- Is Email Marketing Effective? Three Examples That Prove It Is by @https://twitter.com/danshewan
Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns. Not convinced? Then check […]
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- Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro
During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a change. Account managers […]
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- How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast by @johnrampton
In the latest Marketing Nerds Podcast, I had the chance to sit down with John Boitnott. We discussed the latest changes in content, as well as how to really make your content shine online. Mr. Boitnott has been in the content space for 15+ years as a reporter for large companies as well as a blogger for Inc, Entrepreneur, and VentureBeat. In this episode of Marketing Nerds, we cover: What are people doing wrong with content How content has changed over the past 10 years and how we can learn from the past to prepare for the future How we can gain […]
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- WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern
WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named “Dinah” in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most — creating content. In this post I’ll go over some of the new features of WordPress 4.1 and how they can benefit you. WordPress 4.1 New Features New Default Theme With every new year comes a new […]
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- 14 Brands Who Owned Tumblr This Year by @albertcostill
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr users are under the age of 35. This wasn’t the only news regarding Tumblr, either. Around the same time, Tumblr announced they would be introducing a […]
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- How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide. For each step, you will be presented with one or two options. Choose the option that fits your needs […]
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- Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern
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- Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern
If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to a week before the legislation was passed. While external traffic dropped, overall traffic was […]
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- Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee
You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook […]
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- 10 Fixes to Keep You Popping Up in Competitive Local Queries by @DholakiyaPratik
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Consider this statistic: Not only do consumers search for local information, they convert more to local searches, as compared to non-local ones: So if local searches are 157% more effective in leading to a purchase as compared to regular, non-local searches; it’s time we gave local search the focus it demands. Local Search Optimization 101 Local search is a specialized field in its own right. There are a lot of details to cover – […]
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