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  • Display Retargeting for the B2C Marketer
      Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […]

  • Display Retargeting for the B2B Marketer
    Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […]

  • Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small
    Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […]

  • How to Dominate the Local SERPs for Mobile Search
      People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […]

  • Yahoo + Brightroll = The Future of Online Video Advertising
    Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […]

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