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		<title>Local Search in 2012: Where Should Your  Focus Be?</title>
		<description>Discuss Local Search in 2012: Where Should Your  Focus Be?</description>
		<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html</link>
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			<title>Jonny Ross says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1029</link>
			<description><![CDATA[Mike I agree google local and google + are definitely going to merge. It would be silly not to! It's important for all business to claim their local listing and g+ page but so many just ignore!! Jonny]]></description>
			<dc:creator>Jonny Ross</dc:creator>
			<pubDate>Mon, 09 Jan 2012 22:05:15 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1029</guid>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1016</link>
			<description><![CDATA[Yea same here Lyena, I'd be securing Google+ presence as I would a places page for a small business. Doesn't have to be full blown social program, but increasing the entity association via google properties is just a good idea IMO. Last report I say claims G+ growing by 600Mil per day or some crazy number (can U say Android?). So just being geeks will also likely change as well.]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Wed, 04 Jan 2012 18:50:14 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1016</guid>
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			<title>Lyena Solomon says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1015</link>
			<description><![CDATA[I hear ya, Mike. It is becoming more and more resource-intensive for small businesses to have solid online presence. My small business clients are going to cry and then throw stuff at me, killing the messenger.]]></description>
			<dc:creator>Lyena Solomon</dc:creator>
			<pubDate>Wed, 04 Jan 2012 18:43:38 +0000</pubDate>
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			<title>Mike Wilton says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1014</link>
			<description><![CDATA[Lyena, I see your point, but what I was trying to convey was mostly to stake your claim on G+. No, not every small business is going to plan out an entire social strategy surrounding Google+, but based on how Google is integrating G+ into everything businesses have to at least establish themselves there. Places and G+ integration is already happening and I feel it will matter even more in the coming year as Google continues to force G+ down our throat. As Andrew mentions in his quote, I predict we will see a hybrid of Plus/Places in the coming year which will make having a presence on G+ a necessity. Right now Facebook will give small businesses the better ROI in terms of social engagement, traffic, and conversions, but in the long run I think G+ will give them the most ROI when it comes to social signals and search, as Dave has already pointed out.]]></description>
			<dc:creator>Mike Wilton</dc:creator>
			<pubDate>Wed, 04 Jan 2012 18:30:27 +0000</pubDate>
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			<title>Lyena Solomon says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1012</link>
			<description><![CDATA[I completely agree with what you said, Dave. But I am not discounting G+. I am prioritizing. You talk about bigger brands. I am talking small business with 500 visitors a month, if that. Small businesses have very limited resources. Their big question always is "why isn't my phone ringing more?" They all want their efforts to immediately lead to sales. We all know it is not how it works. Google Plus is populated by geeks (not every small business' audience). And it has much (!) smaller reach than Facebook. Being on Facebook will get customers in the door easier than being on Google Plus. If small business has to choose between the two, I'd recommend Facebook. That's all I am saying.]]></description>
			<dc:creator>Lyena Solomon</dc:creator>
			<pubDate>Wed, 04 Jan 2012 16:06:13 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1012</guid>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1005</link>
			<description><![CDATA[As you might imagine, I wouldn't be discounting G+ that quickly Lyena. For me it's more about being a stronger part of the Google social graph and thus greater SERP prominence. Not as much about an actual social campaign. Consider how tweets, FriendFeed, Facebook and other annotations have become less and less over the last year and the new prominence on +1 and Google+. This means we're likely to see more of this. That alone makes it worth the consideration. Consider we now know (via the 'not provided' data) roughly how much of our traffic is coming from logged in users and by extension, people seeing personalized results. If we're talking upwards of 20-25%, that's considerable on larger trafficked sites.]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Wed, 04 Jan 2012 11:04:14 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1005</guid>
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			<title>Lyena Solomon says:</title>
			<link>http://searchnewscentral.com/20120103225/General-SEO/local-search-in-2012-where-should-your-focus-be.html#comment-1003</link>
			<description><![CDATA[Nice post, Mike. I am not sure about Google Plus, however. I agree it is important. In my opinion, it is not worth the effort yet for small businesses with limited resources. It might be more beneficial to start a Facebook page because of a bigger reach. Or, get involved in Foresquare. Mobile is indeed sometng to seriously consider for sure.]]></description>
			<dc:creator>Lyena Solomon</dc:creator>
			<pubDate>Wed, 04 Jan 2012 05:00:09 +0000</pubDate>
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