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Online Marketing Blog – TopRank®


Online Marketing Blog
  • Do Visuals Really Have an Impact on Online Advertising Success?

    Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM. What does this mean? It means that the way [...]

    The post Do Visuals Really Have an Impact on Online Advertising Success? appeared first on Online Marketing Blog - TopRank®.



  • Hello, It’s Me: How to Add Conversation Back Into Content Marketing

    It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong with the current state of content marketing. I’m referring, naturally, to Adele’s video for “Hello.” [...]

    The post Hello, It’s Me: How to Add Conversation Back Into Content Marketing appeared first on Online Marketing Blog - TopRank®.



  • What Is Influencer Marketing? Definitions, Examples, and Resources

    Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm. The Algorithm Monster already [...]

    The post What Is Influencer Marketing? Definitions, Examples, and Resources appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis

    shortening human attention span

    shortening human attention span

    The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
    Down from 12 seconds in 2000, the average human attention span is now 8.25 seconds. That leaves marketers with very little time to make a meaningful impression. But, don't sweat it too much. This infographic has some solid tips on how to capture and hold the attention of your audience, like using clear and brief messaging and telling your audience a story. Social Media Today

    Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
    For a long time, Google shopping feeds have been a bump in the road for digital advertisers. So much so that there's a whole industry dedicated to helping advertisers manage their shopping feeds. On Tuesday, Google announced a new feature in the Merchant Center -- Merchant Center Feed Rules, that will help advertisers fix errors themselves in a simple way. Search Engine Land

    Starbucks launched its own keyboard app so you can text emojis of unicorns drinking coffee
    Starbucks is now allowing users to send unicorn and coffee emojis to their contacts. That's it folks, the world is complete. The app was released under a partnership with Snaps Media, and is Starbucks' first consumer app that is focused on entertaining their audience. What could this mean for other brands? I'm willing to bet we'll see more custom emoji keyboards in the near future. TechCrunch

    Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
    Facebook reportedly grew revenue in Q1 of 2016, which is a contrast to reports issued by Twitter and Apple with revenue reportedly being less than expected. Not only is mobile ad revenue up, but Facebook's daily audience grew by 16%, with money made from each audience member increasing by 33%. This post is full of useful information from that report, and some highly entertaining gifs to boot. Marketing Land

    64% of enterprise marketers DON'T have a documented content marketing strategy

    Twitter Q1 2016 Revenue Falls Short of Analysts’ Projections
    Twitter reported that while revenue was up 36% YOY for Q1, the $595 million fell short of analysts predictions. According to SocialTimes, "Twitter reported a GAAP (generally accepted accounting principles) net loss of $80 million, or 12 cents per share, less than one-half the company’s net loss in the first quarter of 2015." SocialTimes

    Marketers Choose Responsive Email Templates Over Fluid Hybrid Design
    New research shows that marketing professionals worldwide are overwhelmingly choosing to use responsive email templates (56.9%) over fluid hybrid design (7.9%). Interestingly, 19.9% are using both types of templates, and 15.2% aren't using either. Designing for mobile first may sound like a trendy marketing idea, but smart marketers know that if your emails don't look great on mobile, they aren't nearly as effective. eMarketer

    What were your top online marketing news stories this week?

    I'll be back next week with more online marketing news! In the meantime, send your thoughts and ideas to me @Tiffani_Allen or @toprank!

    The post Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis appeared first on Online Marketing Blog - TopRank®.



  • How a GREAT Marketer Befriends an Influencer

    Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still found myself transfixed by ten seasons of America’s Next Top Model. On that show, amidst [...]

    The post How a GREAT Marketer Befriends an Influencer appeared first on Online Marketing Blog - TopRank®.



  • 7 Ways to Step Up Your Email Marketing Game in 2016

    Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails. But let’s face it. With email being one of the most common [...]

    The post 7 Ways to Step Up Your Email Marketing Game in 2016 appeared first on Online Marketing Blog - TopRank®.



  • 38 B2B Content Marketing Case Studies for 2016

    There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all [...]

    The post 38 B2B Content Marketing Case Studies for 2016 appeared first on Online Marketing Blog - TopRank®.



  • Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom

    Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. From the moment (literally) that I stepped on the plane, I had [...]

    The post Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom appeared first on Online Marketing Blog - TopRank®.



  • Learn How to Create a More Effective Influencer Marketing Strategy

    “Who is more influential to you than the people closest that you respect and trust?” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an incredibly powerful way to build credibility for a brand, and create connections with the right people. [...]

    The post Learn How to Create a More Effective Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches

    Social-Media-Image-Sizing-Cheat-Sheet

    Social-Media-Image-Sizing-Cheat-Sheet

    Social Media Marketing & Promotion Made Easy [Infographic]
    Maybe it's just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver. This inforgraphic has all the information you'll need to rock the social universe. On Blast Blog

    Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
    A new survey from Accenture shows the majority of users are frustrated by ads that disrupt their activities, 84% saying that ad interruptions were too frequent. This information came coupled with a growing consumer awareness of ad blocking capabilities. In fact, 73% of consumers surveyed said they would pay more money for long form content if there were fewer ads. Marketing Land

    Facebook Switches Page Management and Posting Options – What You Need to Know
    Facebook has changed the way page managers can post as a page, and how they can interact with that page's News Feed. Although no functionality has been changed, the process is noticeably different than it has previously been. For example, managers can no longer log in to Facebook as their brand's page. To view the brand's News Feed, managers need to click on a link in the page function panel. Social Media Today

    Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram
    Instagram and Facebook are now allowing brands to create interactive advertising campaigns in their platforms by way of online rollover ads. Users can roll over the ads with their mouse to access more information about the advertiser. One brand tested this recently, "the new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares." AdWeek

    CMOs want to focus on relationships in 2020

    Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%
    According to a report released by the Interactive Advertising Bureau: "Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, a 20% uptick over last year's also record-breaking numbers." This growth was attributed in part to mobile, which grew by 66% over 2014 to $20.7 Billion. Ad Age

    Google’s New Search Card Will Help Track Your Online Orders
    Google is now letting users track online orders straight from the search bar. Simply type in 'track package' or some close variation into the Google search bar and a card will pop up, prompting you to enter your tracking information. This is great news for online retailers who depend on reliable delivery information as part of their customer service strategy. Search Engine Journal

    Google’s annual livestream of AdWords and Analytics news to be held May 24
    Google has announced that they'll be livestreaming their annual Performance Summit on May 24th at 9am PT. During this conference, Google will announce new features for AdWords and Google Analytics, along with new research conducted by the company. The news post also includes a link to register for the livestream. Search Engine Land

    What were your top marketing news stories this week?

    I'll be back next week with even more online marketing news! Have something to share? Tweet me at @Tiffani_Allen or @toprank using the hashtag #trnews!

    The post Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches appeared first on Online Marketing Blog - TopRank®.



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