- Social and Search Based Content Creation
For the past few months, I’ve been a lot about the idea of using common, freely available tools to automate or simplify the common tasks faced by SEOs and content producers. A little while ago, I wrote about how you can use Xpath and text analysis to create pitch content. In that vein, I thought […]
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- Progressive Web App SEO
There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google pushed the idea fairly hard at their Dev Summits, and also released their first official guidance for PWAs for indexation recently. Whilst there’s a lot to like about them, there are also issues (as you’d expect) with building something […]
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- Competitive, Intelligence Driven Keyword Research for Online Retail
Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding clickstream data seems like a ground breaking concept, but it isn’t really. That’s just accuracy refinement and keyword grouping. […]
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- Content doesn’t have to be original to be great
Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […]
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- The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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- “Empathy Machines”: How V.R. is Humanising Digital Storytelling
Unless you’ve spent a tremendous proportion of this year under a rock (actually not such a bad move, in retrospect), you’ve likely picked up on the fervour for ‘immersive media’ that’s making itself apparent left, right and centre. While much of 2016 will be remembered negatively, let’s not forget that it’s also the year that […]
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- Content promotion is a high-value process
Effective promotion gives your campaign legs. Without it you won’t be discovered and without discovery you’ll be unlikely to achieve any of your goals. In this article I’m going to address the myth that promotion is a low value and low cost exercise and discuss how to get your ducks in a row for the […]
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- Information gathering for linkbuilding outreach
How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it’s difficult to know where to start. I’ve found that your starting point and information sources are highly variable […]
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- Secrets of Successful Outreach
As part of our focus on promoting content to publishers, we interviewed two of our outreach specialists at Builtvisible, Emily and Jennifer. Aiming to mine the secrets of their success, we quizzed them on exactly how they win journalists over and gain exposure for our clients. See what they had to say in this short […]
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- Learn SEO for AMP Pages in 10 Minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth the investment for your mobile SEO channel traffic. If you’re not familiar with AMP, take a quick look at this post to help you decide whether you should […]
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