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		<title>Named Entities; associations for SEO</title>
		<description>Discuss Named Entities; associations for SEO</description>
		<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html</link>
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			<title>Jun Baranggan says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1037</link>
			<description><![CDATA[Very informative post Dave! Can't wait for the next installation now for the actionable goodies. :)]]></description>
			<dc:creator>Jun Baranggan</dc:creator>
			<pubDate>Wed, 11 Jan 2012 08:35:30 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1037</guid>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1036</link>
			<description><![CDATA[Thanks Dan, it is an interesting area of study and it should clear up how 'brands' are dealt with in some ways. enjoy Yes Alan, it always kinda irked me because in all my years of geeking I'd never seen any papers/patents that really said 'give this company a boost' or the inverse. It's not scalable (users tastes change). What I did see lot's of was of course, entities and various treaments thereof. That's why I thought, some time ago actually (took a while to getting around to writing about it) , it would be a good topic to cover for those less prone to panic and tin foil. Will it matter? Of course not. But if I can make a few more geeks out there, then it's done it's job. Oh and welcome back... ;0)]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Wed, 11 Jan 2012 02:30:07 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1036</guid>
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			<title>Alan Bleiweiss says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1035</link>
			<description><![CDATA[Love the write-up Dave! Having been off the grid for a full month, I'm just diving back into my reading and this is a top-shelf article on the concepts. People get so blinded by the false belief that a "brand" automatically equates to "big corporation that garners favor from other big corporations", and instantly, half the search community jumps into rebellious, ignorant school child mode.]]></description>
			<dc:creator>Alan Bleiweiss</dc:creator>
			<pubDate>Wed, 11 Jan 2012 01:32:51 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1035</guid>
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			<title>Dan Cruz says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1034</link>
			<description><![CDATA[Great write up as usual and thanks for sharing. Been digging into some of the patents you referenced and the alleged "brand bias" by Google is starting to make more and more sense... Looking forward to part 2]]></description>
			<dc:creator>Dan Cruz</dc:creator>
			<pubDate>Tue, 10 Jan 2012 20:58:40 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1034</guid>
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			<title>David Harry says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1032</link>
			<description><![CDATA[Lo Bill...good to cya as always. As you noted, it seemed like a topic that really wasn't covered a lot. Also given the tin-foil set and their 'brand bias' it was also an area that seemed like it could use some discussion. Once you get into this stuff, it becomes amazing at how much entities play into queries in most cases (as U noted with Bing data) . I also found that it played well with other elements (link valuations, semantic analysis, spam etc..). That's always seemingly important as to which elements get used and don't. Then of course, we move into the social graph, we see more and more where this plays in. MetaWeb purchase was telling and equially uncovered in the SEO world by and large. Will publish the rest next week. It started getting too long so I had to chop it in half. You know how that goes I'm sure lol. (noticed the named entities in the TOP list.... can't agree more there, thus was already writing about it) Great to cya as always Bill. Talk soon. I want to get ye on the podcast once the series is up. Talk about them all.]]></description>
			<dc:creator>David Harry</dc:creator>
			<pubDate>Tue, 10 Jan 2012 16:28:38 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1032</guid>
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			<title>Bill Slawski says:</title>
			<link>http://searchnewscentral.com/20120110229/Technical/named-entities-associations-for-seo.html#comment-1031</link>
			<description><![CDATA[Hi Dave, Excellent post and great list of related patents. The brand bias that I've seen a lot of people write about has always been myopic in that it doesn't look at the bigger picture and attempt to understand all the different ways that entity association can impact what we see in search results. That Google and the other search engines have been heavily engaged in entity association is very clear when it comes to local search, where the value of a mention of a business along with some location information is seen as helpful to get a business to rank well in Google Maps. A 2010 paper from Microsoft told us that up to 20 percent of queries at Bing are solely entities, and more than half of all queries include entities within them. And yet this is an area where there seems to be very little discussion on the topic in search circles. Looking forward to the second part. Thanks. Bill]]></description>
			<dc:creator>Bill Slawski</dc:creator>
			<pubDate>Tue, 10 Jan 2012 15:02:52 +0000</pubDate>
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