The Problem with Personas in Digital Marketing

Personas are a marketing concept that has been around for decades. The idea of using personas probably originated from the hallowed Ogilvy agency, and has since gathered many fans in marketing circles. In recent years personas have also become a popular approach in digital marketing. Early mentions of using personas… Continue Reading The Problem with Personas in Digital Marketing

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Google’s ‘Free Speech’ Antitrust Defence

A new research paper published by a ‘prominent First Amendment scholar’ Eugene Volokh, paid for by Google, apparently shows that Google’s search results are protected under the USA’s First Amendment laws as ‘free speech’ and are thus not susceptible to antitrust legislation. As per Search Engine Land’s article on the… Continue Reading Google’s ‘Free Speech’ Antitrust Defence

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