| SEO by the Sea|
| Getting Information about Search and SEO Directly from the Search Engines |
- Move Over TrustRank, Make Room for Trust Buttons
Years ago, I started referring to search results as recommendations, seeing how they’ve been starting to look more and more like that part of a page at Amazon that says “people who viewed this book also looked at these books.” When someone searches at a search engine, one of the things they look for in […]
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- Google’s Skybox Eye-in-the-Sky Acquisition
As part of the regular business analysis that I do on an ongoing basis, I like to keep an eye out for acquisitions made by search engines, and look at the technology that those companies being acquired have filed patents for. When I heard about Google’s acquisition of Skybox, I jumped to the assumption that […]
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- Finding Entity Names in Google’s Knowledge Graph
Most of us searchers and site owners and search engine optimizers are familiar with Google’s Link Graph, and how Google uses the connections between websites to help in ranking pages on the Web. In part, Google looks at the relevance of the content of a page compared to a query that a searcher enters at […]
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- How Google Might Identify Synonyms for Entities Using Anchor Text
When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and images, videos, news, podcasts, and other documents). The other approach doesn’t look […]
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- Google’s Paid Link Patent
There are things that we just don’t know about search engines. Things that aren’t shared with us in an official blog post, or search engine representative speaker’s conference comment, or through a publicly published white paper. Often we do learn some aspects of how search engines work through patents, but the timing of those is […]
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- Is This Really the Panda Patent?
Does Google’s newly granted patent co-invented by Navneet Panda describe Google’s Panda Update? Search Quality vs. Web Spam Many of the patent filings that I’ve written about from Google address Web Spam issues, and how the search engine may take steps or follow approaches to keep its search results from being manipulated. An early example […]
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- Google’s Panda Granted a Patent on Ranking Search Results
One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name […]
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- Has Advertising Information Been Used by Google in Ranking Pages in Search Results?
In January of 2011, Google’s Matt Cutts published a blog post on the Official Google Blog, titled Google search and search engine spam, which told us: One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites […]
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