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Newsfeeds from around the industry
Inside AdSense
A look inside Google AdSense.

  • Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)
    Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message.

    In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages.

    What is a warning message?
    We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning.

    Where can I see my warning message?
    Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account.

    What do I do if I get a warning?
    If you receive a warning message, follow these steps to fix the violation as quickly as possible:
    1. Read the instructions in the warning message very carefully to understand how the flagged policy violation corresponds to the particular page of your site.

      • Optimally, we would recommend simply removing Google AdSense code from the violating pages. You do not need to remove Google AdSense code from your whole website, just the violating pages.

      • If you are unable to or unsure of how to remove the ads from these pages, or would like to continue monetizing the page with Google ads, please modify or remove the violating content to meet our AdSense policies.

    2. Multiple pages of your site might be violating the policies. Check all your pages of all of your sites to make sure they’re compliant. 
    3. When adding new content to your site on pages with Google ads, ensure that these pages comply with Google policies. Our warning emails include a URL from your website of a violating page, but it is possible that other pages on your site have violations as well. Review all your sites and pages to make sure they are policy compliant.
    What is the timeline to fix the violation?
    After receiving a warning, you should immediately take time to review your pages where Google AdSense code is implemented and ensure that it complies with our policies. If you fix the violation or remove the ad code from violating pages, you don’t need to contact us.

    How do we determine how to send warning messages?
    It is a common misconception that AdSense disables websites and sends warning messages randomly. We rely upon a detailed set of guidelines when looking at policy violations, which you can find in the AdSense Help Center.

    Do we ever disable ad serving to a site without first sending a warning? 
    There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually take this action for extreme violations like adult content and copyright infringement, as well as cases of violent content. We may also disable ads to a site when we find a violation that we’ve already contacted a publisher about in the past.

    How can I appeal a disabling and get ad serving reinstated?
    If ad serving on your site is disabled due to a policy violation, there are steps you must take in order to have ads reinstated. First, the page(s) of your site that is in violation of Google policies must be reviewed. As mentioned in my previous blog post, our obligations to advertisers drive many of our policies and enforcement of our policies. Therefore, we simply ask that you remove our ad code from the violating page(s), ensuring our advertisements do not appear alongside content that violates Google policies. Once the ad code has been removed, you can then file an appeal after reviewing our policy appeals Help Center article. Sometimes users delete all their Google AdSense code; keep the safe ad code from non-violating pages in the code before sending the appeal.

    To make sure that the appeal is a strong one, please tell us exactly what action you've taken on your site to resolve the violations and also tell us how you'll prevent similar occurrences in the future. I recommend that you include some other example URLs that you've taken action on proactively.  We want to work with our publishers to help them grow their businesses while remaining policy-compliant.

    You can find more information about policy appeals here.

    Is there a point at which an account can get shut down completely? 
    The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find egregious policy violations, if a large portion of a publisher’s network consists of violating sites, or for repeat policy offenders.

    I hope this helps you to deal with policy violations. For more information about policy warnings, check out this Help Center article. We’d love to hear your thoughts to improve our processes. Let us know what you think in the comment section below this post.

    Subscribe to AdSense blog posts



    Posted by John Brown
    Head of Publisher Policy Communications


  • [Infographic] Hindi content is key to growing an audience in India
    Late last year we announced Hindi as the first Indic language supported by AdSense. It means you can earn money by displaying Google AdSense ads on Hindi webpages.

    But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more:
    Keen to start creating? Here are our top five tips for publishing Hindi content online:

    1. Create Hindi content that is unique and provides value to your users.
    Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

    2. Get a professional translation, or have a native speaker review content.
    If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Quality Guidelines to learn more.

    3. Be multi-screen and fast-loading.
    Delight users with a mobile-friendly site that works well even on low-bandwidth connections. Explore these multi-screen guidelines to get your site ready.

    4. Use Devanagari script. 
    Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

    5. Monetize with Google AdSense.
    You can use your existing Google AdSense account and create a new ad unit to get started. If you’re new to AdSense, sign up now

    We look forward to seeing the content you create in Hindi.





    Posted by Amelia Walkley
    Marketing Communications Specialist


  • Increasing advertiser competition on your site with the new richer text ads
    To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more.

    This new ad format, inspired by material design, adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site.


    If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account.

    We’d love to hear your thoughts on our new richer text ad format! Share your feedback in the comments section below this post.



    Posted by Daniel Kaemmerer
    AdSense Product Manager


  • Introducing a new user consent policy
    Today we’re launching a new user consent policy. This policy requires publishers with site visitors from the European Union to ask their permission for using their data.

    Why are we doing this?

    European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.

    What do you need to do?

    If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start.

    To learn how to implement a user consent mechanism, check out our help center FAQs and visit Cookie Choices, a website dedicated to complying with this new policy.

    Posted by Jason Woloz, Security & Privacy Program Manager, Display and Video Ads


  • Demystifying AdSense policies with John Brown: Understand your traffic (Part 3)
    Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity.

    Last week, I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing.

    What can you do as a publisher?

    Here are some best practices to prevent invalid activity on your site:

    • Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site.
    • Be very careful when purchasing any traffic, and review the traffic provider checklist to help guide your discussions with any traffic provider you’re considering.
    • Double and triple-check your implementation. Make sure your implementation has no programming errors, conforms to AdSense policies, and interacts properly across different browsers and platforms. Having a well-implemented page can protect against unintended consequences, like accidental clicks. 
    • Don’t click on your own ads. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

    You can find more information about ad traffic quality and best practices on our Ad Traffic Quality Resource Center. I hope these resources help clarify why we care about the quality of the ecosystem and what you can do to comply with our traffic policies. Please share your feedback and do let us know if you have additional questions in the comment section below this post.

    Subscribe to AdSense blog posts


    Posted by John Brown
    Head of Publisher Policy Communications


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