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Inside AdSense
A look inside Google AdSense.

  • Matched content: designed to engage your users and increase visitor duration
    Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase.

    If that’s not enough to convince you, take a look at the results from our experiment:


    • Number of pages viewed increased by 9% on average
    • Time spent on site increased by 10% on average


    Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your site(s) is eligible to run Matched content.

    Make the most out of your Matched content units with these best practices:
    • Let Google help you find the right size by using responsive Matched content units. 
    • Place your Matched content unit directly below the article and either above or below your ad unit
    • Consider using Matched content on long scrolling pages

    We'd love to hear your thoughts about this new feature in the comments section below this post and be sure to follow us on G+ and Twitter


    Posted by: Vasyl Pihur, AdSense Data Scientist

    * These suggestions are designed to help you optimize your pages and are not meant to guarantee any specific results. And, just as a reminder, you are responsible for the content and layout of your site. 



  • Meet AdSense’s next generation ads: Page-level ads
    Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content.

    With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format -  potentially increasing your earnings without interfering with your users’ mobile experience.

    The benefits of Page-level ads include:


    • Optimized ads that show when they’re likely to perform well and provide a good user experience.

    • One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown. 

    • Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site.

    • Additional ads on your site that don’t count towards your AdSense per page ad limit.


    Watch the video below for a quick view of Page-level ads:


    Currently, the Page-level ads family includes the anchor/overlay and vignette ad formats. More ad formats will be available soon.

    Learn more about the Page-level ads in the AdSense Help Center. Get started with Page-level ads today and let us know what you think in the comments below.


    Posted by Matthew Conroy, AdSense Product Manager



  • Tips for writing a successful invalid traffic appeal
    In a previous publisher blog post, we discussed tips for writing a successful policy appeal. In today's topic, we’re exploring what happens when publisher accounts are disabled due to invalid traffic, when to submit an appeal, and tips for making those appeals successful.

    Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental clicks.

    In the ads ecosystem, advertisers rely on the relevance of our ad placement and the quality of the interaction their ads receive. Publishers in turn count on advertiser participation that contributes to the success of their apps and business. Without this trust, the Google advertising network could not exist. Google treats invalid traffic very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an account might pose a risk to our advertisers, we may take actions against the account, such as suspending or disabling it, in order to protect our advertisers' interests.

    Before we continue, let's clarify the difference between an account suspension and an account disablement.

    If your account was suspended due to invalid traffic, ad-serving has been turned off for a fixed period (typically 30 days). While suspensions are not currently appealable, if you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form. If there are no further compliance issues with your account, it will be automatically unsuspended after the fixed period. For more information about account suspensions, please visit our AdSense Help Center (or AdMob Help Center).

    If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. You're eligible to file an invalid activity appeal, but please be aware that that filing an appeal does not guarantee reinstatement. For more information about account disablements, please visit our Help Center.

    If you would like to file an invalid traffic appeal for account reinstatement, please first review the AdSense program policies and top reasons for account closure. These policies and reasons apply to all Google ad solution products, including but not limited to AdMob and YouTube.

    Here are some tips that you may find useful in writing your appeal:


    1. Review the top reasons for account closure. Think about if any of these reasons applied to you and your content. Did your friends click on your ads too many times? Did you purchase traffic that led to a surge of invalid activity? Can you make content and/or behavioral changes to prevent the activity from happening again?
    2. Review ad implementations on your desktop site, mobile site, and/or mobile app. Think about what your typical user journey would be, and see if the ad implementations may cause users to accidentally click on your ads.
    3. In the appeal form, provide the e-mail address that is associated with your disabled AdSense account. This will help locate your account and reduce delays in appeal processing time.
    4. Tell us what changes you’ll make for the future. Once again, carefully consider the top reasons for account closure. What systems or behaviors have you put in place to ensure this won't happen again? For example, tell us how you've adjusted your ad implementations, evaluated your traffic sources, hired testers to properly test your content, etc. We will appreciate your honesty in the appeal.


    Publishers are a vital part of the online ads ecosystem, and we want to see you succeed while keeping your users happy and engaged. Everyone in the digital ecosystem benefits when publishers provide engaging content and useful resources, which in turn incentivizes advertisers to bid for space on your content. We hope that these resources can provide some guidance.

    Posted by Danielle Chang of the AdSense Ad Traffic Quality Team



  • [New Resource] Download the AdSense Guide to Audience Engagement

    Research shows that “29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.

    In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.

    This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.

    In this guide, you’ll learn:

    • How to help your audience become familiar with your brand
    • Best practices to design delightful user journeys
    • How to develop content that resonates with your audience
    • Ways to make your content easy to consume
    • Why you should share the love with other sites by referring to good sources



    Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think. 




    Posted by Jay Castro
    from the AdSense team


  • More defenses roll out to thwart Clickjacking
    At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats.  Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy.

    Recently we identified “Clickjacking” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit.

    Figure 1: An example of a clickable ad hidden behind a video playback button.

    Moving quickly to thwart Clickjacking attempts
    Earlier this year when our operations team identified Clickjacking activity on our display network, they moved swiftly to terminate accounts, removing entities involved in or attempting to use this technique to trick users. Our engineering team worked in parallel to quickly release a filter to automatically exclude this type of invalid traffic across display ads.

    This approach delivered a one-two punch to publishers who violated our policies: our operations team, which forms an early line of defense against invalid traffic, cleaned out publishers from our ad systems, while engineers built a new filter as a durable defense to protect against Clickjacking traffic.

    Figure 2: An example of mouse-tracking, which leads to a page with lots of ads being opened regardless of where a user clicks.

    Even as there are ongoing attempts to perpetrate this type of attack, our ongoing and proactive hunt for emerging types of invalid traffic has enabled us to move early and quickly to address Clickjacking threats on several occasions.


    A combination of defenses
    Our Clickjacking defenses operate at considerable scale, analyzing display ad placements across mobile and desktop platforms, evaluating a variety of characteristics. When our system detects a Clickjacking attempt, we zero-in on the traffic attributed to that placement, and remove it from upcoming payment reports to ensure that advertisers are not charged for those clicks.

    This latest effort also is a great example of how our work against invalid traffic is at the intersection of technology, operations, and policy.  Each piece plays a key role in keeping our ad systems clean and defended against ad fraud.

    Equally important, our efforts also promote a level playing field for good publishers on our ad systems.  And while our Ad Traffic Quality team works hard to keep our ad systems clean, we also rely on publishers to do their part in contributing to a healthy ads ecosystem.


    Best practices for publishers
    Publishers play a crucial role in delivering a good ads experience.  We’ve included some relevant best practices below to remind publishers of ways that they can improve the ads experience on their web properties.

    • Double and triple-check implementations to verify that your sites contain no programming errors, conform to AdSense policies, and display correctly across different browsers and platforms.
    • For mobile devices, plan your layout carefully to accommodate limited screen real estate.
    • Avoid placing ads close to other clickable content to prevent accidental clicks. For more guidance on how to implement banner ads see our best practices video.
    • Monitor analytics often to spot traffic anomalies. For example, setting up Analytics alerts can show if an unusual amount of traffic comes from a particular ad placement or site.
    • Lastly, if you find suspicious activity, please report it via the Invalid Clicks Contact Form.

    We’re proud of our work to protect our ad systems against emerging threats like Clickjacking, and we’ll continue to be vigilant as we fight the good fight against ad fraud. 


    Posted by: Andres Ferrate, Chief Advocate, Ad Traffic Quality




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