Melissa Fach is the owner of SEO Aware, LLC, and has a Bachelors of Arts degree in Psychology and Master’s degree from the College of Education (Counselor Education) at USF. Both of these degrees have enhanced Melissa’s ability to create marketing campaigns that attract and sell. Her creative marketing ideas tend to come from her understanding of what people are looking for, what convinces people to buy / invest and her focus on helping the consumer believe that a company is safe and trustworthy.
Melissa's company uses Psychology and Sociology when creating conversion plans for an entire site and also each individual page. Melissa feels that the Psychology behind online sales and conversion are crucial for ROI. SEO gets people to the site; the conversion plan makes the sale. She also considers three learning styles when planning a site and/or pages visual, auditory and kinesthetic. By using these three learning styles as a basis and targeting demographics effectively SEO Aware has created a niche SEO consulting service. Her company offers a wide-range of SEO related and web design services, but the consulting and training have become the two highest money makers for the company. SEO Aware also travels throughout Florida to help businesses learn how to properly and effectively handle their own Internet marketing, SEO and blogging ventures.
Melissa lives in Sarasota with her husband. After 22 fantastic years together they have two beautiful boys, ages 18 and 6. Melissa has created a successful Internet Marketing business that focuses on educating clients, being honest with clients and creating an effective web presence for each client.
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