- Facebook and the Advent of Searchless Search
Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]
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- A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
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- How To Make & Position Great Content
Understanding what great content is and how best to gain coverage for it are important lessons for anyone new to the world of content marketing. We work with a lot of clients who approach content marketing from an SEO background, with SEO KPIs in mind. Sometimes this can have a siloing effect, where content is […]
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- Building Loyalty Through Content: 3 Shining Examples
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]
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- Interactive Storytelling: 7 Examples of Online Graphic Novels
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like the ones I’ve collected below. Some of the best visual stories and graphics are rarely designed for marketing purposes; but we can learn an awful lot […]
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- How to speak your graphic designer’s language
I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and talking to some of my friends who are graphic designers, I realized copywriters and graphic designers deal with a lot of the same bullsh*t. Without […]
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- A Checklist for Launching “Big” Content
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of the initial idea, the support from potential stakeholders (think publishers, expert contributors and the like) and general considerations like asset shareability. Some time ago, we put […]
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- Link Auditing: Removing A Google Penalty
More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is known as “negative SEO” and […]
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- 10 Ways to Use Live Streaming to Build your Brand
Live streaming is a gutsy new publicity trend that’s helping thousands of companies reach a millennial audience. It’s risky, because there are no do-overs when you’re live streaming, but when it works it really works. Of course, as with any piece of content, the real challenge is coming up with clever uses for the medium. […]
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- Why Brands Should Start Live Streaming
My favorite ad campaign of 2015 lasted less than 72 hours. To promote their new television program, Mr. Robot, USA Network launched a first-of- its-kind promotional event between June 18–20. They used Twitch, a live streaming platform with more 35 million monthly users, which is primarily used for video game streaming. The ad campaign resulted […]
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