- This Month in #ContentMarketing: January by @dantosz
These articles cover a wide range of topics - from how to reach the largest audience possible to how to tell your content strategy is working.
The post This Month in #ContentMarketing: January by @dantosz appeared first on Search Engine Journal.
- Social Media Fails: How Not to Ruin Your Campaign by @Lingo24
It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues to be a certain amount of confusion about exactly what a campaign can and should be expected to achieve. On the one hand, social media has given businesses a whole new way to engage with their customers. On the other, it can be difficult to measure the effectiveness of an individual campaign or ongoing social strategy in terms of a straightforward ROI. A CMO survey found that marketers were increasingly moving away from purely financial metrics […]
The post Social Media Fails: How Not to Ruin Your Campaign by @Lingo24 appeared first on Search Engine Journal.
- Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern
Pages can be designed to adapt to a user’s specific location, showing different content to users in different parts of the world. While these types of pages are great for searchers in different countries, they presente crawling changes for Google. Since Googlebot uses US IP addresses, it may not be indexing all content on location-adaptive pages. To combat this challenge Google has introduced improvements to Googlebot that will give it the ability to detect when its crawling location-adaptive pages. These improvements include geo-distributed crawling, and language-dependent crawling. With geo-distributed crawling, Googlebot would start crawling a page using IP addresses that […]
The post Google Improves Crawling and Indexing of Location-Adaptive Pages by @mattsouthern appeared first on Search Engine Journal.
- The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren’t getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day. I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC. The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics […]
The post The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim appeared first on Search Engine Journal.
- New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL by @johnrampton
Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another. In this episode of Marketing Nerds, we cover: Switching CMS and eCommerce platforms How to plan for such a change What systems work best What urls you shouldn’t change The thought process behind changing urls How user flow matters for a website. To listen to Marketing Nerds with Joe […]
The post New on #MarketingNerds: Joe Hall on How To Switch Your E-Commerce Site to a New URL by @johnrampton appeared first on Search Engine Journal.
- Facebook To Show Location-Based Place Tips In Your News Feed by @mattsouthern
Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking a page from Yelp and Foursquare, Facebook’s place tips will show you interesting facts about the location you’re at. Unlike Yelp and Foursquare, you won’t have to check-in at these places and broadcast your location to everyone. When you’re out and about, place tips may pop up at the top of your news feed. When you tap on it you’ll be directed to a series of cards with info about your location, including photos friends […]
The post Facebook To Show Location-Based Place Tips In Your News Feed by @mattsouthern appeared first on Search Engine Journal.
- Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern
Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way. A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores This research was conducted during the 2014 holiday season, so if you’re looking for tips on how to kill it during a prime shopping season learn from the examples set by these companies. According to the data […]
The post Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern appeared first on Search Engine Journal.
- Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO by @wonderwall7
Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.
The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO by @wonderwall7 appeared first on Search Engine Journal.
- 15 Incredible Features That Make Android 5.0 “Lollipop” The Sweetest Yet by @albertcostill
Originally codenamed “Android L” Android Lollipop made its debut during the Google I/O developers’ conference on June 25, 2014, and was officially released on November 3, 2014 on the Nexus 6 and Nexus 9. Every Nexus from 4 to 10 now includes the Lollipop update. As for devices like the HTC One M8, Samsung Galaxy Note 3, Note 4, Galaxy S4, Galaxy S5 and entire Sony Xperia Z Series, Lollipop has slowly been arriving. That’s not to say there haven’t been any problems with the KitKat successor. There have been complaints that Android 5.0 has issues involving memory management, lacks a silent […]
The post 15 Incredible Features That Make Android 5.0 “Lollipop” The Sweetest Yet by @albertcostill appeared first on Search Engine Journal.