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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.

Search Engine Land
  • Google opens Customer Match to Shopping Campaigns
    Advertisers will be able to retarget customers with product listing ads.The post Google opens Customer Match to Shopping Campaigns appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
    In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first...

    Please visit Search Engine Land for the full article.


  • Google clarifies Keyword Planner doesn’t require an active campaign
    Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.The post Google clarifies Keyword Planner doesn’t require an active campaign appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • The right way to get dynamic with Google AdWords
    Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • What’s the best attribution model For PPC?
    Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?The post What’s the best attribution model For PPC? appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Google facing likelihood of third antitrust complaint in Europe
    AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission.The post Google facing likelihood of third antitrust complaint in Europe appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016
    Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations...

    Please visit Search Engine Land for the full article.


  • Beware of shady link schemes from black-hat SEOs
    Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.The post Beware of shady link schemes from black-hat SEOs appeared first on Search Engine Land.

    Please visit Search Engine Land for the full article.


  • Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
    During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.The post Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more appeared...

    Please visit Search Engine Land for the full article.


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