- Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some key takeaways from the video: When you’re dealing with enterprise SEM you’re not only working with a large scale account with a big budget, you’re also working with multiple stakeholders. That makes working with enterprise SEM very laborious, Kates says, because of having to deal […]
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- Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern
Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh and not a full-fledged update. It will affect fewer than 1% of queries in US English search results, with the main focus of the refresh being to help sites that have cleaned up webspam penalties incurred in previous iterations of Penguin. Of course, it wouldn’t be Penguin if certain sites weren’t demoted as well, and Far also points out that […]
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- SEO 101: Why Design Matters in Link Acquisition by @venchito14
Brands invest in link acquisition campaigns because they see the value aside from backlinks – including targeted traffic, potential conversion, increase in customer lifetime value, etc. But, many businesses are also looking for ways to make their link development campaign more effective. While there are many factors to consider during link acquisition improvement, there is one factor which will greatly impact your campaigns – that is design. Design matters in link acquisition. There are three main reasons why: First Impressions Last It takes the average user seven seconds decide if a page is the best choice to link to from (in a link building perspective) but only […]
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- How Gmail Defeated 10 Famous Bloggers by @imlukeguy
Gmail is affecting everyone’s open rates, including famous bloggers. I recently performed a case study that shows some staggering statistics based on 17 bloggers. Ten of these bloggers didn’t survive, and I’ll show you why. As we all know, email marketing determines the life of any blog these days. Unless you are best friends with Google, the chances of high traffic at first is slim. You would be like Batman without his utility belt if the email list didn’t exist! Knowing this, you should also understand if no one is opening your emails, your traffic will decrease. So, what affects open rates? Filters […]
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- Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras
At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding online marketplace. One thing that comes up over and over again during Mindy’s sessions is her passion for creating content that speaks to people. In the video below, Mindy shares her advice on how to do that: Here are some key takeaways from the video: […]
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- 7 Popular Content Marketing Myths You Need to Stop Following by @neilpatel
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing. A lot of these notions are myths, and if you keep following them, you will hurt your traffic. What are the 7 myths you should be avoiding? In this post, not only will I break each one down, but I’ll also tell you what you should be doing instead. Here it goes: Myth #1: Everyone Should Have a Blog Having a blog isn’t for everyone. Sure, it can help drive more traffic to your business, but the big problem with creating one […]
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- How to Track The Impact of Your Website Redesign by @seocompanymiami
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an SEO or an online advertiser who owns his or her own business, you may feel that your website needs a “face-lift” from time to time to maintain that fresh look and feel. Instead of just relying on the assumption that your website needs a re-design, why not find out a way that actually proves if your website truly needs one or not? Today, I’d like to share how I go about measuring the impact of a […]
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- Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern
A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]
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- What Do I Need To Do a Podcast? by @albertcostill
Several years ago, most people wrote off podcasts as a fad – and with good reason. While podcast usage stayed stagnant for years, a majority of marketers focused on producing content for social media outlets. Then, an interesting thing happened. Podcasting became the next big thing. Again. Edison Research found podcasting reached an all-time high in 2014. In fact, there are an estimated 39 million podcast listeners in February 2014, right here in the US. But, does that justify you jumping on the bandwagon? Jeff Bullas suggests that “podcasting is worth checking out” because is can help you get noticed in an ever-more […]
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- Google Updates “Right to Be Forgotten” Notification by @5le
In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users to supply documentation verifying their identity. When results are removed from search, Google sends a message to the Webmaster via Webmaster Tools. The original notification Google sent about removing content from its European index was fairly sparse. The message just stated a URL had been removed and […]
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