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  • The AdSense Guide to Audience Engagement is Now Available in More Languages!
    Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish.

    Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including:
    1. Tips to help your audience become familiar with your brand 
    2. Best practices to design delightful user journeys 
    3. Ideas on how to develop content that resonates with your audience 
    4. Ways to make your content easy to consume 
    5. Reasons why you should share the love with other sites by referring to good sources.
    Ready? Download your free copy of the #AdSenseGuide now in any of the following languages:

    Enjoy the guide and we’d love to hear your feedback on Google+ and Twitter using #AdSenseGuide.

    Posted by: Jay Castro from the AdSense team

  • Share your feedback on AdSense and other Google publisher solutions

    It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every six months.

    Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, an improved AdSense interface for easier user navigation, and more transparency on our policies.

    You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

    To make sure that you're eligible to receive the next survey email, please:

    Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

    Posted by Susie Reinecke - AdSense Publisher Happiness Team

  • Learn the top triggers of policy violation warnings
    Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what's and why's of our policy processes so you can always stay one step ahead.

    As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.

    Google ads cannot be placed on pages that infringe on copyrighted materials. Don’t try to monetize content that isn’t yours or you don’t have permission to use. 
    Because users come to your site for the content, it should then be easy for users of your site to distinguish ads from content at all times. Ads that blend in or that are situated too close to content and navigational icons can cause invalid clicks. AdSense will deduct clicks that are determined to be invalid and, where possible, reimburse advertisers.

    Text descriptions that include excessive use of profanity or erotic stories, jokes, or discussions are violations of AdSense policies.
    Placing ads under misleading headings like “Resources” is a policy violation. Users should not be mislead or asked to click on ads. Acceptable headers are “Advertisements or “Sponsored Links”.
    Content that’s sexually explicit – or suggestive without being explicit, such as lingerie – isn’t allowed. If you wouldn't show it in polite company, we don’t want AdSense advertisements appearing there.
    Drawing unnatural attention to ads by using visuals, call-outs or placements that call too much attention to ads aren’t permitted either.

    Content that features bloodshed, fight scenes, and gruesome or freak accidents is not permitted by the AdSense policy.
    Webmaster Guidelines require publishers to make sure their content is original, adds value, and is intended primarily for users, not for search engines. Failure to adhere to these adds up to a violation of AdSense policy.

    There you have it: eight common triggers for a potential policy violation warning. We recommend that you refer back to this blog post and use Google Search to identify if you have any violations in your content as you review your site and upcoming content. 

    Coming up next – what to do if you receive a policy violation warning.

    Posted by: Anastasia Almiasheva from the AdSense team

  • Have you experienced an unauthorized access issue with your AdSense Account?
    Unfortunately, even for AdSense publishers, there’s always the risk of an unauthorized source compromising your secure login credentials. In these instances, you might be locked out of your AdSense account. Here’s what you can do to recover your account and avoid the same issue in the future:

    For starters, these triggers can help you identify if your account has been compromised.  
    • You’ve noticed suspicious account activity (for example: there are new users that you haven’t granted access to; the payment details have changed without your permission; your security settings have been updated; and your email notification settings have changed).
    • You cannot login to your AdSense account.
     If you’ve found that your account has been compromised, follow these steps to resolve the issue:
    1. Run a malware scan on your devices
    2. Visit our Login Troubleshooter. If you’re locked out of your account, the troubleshooter will help you recover your Google Account. Once you’ve recovered your Google Account: 
    3. Then, the troubleshooter will take you to the Account login issues form, which will direct you to an AdSense account issues specialists.  
      • The specialist will start an investigation and communicate next steps (including the investigation report and reimbursement options). 
      • For a speedy resolution, be sure to include the following with the form as accurately as possible: 
        • Proof of your identity and address using acceptable documents.
        • Proof of a recent AdSense payment, such as a copy of a check, Western Union receipt or bank statement clearly showing a recent AdSense EFT deposit.
        • The URL of a test page of your website. This is to prove that you own and manage the domain listed in your account.
    It’s important to note that the Account login issues form cannot be used to report disputes between authorized users. The administrator of the account is responsible for all user permissions. In general, it’s a best practice to remove former employees and inactive users from your account to help prevent unauthorized changes.  

    Unfortunately, in some cases with ongoing security concerns, account reinstatement may not be possible. The AdSense specialist team will let you know if this is the case. 

    We understand that compromised login credentials may be a huge problem for you and your business. Bookmark these valuable help resources to help retrieve a hijacked account:

    If you have questions about this topic, join us on Twitter or Google+ for one of our #AskAdSense office hour sessions. 

    Posted by: Hievda Ugur, from the AdSense Team

  • Increase the speed of your mobile site with this toolkit
    Cross-Posted from the DoubleClick for Publishers blog

    Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.

    Critically, the study also revealed strong correlations between page speed and the following key performance indicators:
    1. Revenue
    2. Bounce rate
    3. Session duration
    4. Viewability

    It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:
    1. Measure your site’s performance.
    2. Assess the different components impacting speed.
    3. Prioritize the order your site loads.
    4. Test, remeasure and repeat to improve your site speed.
    The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. 

    The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. 


    Posted by: Jay Castro
    AdSense team

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