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  • Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web
    Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.

    Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

    The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:

    Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. And today we’re announcing that nearly 30 publishers from around the world are taking part too.

    This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.

    In the coming months we’ll work with other participants in the project to build more features and functionality focused on some key areas:

    • Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
    • Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google's high performance global cache. We intend to open our cache servers to be used by anyone free of charge.
    • Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we’re striving for with AMP.

    We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.

    Posted by David Besbris, Vice President Engineering, Search

  • The space race is on: first Google Lunar XPRIZE team headed to the moon
    For the last eight years, teams from around the world have been racing to win a global competition to land an unmanned spacecraft on the moon successfully. It’s called the Google Lunar XPRIZE, and it’s been going on in labs and universities from Brazil to Japan to Carnegie Mellon. With 16 remaining teams of scientists, explorers and adventurers hard at work designing and fundraising, the race is on to be the first privately-funded moon landing (and to take home a share of the $30 million prize purse that comes with it).

    This week, they all got a little bit closer. Team SpaceIL, a team of engineers based in Israel, has just managed to secure a “ticket to the moon”—in the form of an official, verified launch contract—for its spacecraft on a SpaceX Falcon 9 rocket. The spacecraft will hitch a ride in a specially designed capsule on the Falcon 9; once separated from the launcher and released from the capsule, it will use navigation sensors to guide it to the lunar surface. Here’s a first look at the craft that will be heading to the moon in 2017:
    An artist’s rendering of SpaceIL’s newly-designed spacecraft

    And this is where the real fun begins. We kicked off this challenge in 2007 to foster innovation and entrepreneurship in space through low-cost, efficient access to the moon. But until now, all the tinkering has been on terra firma. SpaceIL’s securing of a verified launch contract by the December 2015 deadline keeps the competition open to all Google Lunar XPRIZE teams, who now have until the end of 2016 to secure their own launch contracts to head to the moon by the end of 2017.

    The moon is not only our nearest neighbor in space, but also the gateway to the rest of the universe—providing exciting opportunities for discovery, and giving the rest of us a chance to engage more with science, technology and innovation. We hear a lot about “moonshots” these days, but this is the real thing.

    So, congratulations to SpaceIL for getting to this phase, and to the other 15 teams: the new space race is on! Just like the astronauts, explorers and moonwalkers who came before you, you’re pushing the limits of what’s possible—let’s see who will make history.

    Posted by Yasemin Denari Southworth, Manager, Cultural Activation & Partnerships

  • S’more to love across all your screens
    From your watch to your phone to your TV, we want to help you stay connected, entertained and informed across all your screens. Today we’re introducing a few new things that do just that: two Nexus phones, a tablet for work and play, updates to Chromecast and features for some of your favorite apps—all working together to make your day a little bit easier and more fun.
    New Nexus phones
    We made Android to be an open platform that anyone can build on, and today there are 4,000+ Android devices in all shapes and sizes. Android’s diversity is why it’s become the most popular mobile platform in the world, and the latest version, Marshmallow, takes Android to a new level of performance.

    While we love all the Android devices out there, every year we build Nexus devices to show off the latest and greatest, directly from the people who built Android. Today we’re introducing the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware (see what we did there?):
    • Nexus 6P is the first all-metal-body Nexus phone. Built in collaboration with Huawei, this 5.7” phone is crafted from aeronautical-grade aluminum, with a USB Type-C port for fast charging, a powerful 64-bit processor, and a 12.3 MP camera sensor with massive 1.55µm pixels (hello, better photos!). The Nexus 6P starts at $499.
    • You’re not the only one who misses your Nexus 5. We’ve joined forces with LG to bring it back with the new Nexus 5X, which gives you great performance in a compact and light package, with a beautiful 5.2” screen and the same 12.3 MP camera and Type-C port as the Nexus 6P. Nexus 5X starts at $379.
    Both phones include a new fingerprint sensor, Nexus Imprint, which gives you quick and secure access to your phone, as well as use of Android Pay (in the U.S.). They are available for pre-order on the Google Store from a number of countries, including the U.S., U.K., Ireland and Japan, and come with a free 90-day subscription to Google Play Music. In the U.S., pre-orders include a $50 Play credit to help you stock up your favorite music, apps, games and shows. And, finally, for you Project Fi fans out there, you'll be happy to know Nexus 6P and Nexus 5X will work on your favorite network. Request an invite to our Early Access Program at

    Pixel C
    We’re expanding the Pixel family by introducing the first Android tablet built end-to-end by Google. The Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet. The tablet and keyboard attach magnetically (no docking mechanism FTW), so it’s easy to switch between typing and using the touch screen.

    And if you’re familiar with the Chromebook Pixel, you’ll immediately see the family resemblance: the Pixel C has the same beautiful aluminum design, great display and USB Type-C port. The Pixel C will be available in time for the holidays on the Google Store.

    Cast ALL the things
    Today we’re introducing two new Chromecast devices. The new Chromecast has a fresh design, and is easier to plug into TVs with crowded ports. It supports the latest Wi-Fi standards and adapts more easily to changing Wi-Fi conditions in your home, so you get higher quality video with less buffering. Most importantly, we added two new colors. ;)

    Chromecast Audio is a small device that plugs into your existing speakers, so you can stream your favorite music, radio and podcasts over Wi-Fi, similar to Chromecast. It works with tons of apps, including Spotify, Pandora and Google Play Music. Just like Chromecast, it works from anywhere in your home with your favorite devices, including Android, iOS, and laptops. And it’s available on the Google Store and other online retailers for just $35—way less than most Wi-Fi speakers today.

    We’ve also updated the Chromecast app to make it easier for you to find great things to watch or to play, across the thousands of apps that work with Chromecast—whether you feel like browsing or want to search for a specific TV show or movie. For Cast-enabled apps that aren’t already on your phone, we’ll suggest one for you. The updated Chromecast app is rolling out on Android and iOS over the next few weeks.

    Your favorite apps... for the whole family
    All your shiny devices get even better when you have great apps to go with them. So we’re making a few updates to Google Play Music and Google Photos.

    First, Google Play Music will offer a new family plan later this year. Up to six people will be able to use one account for a shared fee of $14.99 a month (instead of $9.99 per person). Get the dance party ready.

    Sharing is a theme of today’s Google Photos updates, too. We’re adding Chromecast support to give you that old-school slideshow experience—dimmed lights optional. In the U.S., you can now add private labels to your photos to make it easier to search for specific pics of people with things, places or other people—say, that photo of Mom at the Grand Canyon, or of your daughter with her pet bunny. And soon you’ll be able to pool all your photos and videos with friends and family in one place, and get updates as soon as new photos are added. Best of all, there’s no setup involved, and you can use any device. So that dance party we mentioned earlier? Now it’s easier to gather all the memories from everyone who was there.

    More to love, for more people
    From Nexus to Chromecast to Pixel C to Photos, these updates are more than the sum of their parts—they unite great apps with devices that are designed to support them. They’re built to work together, so they do—seamlessly, across all your screens.
    Posted by Hiroshi Lockheimer, VP Android, Chromecast and Chrome OS at Google

  • Big ideas for an even better Bay Area
    Converting a liquor store into a community-based learning and tutoring center. Providing millions of dollars of 0% interest loans to small businesses. Breaking the poverty- to-prison cycle by building a residential alternative to prison for young adults. This is just a sampling of the big ideas that local nonprofits submitted for our second annual Google Impact Challenge: Bay Area.

    Today, after reviewing hundreds of submissions, we’re unveiling 10 finalists chosen together with our panel of advisors—a group that includes the San Francisco Chronicle’s Editor-in-Chief Audrey Cooper, The Golden State Warriors’ Harrison Barnes, The San Francisco Giants’ Hunter Pence, and CEO of the San Francisco Foundation, Fred Blackwell.

    Representing San Francisco, Oakland, San Jose, Santa Clara, San Mateo and more, these organizations span the Bay Area. Learn more about these groups and their ideas for change:
    This year, finding and funding new ideas will be just one part of the Google Impact Challenge: Bay Area. We are also reinvesting in a few of our 2014 finalists. The Ella Baker Center, Beyond12, Lava Mae, and Bay Area Community Resources in collaboration with Instituto Familiar de la Raza all were funded last year, and will receive between $250,000 and $1,000,000 in additional funding this year. We’re very pleased to continue supporting organizations focused on homelessness, youth employment, and racial justice—big problems that works to tackle with local organizations, year-round.

    What happens next is in your hands! Anyone can vote for the new projects they think will have the most impact on the Bay Area. Again, the top four will receive $500,000 in grant funding, the remaining six will get $250,000 each. 15 additional organizations will each receive $100,000 and all nonprofits will be connected with Googler volunteers and coworking space in San Francisco. We’ll announce winners on October 21.

    To vote, visit or check out one of our voting stations across the Bay Area.

    When creative, socially-conscious minds and the Bay Area’s innovative spirit join forces, big things can happen. Congratulations to all finalists, and best of luck the rest of the way!

    Posted by David Drummond, Senior Vice President of Corporate Development, Alphabet

  • Bring virtual reality field trips to your school with Google Expeditions
    At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn’t usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs, but instead, they stood at the top of Chichen Itza, then examined detailed carvings at Tenochtitlan. Amid “oohs” and “aahhs,” the students shouted out details they noticed and shot hands up to answer Ms. Roman’s questions.
    Katrina Roman’s class at the Bronx Latin School fills out their assignment after visiting Aztec ruins with Expeditions. The class is part of a history and geography pilot with New Visions for Public Schools.

    Starting today, we’re bringing this experience to thousands of schools around the world with the new Expeditions Pioneer Program. During the 2015/2016 school year, we’ll be bringing “kits” containing everything a teacher needs to run a virtual trip for their class: ASUS smartphones, a tablet for the teacher to direct the tour, a router that allows Expeditions to run without an Internet connection, and Google Cardboard viewers or Mattel View-Masters that turn phones into virtual reality headsets. Although nothing replaces hopping on the bus for a field trip, there are some places that are just out of reach (hello, Chichen Itza!). Virtual reality gives teachers a tool to take students places a school bus can't.
    To help teachers learn how to use Expeditions, we’ll be visiting thousands of schools around the world and bringing the kit for teachers to use in their classes for the day. Up first: Australia, Brazil, New Zealand, the U.K. and the U.S., followed by more locations as the school year progresses. At each school, our team will show teachers how Expeditions works and help set it up before class.

    Right now, teachers can choose from a library of 100+ virtual trips to places like Mars, the Great Barrier Reef and the Great Wall of China. But we’re constantly adding more trips with the help of partners like PBS, educational publisher Houghton Mifflin Harcourt, British documentarian David Attenborough in collaboration with Alchemy VR, and the Wildlife Conservation Society. We’re also working with the Starfish Foundation to help students explore future careers by showing them a virtual day in the life of professionals including a veterinarian and computer scientist. And to help students achieve those career goals, we’re working with First Lady Michelle Obama to support her Reach Higher initiative by taking students on virtual college tours.
    And if you see one of these cars on the road, that's us! The folks at Subaru, who invest in education as part of their Love Promise initiative, have created a fleet of Expedition Pioneer Program rides that we'll be using to bring kits to schools.

    If visiting Mars, trekking on the Great Wall of China or exploring what it’s like to work at a veterinarian’s office sounds like something your class would be interested in, head to the Expeditions Pioneer Program site and sign up.

    Posted by David Quaid, Software Engineer, Google Expeditions

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