- Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern
Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and create a message board (Room) focused on a specific topic. Other users can then join and contribute to […]
The post Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern appeared first on Search Engine Journal.
- How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: — who your main customers are — […]
The post How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress appeared first on Search Engine Journal.
- 5 Untapped Content Ideation Tips by @venchito14
Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing a Google search for head terms and identify what topic is most commonly discussed. Use Ubersuggest or Google Keyword Planner to find keywords/terms with high monthly searches. Look at Google Analytics to see which landing pages have the highest page views and replicate their formats in future content efforts. The aforementioned content ideation techniques are a great place to start, but the following are […]
The post 5 Untapped Content Ideation Tips by @venchito14 appeared first on Search Engine Journal.
- #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton
Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts. Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads. How to stay current on several different industries at once Ways to come up with […]
The post #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton appeared first on Search Engine Journal.
- 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are able to achieve. […]
The post 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim appeared first on Search Engine Journal.
- Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year. So how do you market today, when everyone can easily choose to ignore you? Content marketing, or marketing disguised as actual content, is the answer. And here’s why—good content marketing will […]
The post Why Content Marketing Will Never Go Out of Style by @JuliaEMcCoy appeared first on Search Engine Journal.
- The Perfect Equation for Directing Your Customer’s Journey by @shanejones15
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However, the answer is to understand what your customers’ want, need, and how to make those wants and needs easily accessible on your website. Customer Personas are Efficient, but Can’t Measure Up to Customer Journey Maps Have you developed customer personas in the past? If so, you’re headed in the right direction. Developing and applying a customer persona has proven to […]
The post The Perfect Equation for Directing Your Customer’s Journey by @shanejones15 appeared first on Search Engine Journal.
- What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting about the future of Google Authorship. Since Google Authorship was introduced, it has been considered an important component to content marketing. Recently, we have seen Google de-emphasizing Authorship in the SERPs with the removal of photos, as well as making a statement about not continuing with the Authorship project. Mark is a renowned Google+ expert with a tremendous amount of insight into […]
The post What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras appeared first on Search Engine Journal.
- Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern
Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a password. With Digits you only need a phone number, which Twitter promises is safe and easy to use. It’s also free for app developers and users. We built Digits after doing extensive research around the world about how people use their smartphones. What we found was that first-time Internet users in places like Jakarta, Mumbai and São Paulo were primarily […]
The post Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern appeared first on Search Engine Journal.
- Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern
Today, Google announced the launch of a brand new email app that was said to be years in the making. From the creators of Gmail comes a new email experience called Inbox. Google describes Inbox as “a completely different type of inbox, designed to focus on what really matters.” The new app aims to solve the challenges faced by those who receive an abundance of email each day. As we continue to receive more email, important information invariably ends up buried and sometimes missed altogether. Google claims email has become more of a distraction than a productivity tool — with […]
The post Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern appeared first on Search Engine Journal.