- Why Brands Should Start Live Streaming
My favorite ad campaign of 2015 lasted less than 72 hours. To promote their new television program, Mr. Robot, USA Network launched a first-of- its-kind promotional event between June 18–20. They used Twitch, a live streaming platform with more 35 million monthly users, which is primarily used for video game streaming. The ad campaign resulted […]
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- Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
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- Progressive Web App SEO
There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google have been pushing the idea fairly hard at their Dev Summits, and there’s another coming today and tomorrow (June 20th & 21st). Airhorner is an example progressive web app, it’s also the best airhorn app available. Whilst there’s a […]
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- Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]
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- Tips for Copywriters From the Greats
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]
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- Get Inspired for Video Content
When it comes to content marketing, video is a veritable chef-d'oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]
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- Internet Trends 2016: The Future of Content
Venture Capitalist Mary Meeker’s annual internet trends report dates back to 2001 and has become a highlight in the diaries of people across the tech industry, including digital marketers. Taking a close look at users and the growing success of particular features and services, Meeker points to trends that will shape the future of content. […]
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- Technical SEO Audit: how healthy is your site?
How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference this week. To respond, I’ve looked at how a particular affiliate site performs and suggested a range of improvements. Technical SEO Auditing: How healthy is […]
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- SEO for Universal Angular 2.0
Universal Angular 2 Server Side Rendering for SEO & Crawl-Friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: 1. It’s been a long time coming (almost 2 years) 2. The far more sane approach to modularity (component based UI) 3. Server side rendering/universality The last of these is […]
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- Analytics, Analysis and JS App Architecture
If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]
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