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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Search Engine Land
  • Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday
    To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s...

    Please visit Search Engine Land for the full article.


  • SearchCap: King Of The United States, Break Up Google Conflict & More
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google,...

    Please visit Search Engine Land for the full article.


  • German Legislator Calling For Google Breakup Has Serious Conflict Of Interest
    The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for...

    Please visit Search Engine Land for the full article.


  • How To Write A Meta Description That Gets Click-Throughs
    I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:...

    Please visit Search Engine Land for the full article.


  • Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)
    Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles...

    Please visit Search Engine Land for the full article.


  • According To Google, Barack Obama Is King Of The United States
    Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It...

    Please visit Search Engine Land for the full article.


  • SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger....

    Please visit Search Engine Land for the full article.


  • 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast
    Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells...

    Please visit Search Engine Land for the full article.


  • Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
    According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision...

    Please visit Search Engine Land for the full article.


  • Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
    Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an...

    Please visit Search Engine Land for the full article.


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