- Content doesn’t have to be original to be great
Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […]
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- The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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- “Empathy Machines”: How V.R. is Humanising Digital Storytelling
Unless you’ve spent a tremendous proportion of this year under a rock (actually not such a bad move, in retrospect), you’ve likely picked up on the fervour for ‘immersive media’ that’s making itself apparent left, right and centre. While much of 2016 will be remembered negatively, let’s not forget that it’s also the year that […]
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- Content promotion is a high-value process
Effective promotion gives your campaign legs. Without it you won’t be discovered and without discovery you’ll be unlikely to achieve any of your goals. In this article I’m going to address the myth that promotion is a low value and low cost exercise and discuss how to get your ducks in a row for the […]
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- Information gathering for linkbuilding outreach
How do you gather information about potential site targets? Is this based on previous data or do you collect new information each time? There are so many ways to extract data for outreach from the Internet it’s difficult to know where to start. I’ve found that your starting point and information sources are highly variable […]
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- Secrets of Successful Outreach
As part of our focus on promoting content to publishers, we interviewed two of our outreach specialists at Builtvisible, Emily and Jennifer. Aiming to mine the secrets of their success, we quizzed them on exactly how they win journalists over and gain exposure for our clients. See what they had to say in this short […]
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- Learn SEO for AMP Pages in 10 Minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth the investment for your mobile SEO channel traffic. If you’re not familiar with AMP, take a quick look at this post to help you decide whether you should […]
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- 10 Common Outreach Mistakes
Following hard on the heels of Builtvisible’s new guide on promoting content to publishers, here are ten more tips to help you steer clear of an outreach disaster. Here’s what you should avoid when pitching a blogger or a publisher: 1. Rude or Perfunctory Pitches You’d think this would be common sense, but apparently not. […]
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- But What Does Voice Search Actually Mean for Marketers?
Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using it? What does this actually mean for marketers? Is the question of voice search something marketers need to consciously integrate into their marketing today or is […]
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- Which Areas of SEO Should Brands & Search Agencies Invest In?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […]
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