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  • Grow your traffic and revenue with the Long-term Revenue Framework
    We hear from publishers around the world that they are looking to grow their site traffic and increase revenue. To help you accomplish these goals, we'd like to share the Long-term Revenue Framework—a tool often used by our AdSense optimization experts.

    The Long-term Revenue Framework below is a simple, but powerful framework to help you understand the four levers that can help you to grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined below.
    At the highest level, to help grow your site's revenue, try focusing on attracting more unique users and/or increasing the value of the users already visiting your site. To earn more from your existing users, you can maximize the value of each page view, get visitors to look at more pages and visit your site more often. Let’s look at each of these levers in more detail.

    1. Number of users

    Growing the number of unique users starts with understanding your site’s traffic. Check your Google Analytics reports to see where your visitors are coming from and what content on your site drives the most traffic. You can use these insights to create compelling content that users can find and share.

    2. Revenue per page view (RPM)

    To help maximize the value of each page view, try focusing on two areas.  First, make sure your ads get seen by placing them near the content users are paying attention to. Next, increase competition for the ads on your website by following these best practices:

    3. Page views per visit (Depth of visit)

    To encourage visitors to look at more pages and spend more time on your site, clearly demonstrate the value of your content. Create a great first impression by making sure the information your visitors are looking for is the first thing they see.

    You can further increase your site’s page views per visit by showing your visitors that you have more great content they’d be interested in. You can achieve this by showcasing related or popular content near the end of the main content of the page.

    4. Visits per user (Loyalty)

    Creating a loyal user base is all about conveying to users that your site is regularly updated with new and interesting content. You can build loyalty by asking your visitors to subscribe to your email newsletter or social media channels.

    We hope this framework is useful when thinking about how to grow your website’s traffic and revenue. Let us know what you plan to do using the Long-term Revenue Framework in the comments section below.

    Posted by Adam Coelho - User Experience Strategist
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  • Google Search results just became more mobile-friendly
    (Originally posted on the Webmaster Central Blog)

    As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:

    1. More mobile-friendly websites in search results

    Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.

    To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:

    If you already have a multi-screen website, check out our Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the Mobile Search Engine Optimization guide to help your site show up in search results.

    2. More relevant app content in search results

    Recently, Google Search began to use information from indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about App Indexing, and allow Google Search to show this information in search results.

    Posted by Inside AdSense Team

    (Original post by Takaki Makino, Chaesang Jung, and Doantam Phan)

  • Introducing the new AdSense Revenue profile
    Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

    The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.

    To make sure you're getting the most out of the ads on your site, follow these best practices:

    The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

    Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.

    Posted by Nick Radicevic - AdSense Product Manager
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  • Google Consumer Surveys: An additional way to monetize your site
    Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05. Check out how Times Publishing Company generated incremental revenue with Google Consumer Surveys.
    Example of Google Consumer Surveys on a news page
    Highlights of Google Consumer Surveys include:
    • Earn $0.05 or local equivalent for each answered question
    • Easy to implement
    • You decide where and how surveys are shown
    • Survey prompt appears inline as visitor views content 

    Join the 700+ sites that are currently using Google Consumer Surveys as a new way to successfully monetize their content.  Use your existing AdSense account and start earning additional revenue for your site. Currently available in the US, UK, and Canada with plans to roll out to more countries soon.
    To learn more, check out Google Consumer Surveys website

    Posted by Amy Adams Harding - Head of Publisher Development

  • Love is all around: 8 tips romantic movies can teach us about content strategy (Part 4 of 4)
    Welcome to the last part of our Valentine’s Day blog series. Today, we’ll explore what eight of the most loved romantic movies of the last few years can teach us about content strategy.

    Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy.

    Here’s the top tips we found:

    1. P.S. I Love You - Have a single common goal

    Gerry and his series of letters were designed to encourage Holly to move forward to a new life. Similarly, when you’re creating a series of content pieces, ensure that they have a single common goal or call to action such as email sign-up. All pieces of content should link together and guide your visitors toward a desired goal or call to action.

    2. 10 Things I Hate About You - Use list-based articles

    This one comes directly from the title of the movie. List-based articles (listicles) provide a great way to deliver your message in a structured and engaging way. Keep them short and easy to read to grab the attention of your visitors.

    3. When Harry Met Sally… - Make your content memorable 

    When you ask someone what they remember about this movie, it’s highly likely that they will respond with one of several key scenes. Why? Because the film masterfully creates scenes that are both embarrassing and hilarious, making them very easy to recall. When you’re creating your content, ask yourself “Does this content have at least one memorable moment? Is there something that will stick with the my visitor?"

    4. Love Actually - Link content pieces to each other

    Love Actually tells nine intertwined stories with a common emotion, “love”. Consider all of the content on your site pages in a similar way. Each piece of your content may target one particular theme or audience but in the end, they should serve the same purpose.

    5. You’ve Got Mail - Use email marketing

    When you’re selecting your distribution channels for your content, make sure to use email. It can be an effective, easy, and inexpensive way to keep your visitors up to date. It also offers a great way to reach your mobile audience.

    6. The Princess Bride - Know your audience

    For a particular audience, the Princess Bride is the most romantic movie of all time. For others, it doesn’t even rate. This is because the film resonates with a certain audience. In the same way, if you know your audience, you can craft successful content. Get to know your audience more by using experimentation, market research, and other tools.

    7. Pretty Woman - Bring unique value to your content

    Pretty Woman is a modern retelling of the classic Cinderella story. Similarly, the subject of your content doesn’t have to be a completely original thought or subject matter. Your visitors want to see your personal opinion or a unique value in your content. Start by asking yourself “What is the unique value I’m adding to the subject matter?” or “What am I providing that no one else is providing?”

    8. Forrest Gump - Provide a good user experience

    To refer to Tom Hanks’ iconic line in Forrest Gump in a modern content strategy way: “Life is like a box of chocolates. You never know what screen you’re gonna get.” Thanks to the rapid growth of mobile traffic, your content is now viewed on multiple devices. If your site is still not multi-screen optimized, check out our Multi-Screen Starter Guide, and if you already have a multi-screen website, ensure you’re giving your audience the best visitor experience by using the Multi-Screen Implementation Guide.

    To wrap up, try thinking about these eight tips and how they can be applied to your content strategy. Are you giving your content the love it deserves? Much like Rick and Ilsa in Casablanca will “always have Paris” together, remember that you and your visitors will always have your content, if you get your strategy right. 

    Posted by Chris Jones, Audience Development Specialist
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