- Content Strategy vs. SEO – What Do You *Really* Do?
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
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- Link Auditing: Removing A Penalty From an Old Domain
More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]
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- How I Use Talkwalker Alerts for Journalist / PR Outreach
It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how […]
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- Using Optical Character Recognition for Better On-Page SEO
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]
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- Know How It’s Built: “Cool” Isn’t Good Enough
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]
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- The Hard and Fast Rule of Guest Blogging
My girlfriend is a professional athlete and trainer working from a Gym near my home in London. Though she doesn’t know a thing about SEO (amazingly I’ve resisted the temptation to even discuss the mechanics of what SEO is), I do think she’s a naturally clever marketer. Take a look at this guest post, written […]
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- Hand Coding A Personal Website
Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I […]
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- Manipulating Browser History (for links)
Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because internal links used extensive dynamic parameters. These URL parameters meant […]
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- Laura Lippay’s Randomly Weird SEO & Tech Predictions for 2014
Jailbait and Diaper Sex: Microniche dating sites like Farmers Only (indeed, for farmers only), Women Behind Bars (yup), and Daily Diapers (yeah no, for adults) will be bought up by Demand Media and expanded out to include landing pages for tail terms like “How Jailbait Made Me a Better Person”, ”Why Diaper Sex Ain’t as Good as It Used to Be” and ”howcome when […]
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