| SEO by the Sea|
| Getting Information about Search and SEO Directly from the Search Engines |
- Insightful Connections Between Entities on Google’s Knowledge Graph
We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results […]
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- Google’s Query Language
There’s a “Greenway park” near me, built where a train had previously roamed for over 100 years. The park is narrow and not much wider than the width of railroad cars. It cuts a nice path for local residents to use to walk across town, and it’s a relaxing trail to parks and schools and […]
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- Google Patent on Ads with Named Entities
In the start of a patent granted at Google from this past September, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often refer to site owners creating content on their web sites, but usually […]
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- When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience
When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, […]
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- The Early Days of the Semantic Web
In 2003, a paper titled Semantic Search , was published by Ramanathan Guha of IBM, Rob McCool of Knowledge Systems Lab at Stanford University, and Eric Miller of W3C and MIT. Their stated goal in the paper was to take technologies such as web services and the Semantic Web and use them to “improve traditional […]
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- Google Queries for Instances of Data Help Reveal the Classes Where They Belong
You are cloxacillin, a kind of medication and an entity that some people may not know a lot about, but part of a bigger class of medicines that people are familiar with. And you’re taking a visit through a search engine as someone has been recently prescribed to you, and they want to know more […]
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- How Google May Select Their Data Sources Based Upon Keywords
When I was in law school, I was a teaching assistant for an environmental law professor. One of the tasks he had me working upon was a review and analysis of electronic databases that could be used to assess natural resource damages when some environment harm took place, such as the Exxon Valdez oil spill. […]
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- How Google May Transform Queries into Trigger Queries
Recently I wrote about Google’s Enriched Results Patent, where Google looked at query terms searched for, and for some of them the search engine returned special “enriched” search results that showed off things such as financial information when the query might have been something like a financial stock market term, such as “GooG” for Google. […]
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