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		<title>The Value of First Page Rankings Shown Through Ugly Graphs</title>
		<description>Discuss The Value of First Page Rankings Shown Through Ugly Graphs</description>
		<link>http://searchnewscentral.com/20120611313/Analytics/the-value-of-first-page-rankings-shown-through-ugly-graphs.html</link>
		<lastBuildDate>Wed, 22 May 2013 11:13:15 +0000</lastBuildDate>
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			<title>Barry Adams says:</title>
			<link>http://searchnewscentral.com/20120611313/Analytics/the-value-of-first-page-rankings-shown-through-ugly-graphs.html#comment-1372</link>
			<description><![CDATA[Hi Michael, You are, of course, entirely correct. Thanks for giving me material for future blog posts. :) Cheers, Barry]]></description>
			<dc:creator>Barry Adams</dc:creator>
			<pubDate>Tue, 12 Jun 2012 07:54:26 +0000</pubDate>
			<guid>http://searchnewscentral.com/20120611313/Analytics/the-value-of-first-page-rankings-shown-through-ugly-graphs.html#comment-1372</guid>
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			<title>Michael Martinez says:</title>
			<link>http://searchnewscentral.com/20120611313/Analytics/the-value-of-first-page-rankings-shown-through-ugly-graphs.html#comment-1371</link>
			<description><![CDATA[You don't claim to be a master data analyst so I'll cut you some slack. While this is a good first step in deconstructing what is going on with a Website's search referral traffic, you need to take it further and look at: 1) Number of 1st page rankings versus 2nd page, etc. that drive traffic 2) Length of keyword per ranking (that drives traffic) 3) Length of keyword and visitors 4) Estimated traffic volume versus keyword driving traffic 5) Estimate traffic volume per keyword versus 1st page ranking, 2nd page, etc. Any metric taken out of context is just a random number. The funny thing about statistics is that they can be placed against all sorts of contexts; but denying them any context at all just makes them look warm and fuzzy. So your charts are only telling part of a story. You want to tell a much fuller, more robust story because inevitably people will look at this and say, "Hey! I DO need to focus on the 1st page for [INSERT VANITY QUERY]" without understanding that they have a lot of 1st page rankings for non-vanity queries.]]></description>
			<dc:creator>Michael Martinez</dc:creator>
			<pubDate>Mon, 11 Jun 2012 18:06:47 +0000</pubDate>
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