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Asshats – Opportunity or Quicksand? Discuss Asshats – Opportunity or Quicksand? http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html Sat, 05 Sep 2015 07:45:01 +0000 JComments Reg Charie - NBS-SEO says: http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-916 I have been working online since '94 and have pretty much seen it all. Now I make it a point to comment if the offer or information is not in line with Google's standards (TOS), is a scam, is spam, black hat, or just ignorance of the changes in the SEO process. I have clients that have swallowed the snake oil and have suffered. A lot of my clients started out wanting "something different" and when they got it, it did not draw, rank, or convert. The argument that "it works for them" is unprovable. We do not know how much actual traffic a site gets from search and how the site converts. I have seen "beautiful" websites not make a sale in a year. There are 2 aspects to site design. Layout and presentation of content. Graphics/colors. Layout and presentation follows eye tracking studies, Google's rules for the importance of text decoration and supporting code, and depends on the Relevance Theory. I use click tracking (www.CrazyEgg.com) and know that graphic heavy - sliding - twirling - cycling- blinking pages do not WORK. Plain works. Images should accent text. Search is driven by text. Scroll to page 20 http://goo.gl/HhrFL and see what Google says is important. Visual cues as to the importance of text. Position also counts. best, Reg http://nbs-seo.com]]> Reg Charie - NBS-SEO Tue, 15 Nov 2011 20:28:45 +0000 http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-916 Mike Wilton says: http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-914 Mike Wilton Mon, 14 Nov 2011 16:16:17 +0000 http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-914 Doc Sheldon says: http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-912 Doc Sheldon Mon, 14 Nov 2011 15:02:00 +0000 http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-912 Ammon Johns says: http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-911 Ammon Johns Mon, 14 Nov 2011 14:48:00 +0000 http://searchnewscentral.com/20111114205/General-SEO/asshats-opportunity-or-quicksand.html#comment-911