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- Super Bowl 2013 Commercials: Did Offline Advertisers Take Advantage of Online Interest?
Every year, I analyze how well Super Bowl advertisers capitalize on online interest, particularly search. This year, you can find the articles here: Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought Adwords Too Commercials of the 2013 Super … Continue reading →
- Google’s Upcoming Algorithm Change: “Overly-Optimized Sites”
This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization. Rob Snell transcribed the session, which included these comments from Matt (I’ve updated this article to include … Continue reading →
- Welcome to the New Home of Nine By Blue
Sometimes, you look around, and suddenly you have a real company! And you realize that you need to take a step back and make sure you’re focused on your vision and why you’re investing so much time and energy. That’s … Continue reading →
- Google Instant Searcher Impact, In Infographic Form
Google launched instant search a couple of weeks ago with promises of speed and hours of time saved. How much time? Ally, our newest addition here at Nine By Blue, put together an infographic on just what Google Instant means for … Continue reading →
- SEO is Dead and/or Irrelevant With Google Instant?
According to Steve Rubel, Google Instant means the end of SEO. He writes that “Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work.” Oh Steve. That’s not … Continue reading →
- Protected: Gov 2.0 Summit – Resources for Organic Search Visibility
There is no excerpt because this is a protected post.
- Bad SEO Advice
I come across bad SEO advice all the time. Much of it may seem obvious to those of us who have been involved in search for any length of time, but for people who haven’t, it can be difficult to … Continue reading →
- Effectively Using Images
Note: This post was originally posted on Jane and Robot in May 2008 and is being temporarily stored here. A picture is worth a thousand words. Unfortunately, when it comes to major search engines (which are still primarily text-based), a picture … Continue reading →
- Google AdWords Keyword Tool: Lessons on How Not to Move a URL
I love the Google AdWords Keyword Tool. I use it all the time and I demo it a lot when speaking at events. But I have no idea what the URL is. When I want to use it, I just … Continue reading →
- Microsites. A Bad Idea Most of the Time.
This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. The growing list now includes: deluxesalonsupply.com beauty.com visiondirect.com sexualwellbeing.com athisbest.com thenaturalstore.com allergysuperstore.com Possibly you can already tell based on my headline that I think this is … Continue reading →