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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Search Engine Land
  • Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
    Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do...

    Please visit Search Engine Land for the full article.


  • SPONSOR MESSAGE: Bing Ads Brings Gifts: Holidays by the Numbers
    In a joyous season of sales and snow, Bing Ads shows you where the time and money goes… Light up your screen and count the spend during the lucrative holiday retail season. Last year’s holiday retail market was valued at $601.8 Billion. To top it this year, we’ll have to make...

    Please visit Search Engine Land for the full article.


  • Google Introduces Automatic Item Updates For PLAs
    Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”...

    Please visit Search Engine Land for the full article.


  • How To Create A 301 Redirect Map
    Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.The post How To Create A 301 Redirect Map appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • It’s Not (All) About The Links: Communicating For Outreach
    You've researched and identified your link building targets, but what's the best way to speak to them?The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Google Testing Smartphone Friendly Icon In Search Results, Again
    Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my...

    Please visit Search Engine Land for the full article.


  • SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling...

    Please visit Search Engine Land for the full article.


  • An AdWords Script To Make Exact Match, Well…Exact
    Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a...

    Please visit Search Engine Land for the full article.


  • User-Centered SEO: Creating Long-Term Value
    CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that...

    Please visit Search Engine Land for the full article.


  • Calculating The Risk Of Search Engine Spam
    Contributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO.The post Calculating The Risk Of Search Engine Spam appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


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