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Inside AdSense
A look inside Google AdSense.

  • Introducing Matched content: a new way to help your visitors discover content on your site
    Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

    With Matched content, your visitors can:

    • Discover relevant articles on your site
    • Spend more time on your pages
    • Engage more with your content

    This new feature can help you increase your site's page views and ad impressions, and could increase your ad revenue by making it easy for your visitors to find your content. To provide a great experience for you and your site visitors, Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your sites are eligible to run Matched content.
    Adding Matched content units to your site now could help you to grow the number of page views on your site and increase user engagement. You can get the most out of this new tool by checking the best practices in the AdSense Help Center.

    We'd love to hear your thoughts about this new feature in the comments section below this post.

    Posted by Tobias Maurer, Matched Content Product Manager
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  • Nursed to success: online education for nurses provides extra study materials for student nurses, an idea that came to Michelle Bartolome in 2007 when she got frustrated with textbooks and in-person lessons. She and her husband, Deric, thought the Internet must have a better solution, and it did. The Bartolomes created, implemented AdSense, and today the site receives visitors from across the globe. With the ad revenue from Nursingcrib, Deric and Michelle have been able to build their dream home, support their family, and work full time on their website. We asked them to share their tips for other entrepreneurs.

    How they got started:

    Michelle: The concept of came from me. I happened to take up Nursing as a second course from 2004 to 2006. At that time, Nursing was an in-demand course. Almost 90% of college students were taking it up. First, I just wanted to have a blog where I could share my notes with other aspiring nurses like me. I uploaded several care plans, modules, and diagrams, and instantly it became a hit. It became even more popular when I published the names of nursing board passers, which happens twice a year.

    What were their main challenges:

    Michelle: It was back in November 2007 when we first hit the $100 minimum AdSense payout. Deric and I were so happy because the dream of having another source of income opened up. By 2008, we were earning enough so that Deric could quit his call center job and go full time with our websites. People thought we were unemployed because we were always at home in front of the computer. They said we could not do it because we were young. They said it was impossible because we were not working abroad. Well, all I can say is that they were all wrong.

    How to push through obstacles:

    Deric: The biggest challenge was getting the site recognized. At first, I thought it would be easy. But with the Internet being so big, you have to compete with established websites. Learning how to market our new site was the key to overcome every obstacle that came our way. Online business requires fewer people, but it’s still not easy. The main lesson we've learned is that success doesn't happen overnight, it takes time and effort to build your dreams.

    Posted by Michelle and Deric Bartolome, co-founders of

    Sign up for Google AdSense now and make the web work for you. If you have an AdSense success story, please share it with us.

    Was this blog post useful? Share your feedback with us.

  • Is your website ready for mobile-friendly Google search results?
    Recently, we announced that Google Search will be using mobile-friendliness as a search ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Make sure your website is ready for this search change. Here are some frequently asked questions that can help you.

    How can I check if my site is mobile-friendly? 

    You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report.

    How can I make my site mobile-friendly?

    Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide.  

    My website is already mobile-friendly. Do I need to take any action?

    If you already have a mobile-friendly site:
    Go mobile today to provide your visitors a good user experience and to make most of your mobile traffic.

    Posted by Inside AdSense Team
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  • Demystifying AdSense policies with John Brown, Head of Publisher Policy Communications (Part 1)
    Editor’s note: Today’s guest author is John Brown, the Head of Publisher Policy Communications. He’ll be sharing valuable insights about Google AdSense program policies with us.

    We know that many of you have a steady income from AdSense to support your business. We also know that you are working hard to keep your account in good standing and we want to help you stay compliant with our policies while you publish your content the way you want.

    We’ve defined AdSense program policies to ensure we all preserve a healthy digital ecosystem for the benefit of all users, advertisers, and publishers. We've gotten a lot of feedback from you that there's more we could be doing to make our policies clearer. To demystify any uncertainties or questions that you may have, I’d like to share more details on AdSense policies over the next few months.

    To start with, I’d like to introduce myself. My name is John Brown, I’m the Head of Publisher Policy Communications at Google. I’ve spent more than 14 years in digital advertising in various leadership roles in business development, marketing, and product development. I understand the challenges faced by you every day and I’m passionate about building and growing relationships, protecting advertisers, and helping you develop sustainable solutions. We all strive to win your trust and prove the value of working with AdSense.

    For today, let’s start by reviewing AdSense program policies at a high level:
    • Your content is important. We will never suggest censoring your content to meet our policies. However, we have obligations to our advertisers. If you want to post or maintain content that is not compliant with the AdSense policies, simply remove the AdSense ad code from that page. We’re here to help you maintain and grow your online business.
    • Check these steps before filing a policy appeal. It’s always possible to appeal a policy violation once you remove Google ads from pages that violate our policies or once you address the policy violation. Remember that all policy appeals are reviewed by our team and we try to get back to every appeal within 72 hours.
    Stay tuned to the Inside AdSense blog for more of these updates.

    See you online!

    Posted by John Brown, Head of Publisher Policy Communications
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  • New AdSense performance reports deliver quick and easy insights
    Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we’ve introduced a new design for AdSense reporting with a new dashboard.
    Fig 1. New Performance reports tab
    With the redesigned Performance tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance. Some of the highlights of the new performance reports include:
    • Easier analysis: Get deeper insights by adding, changing or removing dimensions with the simple, redesigned dimension selector.
    • Simple metrics: Better understand your earnings with the redesigned metric families. We've designed metric families to group related reporting metrics and separate the different ways you make money from ads. For instance, the Clicks metric family includes metrics that relate to the CPC bid type.
    • Flexible reporting: Configure your filters the way you want. You can now apply multiple filters to your reports with the redesigned multiple filtering. For instance, you can now filter your Ad sizes report by both the country and platform dimension.
    Fig 2. New reporting dashboard
    To give you a centralized view of your account’s performance, we’ve also built a new reporting dashboard. With the new reporting dashboard, you can:
    • Access your top performance metrics: Switch easily between three key performance metrics: Estimated earnings, pageviews, and page RPM.
    • Understand what’s driving your key metrics: Analyze your top performance metrics by five different dimensions: Time, top platforms, top countries, top channels, and top sites.
    • Perform detailed analysis: View more detail for any report in the dashboard by clicking on “View report.” 
    To see your new AdSense reporting design and reporting dashboard, opt in below. Alternatively, you can opt in from within the Performance reports tab in your AdSense account. 
    Start using new AdSense reporting today and let us know your thoughts in the comments below.

    Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team
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