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Online Marketing Blog - TopRank®


Online Marketing Blog
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In [...]

  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an [...]

  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74
    Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 [...]

  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not [...]

  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning
    “Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As [...]

  • Content Marketing is a Team Effort
    Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur [...]

  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices
    How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that [...]

  • Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report
    Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers [...]

  • Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive
    Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s [...]

  • How to Be Creative AND Brand Compliant in Social Media Marketing
    Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is [...]

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