creation of Facebook ads a more simple, collaborative process. They're calling it an online space to foster collaboration, where advertisers can work together sharing, reviewing, testing and creating ads on the platform. AdAge
73% of Ad Players Cite User Experience as a Major Industry Challenge
AdWeek reported that "the Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement in digital marketing." This experience needs to be improved to ward off the oncoming prevalence of ad blocking software -- one of many signs that the people consuming digital content aren't enjoying the ads they're served. AdWeek
Google search analytics report adds the ability to compare queries
This week, Google quietly launched a feature in the Google Search Console analytics report that allows users to compare two search queries to each other. According to Search Engine Land, users are only allowed to compare two queries at one time, but these comparisons could prove to be invaluable to search engine marketers along with content developers. Search Engine Land
Survey: Pre-roll ads are a major barrier to watching online news videos
According to Marketing Land: "In a new international survey of web users, less than 25 percent say they watch online news video content in a typical week. Pre-roll ads are a major reason why." In fact, 35% of online news consumers avoid video news specifically because of not liking pre-roll ads. That same survey showed that online news consumers prefer text-based news by a fairly wide margin, which they described as faster and easier to consume. Marketing Land
What were your top online marketing news stories this week?
I'll be back next week with more marketing news, a special video guest star, and the usual hilarity and hullabaloo. Have something to add? Tweet me @Tiffani_Allen or @TopRank!
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- SEO Cheat Sheet for Better Content Marketing
It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a unique [...]
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- [Free Webinar] Patient-First Marketing: 4 Steps for a More Effective Strategy
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in [...]
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- Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook
Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report, 84% of [...]
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