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The Official Google Blog
Insights from Googlers into our products, technology, and the Google culture.

  • 'Tis the season for mobile shopping
    It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

    This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

    Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.


    nexus@1x.gif Nexus10_3D@1x.gif


    Getting a head start on Black Friday
    Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

    • what time do stores open on black friday
    • what time does black friday start
    • when does black friday end
    • what to buy on black friday

    Black Friday Frenzy.jpg

    Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”


    Posted by Jennifer Liu, Product Manager, Google Shopping

  • Through the Google lens: search trends November 14-20
    Devastating snowstorms, bizarre interviews and addictive podcasts? It was an unusual week on the search charts this time around.

    A frosty reception
    If you looked on Maps for Buffalo, you wouldn’t find it. OK, that’s a bit of an exaggeration, but the city is buried underneath six feet of snow… literally. While people across the country are just getting ready for Turkey Day, Buffalonians are dealing with a snowstorm that’s set to break several records and may keep them trapped in their houses for a while–white Thanksgiving, anyone?

    In the court of public opinion
    People were searching for more information about famed comedian Bill Cosby this week after sexual abuse allegations made headlines.

    And in the political world, Democrats in the Senate blocked the Keystone XL proposal, a hotly contested initiative to build an oil pipeline from Canada to Nebraska. While searchers were wondering how this bill would affect gas prices, the door is closed on the issue at the moment.
    Teens aren't what they used to be
    A toymaker with a mission decided it was makeover time for Barbie, the doll everyone loves to hate. Nickolay Lamm created “normal Barbie,” a doll that everyone could relate to -- less “material girl” and more “girl next door”—non-size zero waist included. Reflecting the body of the average 19-year old woman, both parents and kids have taken a liking to the fact that toy actually...looks like a real person (she looks like my sister!) Complete with freckles and acne sticker expansion packs, we think Lamm’s got the awkward teenage years down pat.

    Speaking of teenagers: 16-year-old and 14-year-old celebrity siblings Jaden and Willow Smith, heirs to The Fresh Prince of Bel Air’s throne, were in the spotlight this week after giving what some might describe as a pretty spacey interview to the New York Times’ T Magazine. The wide-ranging piece covered their thoughts on topics like Prana energy (what?), the duality of the mind (how??) and goals of imprinting yourself on everything (why???) — and baffled social media and searchers alike. Time Magazine got in on the fun and released a poem generator made from the interview’s most interesting quotes. Here’s our Jaden and Willow Smith haiku (spoiler: it doesn’t make any sense).

                 Babies remember
                 The most craziest person of all time
                 Driver’s ed? What’s up?

    Colonel Mustard in the library
    There’s always time for a tale of murder and mystery. This week the Internet played the role of detective as people were curious to learn more about NPR’s new serial Podcast which explores a 15-year-old real life homicide case. The series is insanely popular, hitting the 5 million downloads and streams mark more quickly than any other podcast before it, but not without its fair share of controversy. The victim’s family members have expressed concern about the sensationalization of the case.

    Tip of the week
    Bored on the bus or subway? Just say “OK Google, flip a coin.” What do yo have to lose?

    Posted by Jenise Araujo, Communications Associate, who searched for [the opposite of apple] and [cellulite stickers].

  • Seven traffic tips to get you to the Thanksgiving table
    Thanksgiving means gearing up for a turkey feast, Thanksgiving Day parades, local Turkey Trots and annual football showdowns. It also means braving some of the worst holiday traffic conditions of the year.

    You’ve got enough on your plate this Thanksgiving without having to worry about traffic, too. So, Google Maps looked at Thanksgiving traffic conditions over the last two years for 21 cities across the U.S.1 to find the most useful information to make your holiday trip a little easier.

    Whether you’re traveling near or far, Google Maps’ traffic tips will help you navigate the roads like a pro, so you’ll be feasting on Turkey Day delights with friends and family in no time. Here are seven tips in pictures to guide you through the holiday:

    1. Avoid traveling on Wednesday:

    2. But if you must leave on Wednesday:

    3. Good news for local travelers—Thanksgiving Day traffic is a breeze:

    4. Travel back home on Sunday, not Saturday:

    5. Expect to spend more time in traffic than average if you live in these three cities: Philadelphia, Austin and Washington, D.C. saw the three biggest increases in traffic during Thanksgiving week.

    6. Get these three items ahead of time: Last-minute runs to the corner store can be unavoidable as you prep for the big day, but not all last minute trips are created equal.

    7. Leave extra time for Christmas shopping:
    Your biggest worry this Thanksgiving should be whether to go for the cranberry sauce or gravy. And with these traffic tips in hand, plus real-time traffic info provided by Google Maps on Android or iOS, you’ll be spending less time in traffic and more time with the people you care about this Thanksgiving. Now that’s something to be thankful for!

    Posted by Aaron Nelson, Google Maps Product Manager



    1 Google Maps looked at 21 cities across the U.S. from the Monday before Thanksgiving through the Sunday after Thanksgiving for both 2012 & 2013: Austin, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Honolulu, Houston, Los Angeles, Miami, New York, Philadelphia, Pittsburgh, Portland, Providence, San Francisco, Seattle, St. Louis, Tampa, Washington, D.C.



  • Through the Google lens: search trends November 7-13
    Taylor, Kim, Kobe—this trio of familiar faces was all over search this week.

    Oh my God, look at that face
    She may not have broken the Internet, but Kim Kardashian certainly got our collective attention this week with her saucy Paper magazine cover shoot showing off her famous derriere. Millions of searches, memes and (unsuccessful) imitators were not far, um, behind. Even Kim, however, had some company in the trending ranks from Taylor Swift, who has come close to breaking the Internet a few times herself. This week, Swift released a new video (and app) for her song “Blank Space,” putting a new spin on the “boy-crazy” meme and garnering more than 25 million YouTube views—that’s more than 10 times as many as last week’s viral video sensation “Too Many Cooks.”

    Sky high
    Ten years after leaving Earth, on Wednesday the European Space Agency’s Rosetta mission achieved history. It successfully landed its Philae probe on the comet 67P/Churyumov-Gerasimenko and began sending pictures of the surface back to scientists. People turned to search to learn more, including “what is next for the probe?” It’s a good question, since the probe bounced twice before settling into a position about 1km off its target, and may not be able to get enough battery life from its solar panels to continue operating as intended.

    Our doodle celebrated the Philae landing on Wednesday

    And all eyes were on the New York skyline this week—or at least on 1 World Trade Center, where a pair of window washers were trapped 69 stories high on the side of the building for over an hour on Wednesday before being rescued. The 1,776-foot tall skyscraper had just opened for business last week, more than a decade after the September 11 attacks.

    Numbers game
    Kobe Bryant set a new record on Tuesday night, but he might wish he hadn’t. The shooting guard missed his 13,418th career field goal in a game against the Memphis Grizzlies, earning him the dubious honor of the most missed field goals in the NBA. Of course, Bryant also has the fourth-most points in league history—and five championship rings. So, he’s probably doing OK.

    Tip of the week
    For those times you’ve gotten an email about something (say, “dinner with Shari” or “brunch with Aaron”) but forgotten to follow up, Google can help. Keep an eye on your Google app, which can now catch buried plans in your Gmail, prompt you to add them to your calendar, and remind you to stay in touch.

    Posted by Emily Wood, Managing Editor, who searched this week for [two eagles flying together/being friends] and [birdman tracking shot]

  • The doors are open for veterans at Google
    My father was a Tuskegee Airman, one of the first African-American military aviators in the U.S. military. He got his wings in 1944 and stayed in the Army for 30 years. When I think of him—and all the other veterans I grew up knowing—I’m reminded of the unique characteristics they shared: their innate courage, sense of purpose, and their ability to lead under pressure. Most remarkable to me, though, is their belief in the power of sacrificing and fighting for something bigger than yourself.

    For everyone who has served our country, I join 1,000+ members of the Google Veterans Network in celebrating Veterans Day today. And I am incredibly proud of what Google has done to honor veterans, including two initiatives new this year.

    Veterans make great Googlers
    We hire leaders, team builders and problem solvers and many veterans are already doing amazing things at the company. But we also know that not all veterans have the same skills and interests; there isn’t a one-size-fits-all solution and it can be hard to understand how you might fit into a corporate environment. So we’ve created a new Veterans Careers website to help servicemembers and veterans find the right role to apply for at Google. The site breaks down some of the ways our own veterans are succeeding in both technical and general roles. In their own words, they explain how their skills translated and how they are continuing to serve through their work at Google.

    And for those who have other career goals in mind, we’ve included a few resources—like mentoring programs and virtual classes—to help veterans and their families as they transition to civilian life.

    Sharing veterans’ stories
    In addition to making Google a great place to work for veterans, we want to use our technology to build greater awareness and understanding of their achievements and sacrifices. Last Friday, the 9/11 Memorial opened a new exhibit that explores the immediate and heroic actions of U.S. servicemembers, alongside those of the emergency workers who responded on and after September 11, 2001. “The Call to Serve,” an interactive installation powered by Google Tour Builder, follows the stories of nine veterans and military personnel to honor their service and that of all who followed in their footsteps. You can visit the exhibit in person at the 9/11 Museum during Veterans Week or online at 911memorial.org/calltoserve.

    This effort also builds on other historical preservation projects we announced earlier this year, including bringing Arlington National Cemetery, including the Tomb of the Unknown Soldier and The Eternal Flame, to Street View; and commemorating the 70th anniversary of the landings at Normandy in partnership with museums and archives in the U.S., U.K. and France.

    We’re proud to pay tribute to veterans’ service and and to support them in their careers. Veterans have unique skills and experience, and arrive with a devotion to teamwork that goes a long way around here. They’re among our greatest assets, both as a company and as a nation. And after all they’ve given us, we need to give them every opportunity to succeed.

    Posted by David Drummond, SVP, Corporate Development and Chief Legal Officer; Founding Executive Sponsor, Google Veterans Network

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