| Search Engine Watch|
| Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch. |
- Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.
- IAB Tackles Native Advertising Standards as FTC Investigates
The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen.
- Google Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of their other services. The feature will help users who want to store an offline backup of their information.
- Cyber Monday 2013: Largest Online Spend in U.S. History
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other data shows social media played a notable role in sales this year. However, shoppers may not have received the best de
- Surprise! Google Updates PageRank Just in Time for Christmas
PageRank may not be dead after all. Google unexpectedly updated PageRank early this morning, just six weeks after head of webspam Matt Cutts told PubCon Las Vegas attendees not to expect another update this year.
- Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.
- The 'New SEO' is Plain Old Marketing
Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding.
- Google Trends Updates Accommodate Misspellings and Different Meanings
Several updates have been announced for Google Trends, making the data it provides more useful. It will now work to determine user intent where there is more than one meaning for a word and will take misspellings into account, among other updates.
- Google Webmaster Tools Now Finds Smartphone Crawl Errors
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent.
- Matt Cutts: Don’t Stitch Copied Content from Multiple Sites
In a recent Google Webmaster Help video, Matt Cutts addressed the question of "stitching" -- taking bits of content from multiple sources and putting them together to create a new article or web page. Cutts said this practice does not add value.