- Mobile Ecommerce: Optimise Your Product Pages for Mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]
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- How to Implement Tone of Voice
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t understand that you can change your content’s tone while keeping voice consistent. Second, brush up on your […]
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- The Difference Between Voice & Tone
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can tell you exactly what they mean when they talk about voice—or how voice differs from tone. And yes, […]
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- Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]
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- 3 Logical Alternatives to Animated GIFs
GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]
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- Virtual Reality: Bring Your Content Marketing to Life
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with this trend, is a 3D computer generated world that allows users to explore and interact with their environment. Videos shot in 360° and VR video games […]
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- Why Video Needs to be Part of Your Marketing Strategy Right Now
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers are 64–85% more likely to make a purchase after watching a video. Plus, Aberdeen Group’s 2015 study shows us that video users experience 41% more web […]
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- Optimising for Google’s Quick Answer Box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]
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- How to Monetise Your Content Marketing Campaign
Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing is not a lottery ticket or a get-rich-quick scheme. In fact, the main “point” of content marketing isn’t to generate revenue. Yes—content marketing can help you […]
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- What I Learned From Really Long Form Content Production
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]
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