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Webmaster Blog
This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.

  • Bing Site Safety Page
    Malware, and the possibility of infection, is an unfortunate reality facing internet users today. At Bing, we take our job of providing a safe searching experience to our customers very seriously and this anti-malware effort is one of the core elements of the Bing Index Quality charter. We’ve been in this game for many years and have developed comprehensive solutions that minimize user’s risk of infection and maintain the integrity…

  • Usability, Content and Calendars: 3 Areas To Understand And Focus On
    For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…

  • Filtering Low Quality Links in Bing SERP
    The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…

  • How Does Bing Choose The Title For My Web Page?
    Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…

  • Bing Knowledge Comes to Webmaster Tools
    In January we told you about our goal to bring the Power of Bing Knowledge to Webmasters. In April we followed up on that promise and announced Bing Knowledge Widget. For the first time, we empowered every webmaster to use the entity data from the Bing Knowledge repository. Since then, webmasters have added the embed code to thousands of pages to enhance their websites with the rich entity information from…

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