- Cleaning Up SEJ Author Bio Links by @lorenbaker
Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We’ve noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean [...] Author informationLoren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger. The post Cleaning Up SEJ Author Bio Links by @lorenbaker appeared first on Search Engine Journal.
- 10 Golden Rules of AdWords by @KentKineticSEO
Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help [...] Author informationChris Kent (@KentKineticSEO) is a consultant specializing in medium sized E-commerce Audits and Adwords Optimization. You can catch him blogging about search on kentkinetic.com. The post 10 Golden Rules of AdWords by @KentKineticSEO appeared first on Search Engine Journal.
- Social Media #Fails Every Company Should Learn From
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but a brand buster, too. Learn from these recent [...] Author informationBernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe. Highly experienced and considered an industry leader in search engine marketing, social media, design, and development, she leads one of the fastest growing interactive agencies in the U.S. by Inc. 500 You can read more about her on Google Profile. The post Social Media #Fails Every Company Should Learn From appeared first on Search Engine Journal.
- Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!
PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics [...] Author informationEllis McGrath works for the professional Web Development Company; VITEB. He has expertise in all aspects of internet marketing, search engine marketing and specializes in SEO. The post Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way! appeared first on Search Engine Journal.
- Why You Should Not Ignore Pinterest in Your Social Media Strategy
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And [...] Author informationRoye Okupe is a Marketing & Branding expert focused on helping entrepreneurs, start-ups and small businesses grow. He is the founder of Roye Productions, an Inbound Marketing agency with a variety of services designed to transform businesses into major players in their markets. The post Why You Should Not Ignore Pinterest in Your Social Media Strategy appeared first on Search Engine Journal.
- 7 Ways to Find What Your Target Audience Wants and Create Epic Content by @jaysondemers
Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it’ll go viral and help you achieve your goals? The Internet is inundated with a [...] Author informationThe post 7 Ways to Find What Your Target Audience Wants and Create Epic Content by @jaysondemers appeared first on Search Engine Journal.
- Keep It All Straight and Get Started with the Locals: Yahoo Local, Yelp, Google+ Local by @highervis
It’s incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you’re a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you [...] Author informationAmanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more! The post Keep It All Straight and Get Started with the Locals: Yahoo Local, Yelp, Google+ Local by @highervis appeared first on Search Engine Journal.
- Pinterest Gets New ‘Rich’ Pins by @smorgs13
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest made a new update that significantly improves the usability of the platform. Those in the [...] Author informationAdam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog. Follow him on twitter @smorgs13. The post Pinterest Gets New ‘Rich’ Pins by @smorgs13 appeared first on Search Engine Journal.
- Is Tumblr Worth as Much as Overture to Yahoo? by @lorenbaker
The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the Tumblr news with a relaunch of Flickr, and we’re looking at an end result of Marissa Mayer dominating a market where Google has a major weakness — photos. (Anyone use [...] Author informationLoren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger. The post Is Tumblr Worth as Much as Overture to Yahoo? by @lorenbaker appeared first on Search Engine Journal.
- How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update
The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant. It’s been in the back of my mind for some [...] Author informationBrendon Turner is a Partner and Director of SEO at WebDevCompany.com, a full service SEO, web development and design company. Brendon also moderates the SEO Forums at FreeSEOAdvice.com where you'll get innovative, interactive, and helpful SEO advice. The post How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update appeared first on Search Engine Journal.
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