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Inside AdSense
A look inside Google AdSense.

  • Announcing the Certified Publishing Partner Summer Challenge
    Summer 2016 is a time of passion, excellence, and good-natured competition. For our Certified Publishing Partners, we’re excited to announce the launch of the Google Certified Publishing Partner Summer Challenge on July 1st.

    After launching in October 2015, Google’s Certified Publishing Partner (GCPP) program encompasses close to 40 partners with proven expertise in driving innovation and growth for hundreds of thousands of publishers globally. Enabled by Google’s publisher solutions – Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange – each partner is trained to help publishers of various sizes and verticals optimize monetization strategies. Today, we’re launching this global contest to identify and recognize Certified Publishing Partners who have shown immense dedication and impressive expertise and several critical areas.

    • Customer Satisfaction Award: A partner who demonstrates outstanding overall quality of services for publishers, a key pillar of the Certified Publishing Partner program.
    • Mobile Champion Award: A partner who demonstrates strong strategy and implementation to help publishers capture mobile opportunities with strong user experiences and effective monetization.
    • Business Innovation Award: A partner who shows leadership in the publishing business, by demonstrating how they are innovators on all fronts from product to marketing to sales to support, and that their innovation has tangible impact on revenue and publisher satisfaction.
    The contest will run from July 2016 through September 2016, with awards announced around October 2016.  If you are one of our Certified Publishing Partners, you will receive an invitation to enter the contest. If you are interested in becoming a Certified Publishing Partner, apply here. Or, if you are interested in using the Certified Publishing Partner services, learn more about the program and find a partner here.

    Posted by Sean Meng,
    Global Program Lead, Google Certified Publishing Partner Program

    About Google Certified Publishing Partnerships:
    A Certified Publishing Partner can help when you don’t want to do it alone. Our publishing partners handle everything from setting up to optimizing and maintaining ads, so you’re free to spend more time publishing content on your site. Using Google best practices, our publishing partners are adept at maximizing performance and earnings with AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers. For more information, visit google.com/ads/publisher/partners/






  • Customize your ads for a better user experience across screens
    Users access your content from many different screens like phones, phablets, tablets, desktops, game consoles, TVs, and even wearables. The size and type of screens that people use are continually changing, so it’s important that your site, content, and ads adapt to any screen size.

    Savvy publishers have responded by building a single “responsive” site instead of creating different sites for different screens. These sites use responsive design principles and a single set of HTML/CSS to control user experiences on multiple screens, streamlining publisher operations.

    Adapting content to different screens though, isn’t enough. To ensure that users have seamless experiences with ads as well, many publishers are using AdSense ad units that are fully responsive.
    These units automatically adapt to the size of the screen on which your site is being viewed. And if you find that our responsive ad code doesn't do everything you need, you may modify your ad code to better meet the requirements of your site. Among other things, you can:

    • Customize the size of ads based on the width of the screen
    • Specify the exact dimensions or proportions of the ad
    • Hide units for a particular screen width

    If you’re specifying the ad unit sizes for particular screen widths, we recommend the following:
    • For screen widths up to 500px, use a 320x100 ad unit
    • For screen widths between 500px and 799px, use a 468x60 ad unit
    • For screen widths of 800px and wider, use a 728x90 ad unit
    For more information, see our Help Center article that explains how to customize your ad code to respond to different scenarios. It also includes guidelines for those who are new to CSS media queries.

    At AdSense, we’re committed to helping you make every interaction a user has with your brand, including the ads, a delightful one. Check out the Help Center for more details on these new ad units. Also, be sure to follow us on Google+ and Twitter we’d love to hear how you customize your code. Until next time.


    Posted by Lea Wehbe, from the AdSense team




  • Four ways to boost your ad viewability on mobile
    What’s ad viewability and how is it measured? In this post we'll look at those questions and offer four ways to make your ads more viewable and profitable on mobile screens.


    What’s viewability?

    Most of us know that ads used to be measured by impressions: if a page loaded, and the ad was anywhere on that page, that counted. There was an obvious problem with this: if the ad was below the fold of the page, and the user didn't scroll down to see it, there wasn’t a chance for that ad to be seen. And ads that can’t be seen, don’t deliver results and can’t drive the impact that Advertisers are looking for.

    Advertisers today want more transparency and effectiveness, and that's where ad viewability comes in. Now, by Media Rating Council and IAB standards, a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.

    That means an ad unit on the first screen ("above the fold") will be counted as viewable if a user opens the screen for one second, but an ad below the first screen will not be counted unless the viewer scrolls down. Check out this interactive demo to see how viewability works first hand.

    Why does viewability matter?

    Advertisers naturally tend to bid more for viewable impressions because they have a higher chance of being seen and as a result more likely to engage an advertiser's target audience. 

    Smart advertisers are paying closer attention to the ads that they are paying for and are looking to ensure that the ads they buy have a chance to be seen by users. One way to track viewability is to check the Active View index in AdSense; it shows the percentage of ads that are viewable out of the total number of ads counted on the page. If one out of two ads are viewable, the rating is 50%.  

    Viewability helps both advertisers and publishers. It lets advertisers identify their high- and low-value inventory and adjust budgets and targets to maximize reach and ROI. As they learn which inventory has the highest viewability, advertisers can better set their advertising strategies.

    For publishers like you, focusing on viewability will increase the long-term value of your inventory. If an ad unit is rarely viewed, you may learn that viewers don't scroll to that area, quickly scroll past it, or that the ad size or format may need adjustment. You can discover the most (and least) valuable spots on your pages and optimize your ad units accordingly, rather than just scattering as many ads as possible.

    How do I create more viewable impressions on mobile?

    While numbers vary, a viewability index of around 50% is fairly typical. In general, the higher the index, the more people are seeing your ads ― although few sites reach 100%. On smaller mobile screens, publishers should consider which ad sizes earn them the most in different placements on their pages.

    Here are four ways publishers can optimize their mobile viewability:

    1. Replace 320x50 ad units with 320x100. Revenue per thousand impressions (RPM) tend to increase when you move to the large mobile banner ad. By using the 320x100 ad unit, you allow the 320x50 ad to compete as well, doubling the fill-rate competition. The best practice is to put the ad just above the fold.
    2. Use 300x250 ads for a potential increase in fill rates and RPMs. 300x250 is built to fit most mobile screens. It also tends to have a high fill rate (and higher RPMs) since many advertisers prefer this size. Research has shown that a 300x250 ad unit placed just below the fold could generate an approximate 50% viewability rate, helping you to maximize the impact of your ad space.
    3. Cut accidental clicks by moving ads at least 150 pixels away from content. As you improve viewability, you can also improve the user experience and decrease spam rates by leaving room between ads and the context. 150 pixels of space is a good starting point; test and adjust to see what works best with your content.
    4. Use page-level ads designed for mobile devices. To keep pace with the trend to mobile, Google AdSense has launched two kinds of page-level ads: anchor ads and vignettes. Both are designed to increase mobile viewability. Anchor ads, as their name implies, stick to the bottom of the page as the user scrolls. They are smooth and easily dismissed, and they are typically reserved for high RPM ads. 

    Vignettes are full-screen ads that appear as users move between pages on a website. These pre-loaded ads display immediately as the user leaves a page, so there's no waiting, and users can dismiss them at any time. Vignettes are reserved for the highest-paying ad impressions.

    Summary

    Viewability is a publisher's friend. It can help you understand the real performance of every ad to improve your strategy for ad formats and placement. It can also help you increase your revenues in a smarter way. 

    Viewability is still relatively new in digital advertising. More and more advertisers are taking the index into account as they allocate future budgets. If you're a publisher, it's a good idea to get ahead of the curve on viewability data and start making adjustments now. Take a look at this infographic for more best practices on how to improve the viewability of your site.



    Posted by Silu Luo, from the AdSense Team



  • Launching AdSense Labs - the home for betas
    Today we're launching AdSense Labs, a new subtab under the Optimization tab, where you’ll find new experimental features you are eligible to test.

    AdSense Labs is the place to find, test, and provide us feedback on new features we're working on. To learn more about this new tab, please visit the Help Center.

    The first two Labs we’ll be launching are Show fewer ads and Inline ads. Not all Labs are suitable for every site, so don’t worry if you don’t see a particular Lab you were expecting.

    Show fewer ads 
    Show fewer ads cuts down the number of ads that are shown to your users in exchange for a negligible drop in your revenue. It aims to remove at least 10% of the ads served on your site (1% or less of your revenue), by preventing low value ads from being shown to your users. To learn more about the details, visit the Help Center.

    Inline ads 
    Inline ads are 320x100 ad units which are automatically inserted within your mobile site as a user scrolls down the page. With this new ad format you’ll no longer need to write the logic to dynamically insert ad units on your page, we'll handle all that for you. For more information on Inline ads, check out the Help Center.



    We'll be adding new Labs over time for you to try out, so be sure to check out Labs tab. 

    We're keen to hear your ideas for more features you’d you like to test. Please leave your thoughts in the comments section.

    Posted by Emma Burrows
    Software Engineer


  • Boost your mobile performance with the right ad sizes
    We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.

    When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.

    It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.

    Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Here’s why we recommend these formats:


    • Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
    • These formats are bigger and more engaging than smaller mobile units, so they'll grab user's’ attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.

    For additional changes for incremental revenue gains, you may want to consider trying link units. Link units are designed to be responsive, so they work with both mobile and desktop. You can add up to three link units in addition to the default limit of 3 ad units per page.

    However critical mobile is to your business today, it will be more critical tomorrow. Energize your mobile strategy today by using high-impact mobile ads, they’re a great way for businesses to generate more revenue and engage your users. 


    Be sure to follow us on Google+ and Twitter we’d love to hear what’s working for your mobile business. Until next time.


    Posted by:

    Denis Rodrigues,
    AdSense Account Strategist








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