| Search Engine Watch|
| Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch. |
- Google to Make Mobile URLs More User-Friendly
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.
- See Your Site as Googlebot Mobile Does
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?
- Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEO
Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways your video content can cause engagement problems, along with how to keep that from happening.
- Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity.
- Yelp Adds Restaurant Reservations as New Search Option
Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine.
- Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
- App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices.
- Bing Uses "Bubbles" to Simplify Image Search
Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search bubbles.
- Yandex Brings Links Back as a Ranking Factor
The largest search engine in Russia has decided to abandon its non-link policy, which was introduced a year ago.
- Content Inspiration From Competitors
What’s a simple way to look at which content is driving the most links and social signals for your competitors?