- Through the Google lens: search trends July 18-24
Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here’s a look at what people were searching for last week:
Fifty shades of search
Searchers were “Crazy in Love” with the new trailer for Fifty Shades of Grey, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine’s Day. In addition to the trailer, people were also looking for information on stars [jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.
“Mandatory” and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, “Mandatory Fun.” Though his shtick hasn’t changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz—and more search volume than at any other point in the past five years. As an editor, of course, I’m partial to “Word Crimes” (which has more than 10 million views on YouTube), but it’s just one of the many “breakout” titles searchers are looking for, along with [tacky], [foil] and [first world problems].
In other musical news, Adam Levine’s bride [behati prinsloo] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [ryan dorsey], the new husband (after a surprise ceremony) of Glee star Naya Rivera.
Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [listeria]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were searching for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches paled in comparison. And just in case all that junk food made you thirsty, yesterday’s National Tequila Day had searchers looking for the perfect margarita recipe.
Tip of the week
Overindulged on ice cream last weekend? It’s easy to get back on the healthy eating train with a quick search. Just ask Google “how many calories in hummus?” or “compare coleslaw and potato salad” to get nutrition info on your favorite summer foods.
Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]
- Little Box Challenge opens for submissions
These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.
Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.
Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.
Posted by Eric Raymond, Google Green Team
- Through the Google lens: search trends July 11-17
The World Cup is over and order has finally been restored to the universe. Now that football mania is behind us, searchers are getting the latest info about the world off the pitch. From Tesla announcing their cheapest car ever, the $35,000 Model 3 (OK, so “cheap” is relative) to the tragic events surrounding Malaysia Airlines Flight 17, read on to see what trended this week.
Cutting the cord … but not really
Netflix binge-watchers had a near-panic attack when rumors swirled that beloved show Orange is the New Black was getting the axe. But have no fear, friends—the show lives to see another 13 episodes and quite humorously reassured us of its existence. On the other side of the entertainment galaxy, comic book fans were shocked to learn that Marvel’s Thor is now a woman—and a rather ripped one at that! “Thorita” won’t be taking up her hammer against Ultron, the new villain in the upcoming Avengers movie—that role will still be held by Chris Hemsworth. Still, if producers do decide to change it up, we’re pretty sure Kacy Catanzaro deserves the role after her performance on American Ninja Warrior left searchers pumped for more.
The sports stars are out tonight
Athletes put on their best three-piece suits and gowns for the ESPYs on Wednesday, and people turned to search to see which of their favorite stars took home the honors. (FYI OKC Thunder star Russell Westbrook, as usual, won the red carpet battle for fashion supremacy, hands down.) While Olympic swimmer Ian Thorpe couldn’t make it to the awards show, he still managed to make a splash on the trends charts when he came out as gay. Back on the field, it was the end of an era in baseball as New York Yankees legend Derek (er, Michael?) Jeter played in his last all-star game.
It was a tale of two Brookses this week as searchers were surprised to find out Brooks Wheelan got the boot from Saturday Night Live after just one season—tough crowd. Garth Brooks, on the other hand, had a great week when he announced his upcoming fall tour to much fanfare (“searchfare”?). In the reality TV scene, Claire Leeson from England spent more than $30,000 (so, basically a Tesla Model 3) to look like her celebrity idol Kim Kardashian. And another Kardashian lookalike made it to the trends charts when Lilit Avagyan married Kim’s ex-boyfriend Reggie Bush—six degrees of Kim Kardashian anyone?
Tip of the week
Didn’t catch the ESPYs? Just ask Google, “who won best male athlete?” to see who took the crown this year and find a list of past winners.
Posted by Jenise Araujo, Communications Associate, who’s [on the run] and searching for [crazy eyes] and [dandelions]
- America's businesses are using the web to grow
Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.
Take Go2marine, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using Google AdWords plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.
Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created ereadingworksheets.com to provide his worksheets for free. Don started using Google AdSense to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.
These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our Economic Impact Report. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities.
Learn more about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world.
Posted by Jim Lecinski, Vice President, Customer Solutions
- From superheroes to the battle of the battles—the World Cup through search
Yesterday, Germany won their fourth world championship, and, over the course of the last month, the world watched them do it—in Brazil, in bars and living rooms around the world, on their phones and laptops and tablets. This World Cup was the most digital, most connected, and most searched global event we've seen to date. There were more than 2.1 billion tournament-related searches on Google, many of which we shared on our trends hub.
Looking at the trends from each match, you’ll see some topics that you’d expect to catch the world’s attention, such as top players and highly-anticipated matches. But who would have guessed that there were 10x more searches in the U.S. for the World Cup than for the NBA Playoffs? Or that Clint Dempsey, American soccer star who also has a rap single, had 2x more search interest than Jay-Z? Or that after Ángel di María's divine goal against Switzerland, he netted 4x more global searches than his fellow countryman, Pope Francis?
Mexico’s Guillermo Ochoa was the most searched goalie in the tournament, but Tim Howard’s heroics could hardly be forgotten. German goalkeeper Manuel Neuer not only snagged third place in search, but took home the 2014 Golden Glove award and a World Cup championship to boot.
The Germany vs. Brazil semifinal was the most searched match throughout the tournament, leaving many people around the world asking, “What is the biggest win in World Cup history?” Meanwhile, some countries were ready to move on to the next opportunity: after the third place game, Brazilians searched more for “World Cup 2018” than for the final game between Argentina and Germany.
No World Cup would be complete without a few surprises—and the creative people of the web were ready to weigh in. Uruguay's Luis Suarez was the most searched player meme, and at the time of the Uruguay-Italy game, there were 20x more searches globally for “Suarez Bite” than for snake, spider, tick, fly, dog and mosquito bites combined.
And if a search Dream Team was created, you’d see these 11 players strutting their stuff on the field. While German star Mario Götze didn’t make this list, he was a favorite on search. Even before his goal won it all in the final, he attracted 4x more search attention than Brazilian supermodel Gisele Bündchen, who presented Germany with the championship trophy.
Beyond the impressive stats on the field, we’ve got some numbers of our own to share:
Our team watched 107+ hours of football (we didn’t even need a water break!) and spent 250+ hours bringing you regular insights from our first ever World Cup trends hub. We hope you enjoyed the excitement of the tournament as much as we did, and for more trends, visit google.com/worldcup or check out our Google+ album.
Posted by Roya Soleimani, Communications Manager, who searched for [iran vs. argentina], [brazil’s 12th player], and of course [world cup schedule] throughout the tournament