| Search Engine Watch|
| Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch. |
- Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator
In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon.
- 10 Essential WordPress Plugins to Improve SEO & Usability
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
- How to Be a Badass Link Builder
If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.
- Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy.
- Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
- Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
- OK Google: 'The End of Search as We Know It'
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
- Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
- What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.
- 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.