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  • More security notifications via Google Analytics
    Over a year ago, we launched Safe Browsing alerts in Google Analytics to warn users about websites identified as compromised and being used for distributing malware or phishing attacks. Since launch, we’ve alerted more than 24,000 Google Analytics property owners whose websites had been compromised by 3rd parties.

    Today, we’re happy to announce that we’ll be expanding our set of alerts in Google Analytics by adding notifications about sites hacked for spam in violation of our Webmaster Guidelines. In the unlikely event of your site being compromised by a 3rd party, the alert will flag the affected domain right within the Google Analytics UI and will point you to resources to help you resolve the issue.
                                           An example of a Google Analytics alert for a compromised site.

    Website security is still something to take very seriously. In September of last year, we shared that we’d seen a 180% increase in sites getting hacked for spam compared to the previous year. Our research has shown that direct contact with website owners increases the likelihood of remediation to over 75%. This new alert gives us an additional method for letting website owners know that their site may be compromised.

    What can you do to prevent your site being compromised?


    Prevention plays an important role in keeping your site, and your users, safe. We’ve recently published tips and best practices to protect your content on the web, we recommend them to any site, large or small.

    Verify your site on Search Console.

    Aside from receiving alerts in Google Analytics or via Search results labels when your site is compromised, we recommend taking the extra step to verify your site in Search Console.

    The Security Issues feature will alert you when things don’t look good and will pin-point the issues we’ve uncovered on your properties. We have detailed a recovery journey in our hacked step-by-step recovery guide to help you resolve the issue and keep your website and users safe.

    We’re always looking for ideas and feedback—feel free to use the comments section below. For any support questions, visit google.com/webmasters and our support communities available in 14 languages.

    Posted by Giacomo Gnecchi Ruscone, Search Outreach and Anthony Medeiros, Google Analytics


  • Search at I/O 16 Recap: Eight things you don't want to miss

    Cross-posted from the Google Developers Blog

    Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People come to Google billions of times per day to fulfill their daily information needs. We’re focused on creating features and tools that we believe will help users and publishers make the most of Search in today’s world. As Google continues to evolve and expand to new interfaces, such as the Google assistant and Google Home, we want to make it easy for publishers to integrate and grow with Google.

    In case you didn’t have a chance to attend all our sessions, we put together a recap of all the Search happenings at I/O.

    1: Introducing rich cards

    We announced rich cards, a new Search result format building on rich snippets, that uses schema.org markup to display content in an even more engaging and visual format. Rich cards are available in English for recipes and movies and we’re excited to roll out for more content categories soon. To learn more, browse the new gallery with screenshots and code samples of each markup type or watch our rich cards devByte.

    2: New Search Console reports

    We want to make it easy for webmasters and developers to track and measure their performance in search results. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report we highlight “enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich cards.

    3: Real-time indexing

    Users are searching for more than recipes and movies: they’re often coming to Search to find fresh information about what’s happening right now. This insight kickstarted our efforts to use real-time indexing to connect users searching for real-time events with fresh content. Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time. It’s still in its early days, but we’re excited to launch a pilot later this summer.

    3: Getting up to speed with Accelerated Mobile Pages

    We provided an update on our use of AMP, an open source effort to speed up the mobile web. Google Search uses AMP to enable instant-loading content. Speed is important---over 40% of users abandon a page that takes more than three seconds to load. We announced that we’re bringing AMPed news carousels to the iOS and Android Google apps, as well as experimenting with combining AMP and rich cards. Stay tuned for more via our blog and github page.

    In addition to the sessions, attendees could talk directly with Googlers at the Search & AMP sandbox.

    5: A new and improved Structured Data Testing Tool

    We updated the popular Structured Data Testing tool. The tool is now tightly integrated with the DevSite Search Gallery and the new Search Preview service, which lets you preview how your rich cards will look on the search results page.

    6: App Indexing got a new home (and new features)

    We announced App Indexing’s migration to Firebase, Google’s unified developer platform. Watch the session to learn how to grow your app with Firebase App Indexing.

    7: App streaming

    App streaming is a new way for Android users to try out games without having to download and install the app -- and it’s already available in Google Search. Check out the session to learn more.

    8. Revamped documentation

    We also revamped our developer documentation, organizing our docs around topical guides to make it easier to follow.

    Thanks to all who came to I/O -- it’s always great to talk directly with developers and hear about experiences first-hand. And whether you came in person or tuned in from afar, let’s continue the conversation on the webmaster forum or during our office hours, hosted weekly via hangouts-on-air.

    Posted by Posted by Fabian Schlup, Software Engineer


  • Tie your sites together with property sets in Search Console

    Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? Until now, you've had to track all of these statistics separately. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.

    It's easy to get started:

    1. Create a property set
    2. Add the properties you're interested in
    3. The data will start being collected within a few days
    4. Profit from the new insights in Search Analytics!

    Property Sets will treat all URIs from the properties included as a single presence in the Search Analytics feature. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries.

    This feature will work for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that's possible with this feature.

    Don't just listen to us, here's what we heard from one of the beta-testers:

    It was one of my most important demands since the beginning of Webmaster Tools / Search Console. And I love the way it is given to us. I see that the remarks of beta-testers have also been understood by Google engineers. So thank you so much! -- Olivier Andrieu (Abondance)

    We'll be rolling this out over the next couple of days. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!

    Posted by Ofir Roval, Search Console Team

    P.S. Want to become a beta-tester for future features? Just sign up to become a beta-tester and we'll get in touch.



  • Introducing rich cards
    Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
    Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.
    For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.

    We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com. We’re actively experimenting with more opportunities to provide more publishers with a rich preview of their content.

    We’ve built a comprehensive set of tools and completely updated our developer documentation to take site owners and developers from initial exploration through implementation to performance monitoring.

    Explore rich card types and identify where your content fits
    Browse the new gallery with screenshots and code samples of each markup type.

    Test and tweak your markup
    We strongly recommend using JSON-LD in your implementation.
    • Find out which fields are essential to mark up in order for a rich card to appear. We’ve also listed additional fields that can enhance your rich cards.
    • See a preview in the revamped Structured Data Testing Tool of how the rich card might appear in Search (currently available for recipes and movies).
    • Use the the Structured Data Testing Tool to see errors as you tweak your markup in real time.

    Keep track of coverage and debug errors
    Check how many of your rich cards are indexed in the new Search Console Rich Cards report.
    • Keep an eye out for errors (also listed in the Rich Cards report). Each error example links directly to the Structured Data Testing tool so you can test it.
    • Submit a sitemap to help us discover all your marked-up content.
    Find opportunities for growth
    In the Rich Cards report, you'll see which cards can be enhanced by marking up additional fields.

    Monitor performance
    A new “Rich results” filter in Search Analytics (currently in a closed beta) will help you track how your rich cards and rich snippets are doing in search: you’ll be able to drill down and see clicks and impressions for both.

    Q: Can I keep my existing rich snippets markup?
    A: Yes, you can! We’ll keep you posted as the rich result ecosystem evolves.

    Q: What about the Structured Data report in Search Console?
    A: The Structured Data report will continue to show only top-level entities for the existing rich snippets (Product, Recipe, Review, Event, SoftwareApplication, Video, News article) and for any new categories (e.g., Movies). We plan to migrate all errors from the Structured Data report into the Rich Card report.

    Q: What if I use the wrong markup?
    A: Technical and quality guidelines apply for rich cards as they do for rich snippets. We will enforce them as before.

    Learn more about rich cards in the Search and the mobile content ecosystem session at Google I/O (watch the recording on YouTube) or in our developer documentation. If you have more questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

    Posted by Na'ama Zohary, Search Console Team, and Elliott Ng, Product Management Director, Search Ecosystem


  • A new mobile friendly testing tool

    Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.

    The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

    The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

    We'd like to invite you to take it for a spin, try your website and other sites that you're curious about! Let us know how you like it - either here in the comments or in our webmaster help forums.

    Posted by Yaniv Loewenstein, Search Console Team


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