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Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

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  • Apparel PPC: Zappos Dominates the Competition
    When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.


  • 3 New Bing Ads Geotargeting Features Now Available
    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.


  • New App-Based Search Engine Startup Relcy Tries to Reset SEO
    The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?


  • Managing Your Robots.txt File Effectively
    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.


  • 4 Amazing Things You Simply Must Know About Sensational Headlines
    If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.


  • Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
    Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.


  • Blogger Fined for Top-Ranked Restaurant Review
    French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.


  • Marin Adds Google Shopping Campaign Management
    Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.


  • What is Link Building?
    Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.


  • PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
    Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.


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