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Online Marketing Blog
  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 [...]

  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very [...]

  • All New Sophisticated B2B Marketing Guide for LinkedIn
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution [...]

  • How to Make a Marketing Impact with Instagram
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary [...]

  • Using Emerging Social Networks to Increase B2B Productivity
    From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, [...]

  • Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated
    LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m [...]

  • Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15
    More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza. From opening night festivities on the Lawn Court, to the closing panel session, B2B content wishes, wisdom and [...]

  • The Most Important Thing Missing From Your B2B Content: Forrester’s @LauraRamos Tells All #C2C15
    A lot of presentations at this week’s Content2Conversion Conference touched on theories and tactics related to creating customer focused narratives in B2B content. While some marketers might think of incorporating storytelling in their B2B content marketing as a gamble, Laura Ramos of Forrester Research says it’s time to make that gamble. According to Laura, it’s time to double [...]

  • Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15
    Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.  At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom: Talent The two [...]

  • How Optum Transformed Their B2B Marketing to a Content-Led Strategy – #C2C15
    It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in the sometimes slow-to-adapt industry of healthcare. Karen moved Optum — a B2B healthcare software and services organization — from traditional marketing [...]

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