- Introducing Dynamic Sitelinks
Whether it’s shopping for a TV or planning a trip, people perform multiple searches when completing activities online. Sitelinks
have long helped to connect people to the content they’re looking for by linking to specific pages on your websites -- directly from your ad, with just a single click.
Today, we’re introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily. This is another example, like selling ratings
, of AdWords tools adding value to your ads while saving time and simplifying campaign management. However, it’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better. Learn more
Dynamic sitelinks will begin rolling out globally today. Clicks on dynamic sitelinks are free -- you’ll still be charged for clicks on the headline of your ad and other ad extensions. And while they typically boost the average performance of an ad, advertisers always have the option to disable
We’re constantly working on ways to improve the ad experience for our users and advertisers. Sitelinks enhance this experience by increasing the relevance of your ads and the relevance of the user experience you deliver after the click. To get more tips on how sitelinks can improve your ads, check out this best practices article
.Posted by Rahul Lahiri, Senior Product Manager, AdWords
- Advertising on your schedule with AdWords Express
Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express
to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.
Nick Valle, owner of Nick’s Towing and Roadside Assistance
, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He started using AdWords Express six months ago, and his business is doing better than ever. He gets enough calls to keep himself and a driver busy throughout the day, and can easily track calls back to his ad with the call reporting
feature.Get results on the go with the AdWords Express app
Nearly 74% of small business owners like Nick use mobile devices to help manage their business*, and earlier this year, we announced improvements to AdWords Express
across all screen sizes. To make starting a new ad and managing an existing one even easier on mobile, we’ve now introduced a free app for Android
users in the U.S. The app gives you access to all the features of AdWords Express while on the go:Reach the right customers with new targeting options
AdWords Express has added more control where it counts for defining your target audience. Now advertisers can choose
exactly where to promote their business -- in their zip code, city, state or others around the country (currently in English-speaking countries). When customers search from their phone, they can get driving directions, call your business, or visit your website in one tap.Let AdWords Express do the rest
When you select your business category, AdWords Express makes sure that customers searching for related topics see your ad. To improve the targeting of your ad, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. We’ve also added more negative keywords to exclude unwanted searches, which improves the click-through rates of ads and means a lower cost for advertisers.Let us know
how AdWords Express is working for your business, and stay tuned for additional improvements in the coming months.Posted by Xuefu Wang, Engineering Director
*NSBA, page 4
- Scale your Shopping campaigns with bulk uploads and AdWords Editor
With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire
, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch
, US Mattress
are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.
For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier.
- Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads.
- AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor, you can edit your bids and destination URLs for individual product groups at scale. At this time, AdWords Editor doesn’t support the creation of Shopping campaigns or product groups, so please plan time to create your campaigns and subdivide your product groups directly in AdWords.
If you haven’t upgraded to Shopping campaigns, we strongly encourage you to start as all regular Product Listing Ad campaigns will retire at the end of August.
Many third-party agencies and platforms are upgrading advertisers to Shopping campaigns, so if you work with one, reach out and see how they can help. Here are a few resources to answer questions and get you started:
Posted by Eric Tholomé, Director of Product Management, Google Shopping
- Shopping Campaign Tutorial Videos
- Upgrade Hangouts on Air
- Help Centers
- A simpler way to manage your business locations in AdWords
We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts.
Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses. Research shows that 50% of consumers visit a store
within one day of searching for local information on their smartphones.
As people are likely to visit a store based on what they see in online search, it’s important to capture every opportunity to showcase your locations. Newly upgraded location extensions allow you to feature your store locations in all campaigns so that every ad can deliver the most relevant local information at the moments that matter.
Many of you already include local business information using campaign-level location extensions
in ads on Google Search and Maps. Now there’s a faster, better way to do this at the account level. You can manage all of your business addresses using Google My Business
(formerly Google Places for Business). Then, link your Google My Business and AdWords accounts to automatically display relevant business location information in all of your AdWords campaigns.
“Account level location extensions save us hours of time managing large accounts. Adding store locations to a single Google My Business account then linking them to AdWords means we don't have to spend time manually updating addresses in each individual campaign while still maintaining accuracy. Every minute saved is more time that we can spend improving performance.”
Director of Search Strategy, OptimediaKey BenefitsScale and reach.
The new Google My Business
makes it easy to manage your business listings on Google and link them to AdWords. Previously, location extensions needed to be set up for each campaign. Now you can set up upgraded location extensions at the account level and they’ll automatically be enabled for all campaigns in your AdWords account.Easier optimization.
The business addresses you link to your AdWords account can also be used for location targeting and bid adjustments
. For example: you can target ads to the United States, then bid +80% for the area within 4 miles of all the business locations that you’ve linked in a single step.Getting Started1. Create your Google My Business account and add your business locations.
If you’re the owner of a business with physical locations and aren’t using Google My Business yet, you can sign up for free
. Google My Business makes it easy to connect with your customers, keep your business information up-to-date, add photos, and more.2. Link your Google My Business account to AdWords.Linking your accounts in one easy step
allows your business info to appear with your ads. All campaigns will have location extensions automatically enabled when you link your accounts. You’ll also be able to customize your upgraded location extensions for different devices. Learn more
This change is part of our broader effort to help you better reach customers as more people search for locally relevant content while on the go. We’ll continue to improve account location extensions with the goal of upgrading all AdWords accounts over the next few months.
You can learn more about upgraded location extensions
in our help center. Posted by Aileen Tang, Senior Product Manager, Local Ads
- Drive More App Installs and Engagement with New Ads on the AdMob Network
Earlier this year, we announced
a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps. Starting today, advertisers will be able to access many of the offerings on the AdMob network that we announced with more to come for search ads (beta info for app engagement
) and YouTube in the coming months. We’ll share more details with you on this blog at that time. Reach people most likely to install your app
A top priority for app developers is driving installs from people most likely to use their apps. Starting today, you can use installed app category targeting
on the AdMob network to find new customers who have already installed apps from related categories on Google Play or the iTunes Store (e.g., Travel, Shopping or Games). For example, an action-oriented game developer may wish to reach users who have previously installed apps from the category Action & Adventure Games
Another way to promote your app is through videos. Starting today, advertisers can entice new users to their app using interstitial video ads
on the AdMob network. By just entering in your video’s YouTube URL or Google Play Store listing, you can have a brand new video ad for your app!
to get started with these new app promotion ads using our new, simplified campaign setup flow! Help people rediscover and engage with your app
According to a study by Compuware
, 80%-90% of all downloaded apps are used only once. Driving app users back to your app to play another game, book another vacation or watch another video are important actions in the app development lifecycle. Starting today, you can deep link to specific parts of your app directly from your ads. For example, a travel app developer may wish to reach its existing users with relevant hotel deals. When the user clicks on the ad, they will be taken directly into the app to book the hotel deal. Similarly, if you have a shopping app, you could show an ad to existing customers encouraging them to check out an upcoming sale by taking them directly to the promotion page. You can try out these app deep-linking features for the AdMob network by signing up for the beta here
. Learn more
.Simplify the way you measure and optimize
In AdWords, you are already seeing Android app installs show up as conversions. Starting today, you can use Conversion Optimizer as soon as you create your campaign to automatically find the optimal bid for your ad each time it’s eligible to appear without waiting for conversion history to accumulate. This lets you immediately maximize the total number of installs at your target CPA. Learn more
Over the coming weeks we’ll dive into these new features with tips and best practices on the Inside AdWords blog and on our Google+ page
. We’re looking forward to your feedback and hearing how you are using these features to promote and drive engagement to your apps.Posted by Sissie Hsiao, Director of Product Management, Mobile Display Ads