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Inside AdSense
A look inside Google AdSense.

  • Increasing transparency of AdSense payments
    When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.

    We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May’s payment history, you’ll be able to see the invalid activity deductions that cause these differences.  For example, if your estimated earnings were $1,100 and your finalized earnings were $1,000, you now have a better view into how your estimated earnings break down into invalid activity and finalized earnings.

    If there is a large difference between your estimated earnings and your finalized earnings, make sure to review these tips. To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.

    We hope this will help you understand the differences between your estimated and finalized earnings and how invalid activity affects your payments. Let us know what you think in the comments section below.


    Posted by Justin Chu
    AdSense Product Manager



  • Mobile site or app? Learn how digiSchool made its decision
    When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?

    After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains.

    They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.

    Discover how digiSchool decided to go mobile and how they became a market leader for digital education in France. To learn how you too can provide a great site experience for all of your users, don’t forget to check out our Multi-Screen Starter Guide.



    Posted by Anne Goldmann
    AdSense Account Manager


  • Share your feedback on AdSense, AdMob, and other Google publisher solutions
    It’s time to share your feedback! To improve our product and services, we send out a survey to a random group of our publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

    Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include the redesign of the performance reports with a brand new dashboard, Matched content to help you increase engagement with your site visitors, and welcoming Malay and Hindi languages to the AdSense family.
    You may receive a survey by email over the coming weeks. To make sure that you can receive the survey email, please take the following steps as soon as possible:


    Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!




    Posted by Adriana Satmarean
    AdSense Publisher Happiness Team


  • More reasons for you to go multi-screen
    "Mobile to overtake fixed Internet access by 2014"* was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.

    1. Mobile Google Search algorithm has been changed 

    Recently, we announced that Google Search uses a website’s multi-screen friendliness as a ranking signal. This means that websites that are mobile friendly are now easier to find than those that aren’t, for users searching on their mobile devices.  If your website is not mobile friendly, this change will affect its discoverability, which may impact your traffic and AdSense long-term revenue.

    2. More publishers are seeing success from going multi-screen

    Shifting your website strategy to multi-screen takes time. The good news is that more publishers are starting to see a positive impact including: increased traffic, longer user engagement, and higher AdSense performance. Check out these stories from publishers who have successfully shifted to multi-screen: digiSchool, Famous Birthdays, ThriftyFun.com, and more.

    3. More resources are available to ease your policy concerns 

    Policy concerns, such as ensuring proper ad placement on a small screen, might be one of the reasons stopping you from going multi-screen, so we’ve created some new resources for you. Check out our Policy FAQs for mobile optimized (multi-screen) websites to help you understand what you should consider when placing ads on your mobile site.

    4. Additional resources are available to help you go multi-screen

    Do you lack the time or the expertise needed to build your multi-screen friendly website? We’ve identified some vendors** who can help you transition to a multi-screen friendly site easily. You can search these vendors by location, type of website, and services provided.

    New vendors added in the past 6 months:
    Keep your mobile strategy going with our Multi-Screen Guidelines. This guide will give you everything you need to know about multi-screen strategy from the basics to beyond. If you’re starting out, the Starter Guide will walk you through how to build a multi-screen friendly website. If you’ve already got a multi-screen friendly website, the Implementation Guide can give you more tips around monetization, user experience and SEO.

    *Mary Meeker, 2012 KPCB Internet Trends Year-End Update
    **Note that recommended vendors are independent companies and not affiliated with Google in any way. Google assumes no liability for any vendor's actions.

    Posted by Maiko Fujita - Multi-Screen Strategist
    Was this blog post useful? Share your feedback with us.


  • Explore AdSense help resources and support options
    As a business owner, content creator, or webmaster, you can have many questions, e.g., when you will be paid, how you can earn more or how you can build a multi-screen website. We've improved our resources and support options to help you find the answers to your questions.

    Most of the answers to your questions are available in the AdSense Help Center and in the Troubleshooting section. In addition, you can find answers and exchange ideas with other publishers in the AdSense Help Forum.

    To provide a more simplified and personalized support experience, we’ve launched a new Contact us flow in the AdSense Help Center. Publishers consistently earning more than $25 per week (or local equivalent) are eligible to sign up for email consultations with AdSense support (available in 36 languages). If you can't see the “Contact Us” button, you can still reach us via the issue-based troubleshooters in the AdSense Help Center.

    For all questions about your AdSense account, don’t forget to explore the AdSense help resources below:

    To hear more about new features and opportunities, subscribe to the Inside AdSense blog, follow our Google+ and Twitter channels, and opt in to receiving emails from us.

    Posted by Saurav Roy - AdSense Support Team
    Was this blog post useful? Share your feedback with us.


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