| SEO by the Sea|
| Getting Information about Search, SEO, and the Semantic Web Directly from the Search Engines |
- A Replacement for PageRank?
Representatives from Google announced recently that they would no longer be updating their PageRank toolbar annotations for web pages. Google had been updating those 3-4 times a year for over a decade. Does this news indicate that Google is no longer using PageRank, or that PageRank has changed in some significant way? (The ranking signal […]
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- Which Sea For SEO by the Sea?
SEO by the Sea started out as an idea that found its way into my head as I was watching sails bounce up and down, though a window, on the Chesapeake Bay. I’ve been looking at some different waters over the last week, thousands of miles away. These beaches aren’t much like the Jersey shore […]
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- How a Search Engine Might Use Entities to Respond to Compositional Queries
A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films […]
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- Insightful Connections Between Entities on Google’s Knowledge Graph
We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results […]
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- Google’s Query Language
There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and […]
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- Google Patent on Ads with Named Entities
In the start of a patent granted at Google from this past September, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually […]
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- When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience
When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, […]
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- The Early Days of the Semantic Web
In 2003, a paper titled Semantic Search , was published by Ramanathan Guha of IBM, Rob McCool of Knowledge Systems Lab at Stanford University, and Eric Miller of W3C and MIT. Their stated goal in the paper was to take technologies such as web services and the Semantic Web and use them to “improve traditional […]
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