- Patent Shows Possible New Google Glass Design, Would You Wear These? by @mattsouthern
Pictures from a patent granted on August 12th show that Google glass may one day look more like ordinary glasses. That patent, detailing a possible new Google Glass design, was granted toto Google and inventors Mitchell Heinrich and Eliot Kim. Heinrich has played a key role in developing Glass along with Isabelle Olsson. The two of them are responsible for three dozen patents being granted to Google to date The new design is sleeker and conceals the tech inside the frames, rather than proudly displaying everything out in the open like the current design. The patent application identifies a “wearable […]
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- Twitter’s Vine Now Allows You To Import Existing Videos, Plus New Editing Features by @mattsouthern
Twitter’s Vine, the popular six second video sharing service introduced two powerful new features today — advanced video editing and the ability to import existing videos. Vine unlocks a new camera that gives you the freedom to create a Vine in any way you want. The new camera offers powerful ways to edit your videos as well as the ability to import existing videos on your phone and turn them into Vines. Simply put, this release gives you total creative freedom –– and it’s all within the app. To import existing videos, go to the capture screen and look for […]
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- Thoughts on 404 Not Found Error Pages by @michielheijmans
Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this, so why not, right? Wrong. What you’re basically doing is putting people on a train they did not choose themselves. If I want to go to Paris, why send me to London instead? If a visitor wants to find a certain page on your website, […]
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- Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes by @slobodanmanic
When you activate a plugin that’s not compatible with your WordPress setup, it’s likely to be immediately apparent. If something’s not right, odds are your site will be broken in some way, right away. Themes are a bit more complex. If you install a theme and instantly discover it’s bad, consider yourself lucky. Because what a non standard-compliant theme can do to your site over time can be much more damaging than just a few minutes of downtime. But with so many themes available online, how can you ensure the one you’re about to purchase is safe and secure? Here’s a short checklist of […]
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- 6 Costly Mistakes to Avoid With Shopping Campaigns
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you waiting for? Google is scheduled to retire PLA campaigns at the end of August, after several months of allowing advertisers run both PLA campaigns and Shopping campaigns. By this point, Optmyzr (my company), Marin, Google, and others have introduced new tools designed to make the transition smoother, but there are still tons of common mistakes that can cost you money. For a smoother transition, here are six things you should know to avoid making those costly mistakes. In Shopping Campaigns Every Product is Targeted By Default The […]
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- Twitter To Start Showing You Tweets From People You Don’t Follow by @mattsouthern
Prepare yourself to start seeing tweets in your timeline from people you don’t follow. A change to Twitter’s timeline is going to start pulling in tweets from people you don’t follow if Twitter consider’s that tweet to be “popular or relevant.” These new additions to Twitter’s timeline started as an experiment but will now be a permanent change to the service. Twitter’s FAQ page for the question “What is a Twitter timeline?” has been updated with the following section: Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it […]
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- Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern
Amit Singhal, Google’s head of search, posted about his 14-year work anniversary on Google+ today and also shared what he feels are the 10 biggest Google search milestones since 2004. In 2004, 4 years after Singhal started working for Google, the company introduced their IPO. They’ve made a range of big bets since then, Singhal says, but the heart of Google is still search. Singhal also shares that there were a whopping 890 improvements to Google Search last year alone, and the company intends to keep moving forward and making things better. “In 2024, the Google of 2014 will seem ancient, […]
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- How to Build a Social Online Community: An Interview with Katy Keim by @johnrampton
As part of our SEJ interview series, I recently caught up with Katy Keim of Lithium to discuss how to build online communities. In the video below, Katy shares her best tips for how to build a social online community. Here are some key takeaways from the video: The best way to build an online community is to build a shared purpose with your customer — something that is mutually beneficial. An example Katy gives is the one created by Sephora. Sephora’s customer base is made up of a huge group of women who love beauty, so Sephora built a […]
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- Learn From The Experts: Spotlight On SMX East 2014 Speakers [SPONSORED] by @mattsouthern
This post is Sponsored by Search Marketing Expo – SMX East, September 30 – October 2 in New York City. Leading search marketing conference, SMX East, is returning to New York City on September 30 through October 2 at the Jacob K Javits Center. Last month we did a general preview about what to expect at SMX East, this month we’re going to focus solely on the world-class speakers in attendance. You’ll hear from: Brand marketers from the Fortune 500, e-retailers, and innovative startups. Learn the latest from Microsoft, Buzzfeed, The Home Depot, Microsoft, Yahoo, IBM, Expedia, and others. Experts from full-service […]
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- 6 Easy Places to Find Data for Infographics and Charts: from @Buffer
Six in ten of us are visual learners: people who learn best when information is delivered through the eyes; by looking at images or videos, or reading. That’s just one of the reasons why visual content is so important in today’s content marketing world. Another is its shareability and engagement power. In 2013, social media analytics company Socialbakers reported that 93% of the most engaging posts on Facebook were images, up from 85% in 2012. Only 3% of the most engaging posts in 2013 were regular status updates. There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle […]
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