- Policy refresher: family-safe content
For our next installment of our policy refresher series, we’re talking about a topic we’re frequently asked about...adult content and keeping AdSense family-safe. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to the adult content policy is: if you wouldn’t want to share this content at a family dinner or view it in your boss’s office, you shouldn’t place AdSense code on it. Let’s take a closer look at our adult content policy: Still have questions? Don’t forget that we’ll be hosting a number of Hangouts on Air as part of our policy refreshers series. Check the schedule below to sign up for our Hangout on Air about adult content. Posted by Pamela Malone - AdSense Policy Team Was this blog post useful? Share your feedback with us.
- Updates to our ‘Modifying Ad Code’ Policy
Web trends and technology demand that your site evolves quickly to maintain a growing user base. We’ve heard your questions and feedback on areas like responsive design, and we’re happy to let you know that we’ve updated our existing guidelines around modifying the AdSense ad code. We hope that this increased flexibility will help you continue enhancing the user experience on your site. Going forward, we will permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with our Terms and Conditions and program policies. This will enable you to try a range of techniques on your site such as: - Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet, to maximize user experience.
- A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
- Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
- Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.
For more details and to find the specific code snippets related to the bullets above, visit our updated Help Center article. Even with this new flexibility, it’s important to proceed with caution to ensure the ecosystem remains balanced for publishers, users and advertisers. Please note that publishers must not make modifications to the AdSense code if those modifications are not permitted by our program policies. Publishers should always use caution when modifying the AdSense code and must not use techniques like hiding ad units, implementing the AdSense code in a way that covers content, creating ‘floating ads’, or manipulating ad targeting as they are a violation of our policies. More information about these types of prohibited techniques can be found in our updated Help Center article. In addition, please be aware that some types of code modification may prevent ads from appearing correctly, which may negatively impact your revenue. We also look forward to hearing your feedback and suggestions on our AdSense +page. Posted By Nick Radicevic - AdSense Product Manager Was this blog post useful? Share your feedback with us.  
- Explore the Future of Digital Marketing with Google and Industry Executives on June 4th
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here! Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as: - How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
- What unique experiences are publishers developing that add value to consumers and advertisers alike?
- How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick. Register here for the thinkDoubleClick summit June 4, 2013 9 am - 12:15 PDT
9:00 - 9:30 am | Connecting Digital, Accelerating Growth | 9:30 - 10:00 am | The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
| 10:00 - 10:35 am | Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
| 10:35 - 11:15 am | Time to Rethink the Marketing Mix? Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing.
Fireside chat with: | 11:15 am -
12: 15 pm | New and Native: Extending the Conversation Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
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We look forward to seeing you on June 4th at thinkDoubleClick.
Posted by Yamini Gupta - Product Marketing Manager Was this blog post useful? Share your feedback with us. 
- Introducing the revamped Google Publisher Toolbar
Over 234,000 of you have installed the Google Publisher Toolbar since it launched early last year. The Toolbar is a Chrome extension that gives you up-to-date information on your AdSense account such as earnings and performance and access to ad overlays that offer reporting and blocking controls directly on your site. We’ve spent a lot of time looking at ways to further enhance this tool to give you richer functionality and more control over the ads displayed on your site. Today, with your feedback, we’re happy to share the revamped Google Publisher Toolbar. The Google Publisher Toolbar will continue to include the same popular functionality as before in addition to a new feedback mechanism and blocking capabilities. The new user interface makes detailed and up-to-date information on your account instantly accessible and includes the following features: - Pop-up account overview: Giving you quick access to your estimated account earnings summary for today, yesterday, this month and last month as well as information on your top 5 channels or sites by revenue over a variety of date ranges.
- Ad Details: Giving you detailed information and full insight into a specific impression including buyer and advertiser details, the creative associated with the current view and now includes the ability to block the ad by buyer.
- Feedback box: You can now share your feedback directly with Google through our new feedback box embedded in the user interface.
As always, please be assured that clicking the ad overlays generated by the toolbar is permitted, and won’t generate any invalid clicks. If you haven’t already installed the Toolbar, you can download it from the Chrome Web Store. If you’re already using the Toolbar, no action is needed on your part as it’ll automatically update with the revamped version. Tell us what you think of the revamped Toolbar on our AdSense +page. Posted by Fiona Herring - AdSense Product Manager Was this blog post useful? Share your feedback with us. 
- 10 for 10 publisher stories: Sportonline.de’s winning approach
In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team. While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site. (To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)
AdSense currently generates between 50 and 60 percent of Sportonline.de’s total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. “Not only does AdSense offer a convincing performance,” says Matthias, “but it’s also clear and easy to use.” As a result, the team can focus on developing the website rather than devoting time to selling ads. Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans. For more on Sportonline.de’s start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page. Posted by Arlene Lee - Inside AdSense Team Was this blog post useful? Share your feedback with us. 
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