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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Search Engine Land
  • SearchCap: Santa tracker, Yahoo Answers app & digital assistants
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Santa tracker, Yahoo Answers app & digital assistants appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Yahoo introduces ‘Answers Now’ app, but will users respond?
    The company hopes to address historical quality problems with a matching algorithm.The post Yahoo introduces ‘Answers Now’ app, but will users respond? appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
    In 1955, NORAD's number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.The post NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Digital assistants, conversational search and the future of local
    As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.The post Digital assistants, conversational search and the future of local appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Search in Pics: Google sandbox, indoor rowboat & umbrellas
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie:...

    Please visit Search Engine Land for the full article.


  • SearchCap: Google local tweets, AdWords audience targets & SEO strategies
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google local tweets, AdWords audience targets & SEO strategies appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Google brings campaign-level audience targeting to all AdWords advertisers
    The new feature will be a big time-saver.The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Why good SEO is strategic
    To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.The post Why good SEO is strategic appeared first on...

    Please visit Search Engine Land for the full article.


  • How to use your buyer personas to build your 2017 search marketing budget
    You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.The post How to use your buyer personas to build your 2017 search marketing budget appeared first...

    Please visit Search Engine Land for the full article.


  • Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
    The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle...

    Please visit Search Engine Land for the full article.


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