I’m the CEO of Silver Arc Search Marketing and known as "The Milwaukee SEO". I’ve worked in search engine optimization and search marketing for over 5 years. I’ve recently published a new book eProfitability; a guide for C-Level executives and upper management to understand the search landscape and maximize their profitability online. I love what I do; I’m always looking to do it better, and help anyone do SEM better too.

A Long Strange Trip:

I’m former United States Army medic, eight years, completing one tour in Operation Iraqi Freedom and some other international misadventures. In a former life, I taught high school students (9-12) in Milwaukee Public School System (MPS). I have been married nearly 5 years now to an amazing woman and have two little girls (and another little one on the way!)

Credentialism:

(only if you really care about pieces of paper that offer proof of knowledge) I’ve nearly completed my Master of Arts; completed Market Motive’s SEO Master Course (summer of 2009 class), Google AdWords Qualified Individual, and have my Google Analytics Individual Qualification.

Intangibles:

I like to think that I’m thoughtful, creative, and a sound pragmatist. You’ll quickly see I have a wonderful/awful tendency to be bluntly honest. About everything. (You’ve been warned)

You can also hook up via My Google+ page