- SEO Metrics that Matter: SMX Milan
Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]
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- Predictably Vague: Statistics for Marketing, SEO and Conversion Rate Optimisation
Thank you to all of you who attended what was our most successful webinar yet! In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex data. Many of the tools we deal with day to day have complex maths at their core, and whether you’re doing CRO, […]
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- How to Build the Moz Keyword Difficulty Tool in Excel with Moz and SEMrush
How exciting is that? By combining SEMrush’s “phrase_organic” with Moz’s URL Metrics API call, you can cobble together a prototype keyword difficulty tool. My example in this video is a bit scrappy, but I’m sure you get the point: Check out the rest of our instructional videos on your Youtube channel: http://www.youtube.com/user/SEOgadget No SEMrush Account? If […]
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- Statistics for Conversion Rate Optimisation – SEOgadget Webinar
It’s been far too long since we’ve run a webinar here at SEOgadget, so to bring them back with a bang we’ve got something rather special lined up. Following an extremely popular session at London’s Conversion Conference, Pete Wailes will be running through his presentation on ‘Mislead by the Numbers – Stats for Conversion Optimizers’. […]
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- Find New and Lost Back Links with MajesticSEO and SEOgadget for Excel
One of the most pressing issues in current SEO strategy is developing your ability to monitor new links, and track lost links. It’s a sad fact of our day to day lives as marketers in search. Some of our time doesn’t get spent on marketing at all, it gets spent on undoing bad marketing through […]
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- Grepwords – Powerful Keyword Research without Adwords
Google took away the Keyword Tool, and pretty much every SEO Agency’s API access earlier this year. Let’s not hold it against them, though, because Grepwords is amazing and it’s available in SEOgadget for Excel. You’ll remember that for the longest time, I’ve taught keyword research and categorisation methodologies using our Adwords API Extension for Excel. […]
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- SEOgadget for Excel: How to Get Your Back Link Data with MajesticSEO’s API
One of the biggest problems we’ve always had with our new users getting to a confident user level with SEOgadget for Excel is simply put, the level of accessibility of the documentation. Learning a completely new syntax for 6 different API services is, hard. I really hope we’re helping there with the instruction manual, but […]
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- Creating Efficient Data Collection Systems for SEO and Social
As marketers we only have so many hours in the day. Nothing is worse than having your team spend time on menial tasks (like data entry) when there’s real work to do. That’s why it’s crucial for managers to create efficient systems – so teams can get more accomplished and make a bigger impact. Most data […]
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- The “Big” Content Promotion Tip That’ll Save You a Lot of Pain: Never Fail.
A good marketer knows when his idea sucks. Yet many marketers I come across relentlessly push their content without thought for one fundamental influencing factor of its likely success: appeal. You have all been involved, at some stage in your careers in a flawed attempt to be creative. You’ve had a “great” idea, everyone in […]
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- SMX Stockholm 2013 – Google Analytics for SEO
This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae. Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to […]
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