- SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic
Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job. If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually “gets” SEO. But if that’s not an option, this post is a list of the most important SEO / marketing […]
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- Performance-Based #SEO: Is it Really Risk Free? by @resultfirst
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search algorithms. Moreover, we always have a few bad apples in the bucket! Why Do Agencies Promote Performance-Based SEO in the First Place? The reason is actually quite simple. […]
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- Facebook Releases New Feature for Page Managers by @thebigdebowski
Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to do so quickly in various, spontaneous situations such as liking or commenting on a page itself or in a post in the newsfeed. When adding a new post to a page for which you’re a manager, the default will still be that page; however, there is now a drop-down option in the upper right corner allowing you to select posting […]
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- Facebook Updates News Feed To Show More Timely Content by @mattsouthern
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news feed ranks content. They have been getting feedback from users saying something they’re only interested in a post from a friend or a Page at a specific moment, like while a sports game or TV show is airing. There are other times when posts that are a day or two old, and no longer relevant, surface in a user’s news […]
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- Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern
Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements to Facebook for iOS 8 is the ability to share content from other apps to Facebook. Just tap on the share icon and select Facebook, then you can share content from your browser, camera roll, and content from other apps. Facebook is also enhancing the design of its app specifically for new iPhone screens. They explain how they’re creating assets […]
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- 13 Ways to Beat the Facebook Algorithm by @LarryKim
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I’ll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back! 1. Share Great Content The old adage remains true – (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. […]
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- How to Do Link Building for a Brand New Website by @neilpatel
It’s done. After months of dreaming, planning, sketching, wireframing, designing, and developing, your brand new website is alive. But now what? Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative. So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? Don’t Do Link Building Like This First, there are some ways to not to do link building. Most of these are obvious, but let me just run through the basics. Don’t use a link network […]
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- Twitter Releases Update To Tailored Audiences: New Audience List Upload, Audience Manager, And More by @mattsouthern
Twitter has announced their released an update to their tailored audiences retargeting tool that’s designed to make it even easier to create, manage and activate your tailored audiences on Twitter. The key features of this update include audience list upload capability, better audience management tools, new supported ID types for creating audiences — specifically, mobile advertising IDs and mobile phone numbers — and improved targeting options to help advertisers reach additional users similar to their existing audiences. Audience creation and management With this update you can now directly create new list audiences (and manage existing audiences) on ads.twitter.com, through Twitter’s […]
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- Facebook Launches New Page Highlighting Best Practices For Content Creators by @mattsouthern
Today, Facebook introduced a new subpage called Facebook Media that is designed to highlight great examples and new trends that illustrate how public figures, organizations and media companies are using Facebook to connect with their audiences. On this new page, located at media.fb.com, Facebook says they will share data, best practices and success studies to help other content creators increase their impact on Facebook. The Facebook Media page is divided up into four key sections focused on common goals shared by content creators and media companies. Here is some more information about the sections and what’s contained in each one: […]
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- Surviving #Pubcon Vegas 2014: An eBook from Search Engine Journal by @dantosz
On October 6-9, thousands of marketers will converge on Las Vegas for four days of learning, networking, and socializing. With so many amazing keynotes (five in total!), as well as dozens of sessions covering everything from the state of SEO to how to leverage video, this year’s Pubcon is set to be one fantastic event, thanks to founder Brett Tabke’s talented team. We. Can’t. Wait. However, we also know attending conferences can be stressful. What to wear, how to get there, where do I go now? It can be overwhelming for newbies, and even Pubcon veterans can use a little help with navigating both a […]
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