- How Google May Rewrite Your Search Terms
Within the announcement Google made earlier this year about the Hummingbird update is the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searches see, and a very recent Google patent describes how Google might use a data driven approach to explore how effective [...]
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- How Google Finds ‘Known For’ Terms for Entities
Google finds terms and phrases to associate with entities that can be considered terms of interest for businesses, locations, and other entities. These terms can influence what shows up in search results and in knowledge panels for those entities. Consider it part of a growing knowledge base of concepts, entities, attributes for entities, and keywords [...]
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- How Google Might Use the Context of Links to Identify Link Spam
With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to manipulate links and anchor text to a page. The Penguin Update was launched at Google on April 24th, 2012, and it was accompanied by a blog post on the Official Google Webmaster Central [...]
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- Hummingbird and Author Rank Authority
Is Hummingbird the key to understanding the expertise of an author for things like In-Depth articles, and a possible future Author Rank? With content from an author considered using a concept-based knowledge base, it’s quite possible.
The Google Hummingbird rewrite of Google’s search engine wasn’t just aimed at providing a way to better understand long [...]
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- Concept-Based Web Search
There are a few different parts to this story, though I’m not sure how many there will be because I’m still in the middle of writing them. I started with a prologue, titled Are You,Your Business, or Products in a Knowledge Base?, which introduced Microsoft’s Conceptual Knowledge Base Probase. Microsoft’s Probase Knowledge Base
Sometime between [...]
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- Google’s Hummingbird Algorithm Ten Years Ago
Added 2013-11-10 – Google was granted a continuation version of this same patent (Search queries improved based on query semantic information) on November 5th, 2013, where the claims section has been completely re-written in some interesting ways. It describes using a substitute term for one of the original terms in the query, and using an [...]
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- Google Scoring Gibberish Content to Demote Pages in Rankings?
This week, Google was awarded a patent that describes how they might score content on how much Gibberish it might contain, which could then be used to demote pages in search results. That gibberish content refers to content that might be representative of spam content.
The patent defines gibberish content on web pages as pages [...]
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- The Google Hummingbird Patent?
Google introduced a new algorithm by the name of Hummingbird to the world today at the garage where Google started as a business, during a celebration of Google’s 15th Birthday. Google doesn’t appear to have replaced previous signals such as PageRank or many of the other signals that they use to rank pages. The announcement [...]
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