- Ad Planner Alternatives: 4 API’s for Search Volume Data
Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect, but […]
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- Make Understanding Your Customer Journey a Priority
A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […]
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- Should You Implement AMP Pages on Your Site?
AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […]
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- User Intent: Giving Your Audience What They Want
SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the same one-two punch has underpinned much of SEO since day one: understanding the questions your audience are asking and being better than your competitors at answering […]
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- A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
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About two years ago we created the Messages in the Deep project, which included a mapping interactive powered by Google’s Maps and Fusion Tables APIs. However, we always had an issue with it – the 25,000 daily requests limit to the Fusion Tables API. We repeatedly blew past that. The solution we used at the […]
- Dipping into New Tools: Technical SEO With OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […]
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- Facebook and the Advent of Searchless Search
Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]
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- How To Make & Position Great Content
Understanding what great content is and how best to gain coverage for it are important lessons for anyone new to the world of content marketing. We work with a lot of clients who approach content marketing from an SEO background, with SEO KPIs in mind. Sometimes this can have a siloing effect, where content is […]
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- Building Loyalty Through Content: 3 Shining Examples
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]
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